After all that, we’re going to have Howie Carr back in his old time slot on WRKO (AM 680) and a new/old Imus show in the morning on WTKK (96.9 FM)? Apparently so. WRKO is milking Carr’s return for all its worth, running a huge “I’M BAAACCK!” graphic on its Web site this morning.
Prediction: Howie’s numbers will be better than they were before he disappeared from the airwaves, at least for a while. He’ll have an opportunity to show some energy and attract some new listeners — or maybe bring back a few old ones who’d given up on him in recent years. But Imus, who hasn’t had the benefit of all the free publicity Carr received during the past few months, will have to rebuild.
Brian Maloney, who earlier this week was wondering if Carr might move to a talk station in Charlotte, N.C., now says, “Other than a higher salary, Howie doesn’t seem to have won a single battle.” Other than a higher salary? Good grief. We should all be such losers.
And why can’t someone come up with a new idea in this market that actually works?