MuckRock.com and the potential power of crowdfunding

Screen Shot 2012-12-18 at 7.58.38 PMThis interview was previously published at the Nieman Journalism Lab.

The first time I heard of Michael Morisy and MuckRock.com was in 2010, after the site was targeted by a bureaucrat working for Massachusetts Governor Deval Patrick.

It seems that MuckRock, using the state’s open records law, had obtained information about how food stamps were being used in grocery stores. The data, which did not name any individual food-stamp recipients, had been lawfully requested and lawfully obtained. But that didn’t stop said bureaucrat from threatening Morisy and his tech partner, Mitchell Kotler, with fines and even imprisonment if they refused to remove the documents from their site.

They refused. And the bureaucrat said it had all been a mistake.

Now Morisy is preparing to expand MuckRock’s mission of filing freedom-of-information requests with various government agencies and posting them online for all to see. The just-launched Freedom of the Press Foundation has identified MuckRock as one of four news organizations that will benefit from its system of crowdsourced donations. The best-known of the four is WikiLeaks.

The foundation’s board is a who’s who of media activists, including Pentagon Papers whistleblower Daniel Ellsberg, Electronic Frontier Foundation co-founder John Perry Barlow, Josh Stearns of Free Press and the journalist Glenn Greenwald, now with the Guardian.

“The Freedom of the Press Foundation can be a first step away from the edge of a cliff,” writes Dan Gillmor, author of “We the Media” and “Mediactive.” “But it needs to be recognized and used by as many people as possible, as fast as possible. And journalists, in particular, need to offer their support in every way. This is ultimately about their future, whether they recognize it or not. But it’s more fundamentally about all of us.”

What follows is a lightly edited email interview I conducted with Morisy about MuckRock, the Freedom of the Press Foundation, and what comes next.

Q: Tell me a little bit about MuckRock and its origins.

A: I’d been really frustrated that we hadn’t seen much innovation in newsgathering generated by journalistic organizations. You see lots of innovations in how stories are told, but they’ve been generated by companies like Twitter, Facebook, and Instagram — all wonderful organizations, but ones which generate news as a byproduct, and where the journalistic function is by far secondary to business considerations. My co-founder and I wanted to create a startup where creating news was a core part of the business, and where the news was both user-generated and -directed as well as verified.

Since requests on MuckRock come from — and are paid for by — our users, we are able to align our business and editorial goals almost perfectly. We don’t sell advertising, we don’t put up paywalls. We just help people investigate the issues they want to, and then share those results with the world.

We’ve know been growing as a business and as an editorial operation for three years, with a part-time news editor and two fantastic interns.

Q: What sorts of projects are you involved in today?

A: Our biggest project to date is a partnership with the Electronic Frontier Foundation (EFF) called the Drone Census, which has broken a lot of major stories around the country. We let anyone submit an agency’s information and then we follow up with a public records request. So far we’ve submitted 263 requests to state, local, and federal agencies, the vast majority of which were suggested by the public. And it’s helped shed more light on a program that police departments and drone manufacturers are very purposefully keeping quiet.

We’ve also gotten to cover some really interesting local stories, such as getting the late Boston mayor Kevin White’s FBI file and taking an inside look at the timing of a drug raid, as well as national stories.

Q: What is the nature of your relationship with the Boston Globe?

A: MuckRock was invited to be part of the Globe Lab‘s incubator program a little over a year ago. We’ve received free office space and, most important, a good mailbox to receive the dozens of responses we get back every day. It’s also given us a chance to bounce ideas back and forth with their technology and editorial teams, and we’re in the early stages of a collaborative project with them.

They also recently launched The Hive, a section focused on startups in the Boston area. Given my experience running one and my editorial background, when they were looking for someone to manage and report for that section, I was a natural fit and thrilled to be invited to cover startups in the area. It’s a dream job, and it means I now have two desks, and often wear two hats inside the same building.

Q: How did you get involved in the Freedom of the Press Foundation?

A: Trevor Timm has been our main point of contact with the EFF working on the drone project, and he’s been absolutely great to work with. He reached out to us about a week ago and said that he was working on a new venture to help crowdfund investigative journalism projects, and we were honored to be thought of. It turns out he is the executive director of the Freedom of the Press Foundation, so we got lucky to be working with the right people.

Q: Do you have a goal for how much money you’re hoping to raise through the foundation? What kinds of projects would you like to fund if you’re successful?

