1874 painting of Swampscott via the Boston Public Library.
For the past two years, the North Shore town of Marblehead has been a hotbed of local news experimentation, with two (and, for a while, three) independent community journalism outlets battling to fill the gap left behind by Gannett’s near-disappearance.
Yet neighboring Swampscott, a virtual twin of Marblehead, has remained a news desert. Now that’s about to change.
Four Swampscott residents, three of them with journalism backgrounds, plan to launch a new nonprofit digital news organization sometime in late autumn. The publication, Swampscott Tides, already has a website. Founding president Anne Driscoll tells Steve Marantz, writing in the Jewish Journal of Greater Boston, that she envisions “a fair and factual independent news outlet,” adding:
I think people in recent years have begun to recognize what a loss it is not to have a local paper. You can’t have a functioning democracy if you don’t have functioning journalism. You can’t get information on what’s going on, events, local politics, how municipal government is functioning.
The story in Swampscott is a familiar one. In the spring of 2022, Gannett closed or merged a couple of dozen weekly newspapers in the Boston suburbs. Although the Swampscott Reporter continues as a standalone weekly, it was purged of virtually all local news, with content from across the chain filling the news hole.
The same thing happened with Gannett’s Marblehead Reporter, which led to the establishment of the nonprofit Marblehead Current and the for-profit Marblehead Weekly News. A third for-profit, digital-only project, the Marblehead Beacon, is now on hiatus, and it’s not clear whether it will be back.
Driscoll told the Jewish Journal that the Swampscott folks approached the Marblehead Current about the possibility of forming a partnership but that the Current decided against it.
Driscoll has a long background as a journalist at The Boston Globe, Brandeis University’s Schuster Institute for Investigative Reporting and other stops. Her three colleagues are Robert Powell, a financial journalist; Tim Dorsey, a corporate lawyer; and Peter Masucci, who has worked in various roles in television journalism.
The organizers are aiming to raise $200,000 to $400,000 so that they can hire a managing editor and one or two reporters.
I’ll be speaking this Monday, Aug. 12, from 1 to 2 p.m. on “What Works: The Future of Local News” as part of the Summer Institute for Journalism Education at Fitchburg State University. The event will be held at the Fitchburg Historical Society at 781 Main St. and is free and open to the public.
I’ll discuss what caused the local news crisis as well as “What Works in Community News,” the book that Ellen Clegg and I wrote about possible solutions. The three-day conference features a great lineup of speakers from journalism, public access television and academia, so I hope you’ll check it out. Please register here.
Buffalo Bill (in wide-brimmed hat), the purported founder of the Cody Enterprise, in 1912 or thereabouts. Photo uploaded by Alden Jewell.
A reporter in Wyoming has resigned after he was caught using artificial intelligence to make up quotes, with AI pulling in material that had been published years earlier and producing sentences such as “This structure ensures that the most critical information is presented first, making it easier for readers to grasp the main points quickly” — an apparent description of the inverted-pyramid form of newswriting.
Aaron Pelczar, a reporter for the Cody Enterprise (“Founded by Buffalo Bill in 1899”), quit after CJ Baker of the rival Powell Tribune confronted him with the goods.
“To date,” Baker wrote, “seven people — ranging from Gov. Mark Gordon to the victim of an alleged crime — have indicated to the Tribune that they didn’t make the statements Pelczar quoted them as making. The Tribune also found a number of other quotes that were altered in some way or attributed to the wrong person.”
Baker’s account is just nuts and is well worth spending a few minutes poring over. And thanks to Adam Gaffin of Universal Hub for passing this along.
The old Tampa Bay Hotel, now part of the University of Tampa. Photo (cc) 2007 by Ebyabe.
I’m back from vacation, and this morning I have a round-up of some items about the state of local news. Unfortunately, my top story is not good. The Tampa Bay Times, a news organization that does it the right way, is nevertheless facing a 20% cut to its payroll.
The paper, which has won 14 Pulitzer Prizes over the years, will offer buyouts to its 270 full-time employees, a number that includes 100 journalists. Top executives will take 10% pay cuts through the end of 2024, with chair and CEO Conan Gallaty taking 20%.
The Times has long since given up on daily print; it currently publishes print editions on Wednesdays and Sundays, and is digital-only the rest of the week.
What’s distressing is that the Times has an admirable business model. It’s a for-profit paper owned by the nonprofit Poynter Institute, a highly regarded journalism-education organization. The original idea, though, was that some of the Times’ profits would be used to subsidize Poynter. Those profits have long since dried up, forcing Poynter to raise money on its own. That model is the opposite of a newer hybrid, The Philadelphia Inquirer, a for-profit owned by the nonprofit Lenfest Institute, which was specifically set up to support the Inquirer and other news organizations.
