The Stormy Daniels interview moves her story to center stage. How will Trump react?

Stormy Daniels and Anderson Cooper. Photo via CBS News.

Previously published at WGBHNews.org.

For those of us who follow this stuff obsessively, there was little new information in the “60 Minutes” interview with porn star Stormy Daniels. The alleged physical threat against Daniels if she told anyone about her alleged 2006 dalliance with Donald Trump? Her lawyer leveled that charge on CNN more than a week ago. The possibility that Trump lawyer Michael Cohen’s $130,000 payment to Daniels just before the 2016 election violated campaign-finance laws? That had already been reported by The Washington Post, among others. For that matter, many of the details we heard Sunday go back to The Wall Street Journal’s original story of Jan. 12.

But that doesn’t mean there was no news value in Daniels’ sitdown with Anderson Cooper. For one thing, there was the simple fact that we were hearing all this for the first time from Daniels herself. For another, in an era when it is increasingly difficult to be heard above the media din, “60 Minutes” remains one of the few outlets in which it is still possible to reach a mass audience. Viewers who knew little about this before learned a lot. Daniels’ story has now moved to center stage.

The question now is whether the Stormy Daniels affair will eclipse all the other ugliness surrounding and involving President Trump — or if it should. Even given Daniels’ allegation that she was physically threatened, her one-time consensual encounter with Trump — still denied by the president — hardly rises to the seriousness of the numerous credible claims by women that Trump sexually assaulted them. Then, too, there is special counsel Robert Mueller’s investigation into the Trump campaign’s ties to Russia, which appears to be moving ever closer to the president. A possible $130,000 campaign-finance violation is trivial when seen in that light.

CBS News posted the transcript of the interview while we were all waiting for the basketball game to end, so I had a chance to read it and then watch. Several aspects of the interview struck me as worth pondering, and we’ll see how they play out in the days ahead.

• Daniels said Trump told her she reminded him of his daughter Ivanka. Trump’s sexualized talk about Ivanka has been remarked upon for years, but repetition makes it no less vile. In 2004, Trump said to Howard Stern that it was all right for Stern to call Ivanka “a piece of ass.” The future president assessed the quality of his daughter’s breasts, too. There are other examples I could cite, but I’ll simply note that, just last week, Karen McDougal, a former Playboy model who says she had sex with Trump, told Anderson Cooper in a CNN interview that Trump said she was “beautiful like her” — that is, like Ivanka. This is deeply disturbing behavior if true.

• Daniels has some serious credibility issues. I found Daniels to be believable — articulate and composed, with no obvious holes in her story. But that’s not the same thing as being credible. Cooper bore in on her and her lawyer, Michael Avenatti, noting that she had signed a nondisclosure form Cohen gave her and took the $130,000, and had signed statements on other occasions saying she’s never had sex with Trump. “How do we know you’re telling the truth?,” Cooper asked Daniels. Her response: “’Cause I have no reason to lie. I’m opening myself up for, you know, possible danger and definitely a whole lot of s***.” Avenatti, speaking of his client’s past denials, conceded: “I think there’s no question that it calls into question her credibility.”

• Anderson Cooper is a first-rate interviewer. It’s too bad that Cooper’s CNN gig has been reduced to presiding over panels of empty — sorry, I mean talking — heads. He’s a fine journalist, and he did a calm, professional, and thorough job on Sunday. He managed the difficult task of letting Daniels tell her story without seeming to endorse it in any way. As I said, he pressed Daniels and Avenatti hard on the credibility issue. He also questioned Avenatti on his (distant) past as a Democratic operative. Cooper got experts to discuss the possible campaign-finance violation, and viewers came away understanding that it’s not at all clear whether that aspect of the story is especially important — although it could be.

Daniels was a tease on perhaps the most titillating question of the night — whether she has videos, photos, or other records that would prove embarrassing to Trump. Under the nondisclosure agreement, she was supposed to turn over any such documents. But she’s already violated the agreement (she and Avenatti say there is no agreement because Trump never signed it), so who knows what might come next? As The New York Times noted over the weekend, Trump has never tweeted about Daniels. We may speculate on the reasons for that.