A: We’re kind of going into this with an open mind and a hopeful heart. Any amount raised is greatly appreciated, but this will help jumpstart several new projects similar in size and scope to the drone effort, which has had an amazing response, including nods from the New York Times and many other outlets. It may also give us the flexibility to fund important stories that maybe are not as sexy. We were really interested in funding an investigation into MBTA price jumps for the disabled, for example, but our crowdfunding efforts on Spot.us are essentially dead on arrival. Having a reserve will allow us to take gambles on stories like that without having to choose between making rent and breaking news.

Another way of thinking about the cost of free

Here’s more grist for the comment war that broke out over my Nieman Journalism Lab piece on photographer Gage Skidmore’s practice of giving away his pictures of Republican politicians, and thus theoretically harming paid photojournalists.

The New York Times reports on singer Amanda Palmer’s invitation to local musicians to join her on stage during her latest tour. The compensation: “joy and beer.” The Times blog post, by Daniel Wakin, continues:

Some musicians are enraged, flooding her Web site with angry comments saying that she should pay her backup band. At least one musicians union, Local 76-493 in Seattle, has been sending out Twitter messages denouncing the move and calling for people to post the comments.

Clearly there are some differences between the two situations, but what Palmer is doing raises a few of the same issues.

On the one hand, at a time when free is becoming an expectation in some parts of the economy, aren’t people like Skidmore and Palmer undermining folks who are trying to make a living as photographers, musicians, whatever?

On the other hand, why shouldn’t a creator have the right to give away his work if that’s what he wants to do? Why shouldn’t one musician be able ask others if they’d like to join her on stage without being denounced as a rapacious exploiter?

A 19-year-old makes a splash with free political photos

This article also appears at the Nieman Journalism Lab. Don’t miss the comments — a full-scale debate has broken out over the role of free in what has traditionally been a paid craft.

If you’ve spent much time scouring the Internet for news about the Republican presidential campaign, you’ve probably run across the work of Gage Skidmore.

Skidmore’s high-quality photographs of Mitt Romney, Paul Ryan, Ron Paul, Rick Santorum and their compadres have appeared on hundreds if not thousands of sites, including those of The Atlantic, “The World,” Tech President, and MSNBC.

It’s not just the quality of his work that has made Skidmore so popular. It’s that he posts all of his photos to Flickr under a Creative Commons license, making them available free of charge as long as he’s credited. The license he chose even allows for commercial use, although he has sometimes been paid for the use of his photos. I discovered him when searching for free photos for Media Nation, and have used his pictures on a number of occasions.

As it turns out, Skidmore is a 19-year-old student at Glendale Community College in Phoenix and a freelance graphic designer. A Ron Paul supporter, he began photographing politicians when he was living in Terre Haute, Ind., attending events held by Rand Paul during his successful 2010 Senate run in Kentucky. Skidmore also showed up at stops on the presidential campaign trail in order to see Ron Paul and took photos of other prominent Republicans while he was there.

Click here to visit Gage Skidmore’s Flickr page

Skidmore doesn’t know how many times his photos have been used. Some version of a Gage Skidmore photo credit appears more than 1 million times online, and looking up his name on Google Blogsearch yields about 40,000 results. That makes him the political equivalent of David Shankbone, the nom de photo of a Wall Street lawyer whose free celebrity photos have appeared in venues such as The New Yorker and Vanity Fair. Skidmore told me his Flickr account has been viewed nearly 1.2 million times.

(He also photographs comic-book conventions, and has attended Comic-Con the past six years.)

Skidmore is a paradigmatic example of the pro-am media ecosystem fostered by the Internet — a professional-level photographer without the means or the interest to become part of the traditional journalistic system, but who is nevertheless making a name for himself through the quality and quantity of his work.

I interviewed him by email last week, and have lightly edited our conversation.

Q: How did you get started shooting politicians?

A: I first began photographing then-Senate candidate Rand Paul in Kentucky when I still lived in Indiana. I followed him to various events throughout the state over the course of a year and attended close to 40 events. I had become interested in his campaign very early on due to my support for his father in his presidential campaign in 2008.

I have only photographed a majority of the presidential candidates because Ron Paul was attending the conference that I was attending, whether it be CPAC [the Conservative Political Action Conference] or the Values Voters Summit. And it really helped to have photographed them before the presidential race began. For example, at CPAC in February 2011, Rick Santorum, Michele Bachmann, Rick Perry, and the like were still mostly unknown, and thus there was a lack of very many free-to-use photos.

