Of all the hoary traditions of 20th-century newspapering, few seem quite so hoary as the editorial and op-ed pages. Mixing editorials (unsigned because they represent the institutional views of the newspaper), cartoons, columns by staff members and outside contributors, and letters from readers, the opinion pages often seem anachronistic in the digital age — a bit too formal, more than a bit too predictable and way too slow off the mark.
Starting today, The Boston Globe is attempting to bring that nearly half-century-old construct up to date. No longer is the left-hand page labeled “Editorial” and the right “Opinion.” Instead, both pages are unified under “Opinion.” Content — some of it new, some familiar — is free-floating.
Much of it is what you’d expect: a pro-Olympics editorial (sigh) as well as staff columns by Joan Vennochi and Dante Ramos. Some is new: a roundup of opinion from elsewhere called “What They’re Saying,” a very short take by staff columnist Joanna Weiss on a much-delayed skate park, and an amalgamation of letters, tweets and online comments rebranded as “Inbox.” (The changes are outlined here.)
“You could look at this as a meal where you want snackable content and meatier content and the occasional dessert,” says interim editorial-page editor Ellen Clegg. Some of the ideas, she adds, were developed by experimenting with the opinion content of Capital, the Globe’s Friday political section.
Regular columns have been cut from 700 to 600 words. But op-ed-page editor Marjorie Pritchard says that the new Opinion section will also be more flexible, with pieces running from 400 to 1,200 or more words. (Coincidentally, this article in Digiday, in which Kevin Delaney of Quartz calls for the demise of the standard 800-word article, is the talk of Twitter this week.)
The Globe’s opinion operation has been on a roll under Clegg and her predecessor, Peter Canellos (now executive editor of Politico), with Kathleen Kingsbury winning a Pulitzer Prize for editorial writing last month and Ramos being named a finalist in 2014. But the look and feel of the pages haven’t changed much since the 1970s.
And then there’s the whole matter of print in the digital age. Globe editor Brian McGrory recently told his staff that a print-first mentality still prevails, writing that “too many of us — editors, reporters, photographers, graphic artists — think of just print too often.”
McGrory does not run the opinion pages, as both he and Clegg report directly to publisher John Henry. But the redesigned print section, with its careful attention to art and graphics, has the look and feel of a print-first play. In fact, Clegg is pursuing a two-track strategy — an improved but tightly curated print section and a larger online Opinion site. “Brian as usual captured it beautifully,” Clegg says. “I think that captured the ethos of where we’re all going, where we’re all headed.”
For some time now Clegg herself has been writing an online-only “Morning Opinion Digest” with summaries and links to provocative content elsewhere. Opinion pieces often run online before they appear in print. And some pieces are Web exclusives, such as this commentary by editorial writer Marcela García on the cultural stereotypes surrounding Cinco de Mayo.
Says Pritchard: “We’ve run a lot of online exclusives in the past, and we’re trying to beef that up.” Clegg adds that “we certainly don’t want to shortchange the print reader, but we want to enhance the digital experience. There has to be a balance.”
It was a half-century ago that The New York Times developed the modern op-ed page. Times editorial board member John Oakes, the Ochs-Sulzberger family member who was largely responsible for the idea, once called it “one of the great newspaper innovations of the century,” according to this Jack Shafer piece.
By contrast, the Globe’s new Opinion section should be seen as a modest improvement. But at a time when newspapers, both in print and online, are fighting to maintain their relevance, the Globe deserves credit for trying something new.
