By Dan Kennedy • The press, politics, technology, culture and other passions
I tried out my new Sony point-and-shoot camera during a 10-mile bike ride, out and back, along the Battle Road Trail earlier today. I picked up the camera so I could document places I travel to over the next year for Ellen Clegg’s and my book project. The results were much better than I can get from a phone — especially inside shots. Overall, I was pretty happen with the results.
There’s an outstanding piece in The New York Times today by Brent Staples on the role of the press in perpetuating white supremacy. He writes:
Since the early 2000s, historically white newspapers in Alabama, California, Florida, Kentucky, Mississippi, Missouri and North Carolina have apologized with varying degrees of candor for the roles they played in this history. When read end to end, these statements of confession attest to blatantly racist news coverage over a more than century-long period that encompasses the collapse of Reconstruction, the rise of Jim Crow, the two world wars, the civil rights movement, the urban riots of the 1960s, the Vietnam era and beyond.
Read the whole thing.
In an interview with the Financial Times, Jonah Peretti, the founder of BuzzFeed, offers a confession: news just isn’t as gosh-darn profitable as he had hoped it would be. Peretti has taken an axe to his respected news division, BuzzFeed News, and promises not to do it again.
“I feel like I learned from that mistake … you need to have more financial discipline in the short term to make sure you’re growing in a sustainable way,” he tells reporter Anna Nicolaou.
But as Josh Marshall, the publisher of Talking Points Memo, noted several months ago, there’s never going to be enough money in journalism if you’re relying on venture capital, as Peretti did, or on going public, as he’s doing now. The solution is a slow expansion, most likely built on reader revenue. That’s never been Peretti’s style.
Unfortunately, what Peretti doesn’t say in his FT interview is that he could use revenue from BuzzFeed, the viral site best known for cat videos and listicles, in order to subsidize a first-class news operation. Because for people like Peretti, it’s all about the bottom line — as he showed in April, when he acquired HuffPost and started gutting it.
It seems like a story from a world we left behind. In late February 2020, I wrote a column about The Big Bend Sentinel, a tiny newspaper in West Texas that was supporting its journalism — and boosting the community’s connection with the paper — by operating a café next to the newsroom.
“Can drinks, community events and the occasional wedding subsidize small-town journalism?,” asked The New York Times.
Well, we all know what happened next. So I was pleasantly surprised last month when Max Kabat, the co-owner of the Sentinel, popped up on the podcast “E&P Reports” and announced that the Sentinel is alive and well.
To my frustration the host, Editor & Publisher owner Mike Blinder, didn’t really press Kabat on how the Sentinel’s café made it through the pandemic. But obviously it did. The Sentinel is based in Marfa, Texas, about halfway between Albuquerque to the west and San Antonio to the east. Kabat and his wife, Maisie Crow, are not your typical rural newspaper publishers — they’re refugees from Brooklyn, where Kabat worked in advertising and Crow was a photojournalist and documentarian. They still pursue those careers, even as Kabat serves as publisher of the Sentinel and a smaller sister paper, the Presidio International, and Crow acts as editor-in-chief.
As for whether the café is helping to support the Sentinel’s journalism, Kabat said the answer is yes:
We’re now actually making money. It was starting to make money. We have never not paid any of our expenses, our loans, the things that we’ve done to try to make this thing work. We’ve always been able to do that, which is great. And for the first time, we actually have money in the bank where we’re continuing to invest. We’ve never taken money out. We just continue to invest into the business because we believe in the idea. And that’s what we’re doing. The Sentinel [that is, the café] makes more money than the newspaper.
At the moment, Kabat says he’s pursuing another revenue-making idea that could support not just his newspapers but other community-based journalism projects as well — a national advertising network based on values rather than clicks. National ads have become nearly worthless for local news websites because Google has driven their value through the floor. Kabat’s idea, called Broadsheet, would enable like-minded publishers to connect with advertisers that would rather be seen on quality local websites. Kabat described his message to advertisers like this:
Put your money where your mouth is. If you make an ad that’s about building community and then you go buy every national television, blah, blah, blah, and you spray it programmatically, you know what that does? That takes 20% of the money that you spent on making that ad. And you take 80% of the money that you spent on this advertising campaign and you give it back to the things that are making us worse.