Q: Your work has been a real boon to bloggers. Why did you decide to take the Creative Commons route rather than focus on selling your work?

A: My interest has always been to see my photos used as widely as possible. If someone wants to pay me to use my work, that is really only a bonus. But I find that attribution is sometimes more rewarding in getting your name out there among the crowd, which will continue to use your photos.

Q: Have you given any thought to the effect of unpaid photographers like you on the market for professional photojournalists? Is it all right with you if you may be hastening their demise, or do you think society may be losing something?

A: I don’t really think I’ve had an effect on professional photojournalists, as I still see their photos widely used by many of the mainstream publishers. A lot of the sites that do use my photos would probably find another source of free photos regardless, so it might as well be me.

Q: Do you charge for some of your work?

A: I usually only charge for my work if it is going to used in a for-profit publication. I’ve been paid in the past by publications like Reason magazine, which have found use for some of my libertarian-related photography. I also got paid for a photo that appears in Senator Rand Paul’s book, “The Tea Party Goes to Washington.”

Q: A lot of bloggers, including me, are probably at odds with you politically. Does it bother you that people may be using your work for free in order to criticize political figures you admire?

A: I don’t agree politically with hardly anyone that I photograph. My only allegiance is to Congressman Ron Paul and a few other liberty-minded politicians, whom I admire greatly. I don’t mind that my photos are used by some not-so-nice publications. The only thing I really care about is whether or not I was attributed.

Q: What are your photography plans for the remainder of the 2012 presidential campaign? Have you started thinking about 2016?

A: The only plans I have currently is a trip to attend the 2012 Liberty Political Action Conference, organized by the Campaign for Liberty. If Mitt Romney or Barack Obama visit Arizona, I’ll probably make an attempt to photograph them as well.

My focus has never really been to cover the presidential race, but really only what I would enjoy seeing photos of, and enjoy attending events to take the photos, and what was convenient for me to attend.

What’s at stake in the latest Journal Register bankruptcy

Matt DeRienzo

This article also appears at the Nieman Journalism Lab.

In the spring of 2009, when I began researching what would become a book about online community journalism, I couldn’t have found a better foil than the New Haven Register.

Owned by the bankrupt Journal Register Co. (JRC), the daily was moribund and mediocre, its disconnect from the community symbolized by its location: a gigantic converted shirt factory, partly surrounded by barbed wire, on the outskirts of the city next to Interstate 95. The contrast with the New Haven Independent, a nonprofit, online-only startup that is the focus of my book, couldn’t have been more stark.

Three years later, when I turned in my manuscript, things had changed considerably. JRC was out of bankruptcy. Its chief executive, John Paton, was winning industry plaudits for his “Digital First” strategy of accelerating the transformation from print to online. The New Haven Register had a new, young, progressive editor, Matt DeRienzo. And JRC had outsourced printing to the Hartford Courant as DeRienzo had begun preparing to move his staff to a yet-to-be-determined location in the downtown. New Haven, a poor, largely minority city of about 130,000 people, was suddenly home to two of the country’s most closely watched experiments in reinventing local journalism. (My book on all of this, “The Wired City,” will be published by the University of Massachusetts in 2013.)

So I was shocked on Wednesday when Jim Romenesko reported that JRC was once again entering bankruptcy. As Paton explained it on his blog, the idea is to get the company out from under the legacy costs that it took on when the newspaper business was a lot larger and more profitable than it is today: debt; long-term leases on buildings it no longer needs; and pension obligations. The strategy is to take advantage of Chapter 11 in order to reduce JRC’s cost structure and re-emerge from bankruptcy in a matter of months.

The pension piece has been the subject of considerable consternation on Twitter and elsewhere, as it raised the specter of out-of-state investors (JRC is headquartered in suburban Philadelphia) taking away from loyal employees what is rightfully theirs. DeRienzo countered by pointing out that pensions are guaranteed by the federal government. “No one’s retirement is at risk,” he wrote.

There’s no question that guaranteed pensions are largely a thing of the past in the private sector, with defined benefits having given way some years ago to the era of the 401(k). And JRC is not the only newspaper company with pension problems. In 2009, the New York Times Co. nearly reached a deal to sell the Boston Globe that would reportedly have brought in less cash ($35 million) than the Globe’s future pension obligations ($59 million), which prospective buyers were asked to assume.

