A couple of friends today sent me a link to Mike Fourcher’s ruminations on what he learned running the Center Square Journal, a hyperlocal news site in Chicago that he started three years ago. He offers 21 lessons, and they’re not without value. But what stands out from my reading of them is that he simply faced too much competition for advertisers and readers. And that, in turn, was a consequence of his making an unfortunate choice of location.
The sites I profile in “The Wired City” — mainly the New Haven Independent, but also The Batavian, CT News Junkie, the Connecticut Mirror, Voice of San Diego and Baristanet — have very different business models, but they all have one thing in common: a niche that was being woefully underserved before they came along to serve it.
New Haven illustrates my point. Paul Bass launched the Independent in 2005 to provide city and neighborhood news that was largely being ignored by everyone else — including the region’s daily paper, the New Haven Register, which tended to focus on the suburbs around New Haven. Eight years later, the Independent and the Register still serve different audiences. They compete for certain types of city news, but mainly they stay out of each other’s way. And because the Independent is a nonprofit, they’re not competing for scarce advertising dollars.
The Batavian is very different from the Independent, but it has similar advantages. The for-profit site was launched in Batavia, N.Y., by the GateHouse chain in 2008 as a pilot project. In 2009 it was acquired by Howard Owens after he was let go as GateHouse’s director of digital media.
The Batavian was up against two established news organizations: The Daily News and WBTA Radio. Owens formed a partnership with the radio station and competed fiercely with The Daily, as the locals call it. Unlike Fourcher’s experience in Chicago, though, there really wasn’t anyone else.
Like Paul Bass in New Haven, Owens carved out a niche by going more local than his competition — one county for The Batavian versus three for The Daily. It turned out that the business community was vibrant enough to support a daily newspaper, a radio station and a community website. But if there were, say, a half-dozen websites all trying to turn a profit, it’s not likely any of them would be able to make money.
Fourcher, a refugee from the robo-news operation Journatic, is now trying something interesting. He’s called a community meeting for Jan. 31 to see if his readers like the Center Square Journal enough to help him continue it in some form, or possibly to take it over in its entirety.
What’s evident from his 21 lessons, though, is that he fell short of making the Journal a vital part of his readers’ lives — possibly because there were already too many other voices competing for people’s time, attention and dollars.
New Haven Independent suspends comments
By Dan Kennedy
On February 7, 2012
In Media
The New Haven Independent, a nonprofit, online-only news site, has long stood as a model for how to handle comments the right way. Though editor and publisher Paul Bass allows anonymity, he makes sure that every comment is screened before it’s posted. His comments policy begins: “Yes we do censor reader comments. We’ll continue to.”
So I was pretty surprised to learn a little while ago that Bass has suspended comments in order to give him and his staff some time to “catch our breath” and think about how to handle a deluge of nastiness — a deluge that he says has been on the increase since last fall’s contentious mayoral campaign. He writes:
What precipitated the hiatus, Bass explains, was a particularly hateful comment that somehow got posted even though he thought he’d zapped it. (It’s gone now.)
The city’s daily newspaper, the New Haven Register, has had its own problems with hateful, racist online comments. The new editor, Matt DeRienzo, vowed shortly after his appointment last summer that the Register would begin screening all comments — a system that is now in effect.
The idea behind comments is to build a community around the news through a multi-directional conversation. Though community and conversation remain worthwhile goals, nearly 20 years into the online-news era it remains far from clear as to whether online comments are the best way to do that.
Wednesday follow-up: Matt DeRienzo has written a smart reaction piece, asking, among other things, “How can the community be part of your journalism if you don’t even allow them to comment on what you do?”