How alt-weeklies are surviving pandemic and recession

In late 2015 I traveled to Burlington and Montpelier, Vermont, to report on a heartening development: though Gannett had hollowed out the state’s major daily, the Burlington Free Press, several other news organizations had arisen to fill the gap.

VT Digger, a nonprofit website, and Vermont Public Radio were expanding. And towering above all was Seven Days, a thick alt-weekly with a vibrant website. As someone who had worked for many years at The Boston Phoenix, which closed in 2013, I was agog at the size of the staff and the number of ads. Somehow, Seven Days had become the largest news organization in the Burlington area. And it was turning a profit. As Paula Routly, the publisher, co-editor and co-owner told me in an interview for my book “The Return of the Moguls,” the paper had never lost money since its founding in 1995. She explained:

When the recession hit, we invested. That’s when we ramped up in news. And that is when the Free Press visibly diminished. They just made different business decisions. “Let’s make it smaller, let’s lay people off.” That’s where I think they made their mistake.

So it was great to see Seven Days get prominent mention by The Daily Beast in a round-up of alt-weeklies that are somehow surviving despite the pandemic and the recession. Sophia June reports in The Daily Beast on four — Seven Days, the Cleveland Scene, The Stranger of Seattle and The Austin Chronicle. According to June, Seven Days was able to reverse the cuts that it had made within six weeks, suggesting that the newspaper apocalypse that seemed to be upon us in the early days of the shutdown didn’t quite come to pass. Here’s a key excerpt:

The paper had to stop hosting events and printing several of their guides, but they reached out to businesses like the Department of Health, a local hospital, and banks to find new advertisers. They pitched new guides, including a travel guide for the Vermont Department of Tourism, encouraging safe travel in the state. They were also able to keep revenue-generators like monthly parenting and real-estate inserts.

Also getting a mention is DigBoston, which has kept the alt-weekly scene alive here in the post-Phoenix era. The Dig stopped publishing its print edition last March but then started up again in June, as Poynter’s Kristen Hare reported at the time. It’s notable that all of the papers I’ve mentioned are for-profit entities, although the Dig shares content with the Boston Institute for Nonprofit Journalism, a sister organization.

Does this mean that happy days are here again? Of course not. But these stories are yet another sign that independent newspapers unburdened by corporate and hedge-fund ownership can find a way to survive. Once the pandemic is behind us, maybe they’ll even thrive.

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Rep. Cicilline to push bill allowing news publishers to negotiate with Big Tech

Could Australian-style rules to force Google and Facebook to pay for news be coming to the United States?

U.S. Rep. David Cicilline, D-R.I., told the CNN program “Reliable Sources” over the weekend that the House will soon take up legislation that would give news publishers an antitrust exemption allowing them to bargain collectively with the Big Tech platforms. The purpose would be negotiating a compensation system.

“Local news is on life support in this country,” said Cicilline, who chairs the House Judiciary Antitrust Subcommittee. “The monopoly power of these two platforms is resulting in a significant decline in local journalism.”

More broadly, he said his committee will also take up parts of a 450-page report, compiled over 16 months, to rein in the power of the giant platforms. He told host Brian Stelter that many of the recommendations in the report have bipartisan support and are aimed at breaking up the tech companies’ monopoly power.

The most intriguing of those ideas, according to a recent story by Cat Zakrzewski in The Washington Post, involves “interoperability and data portability, which would make it easier for consumers to move their data to new or competing tech services.”

Facebook has massive market dominance, and it would be difficult for a competitor to get a toehold in the market in any case. But it would be at least somewhat more feasible if users could easily transfer all their data over to a new service and delete it from Facebook, something that is almost impossible to do at the moment.

Regardless of what happens, it seems that Google and Facebook may soon no longer be able to operate with impunity. I’m far from certain that the Australian system is the best way to go given that it privileges entrenched publishers like Rupert Murdoch. But the idea that the platforms should pay something for what they use is long overdue.

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Facebook to fund revenue models for community news projects

When Facebook has announced various initiatives to help news organizations, they have tended to benefit larger newsrooms that are less in need of assistance. For instance, when the News Tab was unveiled a year and a half ago, it was explicitly designed to benefit behemoths like The New York Times, The Washington Post and BuzzFeed.

