John Mooney tells us how he built NJ Spotlight News into an innovative digital-broadcast hybrid

John Mooney. Photos (cc) 2022 by Dan Kennedy.

On our new “What Works” podcast, Ellen Clegg and I talk with John Mooney, the founder and executive director of NJ Spotlight News, a digital nonprofit that’s part of NJ PBS, the state’s public broadcasting network. Mooney, who covered education for The Star-Ledger in Newark, took a buyout in 2008, put together a business plan, and launched NJ Spotlight in 2010 under the auspices of the nonprofit Community Foundation of New Jersey.

While Spotlight was making a mark journalistically, it wasn’t breaking even, and its sponsor, the Community Foundation of New Jersey, was getting impatient. After extensive talks, Mooney affiliated with NJ PBS. The name changed to NJ Spotlight News, and the merger means true collaboration between the newsrooms. Both the broadcast and digital sides take part in news meetings, and there are considerable synergies between the website and the daily half-hour newscast. (In a previous podcast, Northeastern University professor and TV journalist Mike Beaudet discussed his initiative aimed at reinventing TV news for a vertical video age.)

NJ Spotlight News anchor Briana Vannozzi, right, interviews U.S. Rep. Bonnie Watson Coleman.

As we wrote in “What Works in Community News,” the story of NJ PBS and NJ Spotlight News suggests that public broadcasting can play a role in bolstering coverage of regional and statewide news. It’s a question of bringing together two different newsroom cultures. There’s also a Yo-Yo Ma angle to our conversation, so you won’t want to miss that.

Ellen has a Quick Take about the death of John Thornton, a venture capitalist who helped launch The Texas Tribune, a nonprofit newsroom in Austin, in 2009. He also was a founder of the American Journalism Project, which supports local digital newsrooms around the country. Thornton, who had struggled with mental health issues, took his own life. He was 59.

I’ve got a Quick Take about our webinar on “The Ethics of Nonprofit News,” which was held the evening of April 3. Panelists gave great advice about what board members and donors need to know. You can watch the video and read a summary generated by Northeastern’s AI tool, Claude, on our website.

You can listen to our conversation here, or you can subscribe through your favorite podcast app.