The most likely effect of the Daniels interview is that it will feed into Trump’s towering rage and the utter chaos that is surrounding him, as reported in another Times article on Saturday. If nothing else, Daniels’ decision to wage a public battle with Trump could very well lead the president to lash out in other directions. It’s a frightening prospect, but we live in dark times.

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New Herald publisher Kevin Corrado is thrilled (again)

On Monday the Boston Herald ran a statement by Kevin Corrado, newly installed by Digital First Media as the paper’s publisher. Here’s what Corrado was quoted as saying:

I am thrilled to join the Boston Herald team. I share the commitment to delivering quality news and information to our readers, advertisers and our communities. I look forward to getting to know the staff and evaluating how we best can meet the needs and expectations of those we serve. I’m committed to producing content that our readers want, in both print and digital, providing them with the best news experience possible. Quality readership will provide for advertising solutions that get results for our advertisers.

Now where we have heard that before? Oh, right. In 2013 Corrado was named president and publisher of Digital First’s New England Newspapers Inc. And here’s what he was quoted saying at the time:

I am thrilled to join the Digital First Media team and to lead the New England operation. I share the commitment of delivering quality news and information to our readers, our advertisers and our communities and I look forward to getting to know these communities more and learning how we can continue to meet the needs and expectations of those we serve.

Can’t buy a thrill.

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Beset by bad news of its own making, the ZuckerBorg faces its Myspace moment

When Mark Zuckerberg looks in the mirror these days, does he see Tom from Myspace looking back?

Previously published at WGBHNews.org.

Is Facebook looking at its Myspace moment? The blockbuster news that data scientists working on the Trump campaign rifled through the personal data of some 50 million Facebook users without their knowledge surely represents a new and disturbing low. But it’s been a long, long time since there was anything even remotely positive to say about the ZuckerBorg.

From creepy psychological experiments to advertising aimed at “Jew haters,” from the manipulation of its Trending Topics feed to the proliferation of Russian-backed fake news, Facebook is looking more and more like a uniquely malign influence in our lives. The question is whether Mark Zuckerberg and company, in their arrogance and greed, have dealt themselves a blow from which they will not recover. No doubt Facebook will be with us for many years to come — after all, Myspace is still with us, sort of. (I’ll bet you didn’t know that.) But Facebook’s reach and influence, already on the wane by some measures, may start to shrink in serious, measurable ways.

The latest, reported jointly by The New York Times and The Observer of London (the Sunday edition of The Guardian), is complex in its details but devastatingly simple in its conclusions. Cambridge Analytica, a voter-profiling operation backed by the wealthy Mercer family, used subterfuge “to exploit the private social media activity of a huge swath of the American electorate,” as the Times put it. The data breach — not a theft but, rather, an abuse of Facebook’s rules — enabled an analysis of “whether a particular voter was, say, a neurotic introvert, a religious extrovert, a fair-minded liberal or a fan of the occult,” the Times reported.

“We exploited Facebook to harvest millions of people’s profiles,” a whistleblower named Christopher Wylie told The Observer. “And built models to exploit what we knew about them and target their inner demons. That was the basis the entire company was built on.”

The Cambridge Analytica side of the story is a rich one, and it includes details such as how the Mercers and their hired thug, Stephen Bannon, set up the company as a shell to hide its ties to the British-based SCL Group (it would be a crime for a foreign company to work on a U.S. political campaign) and how SCL, in turn, has ties to Ukrainian and Russian interests (but of course).

But as I’ve argued before, the idea that voters can be manipulated by the dark arts practiced by the likes of SCL and Cambridge Analytica is unproven. The false propaganda spewed daily by the likes of Sean Hannity and Breitbart (another Mercer-backed operation) is far more influential, I suspect, than Facebook ads specially tailored to “neurotic introverts.” What really worries me — and should worry you, too — is not what this says about President Trump’s 2016 campaign but what it says about the risks we take whenever we log onto Facebook.

Not that this should be news, but Facebook makes its money by engaging in the same kinds of psychological manipulation that the Mercers have tried to apply to politics. It uses that manipulation to keep you on the platform for hours at a time, all the while showing you ads based on how you use the service — what you post, what you “like,” what you comment on.

