Tag: WRKO

Boston’s talk devolution

While the focus on the talk-radio wars here and elsewhere has generally been on the dysfunctional station that is WRKO (AM 680), it seems that the real mess may be at WTKK (96.9 FM). Globe columnist Steve Bailey reports that WRKO is charging — and presumably getting — considerably more money for advertising than its rival during the all-important morning and evening commutes.

In the morning, ‘RKO’s Tom Finneran show (on which Bailey appears) is charging $400 for a 60-second ad, compared to $250 for the same ad on the syndicated “Imus in the Morning” program on ‘TKK. In the afternoon, Howie Carr (WRKO) gets $600, while Jay Severin (WTKK) lags at $350.

I imagine this needs to be taken with at least a grain of salt. In the newspaper business, ad-rate cards tend to feature more creative writing than anything you’ll find in the actual paper, and that may be true of radio as well. But Bailey’s numbers make a certain amount of sense.

Finneran, the born-again non-lobbyist, hasn’t exactly set the world on fire, but the aging Imus’ return has essentially been a non-story. I suspect that most of Imus’ few remaining listeners found a new morning routine during his richly earned hiatus, and they’re not going back.

As for the Carr-Severin war, it’s a shame both sides can’t lose — but Carr does manage to bring intelligence, wit and an encyclopedic knowledge of Boston to the table, despite his laziness and his occasional indulgences in homophobic snickering. Severin possesses a large vocabulary, but his ranting, his mindless cheerleading on behalf of Mitt Romney and his mundane-yet-offensive insights into politics are tiresome. I’m not sure why, but Severin has become much less listenable since his return from syndication a couple of years ago. I guess listeners agree with me, given that Severin was beating Carr in the ratings before he left.

WTKK could have solved its drive-time shortcomings. Part of it wasn’t the station’s fault — Howie Carr wanted to switch and become the station’s morning host, but his contract didn’t allow him to do so. If I were running ‘TKK and had somehow found a way to land Carr, I’d have kept him in the afternoon and moved Severin to the less important mid-day slot. Then I’d have moved “Eagan and Braude,” the station’s best program, to morning drive.

Not that they asked me. But you know what? They’d be better off if they had.

One final note. Bailey also reports that the ad rates charged by the sports-talk programs on WEEI, a sister station to ‘RKO, absolutely blow away both ‘RKO and ‘TKK. To paraphrase Henry Kissinger’s famous dictum about academic politics, the infighting between ‘RKO and ‘TKK is so fierce because the stakes are so small.

Finneran jumps the shark

Tom Finneran is on the air this morning, broadcasting from the Heritage Foundation in Washington. Which means that WRKO (AM 680) has already blown it. Program director Jason Wolfe should have hired a security guard to keep Finneran away from the microphone if that’s what it took to prevent the born-again lobbyist from using the public airwaves today.

I only listened for a few minutes so I could verify that (1) Finneran was doing his show and (2) he wasn’t talking about his lobbyist deal, reported today by Frank Phillips of the Globe. So I don’t know if the matter came up earlier in the broadcast. What I do know is that this is exactly what his critics predicted would happen when Finneran was hired, amid much ballyhoo and controversy, to take the 6-to-10 a.m. slot.

I like Finneran, even if I think his reign as Massachusetts House speaker was heavy-handed and occasionally abusive. I think his conviction on obstruction-of-justice charges was a travesty. I appreciate his efforts to establish a civil, substantive tone on his radio program, “Finneran’s Forum.” But though talk-show hosts don’t owe us much, they certainly owe us their independence. Now that’s gone.

According to Phillips’ story, Finneran the lobbyist is representing the state troopers union. How on earth can Finneran the talk-show host discuss public safety if he’s in the tank to a major player?

A word about ethics: No reputable news organization would allow a journalist to do this, whether he or she is a straight-news reporter or an opinion-monger. It’s not about objectivity, something that’s undesirable in columnists and talk-show hosts alike. Rather, the principle is that your opinions can’t be bought and paid for.

Yes, I understand that the ethical standards for talk-show hosts are different from those of journalists. (No self-respecting journalist, for instance, would read advertisements, which is part of the job description for talk-show hosts.) But there are areas where the ethics of these two very different media jobs coincide, and this is one of them. If Finneran were to criticize Gov. Deval Patrick’s public-safety policies, for instance, how can we know whether his opinion is sincere or if, instead, he’s grinding the union’s axe?

