News for sale

Here’s something from a story in today’s New York Times about a new advertising campaign for Ritz crackers that would have stirred outrage 10 years ago but that, today, sadly, seems like business as usual:

The “Ritz. Open for Fun” campaign may fly, or it may thud, but one thing is certain: It will be hard to miss. Starting at dusk on Monday, light projections scattered across Manhattan will show Ritz crackers merrily bouncing in and out of a box. Anyone at home watching “Dick Clark’s New Year’s Rockin’ Eve” on ABC will see local newscasters asking celebrants to describe their idea of fun — with a Ritz logo on the screen.

And, of course, there will be commercials.

Sounds to me like the commercials will be redundant.

The multimedia journalist

I’ve set up class blogs for the two courses I’m teaching this spring — Reinventing the News: The Journalism of the Web and Journalism Ethics and Issues. I expect I’ll be putting a lot of energy into those sites over the next few months. If you’re interested in what we’re talking about, I hope you’ll bookmark them or add them to your RSS reader.

I’ve already posted to Reinventing the News, using two examples from today’s Boston Globe to show that print journalists are now routinely stretching themselves with video and audio. Reinventing the News will also feature student blogs once the semester begins.

Howard Owens on community nudity

Howard Owens, GateHouse Media’s chief online guy, has weighed in on the Somerville Journal’s video/photo coverage of the Naked Quad Run at Tufts. An excerpt:

This is no time for community journalism to be squeamish — and keep in mind, we’re talking about a video that shows, essentially, nothing. What it does capture is the spirit of the moment. What it does record for posterity is a real event, in a real community, that is seemingly important to a lot of people in that community.

Isn’t that an essential part of journalism’s role, even if offends some people’s sensibilities, even some of the participants (read the comments on the story)?

Should journalists really be in the role of hiding the truth of what really goes on in a community? I feel like that is what Dan Kennedy is suggesting.

You should read the whole thing. Increasingly, local newspaper editors are going to be dealing with issues like this. And I’m certainly not in favor of “hiding the truth of what really goes on in a community.” Text-only coverage wouldn’t have been as entertaining, but it would have gotten the essential truth out.

By the way, Owens goes slightly astray in referring to the Boston Herald’s Jay Fitzgerald as a blogger, and then criticizing him for not linking to the Journal’s coverage. Fitzgerald wrote his story for the print edition and would have had nothing to do with whether any links were added for the Web.

Owens also slams a Facebook group formed to protest the Journal’s actions, writing, “Think about it — [a] group of students throw privacy concerns to the wind by running around naked in public (even posting pictures to Flickr), and then get upset when that event is covered by a media outlet. How ironic.”

In fact, the Facebook group he links to appears to be a parody. Check out the video.

Friday morning update: Jay responds to Howard: “I didn’t mind the Journal’s coverage. I also like what WickedLocal is doing on the web in general, though I could do without the hair-trigger self-righteousness at the slightest whiff of controversy.”

Just because you can …

Universal Hub has the lowdown on the Somerville Journal’s decision to post photos and a video of the Naked Quad Run at Tufts University. The Journal is getting slammed with comments, some of them funny, some of them questioning the Journal’s ethics.

Now, don’t get excited — you won’t find any full frontal nudity, as they used to say on “Monty Python.” And allow me to lower the excitement level a little more by picking up on the ethical theme.

The Journal is part of GateHouse Media, which has unveiled an aggressive online initiative called Wicked Local. GateHouse’s online guru, Howard Owens, is a huge proponent of video. I hope he weighs in on the Tufts shenanigans.

Greg Reibman, editor of the GateHouse territory that includes the Journal, tells Jay Fitzgerald of the Boston Herald: “For students to be shocked that newspapers would show up and take photos, I don’t see how they can be so naive in this day and age.”

My reaction? Neither the video nor the photos are offensive. I don’t think anyone is recognizable except for the guy who’s wrapped himself in the Israeli flag. You can also find slightly more revealing photos of the event at Flickr. (No, I’m not going to help you, but it’s not difficult.)

Still, posting pictures of drunken students running around in their birthday suits is not the sort of thing a community newspaper ought to be doing. Just because you can doesn’t mean that you should.

This isn’t a big deal, but it does illustrate how technology is changing not just the content of journalism but the ethical decision-making that goes into it.

Recycling quotes isn’t plagiarism

Today’s Worcester Telegram & Gazette runs an “amplification” that reads:

Remarks by Darrel Slater in a Nov. 23 editorial on the release of accused killer Daniel Thomas Tavares Jr. from custody in Massachusetts were reported in the Boston Herald Nov. 21. The editorial neglected to credit the Herald as the source of the quotation.

Fair enough. The Herald deserved credit. But I’m beginning to think we’re all getting carried away when it comes to the use and misuse of background material.