As I wrote then: “At a time when local news is under unprecedented economic pressure, the News Tab will only widen the gap between relatively well-off, highly visible national news organizations and small local projects. The national sites will get paid; the local sites will be billed monthly.”

On Wednesday, though, LION (Local Independent Online News) Publishers announced a $1 million, two-year initiative funded by the Facebook Journalism Project to help its members develop their revenue models. Anika Anand, deputy director of LION Publishers, writes:

Through an application process, we will select a group of LION member organizations that will receive up to two years of funding to hire someone who will focus primarily on revenue generation with the goal of making their position self-sustaining at the end of the two years. For our first cohort, we will prioritize news businesses pursuing sustainability through a revenue strategy focused on readers, major donors or advertisers. Every LION member will be considered eligible for this program — their tax status will not matter.

In other words, the program is open to for-profit and nonprofit ventures alike.

News organizations that are part of LION are sources of reliable journalism, and they’re providing it on the community level, where the news implosion has hit the hardest. With 262 members, $1 million isn’t going to go a long way. But we do seem to be at a moment at which Facebook and Google understand that they are going to have to pay for the news they’ve been using. The LION program is exceptionally worthy.

Let’s call this a good start.

‘Mogul Roulette,’ or the totally random destruction of local news

Previously published at GBH News.

In response to the rampaging vulture capitalism that was threatening to destroy their newspaper, union employees at the Hartford Courant last year launched a campaign to find a nonprofit organization that would save their jobs and the journalism their community depends on.

Not only did they fail, but the situation at the Courant, the oldest continuously published newspaper in America, just got infinitely worse.

Meanwhile, 300 miles to the south, a similar effort was under way to save The Baltimore Sun. It paid off big-time, as the Sun and several sister papers are now on the verge of being acquired by a nonprofit foundation that will operate them in the public interest.

No doubt you’ve read a lot here and elsewhere about the local news crisis, and about the role of hedge funds and corporate chain owners in hollowing out once-great newspapers that were already struggling.

Yet what we don’t talk about often enough is the sheer random nature of it all — and why we assume there’s nothing that can be done about a hedge fund destroying a paper here or a nonprofit or benevolent billionaire saving a paper there. We have been so conditioned to thinking that the untrammeled forces of the market must be allowed to play out that we’ve lost sight of what we’re losing. It shouldn’t be this way.

Last week was a particularly fraught moment in the collapse of local journalism.

First we learned that the hedge fund Alden Global Capital, the most avaricious newspaper owner in the country (don’t just take my word for it; as Margaret Sullivan of The Washington Post puts it, “Being bought by Alden is the worst possible fate for the newspapers and the communities involved”), was making a $630 million bid to increase its share of Tribune Publishing — whose holdings include the Courant — from 32% to 100%.

The announcement came with at least a little bit of good news: Alden would spin off The Baltimore Sun to a nonprofit. Even better, Patrick Soon-Shiong, the billionaire owner of the Los Angeles Times and The San Diego Union-Tribune, was in a position to block Alden if he so chose.

Rick Edmonds of Poynter speculated that wouldn’t happen. But hope springs eternal — or at least until last Friday. That’s when Lukas Alpert of The Wall Street Journal reported that Soon-Shiong himself might be looking to get out of the newspaper business less than three years after he got in. Worse, Soon-Shiong was said to be looking at offloading his papers to a larger media group. Though neither Alpert nor his soures said so, Alden would be the most likely buyer.

Soon-Shiong, fortunately, denied he’d lost interest in newspapers. But Alpert is a good reporter, so it’s hard to believe that there isn’t something to it.

Call it Mogul Roulette.

So let’s survey the landscape, shall we? Tribune’s papers, which include the Chicago Tribune, New York’s Daily News, the Orlando Sentinel, the Courant and others, will be gutted if the Alden deal goes through. In fact, the Courant is already operating with neither a printing press nor a newsroom.

On the other hand, The Baltimore Sun has been granted a new lease on life. We don’t know what’s going to happen in L.A. or San Diego. And, here and there, large regional papers with either strong private ownership (The Boston Globe, the Portland Press Herald, the Star Tribune of Minneapolis, The Seattle Times) or nonprofit control (The Philadelphia Inquirer, The Salt Lake Tribune, the Tampa Bay Times and, soon, the Sun) are providing their communities with the news and information they need, even if they still face challenges.