The Cambridge Analytica breach came about through a pretty typical Facebook activity. Several hundred thousand users were paid to take a personality test, and they agreed to share their Facebook usage patterns in return. Incredibly, at the time Facebook allowed researchers to scoop up the same data from the test-takers’ friends, unbeknownst to them, which is how the number grew to 50 million. Facebook’s response is that, well, you know, that’s not what the rules said you could do with the data. Sorry.

Now Facebook is in big trouble — not only in the United States, where, among other things, Massachusetts Attorney General Maura Healey has launched an investigation, but in Britain, where SCL is suspected of interfering in the Brexit vote, and where regulation of corporations such as Facebook is taken rather more seriously than it is in the colonies. Even here, though, The Washington Post reports that Facebook could be hit with “many millions of dollars in fines” for violating a 2011 consent decree to protect users’ privacy. (Theoretically the fine could reach $2 trillion, although the Post cautions that’s unlikely to happen.)

Which brings me back to the Myspace analogy. As you may recall, Myspace was the big social network of the previous decade, succeeding a nearly forgotten service called Friendster. Myspace founder and “first friend” Tom Anderson’s smiling face became an iconic symbol of the early days of social media. The service became enough of a mass phenomenon that eventually Rupert Murdoch took notice and bought it. But Myspace’s dominance didn’t last long; in 2008 Facebook took the lead in total users. In the hazy mists of our collective memory, it might seem that Facebook was just better — more technologically sophisticated, easier to use. And that’s true. Myspace tended to look like a vintage 1990s-era Geocities web page.

But Myspace made some huge blunders, too. More than anything, it allowed itself to become a sleazy outpost that ended up driving users away. As Amy Lee of The Huffington Post put it in 2011, “The network had started to flood with scantily clad would-be celebrities, filling the site with highly sexualized photos that led to the site’s tarnished reputation as a hotbed of obscenity.” The result, Lee wrote, was something that internet researcher danah boyd compared to “white flight,” with Facebook emerging as “a safe haven for more elite users.”

Would anyone describe Facebook as a safe haven today? Of course, Facebook is far larger than Myspace ever was, and it benefits enormously from the network effect — that is, its main value is that everyone uses it. Nevertheless, some cracks in the foundation have emerged, and it’s possible that what seems impregnable today will turn out to be more fragile than anyone had imagined.

Consider: TechCrunch reported in January that growth in the number of Facebook’s daily active users had slowed during the fourth quarter of 2017, and had actually dropped slightly in the U.S. and Canada. The market research firm eMarketer has found that users who are 24 and younger are leaving Facebook in droves. And just this week, The Wall Street Journal cited new figures from eMarketer showing that Facebook’s share of digital ad revenues is expected to decline in 2018, from 19.9 percent to 19.6 percent — the first shrinkage ever.

Last month Wired magazine published a massive investigation by reporters Nicholas Thompson and Fred Vogelstein on Facebook’s two years of hell, starting with accusations that the service had manipulated Trending Topics to stifle conservative voices and culminating in Facebook’s role in propagating fake news. “It’s not easy to recognize that the machine you’ve built to bring people together is being used to tear them apart,” they wrote, noting that Zuckerberg’s initial reaction to the notion that fake news on Facebook may have influenced the election — “a pretty crazy idea” — was seen even within the company as “clueless and self-absorbed.”

So what happens next? Last October, The New York Times published a roundup of ideas for “How to Fix Facebook.” ranging from reducing anonymity to transforming the company into a nonprofit organization. My own suggestion would be for a startup to launch a competing social network without advertising. Users would pay a modest fee — say, $10 a month. And all of the perverse incentives to keep us online and sell us stuff would go away.

I should add that this is not likely to happen. But no one thought Myspace’s time in the limelight would be so short-lived, either. In the digital age new, compelling ideas can catch on very quickly. Just ask Tom.

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Digital First to move Herald printing to GateHouse’s Providence Journal

When printing the Herald was not a problem. 1881 photo via Wikimedia Commons.

A key part of The Boston Globe’s strategy to reposition itself as a sustainable business has been to establish its printing operation as a regional hub for a variety of publications, including The New York Times and USA Today. That strategy has come under question since last summer, when its new Taunton printing plant got off to an exceedingly rocky start.

