Thoughts on the Globe’s Newton project

The battle between the Boston Globe and GateHouse Media over the Globe’s hyperlocal Newton site isn’t really about the possibility that the Globe will grab more content from the Newton Tab than fair use — or fair play — should allow.

Rather, it’s over a more fundamental issue that will likely be a key to survival as struggling news organizations seek to reinvent themselves: Who will control the virtual front door to Newton, as well as to other cities and towns?

At first glance, Boston.com Newton strikes me as attractive, well-organized and generous. By generous, I mean the blog-like feature that fills the center well is a nice mix of content from the Globe, the Tab and local blogs. Just as important, the items give you just a bare taste of the story — if you have any interest at all, you’ll click through. So it seems likely that Boston.com will drive some traffic to the Tab, not to mention the blogs.

By combining content from different sources so seamlessly, Boston.com, at least for the moment, has leapfrogged ahead of the Tab’s Wicked Local Newton site. GateHouse’s Wicked Local sites, which debuted in Plymouth a few years ago, before there even was a GateHouse, were supposed to combine content from the local GateHouse paper with blogs and citizen journalism in order to be a one-stop community guide. That never quite panned out, although Wicked Local is stronger in some towns than in others.

Probably the least generous item on Boston.com Newton right now involves my friends at the Boston Phoenix. There’s a big photo of a plate of food, along with a headline that says, “Foodies: Phoenix reviews Hotel Indigo.” Follow the link, though, and you find a Globe blog item that summarizes the Phoenix review. You have to click again to get to the actual Phoenix review.

There’s a lot more to Boston.com Newton than the news blog. Readers can contribute to a wiki, discuss issues and send in photos. There’s a calendar of events, real-estate listings and local school data.

At the moment, at least, there is no RSS feed. That may change, though the site strikes me as ill-suited to reading via RSS, as it consists of many little items that require you to go off-site if you want to learn more. (Boston.com’s director of community publishing, Teresa Hanafin, makes exactly that point in a comment to the Garden City blog. And don’t miss GateHouse editor Greg Reibman’s hilarious retort.)

The Globe and GateHouse face different challenges.

The Globe, like all big regional papers, is caught in a squeeze. People who are interested mainly in national and international news are now getting it elsewhere, online. And though it’s often said that local is the future, it’s difficult for a big paper that covers all of Eastern Massachusetts to become local enough. Boston.com Newton, which is clearly intended as a prototype (note the “yourtown” in the URL), is an interesting way of overcoming the disadvantage of being a regional paper — and of attracting local advertisers who could never afford to buy space in the paper.

GateHouse, which publishes about 100 papers in Eastern Massachusetts, is all about local, so it doesn’t have to reorient its mission. But its natural advantage in print doesn’t necessarily hold up online, because players as large as the Globe and as small as a few passionate activists can play on the same turf.

What’s going on in Newton will tell us a lot about the future of the newspaper business over the next few years. I hope both sides find a way to win.

Boston.com versus GateHouse redux

Boston.com’s Newton site debuted today. I’ll try to offer at least a quick assessment tomorrow. At first glance, it strikes me as an attractive mix of content from the Boston Globe, GateHouse Media’s Newton Tab, the Boston Phoenix and local bloggers.

Meanwhile, take a look at this video, posted on Boston.com’s Green Blog. Be sure to watch the closing credits. Pretty aggressive, don’t you think?

More: It’s only fair to point out it’s virtually impossible to learn that the video is from the GateHouse’s Belmont Citizen-Herald unless you watch all the way to the end. Even if you go directly to the YouTube site, you’ll find nothing unless you click on “more info.” And even then, it’s pretty cryptic.

So I can believe it’s an innocent mistake — but one that should be corrected soon.

Still more: Now fixed — see fourth paragraph.

Waiting for Boston.com’s Newton site

It’s a little after 11:30 a.m. So I guess we can now officially say that the Boston Globe has delayed the unveiling of its hyperlocal Newton site, the subject of much speculation and angst this week.

I would imagine the delay is due to some tech snafu, though it’s possible it’s being retooled in response to the concerns raised by GateHouse Media, owner of the Newton Tab.