This latest incident began to unfold yesterday, when Boston magazine’s John Gonzalez reported on the matter. The T&G had begun an editorial by quoting Slater, the father of a young woman allegedly murdered by Tavares in Washington state. “It’s because of stupidity in Massachusetts that my daughter is dead…,” Slater reportedly said. “How does a guy who killed his mother, gets charged with more crimes, get out of jail? How can he leave the state?”

As it turns out, the T&G had taken that quote from a Herald story written by Michele McPhee and Jessica Van Sack.

To be sure, the T&G should have credited the Herald. But the headline on Gonzalez’s item — “Worcester Telegram Plagiarized Herald” — vastly overstates what happened. This was not plagiarism. Opinion pieces regularly recycle quotes from other news sources without credit.

No one could reasonably have believed that the T&G editorialist had interviewed Slater. The problem here was simply that the Slater quote was a pretty significant exclusive for the Herald, and it was cheap of the T&G not to acknowledge it. The paper’s editors realized that and have made amends.

But do quotes always need to be credited? Of course not. Let me offer an absolutely typical example from yesterday’s James Carroll column on Middle East peace prospects, which appeared in the Boston Globe. Toward the end, Carroll writes:

Which brings us to the final reason for hope. The status quo is now universally recognized as catastrophic for everybody. “Unless a political horizon can be found,” Olmert said last week, “the results will be deadly.” Deadly to a two-state solution, Palestinian hope, and Israeli democracy. Deadly to the world. By comparison, all obstacles to peace are minor.

No one would think Carroll had interviewed Israeli Prime Minister Ehud Olmert. Olmert said it, it got reported around the world and Carroll used it as background material in expressing his opinion. It was an entirely unremarkable bit of journalistic craft.

Recently, you may recall, WBZ-TV (Channel 4) political analyst Jon Keller was called out by the Herald’s Jessica Heslam because he recycled some quotes without credit in his fine new book on Massachusetts politics, “The Bluest State.” What Keller did was standard practice for an opinion journalist, especially in a non-academic book aimed at a mass audience. Nonetheless, he was put through the wringer for a few days.

There is a huge difference between plagiarism (“It involves both stealing someone else’s work and lying about it afterward”) and being slipshod with background material. I’m afraid we’re beginning to lose sight of that.

Carole Simpson and J-school ethics

Among the rules that every journalist should have drilled into her or his head from a young age is this one: You don’t get involved in politics. That is, you don’t give money to politicians, you don’t work on their campaigns, you don’t run for office yourself, and you are very careful about what sorts of organizations and causes you participate in. (Not that everyone follows these rules.)

But what are the rules for journalism professors? Are they the same as those for journalists? Should they be?

A year and a half ago, toward the end of my first year as a full-time instructor and part-time journalist, I did something I had never done before — I told a candidate for the local board of selectmen that we’d like to have a lawn sign. He was a good candidate, and we displayed it proudly. (He won, too.) But about a week later, the editor of the local weekly asked if I would moderate a candidates’ debate. I had to say no, and I resolved to scale back my newfound zeal for political activism.

Which brings me to the situation involving Carole Simpson, a former ABC News anchor and reporter who’s now teaching journalism at Emerson College. Yesterday the Boston Globe’s Peter Schworm reported that Simpson has been taking some heat for publicly endorsing presidential candidate Hillary Clinton at a New Hampshire rally to which she had brought her students. Earlier, the endorsement was the subject of an article by Ashley Portero in the Berkeley Beacon, Emerson’s student newspaper.

Simpson was apparently aghast at what she had done almost as soon as the words came tumbling out of her mouth. She offered to resign — an offer that was not accepted. But her colleague Jerry Lanson, a former editor at the San Jose Mercury News, told both the Beacon and the Globe that he found Simpson’s actions to be inappropriate. “As faculty members if we’re teaching journalists, we need to model the behavior we’re teaching in the classroom,” Lanson was quoted as saying in the Globe.

Interestingly, though, Lanson himself recently stepped up to the same line that Simpson arguably crossed, taking part in an antiwar demonstration on the Boston Common. Afterwards, Lanson wrote a commentary for the Christian Science Monitor in which he took the media to task for giving antiwar rallies across the country scant attention. He said:

[I]t seems remarkable to me that in some of the 11 cities in which protests were held — Boston and New York, for example — major news outlets treated this “National Day of Action” as though it did not exist. As far as I can tell, neither The New York Times nor The Boston Globe had so much as a news brief about the march in the days leading up to it. The day after, The Times, at least in its national edition, totally ignored the thousands who marched in New York and the tens of thousands who marched nationwide. The Globe relegated the news of 10,000 spirited citizens (including me) marching through Boston’s rain-dampened streets to a short piece deep inside its metro section. A single sentence noted the event’s national context.