Now the Globe has suffered a significant blow, as Digital First Media, the incoming owner of the Boston Herald, will take the tabloid’s printing business to the Providence Journal, owned by GateHouse Media — ironically, one of the losers in the recent bidding to buy the Herald out of bankruptcy. Don Seiffert of the Boston Business Journal has the details.

The Globe’s business relationship with the Herald has been strained last September, when then-Herald owner Pat Purcell published a hotly worded statement in his paper blaming the Globe for the Herald’s printing woes. “We talk with the Globe on a regular basis but unfortunately the remedies they put forth to solve the production problems have failed miserably,” the Herald said at that time.

Although the Globe’s printing woes have by most accounts eased considerably (even if they have not been entirely solved), Digital First clearly wasn’t going to stick around. The Providence facility is well-regarded, and it was widely believed that GateHouse would move the Herald’s printing there if it won the bidding. Ironically, GateHouse will end up making money from the Herald even though its bid fell short. In a statement to the BBJ, Globe president Vinay Mehra said:

At present, we are unable to offer a competitive bid for that business. What this move affords us is the opportunity to continue to bring our production costs and efficiencies in line, take advantage of added capabilities for The Globe product, and deliver to our readers the best quality news product in the market.

I’m hearing reports from inside the Herald that the switch will require deadlines so early that evening sports stories may not make the print edition. Mehra, meanwhile, sounds like he’s just as happy to be rid of the Herald — something that would surely not be the case if everything was running smoothly.

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Digital First to close on Herald sale Monday; Shelly Cohen bids adieu

Digital First’s acquisition of the Boston Herald closes on Monday. I’m told that even inside the Herald, there is very little known about who’s staying and who’s going. But the memo below explains what is happening to those who are losing their jobs.

One who has confirmed that she’s leaving is editorial-page editor Rachelle Cohen, who signs off today with a classy farewell. She writes:

As an institution in this community it will live on; it will continue to vigorously compete in the marketplace of journalism because the people who have labored here — and those who will continue to do so — actually don’t know how to operate any other way.

Here’s the memo.

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How to battle media addiction in the Age of Trump

Philadelphia newsboy  Michael McNelis, 8, was photographed by Lewis Hines in 1910.

Previously published at WGBHNews.org.

The news cycle on Tuesday began in the frenetic manner we’ve become accustomed to in the Age of Trump. No sooner had I finished my snowbound perusal of newspaper websites than the president took to Twitter and announced that Secretary of State Rex Tillerson was out. My phone began buzzing with breaking-news alerts. Twitter filled up with quick hits, some serious and some snarky, as to what it all meant. And, at least for a little while, our collective attention was diverted from Stormy Daniels, Kim Jong Un, Vladimir Putin, and the rest of the Trumpian mishegas that has preoccupied us for the past 14 months.

Many of us sense that we’ve become overwhelmed by the rush of news and that we don’t know what to do about it. The quantity if not the quality of news has been growing exponentially in the decades since we relied mainly on the morning newspapers and the evening newscasts. But we seem to have reached a tipping point with the endless obsession over Trump, especially on cable news and social media.

Which is why, I think, New York Times tech columnist Farhad Manjoo struck such a chord last week. Manjoo wrote that he had conducted an experiment: for almost two months, he had relied almost entirely on print for his news, unplugging from cable and from the constant stream of electronic updates that come our way. He put it this way:

Now I am not just less anxious and less addicted to the news, I am more widely informed (though there are some blind spots). And I’m embarrassed about how much free time I have — in two months, I managed to read half a dozen books, took up pottery and (I think) became a more attentive husband and father.

As Dan Mitchell found in the Columbia Journalism Review, Manjoo’s Twitter stream during his alleged digital exile remained as prolific as those of all but the most addicted (who, me?) users. So yes, there was a bit of Henry David Thoreau’s bringing his laundry to his mother’s house in Manjoo’s manifesto. But imperfect though Manjoo’s experiment may have been, it spoke deeply to the need to filter out all the flotsam and jetsam of our continuous news cycle so that we can concentrate on what’s really important. What better way to do that than to rely on a few trustworthy sources of information while trying to ignore everything else?