The Times writes that “print advertising and circulation have declined steadily and digital revenue growth hasn’t made up for the shortfall.”
With other major Florida newspapers in the hands of bottom line-obsessed entities such as McClatchy (the Miami Herald) and Alden Global Capital (the Orlando Sentinel), it’s vital that the Tampa Bay Times survives and thrives.
The Maine event
I had not realized that Reade Brower was still in the newspaper business until I received a press release earlier this week announcing an innovative venture on the coast of Maine.
Brower sold The Portland Press Herald and its affiliated newspapers last summer to the National Trust for Local News — then turned around and helped assemble a company called Islandport Media. Now he and another veteran publisher, Kathleen Fleury Capetta, are combining four newspapers into the weekly Midcoast Villager, which will debut in September.
The four papers are the Camden Herald, The Free Press, The Republican Journal and The Courier-Gazette. Islandport’s holdings also include The Ellsworth American, a respected weekly newspaper that will not be part of the merger.
When I hear news like this, I worry that it’s a cost-cutting move and that the new entity will concentrate more on regional news than hyperlocal coverage. The press release, though, says that the company has been hiring, and will supplement the paper with targeted community newsletters. Brower and Fleury Capetta have something else in mind as well:
The publication will further invest in the community by opening the Villager Café in downtown Camden in 2025. The cafe will offer breakfast, lunch and coffee, but will also serve as a community center that hosts events related to local journalism, brings people together to talk about complex issues, and showcases local talent with concerts, readings, discussions and more. People are hungry for social connections; the cafe and the publication will bring people together and provide a greater sense of belonging for community residents.
This is a phenomenally great idea, reminiscent of the burgers-beers-and-news formula unveiled several years ago by The Big Bend Sentinel in Texas. Civic engagement and news consumption are intimately tied together, so giving residents a reason to gather and talk about local issues will surely help the newspaper as well.
“We really believe that we just have to save local news, and this is an effort to do that,” Fleury Capetta told Boston Globe media reporter Aidan Ryan.
Let there be Light
There’s some very good news at The New Bedford Light, a high-profile nonprofit that covers the South Coast of Massachusetts: Karen Bordeleau, a former executive editor of The Providence Journal, has been named editor. She’ll work alongside the current editor, Andy Tomolonis, until he retires next year, according to an announcement by CEO Lean Camara.
Bordeleau is a fellow graduate of Northeastern University’s journalism program. Not to reveal her age (or mine), but back in the 1970s we both worked as co-op students at Rhode Island’s Woonsocket Call, which, sadly, was merged into The Times of Pawtucket last October.
Congratulations to Karen — and to the Light, which has acquired a first-rate editor to succeed Tomolonis and, before him, founding editor Barbara Roessner.
If you’re a subscriber to Axios’ daily Boston newsletter, fear not. Tuesday’s layoffs, which eliminated 50 jobs, or 10% of the workforce, will not affect either Steph Solis or Mike Deehan, according to a post on Twitter/X by Boston Globe media reporter Aidan Ryan.
Obnoxiously enough, the email announcing the layoffs, sent out by CEO Jim VandeHei, was formatted in the annoying “smart brevity” style that the site pioneered, with multiple bullet points and boldfaced subheads for the attention-impaired like “Why it matters.” Fast Company called it a “branded apology.”
In Boston, Axios is competing in a crowded space with similar offerings from the Globe, GBH News and WBUR. And those are just the breezy morning newsletters — several local political newsletters are sent out each day as well. Axios’ approach is to offer a quick overview of a few top local stories, some original reporting, and things to do. It’s free and supported by advertising; you can sign up here.
On the latest “What Works” podcast, Ellen Clegg and I are talking with … each other. There’s lots happening in the local news space, and we want to hit some highlights.
We also have a programming note: This will be our final podcast this summer. We’re going to make like the French and take the rest of August off. Before signing off, though, we discuss the state of play for newsletters (who knew email is the killer app?); podcasts (we’re still free and we still do it for love, not money); and advertising (some newspapers are charging a fee if you’d like your digital feed served with no advertising.)
Ellen has a remembrance of Jack Connors, a legendary Boston advertising mogul and backer of local news who once tried to buy The Boston Globe. She also finds a refreshing stream of news about local people, businesses, and government on the home pages of hyperlocal outlets in swing states.