Among Broadsheet’s early possible clients are papers in Aspen, Telluride, Jackson Hole, the Hamptons and — closer to home — the Vineyard Gazette. That’s a lot of tourist dollars. Marfa itself is a tourist destination as well as the setting for the iconic James Dean movie “Giant.” But perhaps over time Kabat will be able to build his model out and use it to serve news projects in less affluent, more diverse areas as well.
I’m firmly of the belief that, for local news projects to succeed, they need not only to serve their community but to help re-establish the very idea of community. The Big Bend Sentinel is doing that in the most direct way imaginable.
Here’s what happens when you don’t have a reliable source of local news in your community: partisan websites that look like local news pop up in order to push a political point of view. Most of them are right-wing, although there are also a few that lean left.
Last week NPR’s Stephen Fowler had a terrific piece about The Georgia Star News, a Trump-oriented project that is aligned with Steve Bannon, although it doesn’t sound like Bannon has an official role. “It’s very populist, it’s very nationalist, it’s very MAGA, it’s very American First,” Bannon reportedly said.
The lead story right now: “Merrick Garland’s Case Against Georgia Is a Loser, According to Legal Scholars and Journalists,” aggregated from The Federalist and opinion pieces in The Wall Street Journal and USA Today.
What the Star News and sites like it do is work the media food chain. The website’s publisher, John Fredericks, has a radio talk show whose guests have included Bannon and former Trump campaign manager Corey Lewandowski. Fredericks’ talk show and website haved pushed false information about absentee ballots. (According to Fredericks’ website, his show was recently booted off YouTube. Gee, I wonder why?)
Secretary of State Brad Raffensperger, who stood up for the integrity of Georgia’s elections when it really mattered, nevertheless called for an investigation based on the Star News’ story. From there the story was injected into the mainstream, since legitimate media outlets are in the habit of quoting Raffensperger. And, before you know it, Trump himself was praising the Star News for “the incredible reporting you have done.”
Fredericks claims his operation is profitable thanks to an injection of ads from Republican politicians.
As these “pink slime” operations go, Fredericks’ is rather modest — eight sites, compared to the 1,300 documented last fall by The New York Times. And Fredericks’ sites are statewide — they’re not promising the sort of hyperlocal news that, say, a right-wing site like the Macon (Georgia) Times does.
Still, the Star News points to the dangers of what can happen when we lose reliable local and regional news.
USA Today is dipping its toe into the paid-content waters. Our last free national digital newspaper has announced that it’s going to start charging for certain types of premium content:
Much of the content on USA TODAY will still be free. But you’ll find a selection of stories each day marked “subscriber only.” These will be exclusive investigations, sophisticated visual explainers, thought-provoking takes on the news and immersive storytelling.
According to The New York Times, a digital subscription to USA Today will cost $10 a month after an initial discount, or $13 if you want an ad-free version.
It will be interesting to see if it works. USA Today is a perfectly fine paper, but it’s not quite in the class of the Times, The Washington Post or The Wall Street Journal. Its principal attraction has been that it’s free, making it a quality source of national news that can easily be cited. When I link to a story in USA Today, I do so knowing that my readers will be able to access it.
On the other hand, we know that free news supported entirely by ads doesn’t work for digital newspapers, as Craigslist, Google and Facebook have destroyed the value of online advertising. I can understand why Gannett, USA Today’s corporate owner, decided it was time to get on board. I’m just not sure why someone would choose USA Today over one of the other national papers.
Then, too, USA Today’s traditional distribution routes no longer work, either. I haven’t seen any of the paper’s once-ubiquitous news boxes in years. The paper was also something generally offered free by hotels, but it could be a long time before business travel recovers from the COVID pandemic.