I’m not saying that we should seek to emulate Erik Hagerman, “The Man Who Knew Too Little,” who was the subject of a long profile in the Times over the weekend. As described by reporter Sam Dolnick, Hagerman, who lives in rural Ohio, has aggressively ignored the news — all news — since the 2016 election, to the point where he listens to white noise through headphones at his local coffee shop to make sure that no dispatches from the outside world penetrate his increasingly empty head.

Instead, to put it in New Age terms, we should seek to be conscious and mindful about our news-consumption habits. Washington Post media columnist Margaret Sullivan, reacting to Manjoo, stressed the importance of looking at the headlines of a newspaper’s front page, turning off breaking-news alerts at least occasionally, and taking hours-long breaks from social media. Most important, she wrote, “find two or three sources of serious news — a well-curated newsletter, an evening news broadcast, a top-of-the-hour briefing on public radio, or the news app of a respected newspaper — and make it a daily habit, preferably consumed at a regular time and then set aside.” She added: “The alternative is downright dangerous to your mental and emotional well-being.”

My own education in how to be a better news consumer began a couple of years ago when I read Nicholas Carr’s 2010 book “The Shallows.” Carr argues that digital technology has changed not just the way that we interact with text but that it has rewired our brains, favoring the rapid perusal of disjointed tidbits over long, sustained concentration. (And consider that Carr was writing before Facebook and Twitter were as ubiquitous as they are now.) In an essay for Nieman Reports, Carr issued a challenge to news organizations:

If serious journalism is going to survive as something more than a product for a small and shrinking elite, news organizations will need to do more than simply adapt to the Net. They’re going to have to be a counterweight to the Net. They’re going to have to find creative ways to encourage and reward readers for slowing down and engaging in deep, undistracted modes of reading and thinking. They’re going to have to teach people to pay attention again.

I’m not going back to print. It’s too expensive, and my miserable eyesight is better suited to reading on a screen with its own illumination than to dealing with tiny type under less than optimum lighting conditions. But ever since reading Carr, I try to remind myself to slow down, to engage with my preferred digital news sources as I would a print newspaper, scanning their home pages not just for news I’m looking for but for news I’m not looking for as well. Still, skimming and tweeting are behaviors that quickly become ingrained, and I have as hard a time breaking away as anyone.

Thus Farhad Manjoo’s column is a good reminder of what it means to be a responsible news consumer. He cites the food writer Michael Pollan’s famous advice— “Eat food. Not too much. Mostly plants.” — and repurposes it for our jittery relationship with digital media: “Get news. Not too quickly. Avoid social.”

And if you can get someone else to do your laundry for you, so much the better.

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Dr. Vox explains how Trump has exposed the right as a collection of grievances

Important thread by David Roberts of Vox on how President Trump has exposed the right for what we knew in our hearts it was all along: an inchoate collection of grievances uninterested in policy or ideas. He’s also got some smart things to say about what’s wrong with The New York Times’ conservative columnists, who are monolithically anti-Trump. Start here:

Roberts’ views are somewhat related to my recent WGBH News column on the irrelevance of the anti-Trump right, although I hold them in higher regard than he does.

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Why paid digital is the only strategy left for our beleaguered newspapers

Photo (cc) 2008 by Dan Kennedy.

Previously published at WGBHNews.org.

There was a time not too many years ago when nearly every newspaper except The Wall Street Journal made its journalism freely available online. This was not entirely crazy. At the dawn of the commercial web, newspaper executives were optimistic that free news would prove lucrative thanks to multimedia advertising and the dramatically lower cost of digital distribution compared to print. As The New York Times naively put it in 1996 when announcing the debut of its website, “With its entry on the Web, The Times is hoping to become a primary information provider in the computer age and to cut costs for newsprint, delivery and labor.”

The limits of that strategy became apparent starting about 10 years ago. Because of its very ubiquity, digital advertising lost its value, bringing in pennies — at best — compared to print. Far worse, Google and Facebook, neither of which existed when newspaper websites first popped into existence, now scoop up more than 60 percent of digital ad revenues. In response, newspapers began charging for digital content. Today, the idea that reader revenue is the future has taken on the aura of received wisdom.