This situation is unacceptable. Reliable news is vital to democracy, and though we don’t necessarily need legacy newspapers to deliver it, they remain the most widespread and efficient means for doing so. As the media scholar Alex Jones has written, newspapers continue to produce the overwhelming share of accountability journalism that we need to govern ourselves — what Jones calls the “iron core.” We shouldn’t be dependent on whether the newspaper in our community is owned by someone who believes in journalism’s civic mission or who simply sees it as a piggy bank to be depleted before moving on to the next victim.

Several years ago I had a conversation about newspaper ownership with Victor Pickard, a scholar at Penn’s Annenberg School; he would later go on to write “Democracy without Journalism?,” a call for (among other things) greatly increased funding for public media. Why, I asked him, should communities have so little control over who owns their local newspaper?

We didn’t come up with any answers that day, although Pickard did suggest that antitrust laws be used more aggressively. These days, unfortunately, we are dealing with the antitrust legacy of Robert Bork, who developed a theory that any amount of monopolization is just fine as long as it doesn’t drive up prices.

The Bork doctrine makes no sense in the shrinking newspaper business. At one time Tribune Publishing, then known as tronc, proposed uniting the L.A. Times, the Union-Tribune and, in the middle, the Orange County Register, whose previous owner, Aaron Kushner, had steered into bankruptcy. Soon-Shiong could have been the savior of all three papers instead of just the two he bought from tronc. Instead, a federal judge ruled that such a combination would violate antitrust laws because it might drive up the price of ads. (Your honor, we need to drive up the price of ads.) Yet, paradoxically, Bork’s theories say nothing about giant chains stretching across the country and destroying local newspapers.

What comes next? Maybe Soon-Shiong will step forward and outbid Alden for the rest of Tribune, placing the entire chain in much better hands. Or maybe he’ll sell to Alden. In any case, it’s unacceptable for the fate of local journalism to be left to the whims of unbridled capitalism. We need to start thinking about what alternatives to that model might look like.

Can Gannett and McClatchy’s joint venture reinvigorate national advertising?

At root, the debate over whether Google and Facebook should pay for news is about how their duopoly destroyed the value of digital advertising and then kept most of the revenues for themselves.

News, which is expensive, can’t survive on the pennies brought in by Google’s programmatic ads. That’s why there’s been so much emphasis in recent years on reader revenue — an emphasis that, at least in a few places, is starting to pay off.

Still, it would surely be a positive if news organizations could develop a revenue stream other than digital subscriptions. When readers are empowered, they expect their preferences and prejudices to be catered to. You need a balance. That’s why it’s interesting to see Axios’ recent report that Gannett and McClatchy will combine forces to sell national advertising for their hundreds of local and regional papers.

Can Gannett and McClatchy’s efforts drive up the price of digital ads? That’s the real issue, and without that their effort is not going to have much of an effect. Of course, it also does nothing to boost ad sales at the local level, which have been on the decline for years. Yes, local businesses have gravitated to Facebook just like everyone else. But local newspapers aren’t exactly known for being aggressive and creative about selling to the local hair salons, pizza restaurants and funeral homes, either. It can be done. Just ask Howard Owens, publisher of The Batavian in western New York state.

The partnership shows why I differentiate between Gannett and Alden Global Capital, even though their nuke-the-newsroom approach to the bottom line looks very much the same on the ground. Alden, by all appearances, is trying to squeeze as much money as it can out of the newspapers it’s killing and then get out. Gannett, on the other hand, is hoping to build a community news chain that can be sustainable in the long run.

Gannett’s biggest mistake, carried over from its predecessor company, GateHouse Media, is that its executives think they can build for the future while failing to provide enough journalism to retain readers. No matter how smart your business model, it’s not going to work if all you’re offering your audience is a shell.

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Will Patrick Soon-Shiong stand up to Alden — or sell his newspapers?

Patrick Soon-Shiong. Photo (cc) 2019 by the World Economic Forum.

It was quite a week for Patrick Soon-Shiong, the billionaire surgeon who owns the Los Angeles Times and The San Diego Union-Tribune.