In other words, if you were going to start any private enterprise from scratch, you would almost certainly not include pensions as one of the benefits that you would offer your employees. And I have little trouble believing that JRC’s pension system is weighing the company down.

On the other hand, it seems to me that JRC may soon face a “Where’s the beef?” moment. Paton’s tireless advocacy of Digital First has gotten a lot of attention and praise — deservedly so. At some point, though, Paton has to deliver real improvements both to the journalism of JRC’s news organizations and to the bottom line.

I think Paton and DeRienzo have the right values and the right motives. I’m rooting for them. Fundamentally, though, we are talking about trying to effect change from the top down. Corporate chain ownership has been a disaster for community journalism. I’d rather my paper be owned by a good chain than a bad one. But neither is an adequate substitute for local ownership — and yes, I realize that’s no panacea, either.

As the Nieman Journalism Lab’s Joshua Benton points out, this may be Paton’s last, best chance to remake JRC exactly along the lines that he envisions — truly a new start without the dead weight of his predecessors’ poor decisions dragging him down. I’m eager to see what he’ll do with that opportunity.

At the intersection of journalism, history and technology

This review appeared earlier at the Nieman Journalism Lab.

Mark Twain’s latter-day career as a public speaker had its origins in a hulking mass of metal and wood. The Paige Compositor, as it was known, set type 60 percent faster than the Linotype machines of the 1880s. Twain sunk a fortune into James Paige’s invention. But the Linotype already had a head start in the newspaper industry, and the Paige units proved too temperamental for heavy use. Paige died broke. Twain declared bankruptcy — and hit the lecture circuit.

As the story of the Paige Compositor suggests, the evolution of journalism is closely intertwined with technological change. Improvements in printing gave rise in the 1830s to the penny press, bringing a mass audience to newspapers. The telegraph and the photograph revolutionized the news business, and radio and television turned it upside-down. Of course, it scarcely needs to be said that technology is now transforming the practice and even the meaning of journalism.

At this moment of existential crisis and boundless opportunity, Boston University journalism professor Christopher B. Daly has come along to provide some valuable historical context. His new book, “Covering America: A Narrative History of a Nation’s Journalism” (University of Massachusetts Press), is, at root, a comprehensive history stretching from Benjamin Harris and his one-off 1690 newspaper, Publick Occurrences, to Joshua Micah Marshall and his pioneering political website, Talking Points Memo. (Disclosure: Daly is a friendly acquaintance.)

The strength of “Covering America” is Daly’s emphasis on story. In a genre awash in mind-numbing recitations of names and dates, Daly has pared matters down to their essentials and given his characters room to breathe. (The book comprises 461 pages, not counting footnotes.) The result is ample space for people who deserve it. To name just a few, Benjamin Franklin, Frederick Douglass, Dorothy Thompson, Edward R. Murrow and Ernie Pyle are all discussed at some length.

But it is Daly’s attention to larger forces, including technology, that makes “Covering America” stand out. He writes about matters I had never heard of before. Learning about the role of urine in Colonial-era printing shops left me gobsmacked. Trust me on this: Life as a printer’s apprentice in the 18th century was nasty, brutish and malodorous.

More substantively, I was fascinated with some statistics Daly offers on the cost of launching a newspaper. In 1835, he writes, James Gordon Bennett started the New York Herald with $500. By 1851, the cost of entering the newspaper market had risen so much that Henry Raymond had to lay out $100,000 to start the New-York Daily Times. Several decades later, Joseph Pulitzer, William Randolph Hearst and Adolph Ochs all paid between about $350,000 and $500,000 to purchase and reinvigorate their papers.

Those rising sums, though, were pocket change to what Gannett paid to start USA Today in the 1990s — about $200 million in annual losses over five years before the paper finally broke even. “In all likelihood,” Daly writes, “the $1 billion figure will stand as the all-time highest barrier for entry into the news business, if for no reason other than that there will probably never be a launch of a daily newspaper on that scale again.” Indeed, Daly notes that Ted Turner spent a fraction of that amount in launching CNN and steering it to profitability.

But if technological change was responsible for underfunded visionaries such as Bennett being replaced by wealthy moguls such as Hearst and, finally, by publicly traded corporations such as Disney and Comcast, technology is now fueling a new era of small-scale media entrepreneurialism. At the national level, Josh Marshall, Matt Drudge, Arianna Huffington, and others have demonstrated that it’s possible to create alternatives to mainstream journalism. At the regional and local level, hundreds of websites are reporting on their communities — although, at this early stage, only a few are large enough to deploy paid journalists.

