Here’s something from a story in today’s New York Times about a new advertising campaign for Ritz crackers that would have stirred outrage 10 years ago but that, today, sadly, seems like business as usual:
The “Ritz. Open for Fun” campaign may fly, or it may thud, but one thing is certain: It will be hard to miss. Starting at dusk on Monday, light projections scattered across Manhattan will show Ritz crackers merrily bouncing in and out of a box. Anyone at home watching “Dick Clark’s New Year’s Rockin’ Eve” on ABC will see local newscasters asking celebrants to describe their idea of fun — with a Ritz logo on the screen.
And, of course, there will be commercials.
Sounds to me like the commercials will be redundant.