Lanson’s ethics are not in question, and you will note that it was he who disclosed his participation in the event. But if it’s all right for a journalism professor to take part in an antiwar demonstration, why isn’t it all right to endorse a candidate for public office? I sent an e-mail to Lanson asking him that. He responded in a characteristically thoughtful manner that could be boiled down to a single phrase: it’s a tough call.

“It’s an interesting topic because the terrain for journalists and professors is different, but journalism professors sort of traverse both simultaneously,” Lanson said, adding that he has “a lot of respect for Carole and appreciated her willingness to discuss this at length with our students.”

But Lanson did put his finger on a key difference between what he did and what Simpson did, telling me, “What I should have told The Globe is this: ‘If we are in a public setting and if our students are there to cover news, we should model the behavior we expect of them to exhibit as working journalists.’ ” He added:

My logic is this: Students are just beginning to learn appropriate behavior as REPORTERS. It’s doubly difficult in an age of all-views, all-the-time. The way we act, the way we ask questions, the way we model reportorial behavior has a considerable effect on students as they begin to develop their own reporting and interviewing style. If we stand up and endorse a candidate or a policy or anything else, we run the risk of confusing students who are just learning how to act as reporters and of embarrassing those who already know how they’re supposed to behave and who want to be treated as professionals in the field.

In other words, Simpson’s decision to endorse Clinton, though ethically dubious for a journalism instructor, was not nearly as egregious as her blurting out that endorsement in front of her students at a campaign event they were supposed to be covering. It’s hard to disagree.

I also put the question to Steve Burgard, who’s the director of the School of Journalism at Northeastern and who previously worked for a number of years as an editorialist for the Los Angeles Times. Here’s part of what he told me:

Essentially, I have continued the view that I had as a long-time editor and then member of the LA Times editorial board. I stay away from political endorsements, contributions and campaigns as if I were still a practicing journalist whose independence might be called into question. In fact, while I was at the LA Times and today I remain registered as independent. In my view, journalists or journalism educators who take part in partisan political campaigns at some point leave themselves open to complaints that they are advancing an agenda.

Personally, I would not take part in a demonstration, as Lanson did, and I certainly wouldn’t endorse a candidate for public office. Yet I recently found myself caught up in political activism despite myself. I’ve written frequently here about my opposition to plans to build a casino in Middleborough, the town where I grew up. That led to an invitation from Casinofacts.org, the town’s leading anti-casino organization, to speak at a fundraising event.

I said yes. The event took place last Thursday. We all had a great time — good cause, nice people and they even gave me a plaque, which is now sitting in my office in Holmes Hall. Yet, ever since I accepted the invitation, I’ve had to run a disclosure every time I write about the casino issue. And though I don’t regret helping Casinofacts, I do wonder if I might have been better off maintaining some distance.

Perhaps, more than anything, the Carole Simpson issue shows the vast gulf between a journalist’s professional responsibilities and the notion of academic freedom. As an academic, Simpson has great latitude to speak out, and she took advantage of that latitude. Journalists, though, need to be circumspect. Some journalists, like Washington Post executive editor Leonard Downie, even go so far as to refrain from voting lest they compromise their objectivity.

I don’t think it’s a matter of objectivity so much as it is independence. Simpson’s liberal leanings have hardly been a secret over the years. But now she’s turned herself into a Clinton partisan, something that would be untenable if she were covering the race — and something that makes it harder for her to do her job of training young journalists.

I’m with Fred

Jesse Noyes reports in the Boston Herald today that the folks at Facebook are upset with the media for using the social-network service to track down interview subjects in the Virginia Tech story. A Facebook spokeswoman is quoted as saying, “We see this as a violation of user privacy.” Really? Good thing Ma Bell didn’t try to take our phone books away back in the 1970s and ’80s because we were violating people’s privacy by, you know, calling them up.

I’m with Boston University journalism professor Fred Bayles, who tells Noyes that journalists are going to use any method they can to contact people. Indeed, I tell my students that it’s perfectly ethical to use Facebook, listservs and Usenet (most easily accessed through Google Groups) for exactly that purpose as long as they make it clear that they’re reporters working on a story.

I am more sympathetic to Facebook’s objection that the media shouldn’t reproduce text and images from people’s online profiles without permission — although, again, Facebook, MySpace and the like aren’t exactly private forums.

A media manifesto

It was around 5:30 p.m. yesterday when I heard an NPR report that NBC News had obtained a video and pictures from Cho Seung-Hui, the Virginia Tech mass murderer. According to the report, NBC had turned over the material to law-enforcement officials. From what I could glean, it sounded as though the network had decided not to air it. I’ll confess that I didn’t think too deeply about it at that moment, but it seemed like the right decision.

