Tag: MSNBC

What’s next in the cable news wars

Rachel Maddow

Three quick hits on the continued fallout over Keith Olbermann’s departure from MSNBC:

1. It looks like MSNBC’s response has been to give promotions to everyone rather than consider what might work best. The network is feeding Lawrence O’Donnell to the wolf (i.e., Fox News’ Bill O’Reilly) at 8 p.m. And Ed Schultz at 10? Really? Aren’t all his viewers in bed by then?

If I were MSNBC honcho Phil Griffin, I’d move Chris Matthews to 8. Matthews is much maligned (I’ve maligned him myself), but he’s still weirdly compelling after all these years. His energy and passion are likely to hold Olbermann’s losses to a minimum. Let Schultz have the 7 o’clock hour and see what he can do with it.

I agree with Griffin’s decision to keep Rachel Maddow at 9. I realize she would do better against O’Reilly than anyone else, but she’s now the franchise, and protecting the franchise is important. If her ratings were to drop below Olbermann’s, it would demoralize the whole operation. And I’d keep O’Donnell at 10, too.

2. CNN, which has slipped behind MSNBC in the prime-time ratings, has an opportunity to take advantage of the Olbermann mess. I’ll confess I haven’t seen Piers Morgan’s new talk show yet, but the clips look very promising — a huge step up from Larry King.

I’ve always liked Anderson Cooper better than “Anderson Cooper 360.” Whatever’s wrong with the show can be fixed. And here’s what’s wrong: inconsistency (you never know whether you’re going to get a solid newscast or tabloid trash) and the two-hour length, which has led CNN to use much of the 10 o’clock hour to flog what’s coming at 11.

The solutions are fairly simple. Cut the newscast to an hour, rebroadcasting Piers Morgan at 11; and up the intelligence quotient.

CNN executives will still need to deal with the toxic-waste pit that is “Parker Spitzer” at 8. I’d move John King’s politically oriented newscast to that slot and cross my fingers.

3. Barring any unexpected bombshells, Bill Carter and Brian Stelter’s take on why Olbermann left seems pretty definitive. But though Comcast, the incoming owner of NBC Universal, appears to have its corporate hands clean, my expectation is that at some point the company will blow up MSNBC.

Maybe it will happen soon. Maybe it won’t happen until Comcast wants to curry favor with a new Republican administration in the White House. But it will happen.

Photo via Wikimedia Commons.

One final word (I hope) on Olbermann

Olbermann addressing his suspension last night. Click on image to see video.

One thing I could have made clearer in what has proved to be a fascinating discussion about Keith Olbermann’s political donations is that my support for the principle of journalistic independence should not be confused with support for the specific NBC News policy that tripped him up.

The policy, as reported by Politico, is absurd, as it cites the need to remain an “impartial journalist” as its justification, and states that employees may make contributions if they seek permission:

Anyone working for NBC News who takes part in civic or other outside activities may find that these activities jeopardize his or her standing as an impartial journalist because they may create the appearance of a conflict of interest. Such activities may include participation in or contributions to political campaigns or groups that espouse controversial positions. You should report any such potential conflicts in advance to, and obtain prior approval of, the president of NBC News or his designee.

No one would consider Olbermann to be an impartial journalist, and I can easily believe he had no idea he was violating policy when he donated to three Democratic politicians. Not to be belabor the point, but the principle that I think matters is independence, not impartiality. Check out the nine principles in Bill Kovach and Tom Rosenstiel’s “Elements of Journalism.” You will note that two of them deal with independence, but objectivity isn’t even mentioned.

In his commentary last night, Olbermann implicitly described himself as a journalist by saying that the policy needs to be reconsidered in light of “21st-century journalism.” He is doing journalism of a sort. If you can find a meaningful difference between one of Olbermann’s “special comments” and Frank Rich’s Sunday column in the New York Times (one of my favorite reads), then you’re able to draw distinctions that elude me. And I don’t think anyone would argue that Rich isn’t a journalist.