You can listen to our conversation here and access an AI-generated transcript. You can also subscribe through your favorite podcast app.
Mike Shapiro launched his first publication in New Providence, N.J., which is now the headquarters for TAPinto and the Hyperlocal News Network. 2012 public domain photo by Tomwsulcer.
If local news is going to thrive, we need a variety of business models, especially on the for-profit side. Yet, at least among news start-ups with robust reporting capacity, nonprofits are becoming more and more dominant. Indeed, three of the for-profits that Ellen Clegg and I write about in our book, “What Works in Community News,” The Colorado Sun, The Mendocino Voice and Santa Clara Local, have converted to nonprofit status in the past year.
One unique exception is TAPinto, a New Jersey-based company with about 100 franchises. The way it works is that local entrepreneurs start a TAPinto in their community and are able to — well, tap into the mothership’s tech, advertising and training resources. It’s not bad for an out-of-the-box solution, but there are limitations.
Recently, though, TAPinto chief executive Mike Shapiro launched a related business called the Hyperlocal News Network. It’s similar to TAPinto except that publishers have more flexibility to establish their own identity. Sophie Culpepper writes about Shapiro’s new venture for Nieman Lab, reporting that Shapiro told her by email:
There are … hundreds, if not thousands, of existing publishers who are really struggling with their digital presence and would benefit from our technology and back office services, yet want to keep their own branding. Our license model enables them to do just that.
Shapiro spoke with Ellen and me on our “What Works” podcast in April 2022. You can listen to it and read an AI-generated transcript by clicking here. We also wrote about TAPinto in our book, and I’m providing an excerpt below.
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TAPinto is a network of nearly a hundred hyperlocal websites, most of them in New Jersey, that employs an innovative franchise model. The network was begun in 2009 by Michael Shapiro, who back then was a New York lawyer looking to spend more time with his young son after he underwent open-heart surgery (he made a full recovery). Shapiro started a website that he called The Alternative Press in New Providence, where he lived, because he was dissatisfied by the lack of coverage in the local newspaper. As Shapiro tells it, he soon heard from residents of other communities asking him to expand, and a network was born. (The “TAP” in TAPinto stands for “The Alternative Press.”)
Although Shapiro is not a journalist, he said in an interview and on the “What Works” podcast that he takes journalistic objectivity seriously and requires his franchisees to adhere to the Society of Professional Journalists’ Code of Ethics. The way it works is this. For a fee of $5,000, a franchisee can set up shop with what is essentially a turnkey operation: a website based on a ready-made template with backend and technical support, training, and everything else they might need to begin covering local news and selling advertising. Publishers keep 80 percent of whatever ad revenues they’re able to earn, with 20 percent going to TAPinto. Advertising can also be shared across sites, and some editorial content is shared as well. Publishers are required to produce at least one original piece of journalism each day; stories typically cover such topics as neighborhood development issues, feel-good features, and public-safety news. A common arrangement, Shapiro said, is for a businessperson to become a franchisee and employ a journalist either full- or part-time.
Access to TAPinto sites is free, and Shapiro said the $5,000 franchise fee is far lower than what it would cost for a local media entrepreneur to get started on their own. “I think we’ve been able to demonstrate that you can have profitable local news sites that are 100 percent advertising-based, and that, to me, is really important,” he said. “People who are economically distressed shouldn’t have to choose between putting food on the table or buying medicine and finding out what’s going on in their town. So that’s very fundamental to us. And it’s also fundamental on the ownership side. In a lot of these situations, you have to be wealthy to start an online local news site if you want to have the technology and the functionality and stuff we offer.”
Observers we spoke with gave Shapiro generally high marks but said the sites tend to be of uneven quality, which is not surprising given the inexperience of many of the franchisees. Nevertheless, TAPinto represents a genuinely new way of providing local news and bears watching — particularly if Shapiro is able to build out his network nationally or inspires imitators.
If we’ve learned anything about news publishing in recent years, it’s that the giant tech platforms are not our friends. Google is embracing artificial intelligence, which means that searching for something will soon provide you with robot-generated answers (right or wrong!), thus reducing the need to click through. Facebook is moving away from news. Twitter/X has deteriorated badly under the chaotic leadership of Elon Musk, although it still has enough clout that President Biden used it to announce he was ending his re-election campaign.
So what should publishers do instead? It’s no secret — they’re already doing it. They are using email newsletters to drive their audience to their journalism. A recent post by Andrew Rockway and Dylan Sanchez for LION (Local Independent Online News) Publishers reports that 95% of member publishers are offering newsletters, up from 81% in 2022. “The decline in referral traffic,” they write, “will likely lead to more direct engagement by publishers with their audiences.”