Of course, I was wrong. Later in the evening, after I got home from a meeting, I learned from talk-show-host-in-exile Scott Allen Miller’s blog that NBC had indeed broadcast Cho’s hateful words and images. Miller wrote:

Words have yet to be invented to describe the callousness with which NBC News has re-victimized those who survived or lost loved ones in the massacre and rewarded Cho Seung-hui with post mortem television stardom. Cho’s place in history was assured by his murderous rampage, and now he’s a TV star. Even better, he’s a dead TV star. Ooooooh!

I can’t help but wonder how the families and friends of the dead and wounded reacted when they tuned in to NBC News tonight and saw Cho’s martyrdom video — not a transcript of it being read, but the actual video — in which he cursed those he was about to murder and maim.

At that point, I started flipping around the cable channels. MSNBC, CNN and Fox News all had the Cho videos in heavy rotation as Joe Scarborough, Anderson Cooper and Greta Van Susteren interviewed various experts and officials about what it all meant. This morning, the New York Times, the Washington Post, both Boston dailies and virtually every other media outlet of note have posted the video on their Web sites. So if NBC executives made the wrong call, they’re hardly alone.

But did they in fact make the wrong call? Or is the Cho video so newsworthy that it can’t be suppressed? On reflection, I would argue the latter. As I wrote yesterday, the critics of the Jamal Albarghouti video are right to lament the utter lack of context in which it has been shown, but wrong to argue that, therefore, it shouldn’t be shown.

It’s the same with the Cho video. Running it in an endless loop struck me as offensive, mainly because it was decontextualized, disembodied, displayed purely for shock value. But not to run it at all? How could any news organization withhold such explosive material about the worst mass murderer in history? Miller is absolutely right that the video further traumatized survivors and family members if they were unfortunate enough to see it. But journalists edit the news for the public, not for family members. I also think the original report on the “NBC Nightly News,” still available on MSNBC.com, was handled professionally and sensitively.

Of course, that’s not to say that there aren’t plenty of people who agree with Miller. Check out some of the comments on NBC News anchor Brian Williams’ blog:

Please, please, take the videos of Cho down….

Leading off your national newscast with the ramblings of this disturbed maniac just gave birth to God knows how many more….

You should be ashamed. While the families of those that died are trying to deal with this horrible act of violence you provide the killer with exactly what he wanted, world wide viewing of his hatred….

Oh, my god, your news cast has made me so enraged I cannot even see straight. You are glamorizing this man and his rambling by giving him a national stage for his words? What the hell are you thinking?…

I could go on, but you get the idea. And let me add this, from blogger and frequent Media Nation contributor Peter Porcupine: “By choosing to give this presentation the validation of platform, NBC has sent our nation and our heritage just one more step down a dank and violent road.”

So what, exactly, were NBC News officials thinking? Washington Post media reporter Howard Kurtz attempts to answer that this morning on his blog, passing along a colleague’s report on what went into the decision. Law-enforcement officials reportedly told NBC at 4:30 p.m. that airing the material would not jeopardize their investigation. NBC went with the story two hours later. Offering some historical perspective, Kurtz writes:

This was no easy decision. Not since the Unabomber demanded that the New York Times and Washington Post publish his endless manifesto has a news organization faced this kind of judgment. In this case, of course, the killer is dead by his own hand, so the only reason to publish his invective is to aid public understanding of the worst gun massacre in American history — or allow him, posthumously, to gloat.

The idea that there may be some sick individuals who’ll see the Cho video and pictures and seek to emulate him is not to be dismissed. It’s that, rather than the families’ sensibilities, that gives me the greatest pause.

Still, I think NBC made the right call. And yes, it’s possible that someday we’ll look back and see that it was a terrible mistake. But there isn’t an editor or a news director in the country who wouldn’t have done what NBC News did yesterday. I realize there are many who will say that’s evidence a twisted media culture. They might be right; I hope they’re wrong.

Update: On “Today,” Matt Lauer had this to say: “We feel strongly that this is not video that we need to run in some kind of an endless loop, and so we will severely limit the amount of footage that you’re going to see” (via NewsBusters). So why was MSNBC doing exactly that the night before?

Do credit

A few years ago, when I was working for the Boston Phoenix, I called Washington Post media reporter Howard Kurtz and suggested he look into why the Boston Globe had run with a story broken by one of my Phoenix colleagues without giving the Phoenix any credit.

I don’t have Kurtz’s exact quote, but this is pretty close: If I investigated every complaint I got about reporters who didn’t think their work had been properly credited, I’d never do anything else.

Indeed, and it’s a line I ended up using myself a few times — including the day that I was simultaneously fielding complaints that the Globe had not credited the Boston Herald, and that the Herald had not credited some other paper. It’s endemic, and there are no generally agreed-upon rules for when you should and when you shouldn’t.

All of which is a long way of saying that Adam Reilly’s treatment of the credit issue in this week’s Phoenix is among the more thoughtful analyses of this sore subject that I’ve seen.