On Tuesday came the news that the hedge fund Alden Global Capital was offering $630 million to boost its share of Tribune Publishing from 32% to 100%. Alden would take Tribune private and then, presumably, do what it does: slash the newsrooms of the Chicago Tribune, the Hartford Courant and others to ribbons. One unexpected benefit: The Baltimore Sun and several sister papers would be acquired by a nonprofit foundation.

The complicating factor was that Soon-Shiong, the second-largest Tribune shareholder at 24%, has the right to veto Alden’s acquisition. Would he? Probably not, guessed Poynter analyst Rick Edmonds. “I would bet that getting out with a good return on his investment will be Soon-Shiong’s main or sole objective,” Edmonds wrote.

Then, on Friday, came a bombshell. Lukas Alpert of The Wall Street Journal reported that Soon-Shiong was looking to get out of the newspaper business less than three years after he bought the Times and the Union-Tribune from Tribune’s absurdly named predecessor, tronc.

“The move,” Alpert wrote, “marks an abrupt about-face for Mr. Soon-Shiong, who had vowed to restore stability to the West Coast news institution and has invested hundreds of millions of dollars into the paper in an effort to turn it around.” Soon-Shiong denied it, tweeting, “WSJ article inaccurate. We are committed to the @LATimes.”

We are left wondering what’s correct — “people familiar with the matter,” as Alpert described his sources, or Soon-Shiong’s on-the-record denial. Alpert is a good reporter, and presumably his sources are aware of at least some frustration on Soon-Shiong’s part. What’s especially worrisome is that Alpert’s sources say Soon-Shiong has come to believe his papers would be better off “as part of a larger media group.” Other than Alden or Gannett, it’s hard to imagine any other options. If Soon-Shiong is really tired of the business, why not sell them to a nonprofit?

Nevertheless, it’s hard for me not to think about all the times that John and Linda Henry have been rumored to be selling The Boston Globe since they bought it in 2013. Every so often they deny it, such as in 2018 and 2020. And there certainly haven’t been any signs that they’re selling.

Still, the Henry rumors never made it into The Wall Street Journal. Let’s hope that, whatever else comes out of the Tribune meltdown, Southern California’s major newspapers remain within the relatively safe orbit of Soon-Shiong’s protection.

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A dark day for Tribune’s storied newspapers — but great news in Baltimore

There is terrible news to report tonight for readers and employees of the Chicago Tribune, New York’s Daily News and the Hartford Courant — but good news in Baltimore.

A deal that had been in the works since late 2020 is close to being consummated, with the hedge fund Alden Global Capital on the verge of becoming the sole owner of Tribune Publishing. As has been documented on numerous occasions here and elsewhere, Alden is the most avaricious of the chain newspaper owners, squeezing the life (and the journalism) out of its properties.

Lukas I. Alpert reports in The Wall Street Journal that Alden is paying an estimated $630 million to bring its share of Tribune from 32% to 100%. Tribune, currently a publicly traded company, will go private.

Last month the News Guild, the union that represents workers at seven of Tribune’s nine papers, filed a complaint with the Securities and Exchange Commission charging irregularities in Alden’s bid. No word on whether that challenge is over or if it will continue.

Meanwhile, there’s good news in Baltimore. As part of the transaction, Tribune will sell The Baltimore Sun, The Capital Gazette of Annapolis, Maryland, and several other publications to a nonprofit organization called the Sunlight for All Institute. The sale caps a campaign of many months on the part of community activists.

Joseph Lichterman of the Lenfest Institute, the nonprofit that owns The Philadelphia Inquirer, tweeted:

It’s a ray of sunshine — or a rainbow, if you will — on what is otherwise another dark day for American newspapers.

Previous coverage:

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Could the Globe do more to fill the local news gap?

The Globe’s YourTown site for Needham circa 2010

Last Thursday we had a terrific panel discussion at Northeastern’s School of Journalism about the local news crisis in Greater Boston. Our panelists were state Rep. Lori Ehrlich, D-Marblehead, the lead sponsor of a state commission on local news that was recently created; retired Boston Globe editorial page editor Ellen Clegg; Yawu Miller, senior editor of The Bay State Banner; Bill Forry, managing editor of The Dorchester Reporter; and Julie McCay Turner, co-founder and managing editor of The Bedford Citizen, a nonprofit website that started as a volunteer project and that has gradually added paid journalism.