Yet there remain questions about how much news organizations can charge for their journalism as well as how many subscriptions a typical internet user is willing to pay for. Last week, Lucia Moses of Digiday explored the issue at some length. And though there have been some winners, with the Times and The Washington Post leading the way, they are likely to be outnumbered by the losers. Moses quoted Vivian Schiller, a former executive with the Times and NPR, who offered this pessimistic assessment:

A lot of people are going, “Reader revenue, it’s working for The New York Times, it’s working for specialty publications; that’s our path.” I’m afraid for most news publishers, it’s going to end in tears.

In 2013, I began working on my book “The Return of the Moguls,” which was published by ForeEdge this week. My original idea was that a new generation of wealthy newspaper owners — Amazon chief executive Jeff Bezos at the Post, financier (and Red Sox principal owner) John Henry at The Boston Globe, and entrepreneur Aaron Kushner at the Orange County Register — might figure out innovative ways of running newspapers and thus chart a path for the rest of their beleaguered industry. Over time, though, an additional plot line came into focus: all of them faced the challenge of how to move forward at the very moment when the old idea of free, web-based journalism was coming to an end.

Each of the three moguls approached the problem differently. Bezos, by far the most successful, repositioned what had been a large regional newspaper as a national digital news organization, going head to head with the Times. Bezos bundled the Post with Amazon and pursued a massive online audience with the goal of converting some small percentage of all that drive-by traffic into paying customers. Today, the Post reports more than one million paid digital subscribers and claims it has been profitable for the past two years.

Henry has pursued a number of different ideas at the Globe, some of which have worked out better than others. But Henry’s most elemental idea — that readers should pay for news — has also been his most successful. Despite charging the unusually high fee of $30 a month for digital subscriptions, the Globe is on track to pass the 100,000 mark during the first half of this year. If Globe executives can figure out how to double that, then the paper will be on its way to financial sustainability.

Meanwhile, the Globe’s print edition is being repositioned as a niche luxury product. As Don Seiffert of the Boston Business Journal reported Tuesday, the non-discounted price of home delivery is being raised to $25.90 a week. For that kind of money, Henry had better hope that the paper’s well-publicized printing and delivery woes are a thing of the past. The Globe’s digital and print fees are now both the highest of any general-interest newspaper, national or regional. It will be fascinating to see if Henry’s gamble pays off. (Update, March 9: In a comment posted to the Globe’s subscribers-only Facebook group, the Globe denied that it was contemplating a price hike of that magnitude: “There are no plans to raise our prices by 80% as reported by the BBJ.” Seiffert defends his reporting here.)

The third mogul, Kushner, is long gone, having stepped down in early 2015, several months before the Register slid into bankruptcy. Unfortunately for his newspaper, he had two main ideas, one good, one disastrous. The good: improve the print edition and make sure people were paying full rate for the paper’s journalism. A print-first approach certainly wasn’t forward-looking, but there’s no reason it couldn’t have worked for at least a few years. The problem was that Kushner added about 150 full-time journalists to his newsroom of 180 and then set about buying and launching additional newspapers in the hopes that advertising and circulation revenues would somehow magically materialize. Today the Register is owned by Digital First Media, the cost-slashing corporate chain that recently won the right to buy the Boston Herald.

Not everyone is pursuing paid digital. A few megasites like BuzzFeed and HuffPost have succeeded by attracting huge amounts of traffic while keeping the size of their staffs to a minimum. Craig Silverman, BuzzFeed’s media editor, shared Moses’ Digiday article on Twitter while adding his own warning:

News organizations that rely on digital subscriptions must also compete with high-quality news sources, both national and local, that are free and are likely to remain that way — such as PBS, NPR, and their affiliates on television, radio and online.

Yet, for newspaper owners, there really isn’t much choice other than to ask readers to pay. The bright hopes that were expressed a quarter century ago have given way to realism. There is no one left to cover the costs of journalism except us. And if not enough of us are willing, then newspapers — still the most effective vehicle for holding government and other large institutions accountable — will continue to shrink and fade away.

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Behold the irrelevance of the #NeverTrump right

The conservative movement is now a subsidiary of Trump Inc. Photo (cc) 2015 by Michael Vadon.

Previously published at WGBHNews.org.

