The newspaper business may be hurting, but Barack Obama — whether he realizes it or not — is doing what he can to help.
The latest paper to cash in on Obama’s popularity is the Boston Herald. According to a newsroom source, the paper has published an ad-free, 32-page color magazine called “Boston Celebrates President Obama,” which will cost $2.99 when it hits newsstands tomorrow. Overseen by city editor Jennifer Miller, the magazine will include contributions by everyone from Keith Lockhart to Tom and Ray Magliozzi, the hosts of NPR’s “Car Talk.”
The Boston Globe, meanwhile, printed 65,000 copies of an eight-page extra on Tuesday afternoon, following Obama’s swearing-in. The Los Angeles Times and several other papers did the same, and those that didn’t printed more copies of today’s paper than usual.
The New York Times is being unusually aggressive. I managed to scarf a couple of copies on Election Day, visions of eventual eBay riches dancing in my head. Yet the Times is still selling copies of that day’s paper, and has now added today’s edition, along with a lapel pin and a photo. So much for the three copies I scored in Danvers Square at 5:30 this morning.
Maybe I should invest in those Obama coins that Montel Williams is pushing? Uh, I think not.