Though I’ve been among those who’ve been wondering if the Globe’s plans might unfairly make use of the Tab’s content, I also expect that the Globe folks are smart enough not to go too far. If there’s a blog on the Globe site that links to some Tab content, well, you can’t stop the Globe from blogging. Nor should you.

If the Globe refrains from linking to every story in the Tab; and if, when it does, it does so in such a way that you feel as though you need to click on through, then everyone should be happy.

Update: Media Nation reader G.R. tells me that the the site now says the Newton page will debut on Monday.

A brewing media battle in Newton

A potential battle is shaping up over the Boston Globe’s plans to start a hyperlocal Newton site on Boston.com that could feature, among other things, content from the weekly Newton Tab.

“This is just the latest move from the 800-pound gorilla in the market, which is currently weighing in at 200 pounds,” GateHouse Media New England publisher Kirk Davis tells Amy Derjue at Boston Daily. GateHouse, a national chain based in suburban Rochester, N.Y., owns about 100 newspapers in Eastern Massachusetts, including the Tab.

Davis adds: “We’re not surprised the Globe would like to play in our sandbox.”

Although it’s not entirely clear what the Globe’s got planned for Newton, a report by Chuck Tanowitz suggests that the paper will display headlines and summaries from Newton blogs and from the Tab.

It’s possible that the Globe will make everyone a winner by driving traffic to those sites. But it’s also possible that, for some stories, the headline and summary is all most people are looking for, which means they’ll stay at Boston.com. The stakes are high: both the Globe and GateHouse are trying to sell advertising on their local Web sites.

Depending on how the Globe proceeds, it could find itself facing copyright-infringement issues on two grounds:

  • GateHouse publishes its online content under a Creative Commons license, which allows other Web sites to republish stories as they see fit — a boon to bloggers. But GateHouse’s license specifically prohibits commercial use, which would seem to rule out the Globe.
  • Copyright law allows anyone to publish small snippets of someone’s content under the doctrine of fair use. A good example of that would be Google News. But the Globe might find itself challenged on the grounds that though it’s only taking a little bit, it’s nevertheless taking the most important and marketable part.

When I wrote about this over the weekend, GateHouse’s director of digital publishing, Howard Owens, posted a comment in which he said, “I think we need to have a little chat with Bob Kempf.” Kempf, now a top executive with Boston.com, was a key player in developing GateHouse’s Wicked Local sites.

While the GateHouse folks appear to be gearing up for battle, we haven’t heard much from Boston.com. On Sunday the Globe’s regional editor, David Dahl, sent an e-mail to let me know the Globe would be making an official announcement later this week. I told him I’d welcome comments from him and other Globe executives. So far, though, they’re maintaining their silence.

For those of us who care about local journalism, it’s painful to watch two financially challenged giants battling over a shrinking advertising base. On Monday the Globe’s parent company, the New York Times Co., reported that the value of its New England holdings continues to plummet. GateHouse was recently delisted by the New York Stock Exchange, although its revenues appear to be holding up reasonably well.

It’s possible that once the Globe announces its plans, we’ll see that this is much ado about nothing. But this bears watching.

Photo of Newton City Hall and the Newton Free Library (cc) by the Newton Free Library and republished here under a Creative Commons license. Some rights reserved.

Boston.com’s hyperlocal experiment

Chuck Tanowitz reports that the Boston Globe’s Boston.com affiliate is about to unveil a series of hyperlocal Web sites, including one for Newton.

The Globe doesn’t intend to provide any original content. Rather, each hyperlocal site will serve as a guide to existing material. In the case of Newton, that means, among other things, stories from GateHouse Media’s Newton Tab.

This strikes me as hyperlocal journalism on the ultracheap. I understand the purpose: to come up with a more affordable advertising platform for local businesses. And I understand that the Globe is hurting financially; Adam Reilly of the Boston Phoenix detailed the latest round of cuts on Thursday.

But think of the value that Boston.com could add by hiring a mobile journalist to cover three or four towns, uploading blog posts, photos and videos throughout the day.