Olbermann last night not only admitted he should have changed a “Worst Person” segment because of one of his donations, but he also quite properly pointed out the problems that would have ensued if he had contributed to Arizona congressman Raul Grijalva before having him on the show rather than after. That strikes me as a pretty good summation of why even opinionated hosts shouldn’t write checks to politicians.

A final observation: A number of people have criticized me and others for obsessing over Olbermann’s small contributions when Fox News hosts such as Sean Hannity routinely donate to politicians, and when Fox News major domo Rupert Murdoch has no scruples about giving $1 million to the Republican Governors Association.

They’re right, of course. Fox News is strictly a talk-show operation — the video equivalent of Rush Limbaugh’s radio show. MSNBC aspires to something higher than that. To say that MSNBC is a mirror image of Fox News is akin to arguing that the Nation is just like the Drudge Report. Rachel Maddow explained the difference quite well on Friday. But I don’t think it’s necessary to say “of course, Fox is worse” every time I write about MSNBC.

NBC handled the Olbermann matter badly right from the start, though the final result — a two-day suspension — strikes me as fitting the offense rather well. I’m glad Olbermann is back. And I agree with him that NBC ought to take another look at its policy. I’d make it tougher and clearer.

Welcome back, Keith

And thank you for making my point. Toward the end of “Countdown” tonight, Keith Olbermann said he should have changed a “Worst Person” segment because he had donated to that person’s opponent. I can’t think of a better argument for insisting that even opinion-mongers like Olbermann maintain some independence from the people they comment on — and for banning MSNBC hosts from making campaign contributions.

Update: You can now watch the clip.

Another take on Olbermann’s donations

By Marjorie Arons-Barron

Keith Olbermann’s “indefinite suspension” for violating NBC’s policy barring donations to political candidates turned out to be just two days off the air. Which probably makes sense because his misstep was not in making the donations to three Democratic candidates but in not informing the NBC powers that be, as the network’s policy demands. Put in that context, the “punishment” was just a company’s way of showing who’s boss, of not letting an employee act “too big for his britches.”

The real question remains unanswered: should real journalists make donations to political candidates? The short answer to that is No. Not. Never. If you’re gathering and reporting the news, you need to project an open-mindedness and the ability to tell a story without bias. The Globe’s Brian Mooney and the Herald’s Jessica Van Sack would be sacked if they ever contributed to candidates, I am sure, and their writing would lose credibility.

Keith Olbermann is a journalist only in the broadest sense of the word, “a writer or editor for a news medium.” But the definition of journalism I grew up with was closer to Webster’s definition of one engaged in “the direct presentation of facts or description of events without an attempt at interpretation.” That is not what Keith Olbermann is about. Given how clearly he states his political opinions and preferences, he is really more of a news entertainer, just like Bill O’Reilly and Sean Hannity on Fox. If NBC really cares about separating news from opinion, it should bar Olbermann from anchoring coverage of election night returns.

Even when I earned my living as an editorialist, always writing and airing opinion, I would never contribute to a candidate because it would appear to compromise my ability to gather information (on which the opinion would eventually be based) in the most neutral way. I would hope that today’s editorial writers abide by that rule. For they are, in the best sense of the word, opinion journalists.

But in the cable news business, the pitchmen (and women) on Fox and MSNBC are shilling for their viewpoints and favorite candidates on a daily basis. As David Carr points out in Monday’s NY Times, that amounts to an in-kind contribution. Fox News has even had three presidential hopefuls (Newt Gingrich, Mike Huckabee and Sarah Palin) on the payroll as commentators. Its website headlines Christine O’Donnell, Carl Paladino, Meg Whitman and Joe Miller.

Fox is fine with all this (hey, Rupert Murdoch donated $1 million to the Republican Governors Association). MSNBC doesn’t ban donations. It only wants those who donate to inform the higher-ups. This is a distinction without a difference.

In today’s cable environment, a defined point of view is part of the station’s brand. It’s why those inclined to the right tune into Fox and those on the left tune into MSNBC. What difference can it make at this time that their stars are donating to candidates? I may not like it, but, if I’m in the market for balanced and credible news, theirs are not the places to which I turn.