Gannett, as we know, is a debt-addled chain that has been slashing the newsrooms of its 100 or so daily newspapers and 1,000 weeklies, most of which already have paywalls. The USA Today announcement says that the paper has unique value because it can draw on the resources, such as they are, of the USA Today Network. But those of us who read a Gannett community paper know the journalism flows in both directions, with out-of-town news from other Gannett papers filling up space that ought to be devoted to local coverage.
My skepticism aside, I wish USA Today the best. I know that it produces good journalism, and perhaps it appeals to those who don’t like the Times’ snark, the Post’s breathlessness or the Journal’s focus on business coverage. We’ll see whether it works.
What’s interesting about Preston Padden’s unburdening of himself with regard to Rupert Murdoch and Fox News isn’t in what he says. It’s that he said anything at all.
Padden, a former high-ranking executive in the Murdoch empire, wrote a commentary for The Daily Beast earlier this week in which he lamented the Fox News Channel’s devolution from “a responsible and truthful center-right news network” into what it is today: a propaganda arm of Trump Republicans who promote the Big Lie about the 2020 election, peddle deadly falsehoods about COVID-19, and stir up racial animosity by fear-mongering about Black Lives Matter and Antifa. (He should have mentioned climate change while he was at it.) Padden writes:
Over the past nine months I have tried, with increasing bluntness, to get Rupert to understand the real damage that Fox News is doing to America. I failed, and it was arrogant and naïve to ever have thought that I could succeed.
No kidding. Now, it’s true that Fox News wasn’t quite the toxic cesspool that it has become in the age of Trump. Prime-time talk-show hosts like Bill O’Reilly and Greta Van Susteren were reasonable and dealt for the most part with facts. Sean Hannity was paired with a liberal, the late Alan Colmes.
If you squinted, you could make a case that Fox was a right-wing version of what the liberal network MSNBC is today. But I don’t know that it was ever “a responsible and truthful center-right news network”; more like a hard-right outlet whose most outlandish outbursts were at least grounded in some semblance of truth.
Now, though, it’s nothing but lies, racism and conspiracy theories, especially during prime time, led by onetime rational thinker-turned-white supremacist Tucker Carlson. Padden attribute this to Murdoch’s “deep-seated vein of anti-establishment/contrarian thinking,” but he’s giving Rupe way too much credit. It’s money and ratings, and nothing more. That’s all it’s ever been.
Walter Hussman Jr.’s campaign against New York Times journalist Nikole Hannah-Jones ended up working after all. Days after the University of North Carolina trustees finally stood up to Hussman and voted to grant Hannah-Jones tenure, the Pulitzer Prize winner has announced that she’s accepting a tenured position at Howard University instead.
In an interview with NC Policy Watch, Hannah-Jones said that even though large swaths of the UNC community were in her corner, she ultimately decided not to accept the offer because of a lack of courage on the part of the top leadership.
“The faculty, the student body, alums — were trying to do right by me,” Hannah-Jones told Joe Killian. “I know the university is caught up in a political system that it doesn’t desire.” But, she added, “Had there been some political courage on behalf of the leadership of the university, that also could have made my decision different.”
Hannah-Jones is also the recipient of a MacArthur Genius Grant. According to an announcement by the MacArthur Foundation, Hannah-Jones and another highly regarded Black journalist, Ta-Nehisi Coates, will join the Howard faculty — Hannah-Jones as a tenured professor at the Cathy Hughes School of Community, where she will fill the Knight Chair in Race and Journalism, Coates as a professor in the College of Arts and Sciences. Hannah-Jones will also found the Center for Journalism and Democracy.
Hussman, a major UNC donor and the publisher of the Arkansas Democrat-Gazette, objected to the Times’ 1619 Project, which Hannah-Jones conceived of and wrote the lead essay for. The collection of essays, a reimagining of American history with slavery at its center, has been targeted by right-wing critics and led to Donald Trump’s formation of the widely mocked 1776 Commission, dismantled by Joe Biden as soon as he became president.
