There they go again: Gannett shutters the 119-year-old Melrose Free Press

Postcard via Wikimedia Commons

Gannett has pulled the plug on the Melrose Free Press. The weekly published its final edition on Thursday, July 29, and employees were told it was all over on Thursday morning of this week, according to sources.

As best as I can tell, the Free Press had no dedicated staff members, and I haven’t heard of any layoffs. This was a move aimed at saving printing costs. Gannett’s Wicked Local website for Melrose will live on, though, as you’ll see, most of it consists of news from other communities, as is Gannett’s practice. For those who really want a print edition, the guessing is that they will receive the Observer Advocate, which currently serves the neighboring communities of Reading, Wakefield and Malden.

Melrose is served by a Patch site and by the Melrose Weekly News, a family-owned chain whose papers also cover Wakefield, North Reading and Lynnfield. Mike Carraggi, Patch’s regional editor for Massachusetts, New Hampshire, Rhode Island and Maine, tweeted that he’ll “continue making sure Melrose has as much independent reporting as possible via Patch.”

https://twitter.com/PatchCarraggi/status/1422723662445154307

The Free Press’ paid circulation was 639 as of March, according to the Alliance for Audited Media — a paltry figure given that U.S. Census data show Melrose is a city of about 28,000, with 11,329 households. Carraggi also tweeted that the paper hadn’t had a full-time reporter in several years.

The Melrose Free Press was founded in 1901, according to the Melrose Historical Commission. Unlike its two competitors at the time, Melrose did not charge — hence its name. (At the time of its demise, the Free Press was a paid product.) The paper was sold to Fidelity’s Community Newspaper Co. in 1991, which put it in the hands of a corporate chain. Cutting continued through various iterations of the chain, culminating in ownership by GateHouse Media, which merged with Gannett in 2020.

“In recent years,” the historical commission said, “the paper has weathered the decimation of advertising revenue that accompanied the rise of the Internet, and an ever-shrinking staff.”

Gannett always seems to be in retrenchment mode, but it’s been especially severe recently, with the chain shutting down its weeklies in Marlborough and Hudson and cutting back on print distribution in Newton.

The Boston connection to the Las Vegas newspaper deal

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Yes, I really own this rare memento.

Congratulations to the staff of the Las Vegas Review-Journal, which fearlessly revealed Wednesday night that the money behind its new owner is casino mogul Sheldon Adelson. Adelson is not normally the shy, retiring type, but in this case he tried to keep his ownership interest a secret. Predictably, his cover was blown within days.

So my conspiracy theory that the sale involved some sort of a shell game being played by New Media and its sister company, GateHouse Media (which will continue to manage the Review-Journal), proved not to be the case. But there is an interesting Boston alt-weekly angle to all this that’s worth keeping an eye on.

As had been reported earlier in the week by the Review-Journal and others, a newspaper executive named Michael Schroeder is listed as a manager of News + Media Capital Group, the newly formed company that bought the Review-Journal and several smaller papers for $140 million. And Schroeder, whose holdings include Connecticut’s New Britain Herald and Bristol Press, is the former publisher of BostonNOW, a free tabloid that competed briefly with Metro Boston.

The founder of BostonNOW was a well-known local entrepreneur, Russel Pergament, who began his career as an ad salesman extraordinaire for The Real Paper, which competed with The Boston Phoenix during the 1970s. Pergament later founded the Tab chain of high-quality community weeklies in Boston’s western suburbs.

During the ’90s Pergament sold out to Fidelity, which was then amassing a Greater Boston chain of weeklies known as Community Newspaper Company, or CNC. Fidelity eventually sold CNC to Boston Herald publisher Pat Purcell, who turned around several years later and offloaded them to GateHouse Media, based in Fairport, New York, a suburb of Rochester. Pergament’s creation still survives, sort of, in the form of GateHouse-owned papers like the Newton Tab. Perversely, the Tab papers are not longer tabs.

After folding BostonNOW, Pergament moved to New York, where he started a similar free tabloid called AMNewYork—which, like BostonNOW, competed with the local version of Metro.

Will Pergament, through his connection with Schroeder, have any involvement in News + Media? Here’s what the Review-Journal reported on Tuesday, before the Adelson connection was definitively confirmed:

Pergament, BostonNOW’s publisher and CEO, is CEO of NAN Holdings, a Massachusetts venture capital fund that helped finance the startup of Jewish News Service.

JNS has an exclusive agreement to distribute content from Israel Hayom, an Israeli newspaper owned by Adelson. Both JNS and Israel Hayom have been widely criticized for a perceived tilt in favor of far-right Israeli politicians.

Pergament has not responded to requests for comment.

Given that most observers believe Adelson wants to own the Review-Journal so that he can use it as a platform for his views on Israel—including strong support for the government of Prime Minister Benjamin Netanyahu—it’s not hard to imagine a role for Pergament somewhere. Indeed, he and Adelson are already business partners.

I’m going to email this to Pergament at the last known address I have for him and update it with his comments if he responds.

Correction: The original version of this post misstated the location of GateHouse Media’s headquarters.