Some observers worry about newsletter overload as our inboxes fill up with email we may never get around to reading. That’s potentially a problem, but I think it’s a more serious problem for larger outlets, many of which send out multiple newsletters throughout the day and risk reaching a point of diminishing returns. By contrast, users will value one daily newsletter from their hyperlocal news project with links to the latest stories.
By far the most common approach publishers use is to offer a free newsletter aimed at driving users to their website, which may be free or subscription-based. The Massachusetts-based Bedford Citizen, for instance, sends out a daily newsletter generated by its RSS feed and a weekly human-curated newsletter. The Citizen is a free nonprofit, but once they’ve enticed you with their top-of-the-funnel newsletter, they hope they can lure you into becoming a paying member. Ellen and I interviewed executive director Teri Morrow and editor Wayne Braverman on our podcast last February.
The Colorado Sun, a statewide nonprofit, offers a series of free and paid newsletters, while the website itself is free. The paid newsletters represent an unusual twist: Some of them feature deeper reporting than you can get from the website on topics such as politics, climate change and outdoor recreation. At $22 a month for a premium membership, users pay no more than they would for a digital subscription to a daily newspaper. Editor Larry Ryckman talked about that in our most recent podcast.
In some places, the newsletter is the publication. An example of that is Burlington Buzz, a daily newsletter that covers Burlington, Massachusetts. Founder, publisher and editor Nicci Kadilak recently switched her newsletter platform from Substack to Indiegraf, and her homepage looks a lot like a standard community website — which shows that it’s a mistake to get too caught up on categories when newsletters have websites and websites have newsletters. Ellen and I talked with Nicci last year.
What’s crucial is that news publishers have direct control of the tools that they use to connect with their audience. Gone are the days when we could rely on Facebook and Twitter to reliably deliver readers to us. We have to go find them — and give them a reason to keep coming back.
Correction: Burlington Buzz has moved to Indiegraf, not Ghost.
On the latest “What Works” podcast, Ellen Clegg and I talk to Larry Ryckman, editor and co-founder of The Colorado Sun, the subject of a chapter that I wrote for our book, “What Works in Community News.” The Sun was launched by journalists who worked at The Denver Post, which had been cut and cut and cut under the ownership of Alden Global Capital, a hedge fund that the Post staff called “vulture capitalists.”
The Sun was founded as a for-profit public benefit corporation. A PBC is a legal designation covering for-profit organizations that serve society in some way. Among other things, a PBC is under no fiduciary obligation to enrich its owners and may instead plow revenues back into the enterprise. And we’ve found that for-profit models are rare in the world of news startups. But that changed last year, when the Sun joined its nonprofit peers. Ryckman explains.
In our Quick Takes, I give a listen to a New York Times podcast with Robert Putnam, the Harvard University political scientist who wrote “Bowling Alone” some years back. In a fascinating 40 minutes, Putnam talks about his work in trying to build social capital. He never once mentions local news, but there are important intersections between his ideas and what our podcast and book are focused on.
Ellen reports on an important transition at Sahan Journal in Minnesota, one of the projects we wrote about in our book. The founding CEO and publisher, Mukhtar Ibrahim, is moving on and a successor has been named. Starting in September, Vanan Murugesan will be leading Sahan. He has experience in the nonprofit sector and also has experience in public media.
Our Reinventing Local TV News project, which is part of Northeastern’s School of Journalism, is getting a lot of attention from the trade publication Editor & Publisher. Professor Mike Beaudet, who heads the project, is the subject of a feature story in E&P and is the guest on this week’s E&P vodcast.
Beaudet, who’s also an investigative reporter with WCVB-TV (Channel 5), tells E&P’s Gretchen Peck and Mike Blinder that the goal is to come up with new ways of storytelling to appeal to younger audiences — a demographic that gets its news almost entirely by smartphone rather than a traditional television screen. Here’s how Beaudet puts it in an interview with Peck:
People are cutting the cord, and the whole idea of having “appointment television” has gone out the window, especially for younger people. That’s the challenge: We can’t rely on this audience to find local TV like you could in years past, as they get older, because they’re not consuming content the same way.
Mike and his collaborator, Professor John Wihbey, presented at our What Works local news conference at Northeastern last March. Given that local television is in relatively good financial health compared to the newspaper business, it’s vitally important that people like Beaudet and Wihbey come up with solutions before the problems of an aging audience become acute.