Given that these projects share some DNA with the tiny newspapers that blinked on and off during the 18th and early 19th centuries, their proprietors might consider the journalistic philosophy articulated by Benjamin Franklin in his “Apology for Printers,” published not long after he started the Pennsylvania Gazette. It’s well worth reading in full, but here’s a sample:

Printers are educated in the Belief, that when Men differ in Opinion, both Sides ought equally to have the Advantage of being heard by the Publick; and that when Truth and Error have fair Play, the former is always an overmatch for the latter.

This is journalism as a community forum — an outlet for civic engagement where people can come together and discuss issues of importance to them. Daly rightly calls it “one of the most extraordinary documents in the history of American journalism, one of the bedrock statements of its philosophy.” It’s an old idea that’s new again, and it’s at the heart of independent local news projects such as the New Haven IndependentThe BatavianVoice of San Diego and others.

In retrospect, we can see that two or three decades ago, when the media were at their richest and most powerful, they were also at their most profoundly lost. Daly describes a time of bottomless expense accounts, ever-rising profit margins, and a journalistic elite that was entirely out of touch with the public it supposedly served.

Thus perhaps the most significant development described by Daly is that technology, after pushing journalism from small, cheap and interactive to massive, expensive, and top-down, is now helping us to return to something like Franklin’s original vision.

Maybe few will get rich in the new media world that’s being created. But if journalists become less arrogant, more willing to listen, more connected to their communities, then we will have gained something of infinitely greater importance.

Talking local news today on WGBH Radio

I’ll be on “Boston Public Radio” on WGBH Radio (89.7 FM) today from 12:30 to 1 p.m. talking about local journalism in the post-newspaper age (hmmm … that could be the subtitle of a book) with host Kara Miller, Joshua Benton of the Nieman Journalism Lab and Tom Stites of the Banyan Project. Hope you can tune in.

How news execs can avoid the online ad meltdown

Writing in Technology Review, the noted media critic Michael Wolff says Facebook is doomed — and is going to take the Web down with it. The reason: online advertising, ubiquitous and not particularly lucrative, is in a death spiral.

In my latest for the Nieman Journalism Lab, I take a look at Wolff’s analysis, and suggest some ways that news organizations can avoid the meltdown.

And thank you to Harvey Silverglate for pointing me to Wolff’s provocative essay.

BostonGlobe.com wins major design award

Except for the Pulitzers (which are being announced next week), I try to stay away writing about journalism awards. There are so many that this could become little more than an awards blog if I opened the door.

This, though, seems worth an exception: BostonGlobe.com has just been named the “World’s Best Designed website” by the Society for News Design. Here is some of what the judges had to say:

The re-launch of BostonGlobe.com decisively raised the bar for digital news design. The Globe’s intrepid embrace of responsive design rewrote the equation of our industry’s expectations and ambitions and defined state-of-the-art across the Web. Most importantly, the site embraces the increasingly chaotic ecosystem of devices without sacrificing thoughtfulness or splintering user experience.

“Responsive design” refers to the fact that the Globe’s website senses whether you are using a computer, a tablet, a smartphone or some other device and automatically adjusts its appearance accordingly. I wrote about that last fall for the Nieman Journalism Lab a few weeks before the site made its debut.

Coincidentally, last night my Reinventing the News students at Northeastern visited the Globe Lab, where they heard from several members of the Globe’s technology team, including Miranda Mulligan, design director for BostonGlobe.com and Boston.com.

BostonGlobe.com is at the heart of the Globe’s efforts to persuade readers to pay for online content. The paper is off to something of a slow start in that regard — about 16,000 digital-only subscribers at last count. But its technology is innovative and excellent. It’s nice to see that being recognized.

In New Haven, a crisis over user comments

I’ve written a piece for the Nieman Journalism Lab about the New Haven Independent’s decision to suspend online comments. The move, by Independent founder and editor Paul Bass, is pretty dramatic, as his site is often looked to as a model for how to handle comments the right way. An excerpt:

So should the comments resume? I think they have to — they’re too integral a part of the Independent’s identity. Civic engagement has been on the wane for years, and it’s not enough for journalism merely to serve the public. As I wrote for The Guardian in 2009, news organizations need to recreate the very idea of a public by encouraging a sense of involvement and participation. At least until recently, the Independent did a remarkable job of doing just that. But clearly something changed.

Read the whole thing here.