Is it possible to be more politically irrelevant than #NeverTrump conservatives? From the moment that Donald Trump began his presidential campaign, the conservative establishment has been in a perpetual state of horrified gobsmackery. But that hasn’t stopped the Trumpist base from taking over the Republican Party.

And so it was that on Saturday the starboard-leaning pundit Mona Charen was booed at the annual Conservative Political Action Conference (CPAC) for the apostasy of suggesting that, no, it’s not OK for conservatives to make excuses for the sexual predator in the White House. And no, it’s not OK for CPAC to invite a member of the neo-fascist, Holocaust-denying Le Pen family to address the gathering.

Nor was Charen merely booed. She actually had to be escorted out of the building by security guards lest some overly enthusiastic #MAGA types decided to place themselves between her and the door.

“I spoke to a hostile audience for the sake of every person who has watched this spectacle of mendacity in disbelief and misery for the past two years,” Charen wrote in an op-ed piece for The New York Times. “Just hearing the words you know are true can serve as ballast, steadying your mind when so much seems unreal.”

Charen was followed by her fellow anti-Trumper Max Boot, who recently joined The Washington Post’s opinion section — and who, on Sunday, went so far as to say that he could no longer call himself a conservative. “I prefer to think of myself as a classical liberal,” Boot wrote, “because ‘conservative’ has become practically synonymous with ‘Trump lackey.’”

Charen, Boot, and other anti-Trump conservatives find themselves in an unusual position. On the one hand, they get plenty of attention, especially on the editorial pages of the Times and the Post, where they provide satisfying entertainment for the papers’ mostly liberal readers. On the other hand, they have been virtually cast out of the Republican Party, which these days is in thrall to the racism, nationalism, and demagoguery that have been the hallmarks of the Trump era. At least Democrats can look forward to the next election.

The marginalization of traditional conservatives has been a long time coming. Back in January 2016, National Review — founded by William F. Buckley Jr. — published a special issue titled “Against Trump.” The list of conservative pundits who oppose Trump is impressive, and includes former George W. Bush speechwriter David Frum (whose year-old Atlantic piece on how Trump could build an autocracy remains must reading), Weekly Standard founding editor Bill Kristol, Commentary’s John Podhoretz, the Post’s Jennifer Rubin, Michael Gerson, and George Will, and the Times’ David Brooks, Ross Douthat, and Bret Stephens. Even farther-right pundits who share some sympathies with Trump’s positions, like Rod Dreher of The American Conservative and Ben Shapiro of The Daily Wire, always are careful to make it clear that they do not support the president himself.

In many ways, members of the non-Trumpist right have no one but themselves to blame. This moment did not come out of nowhere. Richard Nixon had his “Silent Majority.” Ronald Reagan exploited racial tensions and helped create the notion of the undeserving poor. Indeed, those members of the white working class who voted for Trump are direct descendants of the so-called Reagan Democrats. The conservative intelligentsia was only too happy to exploit these voters over issues of race, guns, and abortion so that they could pursue their real agenda of tax cuts for the wealthy, free trade, and endless war.

For traditional conservatism to be relevant again, it must first move beyond its current media platforms of liberal op-ed pages and tiny magazines. The Trumpists have their own media in the form of Fox News, Breitbart, Rush Limbaugh, and out-and-out conspiracy theorists like Alex Jones — and they reach tens of millions of people who believe their propaganda and falsehoods.

Still, nothing is forever. Although it is impossible to imagine the sequence of events that would result in the conservative establishment’s gaining ascendance over Trumpism, it was just as impossible several years ago to imagine that Trump would take over the Republican Party — and, of course, be elected president. If conservatives are going to make a comeback, though, they need to address their own rot from within.

In an essential Post article on the marginalized conservative press, National Review editor Rich Lowry sounded like he gets it. “One of the giant ironies of this whole phenomenon for us is that Trump represents a cartoonish, often exaggerated, version of the direction we wanted to see the party go in,” he was quoted as saying. “Trump was in a very different place on regulation and trade, but we had been widening the lens of mainstream conservatism and arguing that the party needed to be more populist.”

In other words, something like Trumpism — only without Trump, racism, or xenophobia. It would be a start.

