On our new “What Works” podcast, Ellen Clegg and I talk with John Mooney, the founder and executive director of NJ Spotlight News, a digital nonprofit that’s part of NJ PBS, the state’s public broadcasting network. Mooney, who covered education for The Star-Ledger in Newark, took a buyout in 2008, put together a business plan, and launched NJ Spotlight in 2010 under the auspices of the nonprofit Community Foundation of New Jersey.
While Spotlight was making a mark journalistically, it wasn’t breaking even, and its sponsor, the Community Foundation of New Jersey, was getting impatient. After extensive talks, Mooney affiliated with NJ PBS. The name changed to NJ Spotlight News, and the merger means true collaboration between the newsrooms. Both the broadcast and digital sides take part in news meetings, and there are considerable synergies between the website and the daily half-hour newscast. (In a previous podcast, Northeastern University professor and TV journalist Mike Beaudet discussed his initiative aimed at reinventing TV news for a vertical video age.)
As we wrote in “What Works in Community News,” the story of NJ PBS and NJ Spotlight News suggests that public broadcasting can play a role in bolstering coverage of regional and statewide news. It’s a question of bringing together two different newsroom cultures. There’s also a Yo-Yo Ma angle to our conversation, so you won’t want to miss that.
Ellen has a Quick Take about the death of John Thornton, a venture capitalist who helped launch The Texas Tribune, a nonprofit newsroom in Austin, in 2009. He also was a founder of the American Journalism Project, which supports local digital newsrooms around the country. Thornton, who had struggled with mental health issues, took his own life. He was 59.
I’ve got a Quick Take about our webinar on “The Ethics of Nonprofit News,” which was held the evening of April 3. Panelists gave great advice about what board members and donors need to know. You can watch the video and read a summary generated by Northeastern’s AI tool, Claude, on our website.
A collaborative effort among local ethnic news outlets in New Jersey picked up signs of a shift to Republicans in advance of the Nov. 5 election at a time when it seemed unlikely that Black and Latino voters would abandon their traditionally strong support for Democrats.
The collaboration was overseen by the Center for Cooperative Media at Montclair State University. Some of the stories were published in NJ Spotlight News, a statewide nonprofit that combines in-depth digital reporting and a daily newscast on public television. Ellen Clegg and I reported on both the center and Spotlight in our book, “What Works in Community News.”
The effort was highlighted recently by LION (Local Independent Online News) Publishers in its newsletter. Stefanie Murray, who directs the center, told Chris Krewson, LION’s executive director, that “a few of the stories came out to be focused on how a Trump presidency was quite appealing to different ethnic groups in the state.”
For instance, a story co-bylined by reporters for Spotlight and Atlantic City Focus, a Black news organization, reported on Black Republicans “who said the Democratic Party has focused too much on social programs and government intervention without empowering individuals to achieve success on their own.”
Another Spotlight collaboration, with New Jersey Hispano, found that some Latinos were voting for Donald Trump because of the brutally high cost of housing, with one Peruvian immigrant, Gloria Candioti, saying she had not been able to buy after renting the same place for 20 years.
“I have thought about buying a property, but I have not been able to yet,” she said. “There is a lot of demand now, interest rates have gone up, house prices have been higher.”
Murray said Spotlight’s executive director, John Mooney, was concerned that reporting showing a shift toward Trump and other Republicans would not be borne out on Election Day. In fact, “they were spot on,” she observed, as Trump lost to Kamala Harris in New Jersey by just five points after trailing by double digits in 2016 and 2020.
Of course, forecasting the outcome of presidential elections is not the role of local news. What happened in New Jersey matters because what ethnic media and Spotlight found stemmed directly from dogged reporting on the concerns of Black and Latino voters. It turned out that was worth more than a bushel full of poll results.
An early Linda McMahon sighting
Paul Bass, right, and Linda McMahon in New Haven in 2010. Photo (cc) 2010 by Dan Kennedy.
Way back in September 2010, I attended the fifth-anniversary party for the New Haven Independent, one of the original digital nonprofits. I wrote about the Independent in my 2013 book, “The Wired City,” and revisited it in “What Works in Community News.”
“It’s a powerful idea, which is that out-of-town corporations that could care less about us no longer own our news,” Independent founder Paul Bass told the crowd that night. “They no longer control our news. We the people control the news.”
