By Dan Kennedy • The press, politics, technology, culture and other passions

How news execs can avoid the online ad meltdown

Writing in Technology Review, the noted media critic Michael Wolff says Facebook is doomed — and is going to take the Web down with it. The reason: online advertising, ubiquitous and not particularly lucrative, is in a death spiral.

In my latest for the Nieman Journalism Lab, I take a look at Wolff’s analysis, and suggest some ways that news organizations can avoid the meltdown.

And thank you to Harvey Silverglate for pointing me to Wolff’s provocative essay.

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  1. Strecker

    “Hows”? (I’m a sucker for style and spelling.)

    • Dan Kennedy

      I am making a very rare exception to my real-names/full-names commenting policy to credit @Strecker with pointing out my boneheaded typo. Now fixed.

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