It’s possible — maybe even probable — that Finneran is looking beyond his talk-radio career. The show’s been dull, and one of the main reasons is that Mr. Speaker all too often sounds like he’s trying to maintain his political viability. His ratings have been painfully low. Perhaps he and management already have an understanding that when his contract runs out, he’s going to move on.

But this is an outrage. If Finneran plans to embark on a lobbying career, let him do it today. And let someone who’s not bought and paid for take his place at WRKO.

Same as it ever was

After all that, we’re going to have Howie Carr back in his old time slot on WRKO (AM 680) and a new/old Imus show in the morning on WTKK (96.9 FM)? Apparently so. WRKO is milking Carr’s return for all its worth, running a huge “I’M BAAACCK!” graphic on its Web site this morning.

Prediction: Howie’s numbers will be better than they were before he disappeared from the airwaves, at least for a while. He’ll have an opportunity to show some energy and attract some new listeners — or maybe bring back a few old ones who’d given up on him in recent years. But Imus, who hasn’t had the benefit of all the free publicity Carr received during the past few months, will have to rebuild.

Brian Maloney, who earlier this week was wondering if Carr might move to a talk station in Charlotte, N.C., now says, “Other than a higher salary, Howie doesn’t seem to have won a single battle.” Other than a higher salary? Good grief. We should all be such losers.

And why can’t someone come up with a new idea in this market that actually works?

Has Howie surrendered?

The trade publication All Access reports that the Howie Carr will return to WRKO (AM 680), an admission of defeat following the courts’ refusal to let him jump to WTKK (96.9 FM) in violation of a provision in his now-expired contract. Brian Maloney of Save WRKO and Jessica Heslam of the Boston Herald have the details.

Maloney thinks Carr has been “humiliated.” I disagree. But it is an admission on his part that he got incredibly bad advice in his attempt to shift to ‘TKK’s morning drive. As “Amusedbutinformedobserver” correctly points out, if Carr had simply let his contract with ‘RKO run out, he could then have done anything he liked. Instead, the shift to ‘TKK was announced while he was still under contract, and a provision that allowed ‘RKO to match any other offer kicked in, to his detriment.

It looks like Boston radio could soon be back to the same as it ever was. I’d guess ‘TKK will return to its previous schedule by picking up the new Imus show for morning drive and moving Michael Graham to a shift where no one will run the risk of actually hearing him.

About the only change in the offing is for the worse — Imus’ loathsome former sidekick, Bernard McGuirk, remains at large, and could wind up at WRKO.

Vennochi to Carr: Phone home

Boston Globe columnist Joan Vennochi absolutely nails Howie Carr and Tom Finneran today. She writes:

Other than the late Boston city councilor Jimmy Kelly and the ailing former city councilor Dapper O’Neil, I can’t remember anything nice Carr has ever said or written about anyone.

His critiques go far beyond differences over ideology. His commentary is often rude and personal and he takes adolescent delight in mocking physical characteristics. His unflinching meanness undercuts an admirable willingness to take on the powerbrokers. But from a marketing perspective, Carr obviously knows what he’s doing, as proven by the bidding war for his services.

At the same time, Finneran’s long-winded odes to every establishment figure and cause in town cry out for an antidote. Finneran has the pol gene, which makes him congenitally unable to find fault with one of his own. Boston Mayor Tom Menino, Suffolk District Attorney Dan Conley, the Boston firefighters or the Boston police — they are all heroes no matter what.

Vennochi predicts that Carr, who’s been off the air since September, will eventually see the light and return to WRKO (AM 680), whose management has so far refused to let him out of his contract. She may be right.

I had thought that ‘RKO would eventually let Carr move to WTKK (96.9 FM) in return for huge piles of cash. But there may be no pile large enough to compensate for what ‘RKO would lose if Carr is allowed to take over the morning shift at ‘TKK and compete head to head with the likable but hapless Finneran.

Scotto heading to Albany

Former WRKO Radio (AM 680) talk-show host Scott Allen Miller is heading to Albany, N.Y., to become program director and morning-drive host at WROW (AM 590). This will be Scotto’s second stint in the Capital District.

Mrs. Media Nation hails from the Albany suburbs, so I have some familiarity with the region. I’ll send Scotto off with this Albany Times Union multimedia package on “Central Ave: Broken Dreams, Second Chances.”