Update

Last week I wrote about my frustrations with Twitter after I locked myself out through a series of mishaps and couldn’t get back in. Thanks to some human intervention, I’m back. But Twitter and other internet services need to do a much better job of helping customers who lack the connections to get beyond automated customer service.

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Help! I’ve been locked out of Twitter. And the bots aren’t going to let me back in.

Previously published at WGBHNews.org.

(Note: My Twitter account was restored several days after this column appeared thanks to some human intervention. Which is what Twitter and other internet businesses need to offer to everyone.)

I’ve been off Twitter since Feb. 12 — surely my longest sabbatical since joining in 2008. But it’s not by choice. First my account was attacked, apparently by Turkish hackers. Then I botched the process of resetting my password. Now I’m stuck in limbo, unable to revive my account on my own yet clueless about how to get an actual human being at Twitter to help.

If you think this is special pleading, you’re right. I confess to hoping that someone at Twitter (or someone who knows someone) sees this and contacts me. Yes, I have a love-hate relationship with Twitter. Yes, I’ve been known to refer to its troll-infested backwaters as a cesspool. But as long as it exists, I need it to keep up on conversations that are important to me and to promote my work.

If you visit my Twitter page, you’ll see that everything is intact — my 16,000-plus followers, my cherished “verified” check mark, my 62,000 tweets (a record of which I am not proud), and my nine lists. But it might as well go in a scrapbook for all the good it’s doing me. I can look, but I can’t touch.

As a culture, we have become utterly dependent on the free tools and platforms that have come with the digital age. Yes, I’m well aware of what they say about free: If you’re not paying, then you’re the product. But Twitter, Facebook, and the rest offer the kind of convenient networking (too convenient, argues Tim Wu in The New York Times) that is now difficult to live without.

Never mind their considerable downside, including the way these platforms — especially Facebook — enabled the Russians to interfere in our political process. Social media is how we connect in these early decades of the 21st century, and if you’re shut out from those connections, you’re at a huge disadvantage. Unfortunately, the reason social-media platforms are profitable is that they require very few paid employees. I know of no way that you can contact a customer-service representative at Twitter or Facebook. You’ve got to rely on automated help. And I’ve gotten myself into such a mess that Twitter’s bot service just isn’t going to get the job done.

Would you like to know what happened? It’s not an especially gripping story, but I’m going to tell you anyway. You might learn from it.

At about 6:30 a.m. on Feb. 12 I logged onto Twitter on my phone and saw that I had received a direct message from a fairly prominent editor. His DM promised news and was accompanied by an odd-looking link. But because it seemed to be from someone I knew, and because I had heard there were cutbacks under way at his organization, I made the dangerous assumption that the link was legitimate. I clicked. Nothing happened. I clicked again. Still nothing. So I forgot about it.

Later that morning I received an email from a colleague at another university informing me that my direct messages appeared to have been hacked. The evidence: a DM he had received from me (or, should I say, “me”) that was identical to the one I’d gotten from the editor. At that point I stopped what I was doing and reset my password. I use 1Password, which generates long strings of gibberish that are essentially unbreakable. I saved the new password and tried to log in to Twitter again.

Except that I hadn’t saved it. My old password was dead and I had no idea what my new password was. So I followed Twitter’s instructions for resetting my password again. The options I was given were to supply my Twitter name, which only brought me back to the same menu; my cellphone number, which I had never turned over in the first place; or an email address associated with my account.

And this was the moment when I realized I was in over my head. Twitter recognized none of my email addresses. Why? I have no idea. Maybe they were wiped out by the hackers. Maybe I’m overlooking something obvious. The point is that I need someone at Twitter to perform an exorcism, and I don’t know how to make that happen. Maybe once or twice a day I try to log in using my old password, hoping something miraculous has occurred. The message I get: “We detected unusual activity on your account. To secure your account, please change your password before logging back in.” Gah.

Is all of this my fault? Of course. I shouldn’t have clicked on that link. I should have provided Twitter with my cellphone number ages ago. I should have pasted my new password into a Word document until I was absolutely sure that I had saved it. The thing is, people do stupid things. They shouldn’t be left without options.

So if anyone from Twitter is reading this, I want to say something from the bottom of my heart: Won’t you please help?

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