Fenway Sports Group – Media Nation

The Boston Globe will need creative thinking to find and keep a video audience

The Boston Globe will launch a five-days-a-week local newscast on New England Sports Network sometime this spring.

The half-hour program, “Boston Globe Today,” will comprise a more or less traditional mix of news, sports and entertainment on Monday through Thursday as well as a sports roundtable on Friday. The anchor will be Segun Oduolowu except on Friday, when the sports discussion will be helmed by Globe columnist Chris Gasper. The program will be carried live on NESN, the Globe’s website and mobile app, and the NESN 360 app.

The show marks a significant move into video, something that Globe owners John and Linda Henry have long wanted to do. I suspect, though, that they’re going to have to make some major adjustments along the way. The audience for local TV newscasts is aging at least as rapidly as print newspaper readers, and a 5 p.m. program is going to skew even older. Globe executives need to think about how they’re going to find and keep an audience.

First, NESN makes sense only because the Henrys’ Fenway Sports Group is the majority owner. It’s a sports channel, and you tune in to watch the Red Sox, the Bruins and the Beanpot so you can see the Northeastern men’s and women’s hockey teams triumph over their rivals. It would take a whole lot of rebranding to get anyone to think that NESN is about anything other than sports. At least they’ll be able to promote the newscast on Bruins and Red Sox games, although the Sox may be lucky to draw an audience in the high double digits this year.

And yes, the newscast will also be shown on the Globe’s and NESN’s digital platforms, but that’s really not enough. At a minimum, “Boston Globe Today” should have a robust YouTube presence where viewers can watch live or at a time of their choosing. Maybe they’re already thinking that way.

Second, a comprehensive half-hour newscast is simply not the way that younger audiences consume video journalism anymore. Video stories need to be broken out and run separately so that people can watch them on their phones while they’re on the train, waiting for a cup of coffee or whatever.

Take a look at NJ Spotlight News, a nonprofit digital news organization that provides insider coverage of public policy and politics in New Jersey. Several years ago Spotlight merged with NJ PBS. Now they continue to publish news online and have added a half-hour newscast on television, web and YouTube; stories from the newscast are posted individually.

“Boston Globe Today” sounds like an interesting idea, but it will work only if the Globe regards it as an experiment and is prepared to make changes along the way.

Oh, and I did I mention that both of Northeastern’s hockey teams won the Beanpot?

Below is an email a trusted source passed along that Globe Media CEO Linda Henry sent to the staff earlier today. I’m sorry I don’t have it in text form, but this ought to be readable.

What might John Henry’s track record mean for the Pittsburgh Penguins?

You may have heard that John Henry and his Fenway Sports Group are looking to buy the Pittsburgh Penguins of the NHL. I spoke with Christopher Ayers of WESA Radio in Pittsburgh what Henry’s leadership style at the Red Sox and The Boston Globe might mean for the Penguins.

The Globe’s John Henry disclosures are a work in progress

Previously published at WGBH News.

Q: Does The Boston Globe disclose that John Henry owns the paper whenever it reports on one of his other business interests? Or does it omit that information, leaving less-savvy readers in the dark?

A: Yes.

Tuesday was a case in point. On page one, the Globe’s Brian MacQuarrie reported that the Stop Handgun Violence billboard on Lansdowne Street facing the Massachusetts Turnpike may be coming down by next March. The new owner of the property — Fenway Sports Group, which owns the Red Sox — declined to comment, according to the story. Nowhere did we learn that Henry is Fenway’s lead investor.

On the front of the Metro section, though, Travis Andersen disclosed the connection in an update on an elevator accident at Fenway Park that left a woman seriously injured. Andersen wrote: “A spokeswoman for the Red Sox, whose principal owner, John Henry, also owns The Boston Globe, declined to comment Monday, citing the ongoing review.”

And so it goes — the most prominent recent example being the Globe’s reporting on Jared Remy, who has been charged with murdering his girlfriend, Jennifer Martel. Remy is the son of Red Sox broadcaster Jerry Remy, and the Globe has weighed in with some extremely tough stories on the entire family (original here; most recent follow-up here). Those articles, though, omitted the Henry connection, even as op-ed columnist Alex Beam included it when he wrote a piece arguing that Jerry Remy should be able to keep his job in the broadcast booth.

I asked Globe editor Brian McGrory whether he thought the Henry connection should have been made clear in the Remy coverage and the billboard story. “Our disclosure policy would apply to the stories that you mention,” McGrory replied by email, saying he would “renew our vigor in terms of letting readers know.”

I also asked Globe spokeswoman Ellen Clegg whether there was any specific policy she could cite. Her response, also by email:

Our policy is to disclose John Henry’s business interests when it’s relevant to the story.

By now, we assume the vast majority of Boston Globe readers are aware of Mr. Henry’s ownership of the Red Sox and therefore do not feel the need to disclose it in every story about the team.

There’s an additional factor in the case of Jerry Remy’s ongoing employment: he works for New England Sports Network, not the Red Sox. Eighty percent of NESN is owned by Fenway Sports Group, so Henry is essentially the top executive. When I asked Clegg if she thought most Globe readers were aware of that, she responded, “No, I don’t assume that most people know about NESN.”

Disclosure may be good for the soul, but when you think about some of the larger conflicts of interest that news organizations have to navigate, the Globe-Red Sox connection can seem trivial. To take just one example: Wouldn’t it have been nice to know that the media companies that own all of our network news divisions and cable news channels were lobbying the FCC for deregulatory goodies at the same time they were providing supine coverage of the run-up to the war in Iraq? So yes, the Globe should disclose, but some perspective is necessary as well.

Few would argue that the Globe should run a disclosure when it covers the Red Sox as a baseball team (although columnist Dan Shaughnessy did this morning, jokingly calling Henry the “greatest person ever”). The paper’s coverage of the boss’ other businesses has been tough and independent. We’re still in the early stages of Henry’s ownership of the Globe, and it’s going to take a while to get the disclosure thing right.

And it could be worse. After all, Amazon.com, founded by Washington Post owner Jeff Bezos, does business with the CIA.