You can read Mihiro Shimano’s account at The Scope by clicking here. But I want to pick up on something that Ellen (my research partner on a book about local news) said about The Boston Globe’s role.

I was moderating and couldn’t take notes. But when I asked her about the Globe’s role in local news, she said the paper discovered about 20 years ago that it couldn’t make much of a dent at the hyperlocal level. Readers looked to their community weeklies and dailies for coverage of day-to-day life in their cities and towns. What the Globe could provide, she said, was regional coverage of issues that affected everyone — which is pretty much the mission statement for the paper in general.

As she also pointed out, the Globe now has a digital Rhode Island section, which is in keeping with the regional focus, and covers Newton through a partnership with Boston University. But could the paper do more?

Now that corporate-owned chains have decimated most of the once-strong community papers that circle Boston, I wonder if the Globe might be able to play more of a role. One idea would be to revive the YourTown websites that were unveiled during the last few years of New York Times Co. ownership. YourTown covered not just the Boston suburbs but neighborhoods within the city as well, which remains a crucial need. That was back in the days of the free web, and it proved impossible to sell ads for the sites. Now that everything is subscription-driven, though, would it be possible to try again?

There’s no substitute for independently owned community media, but a greater presence by the Globe — which itself is independently owned — might be the next best thing.

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Microsoft’s president says Google and Facebook should pay for news content

Photo via Needpix.com

The Overton Window has opened a bit wider for the idea of requiring Google and Facebook to pay for news content. At Axios, Sara Fischer reports that Microsoft president Brad Smith has endorsed the Australian government’s move to do just that — and thinks such a system ought to be considered in the U.S. as well.

What’s taking place in Australia is complicated, but essentially it requires Google and Facebook to bargain with the news business and come up with a compensation system. Both companies have said they would stop offering some of their services if Australian authorities don’t back off.

In the U.S., the News Media Alliance, a lobbying group for news publishers, has been pushing for several years for an antitrust exemption that would allow them the right to bargain collectively with the tech giants — which is exactly what is going to happen in Australia. With the sheen wearing off Big Tech’s once-sterling image, the likelihood of Congress passing such an exemption has increased. A lawsuit brought by a group of West Virginia newspapers that I wrote about for GBH News last week may serve as a further goad.

In a blog post, Microsoft’s Smith cites a News Media Alliance study showing that Google makes an estimated $4.7 billion a year “from crawling and scraping news publishers’ content.” That study came under fire at the time of its release a couple of years ago. But regardless of the actual figure, Google — and Facebook — are surely making a lot of money from other people’s content without paying for any of it.

Smith makes no bones about his own business imperatives, saying that Microsoft is prepared to play by Australia’s rules through its Bing search engine, writing:

Microsoft’s Bing search service has less than 5% market share in Australia, substantially smaller than the 15-20% market share that we have across PC and mobile searches in the United States and the 10-15% share we have in Canada and the United Kingdom. But, with a realistic prospect of gaining usage share, we are confident we can build the service Australians want and need. And, unlike Google, if we can grow, we are prepared to sign up for the new law’s obligations, including sharing revenue as proposed with news organizations. The key would be to create a more competitive market, something the government can facilitate. But, as we made clear, we are comfortable running a high-quality search service at lower economic margins than Google and with more economic returns for the press.

A final thought. If Congress isn’t prepared to act, might it be possible to require Google and Facebook to compensate news publishers at the state level? Jack Nicas reports in today’s New York Times that a proposal has been made in North Dakota to forbid Apple and Google from collecting app-store fees from North Dakota-based businesses.

The legislation strikes me as more than a little half-baked. Yet the principle — that states can impose their own regulations on Big Tech — is one worth pondering.

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Could Gannett be looking to sell off its smaller papers?

Gannett is selling three daily newspapers in Oklahoma to a small, family-owned chain. It definitely sounds like good news. Even better news is that it may be part of a Gannett strategy to get rid of its smallest papers. I can give them a list if they’d like. Kristen Hare of Poynter Online has the details.