Marjorie Arons-Barron is president of Barron Associates Worldwide and the former editorial director for WCVB-TV (Channel 5). You can read her blog here.

Olbermann dives into a steaming vat of hot water

Keith Olbermann

MSNBC talk-show host Keith Olbermann has been caught stepping way over the line. According to Politico’s Simmi Aujla, Olbermann made campaign contributions to three Democratic candidates in the just-concluded campaign. The network has suspended him, the New York Times reports.

Olbermann has acknowledged making the donations — the legal maximum of $2,400 apiece — to Jack Conway, who lost to Kentucky Republican Rand Paul in a U.S. Senate race, and to two Arizona members of Congress, one of whom was recently a guest on Olbermann’s show, “Countdown.”

It gets worse. Olbermann’s donations were in direct violation of NBC News’ ethics policy. Like many news organizations, Aujla writes, NBC executives ban their employees from making such donations because they consider it “a breach of journalistic independence to contribute to the candidates they cover.”

There are no longer any such scruples at radio talk shows, whose largely conservative hosts have morphed into out-and-out political activists. But there is a long tradition of opinion journalists’ refraining from political activity even though they are paid to express their political views. As Aujla notes, it’s a matter of independence, not objectivity.

Even if NBC made an exception for talk-show hosts like Olbermann (to be clear: it shouldn’t), he has often co-anchored MSNBC’s election-night coverage — as he did this past Tuesday. That is clearly a journalistic role, and the fact that someone who has given money to political candidates would fill such a role is pretty outrageous. That no one apparently knew about it only makes it worse.

It will be interesting to see how NBC handles this beyond the just-announced suspension. MSNBC finally stumbled upon an identity in recent years as the liberal alternative to Fox News, and it’s Olbermann who led the way. He is the network’s signature personality — a huge asset for MSNBC. He is not expendable talent like Rick Sanchez or Juan Williams.

Olbermann’s gotten some favorable attention for announcing that he is ending his “Worst Person in the World” segment. Maybe he ought to do one more — and this time award it to himself.

Photo via Wikimedia Commons.

Another dumb move by CNN

Why would anyone at CNN think it was a good idea to give a prime-time talk show to former New York governor Eliot Spitzer and Washington Post columnist Kathleen Parker? There is only one reason anyone thinks Spitzer will be a ratings winner, and it’s not his non-existent journalism background or even his sharp analytical mind.

I’m not going to rehash what I’ve said before about CNN; you can read it here if you like.

Briefly, though, CNN touts itself as a profitable, news-driven alternative to the ideological talk shows on Fox and MSNBC. So why act as though your every programming decision is based on ratings? If CNN is truly in a different business from Fox and MSNBC, then what does it mean to say CNN comes in “third”?

Given that there is almost no way CNN can have an impact at 8 p.m. against the O’Reilly-Olbermann juggernaut, Jon Klein and company should have tried something radical. Like news. How about an hour of CNN International, which everyone who has traveled overseas tells me is exponentially better than what’s on the three U.S. cable nets?

CNN can’t decide whom it’s competing with

Campbell Brown

I can’t say I’ve ever watched Campbell Brown’s program on CNN. In fact, I almost never have the TV on at 8 p.m. So this has nothing to do with what she is offering viewers.

Instead, I want to ask a question about her announcement that she is leaving because she concluded her non-partisan program couldn’t compete for ratings with the opinion-driven talk shows hosted by Bill O’Reilly on the Fox News Channel and Keith Olbermann on MSNBC.

Simply put: Why?

CNN executives keep telling us that they alone are offering news, while Fox and MSNBC are just talk stations. They also keep telling us that CNN is very profitable. Given those two pieces of information, why should they see Fox and MSNBC as their principal competitors any more than they worry about TLC or the Food Network?

There’s a real disconnect here, and CNN honchos had better figure it out as they go about retooling their ratings-challenged prime-time line-up.