The party was held in the offices of La Voz Hispana de Connecticut, the Spanish-language newspaper that is the Independent’s partner and landlord. Standing off to one side was Connecticut’s Republican Senate candidate in 2010 — Linda McMahon, the wife of professional wrestling mogul Vince McMahon and now Trump’s choice as secretary of education.
McMahon said very little. I was using a really crappy camera that night, but I did get one picture of her behind Bass that is sort of OK.
McMahon was handily defeated that November and then lost again two years later. Now, despite no obvious credentials, she will be joining the Cabinet, assuming she’s confirmed by the Senate.
More thoughts on public radio
Last week I flagged an article in Nieman Reports on the economic crisis facing public radio. In a response both to me and to Gabe Bullard, who wrote the Nieman story, Andrew Ramsammy argues that our prescription for reviving public radio — a renewed focus on local journalism — is not enough.
Ramsammy, the interim president of the Vermont College of Fine Arts, writes on LinkedIn:
The reality is this: it’s not about what’s delivering the news—it’s about who’s delivering it, and whether the audience connects with them. Public radio’s future depends on abandoning outdated models of institutional authority, embracing the personality-driven dynamics of today’s media landscape, and empowering the next generation of creators — not just as contributors, but as co-owners and collaborators in a shared vision of success. The days of legacy gatekeepers are over. It’s time to rethink everything.
NJ Spotlight News is based at NJ PBS in Newark. Photo (cc) 2022 by Dan Kennedy.
The ongoing shakeout in public media continues. The trade publication Current reported earlier this month that WNET, the nonprofit giant that controls public radio and television stations in New York City, Long Island and New Jersey, has eliminated 34 positions since December.
Among the operations affected is NJ Spotlight News, a hybrid operation comprising a website covering public policy and politics in New Jersey and a daily newscast that is broadcast on NJ PBS. Spotlight executive director John Mooney told me that the cuts resulted in “a couple layoffs” at his organization. Spotlight is also one of the projects that we profile in our book, “What Works in Community News,” and Current ran an excerpt in December.
Until very recently, public media had seemed largely insulated from the economic pressures that have affected other sectors of the news business, especially newspapers. In rapid succession, though, layoffs have hit a number of outlets, including Colorado Public Radio (also briefly profiled in “What Works”), WAMU in Washington and NPR itself. Boston’s two public broadcasters, WBUR and GBH, have also said they may have to reduce staff.
• E&P goes public (media). Current itself is about to get some competition. Editor & Publisher, a trade publication that covers the news business, announced this week that it is starting a vertical aimed at covering public media. E&P publisher Mike Blinder said in a press release:
We spent most of 2023 assessing the state of public media through editorial reporting and interviews with executives managing local public media operations across the U.S. We recognize that these key executives have been underserved in accessing essential information to continue building audience and revenue.
E&P’s venture, called Public Pulse, is free, whereas Current is paywalled. Current, though, has a reputation for being well-sourced and authoritative. We’re going to talk with Blinder about Public Pulse on the “What Works” podcast in an episode that should drop around the middle of next week.
NJ Spotlight News, one of the projects that Ellen Clegg and I feature in our book, “What Works in Community News,” has hired a Washington correspondent. Benjamin Hulac will be the only full-time Washington reporter employed by a major New Jersey news outlet, according to an email to subscribers from Spotlight executive director John Mooney.
“Benjamin will cover New Jersey’s congressional delegation as well as the myriad ways in which decisions at the federal level affect our state and its people,” Mooney writes. “Currently, no other major New Jersey media outlet has a full-time reporter in D.C. We’re proud to fill this void.”
Hulac previously worked for CQ Roll Call and Climatewire.
John Mooney, founder and executive director of NJ Spotlight News. Photo (cc) 2022 by Dan Kennedy.
Ellen Clegg and I are delighted to report that the first excerpt from “What Works in Community News” has just gone live at Current, a publication for people in public media. Current has published a section from our chapter on NJ Spotlight News, which merged a digital startup covering state policy and politics in New Jersey and the state’s public television outlet, NJ PBS. “What Works in Community News,” published by Beacon Press, goes public on Jan. 9. And thank you to Mike Janssen, Current’s digital editor, for making this happen.