Hannah-Jones and Coates are among our finest journalists, and their work has been crucial to understanding issues such as the lasting legacy of slavery, reparations and the effect of redlining on the wealth disparities between Black and white households.
The pressures exerted by Hussman, as well as the cowardice shown by the UNC trustees and administration, show why we still need institutions like Howard, the best known and most respected HBCU in the country.
Update: Hannah-Jones has released a remarkable statement.
Now here’s an interesting idea for engaging the community in local news. The Hinsdalean, a free weekly paper in Chicago’s suburbs, has a stable of 10 local opinion writers who take on such weighty topics as Christmas memories, moving back to town after living abroad, and thoughts about the meaning of regret. And here’s the best part: they’re term-limited.
I learned about this recently in a conversation with Julie McCay Turner, managing editor of The Bedford Citizen, a nonprofit website northwest of Boston. Julie is from Hinsdale, and she keeps up with her hometown through the paper’s lively website. She discovered this unique exercise in civic involvement through a column by the paper’s editor, Pamela Lannom, who was soliciting new writers to replace the five who were cycling out. One slot will be reserved for a high school senior. No politicians, please. And writers are not allowed to use these unpaid positions to tout their businesses or nonprofit organizations.
“Over the years I’ve come to think of many of these writers as my friends,” Lannom wrote. “I might not see most of them more than once a year, but the stories they share create a connection. Reading their columns each week is one of my favorite parts of my job.”
Local opinion can help drive interest in community news and help to overcome the polarization that characterizes national culture these days.
Several months ago I wrote a piece for GBH News about a study conducted by three scholars on what happened after The Desert Sun of Palm Springs, California, dropped from its opinion pages all syndicated columns and references to national politics for one month.
The researchers compared The Desert Sun’s readers to those of a control paper and found that polarization was less than what might otherwise have been expected. The numbers were small and didn’t really prove anything one way or the other. But, as the three observed, the effect was salutary regardless of the actual numbers since the experiment pushed the paper to pay more attention to what was taking place in its own backyard.
“Local newspapers are uniquely positioned to unite communities around shared local identities, cultivated and emphasized through a distinctive home style, and provide a civil and regulated forum for debating solutions to local problems,” they wrote. “In Palm Springs, those local issues were architectural restoration, traffic patterns and environmental conservation. The issues will differ across communities, but a localized opinion page is more beneficial for newspapers and citizens than letters and op-eds speckled with national political vitriol.”
The Hinsdalean itself is a great story, and characteristic of what happens when the legacy news outlet falls victim to market failure. Hinsdale once had a paper called The Doings, which ended up getting absorbed by the Chicago Tribune. The Tribune was subjected to years of downsizing and bad ownership under Tribune Publishing — a situation that only grew worse recently when Tribune was sold to the hedge fund Alden Global Capital.
The Hinsdalean, meanwhile, was founded nearly five years ago and has established itself as an award-winning news source. Here’s how its About page begins:
The first issue of The Hinsdalean was published Sept. 28, 2006. This weekly newspaper is dedicated to covering Hinsdale, focusing on the people who live and work here. The founders built the newspaper around the philosophy of community journalism the way it was meant to be. That philosophy recalls simpler times when one newspaper covered one town. The Hinsdalean, which is delivered free each Thursday morning, is the only newspaper that delivers every issue to every home in Hinsdale.
Independent local news is succeeding in hundreds of communities across the country. We need more.
This post was adapted from the Media Nation Member Newsletter that went out last Thursday, July 1. If you would like to receive early exclusive Media Nation content sent to your inbox, please become a member of Media Nation for just $5 a month.
Next to the “1812 Overture,” this is my favorite Independence Day song — by Paul Simon and Johann Sebastian Bach.
