Tag: talk radio Page 5 of 11

Jay Severin has been disappeared from the WTKK home page, though you can still find his blog if you know where to look.

The Boston Herald’s Jessica Heslam has the numbers, and they tell a gruesome story. During the first quarter of 2009, Severin dropped to 14th place among 25- to 54-year-old listeners, the most demographically important group. Severin’s WRKO rival, Howie Carr, was in sixth place. Severin had a 3.6 share; Carr, 5.2.

Heslam notes that Severin’s plunge came as radio stations switched to a new method of measuring audience. What’s unclear is whether the old system was artificially inflating Severin’s numbers; the new system is artifically hurting him; or people are just sick of listening to his race-baiting rants.

I love this:

Sources within Greater Media, which owns the station, have told the Herald that management has been dissatisfied with the “hateful” tone his show has taken. One source said Severin had been warned in the past.

So when was this magical period when Severin’s show was not “hateful”? No doubt Greater Media executives thought Severin sounded a whole lot less hateful when he was beating Carr every day. I’m sure one thing they really hate is paying a reported $1 million-plus a year to a host who’s coming in 14th in the ratings.

Boston Globe columnist Scot Lehigh, who’s tangled with Jay Severin before, weighs in with a terrific column on Severin’s suspension from WTKK Radio (96.9 FM). I love this:

From the start of his talk-radio career, Severin was just bright enough to be an accomplished charlatan, clever enough to coat his gut-level biases and bigotry with a thin veneer of analysis. But he was neither smart nor knowledgeable enough to add much of value to the public discussion.

On “Beat the Press” this evening, Emily Rooney expressed the view that Severin will be back. Perhaps she’s right. (The segment should pop up on the new BTP Web site over the weekend.) I believe that was Curtis Sliwa I heard filling in for Severin this afternoon, which suggests that management didn’t even have a Plan D in place, never mind a Plan B or C.

Still, I find it hard to believe that management is happy about paying Severin a reported $1 million-plus a year only to lose the ratings battle to WRKO (AM 680) host Howie Carr — who, after all, would now be ‘TKK’s morning host if only he hadn’t signed a contract with ‘RKO that would make Curt Flood weep.

The Boston Globe posts two brief audio clips of Jay Severin insulting Mexicans. They are utterly unremarkable — pedestrian, humorless, racist crap of the sort that’s been tumbling from his mouth for years.

If WTKK (96.9 FM) managment wants to claim that these are what got him suspended (and we don’t know that), then you’d have to say this is a John DePetro situation. That is, management wants Severin gone and is looking for any convenient excuse.

Brian Flaherty writes that Severin makes more than $1 million a year, although I don’t know who or what his source is. And Flaherty notices something I’ve noticed, too — Severin’s afternoon drive-time rival, Howie Carr of WRKO (AM 680), has been crowing about having the largest talk-radio audience in the afternoon lately, something Severin had bragged about for quite a few years.

More than a million dollars is a lot to pay a talk-show host who is essentially in last place, given that there are only two major-station political talk shows in Boston during afternoon drive.

More: Lance has worse. Vile stuff — though, again, I’ve been hearing this garbage from Severin for years.