Tanowitz notes that there may be an intellectual-property issue that needs to be resolved, too. Indeed. Yes, the Globe could drive traffic to the Tab by publishing a headline, a summary and a link. But what if that’s all some readers are looking for, so they never follow the link? GateHouse publishes its content online under a Creative Commons license that allows for noncommercial re-use. But that certainly wouldn’t cover the Globe.

Financially challenged news organizations are exploring new ways to survive. My own sense is the ones that will pay off are those that aren’t solely about making money, but that provide a real service for readers as well. At least based on Tanowitz’s account, this sounds rather more cynical than that. But we’ll see. (Via Universal Hub.)

GateHouse story in new CommonWealth

If you live in a suburb or exurb of Boston, or on Cape Cod, there’s a pretty good chance that you read a community newspaper published by GateHouse Media New England — maybe even two.

GateHouse, a national chain based in suburban Rochester, N.Y., owns more than 100 newspapers in Eastern Massachusetts, including such well-known dailies as the Patriot Ledger of Quincy, the Enterprise of Brockton and the MetroWest Daily News of Framingham.

I’ve got a story on GateHouse in the new edition of CommonWealth Magazine in which I find that though the financial condition of the company is dire, its top executives make a decent case that they’ve got the time and the resources to grow their way out of the current mess. And its online initiatives are interesting and worth keeping an eye on.

The question: Can the company’s chief executive in New England, Kirk Davis, eventually begin rebuilding his staff after two decades’ worth of cuts under three and in some cases four different owners, including Fidelity and Boston Herald publisher Pat Purcell? Or is GateHouse, and the rest of the newspaper industry, doomed to keep shrinking?

One problem is that the economic outlook is considerably worse than it was in early September, when I was wrapping up my reporting and writing the story. Last Friday, the Boston Herald ran a report that seven editorial employees had lost their jobs at MetroWest and the Milford Daily News. Well-informed buzz within the company suggests that’s just the tip of the iceberg.

In addition, the New York Stock Exchange this week, in a long-anticipated step, announced that it will delist GateHouse’s stock, which is essentially worthless. And a major investor is getting out.

Still, the principal on GateHouse’s enormous debt is not due until 2014, and its cash flow has been decent. Whether that will continue as we move into what may be a deep recession remains to be seen.

It’s all about the debt

Boston Herald reporter Christine McConville quotes me today in a story about GateHouse Media’s ongoing financial woes, which have now extended to closing the chain’s weeklies in Taunton and Avon.

As best as I can figure out — and I’ve been making some inquiries — it’s all about GateHouse’s $1.2 billion debt. But as McConville notes, when you talk to insiders, you can’t help but be surprised by lack of panic.

What you hear is that the debt has been structured in a way that makes it quite a bit less onerous than outside analysts assume. The truth? Well, it’s out there, I guess.

As for the closing of those two papers, it’s always a shame when the doors are padlocked, but this doesn’t strike me as a huge deal. The weekly Taunton Call and Avon Messenger operated in the shadow of the Taunton Gazette and the Brockton Enterprise, dailies also owned by GateHouse. The company’s Wicked Local Web sites for the two communities remain intact.

Regional publisher Mark Olivieri explains here and here.

GateHouse financial outlook dims

While we’re talking about GateHouse Media, you might be interested in knowing that the bad financial news continues. The trade publication Editor & Publisher reports that the company’s stock price is flirting with the $1 mark, which could trigger a series of unfortunate events.

Stock analyst Tom Corbett of Morningstar is quoted as writing that the company’s shares “could be worthless,” and that it is conceivable that “its debt could become due immediately, resulting in a possible liquidation scenario.”

Much as company officials might not want to hear it, Corbett’s dire report fits with a recent post on the blog 247WallSt.com, which predicted that the Rochester, N.Y.-based chain — which owns some 100 newspapers in Eastern Massachusetts — could be broken up or worse by the end of the year.

Old ethics and new media (V)

Looks like GateHouse Media has taken matters into its own hands.

If you go to the Beverly Citizen’s “Horribles” parade story now, you’ll see that the video featuring the eight-foot-long water-spouting penis and the crude signs is back online.

The difference: The video is now hosted by Veoh Networks rather than YouTube.