A threat or an extension? Or both?

If I’m reading the morning papers correctly, then we learned two new things as the New York Times Co.’s 30-day (32-day?) deadline for the Boston Globe’s unions expired last night. (The Globe’s story is here; the Boston Herald’s here.)

First, the 30-day deadline has become a 90-day deadline. The Times Co. had threatened to shut the Globe today if its demands weren’t met. Instead, it has said it will file the legally required paperwork to close the paper in 60 days. Color this any way you like, but it looks to me as though Arthur Sulzberger Jr. (in photo) and company just tacked on two months, something they had previously indicated they would not do. Howard Kurtz reports in the Washington Post:

The move could amount to a negotiating ploy to extract further concessions from the Globe’s unions, since the notice does not require the Times Co. to close the paper after 60 days. The deadline, however, would put the unions under fierce pressure to produce additional savings, and the Boston Newspaper Guild promptly called the step a “bullying” tactic by the company.

OK, but wasn’t yesterday’s Globe supposed to be the final edition if management didn’t get what it wanted? This looks like more of a retreat than a “bullying” tactic. If the company’s rhetoric was to be believed, then it was going to stop publishing immediately and sort out the legalities later. That didn’t happen. Thus it looks like we get to go through this all over again in late June.

Second, perhaps management didn’t make a new demand, but it certainly clarified one of its demands. We’ve all been reporting that the company was seeking $20 million in union concessions, and that lifetime job guarantees for more than 400 employees somehow figured into that.

Now we know that the company is making two separate demands: $20 million in concessions, and an end to lifetime job guarantees. That presages much deeper cuts — which, unfortunately, makes sense, since the Globe is reportedly on track to lose $85 million this year.

The idea of lifetime job guarantees seems unsustainable at a time when the newspaper business is getting much, much smaller. Yes, I am a junior faculty member working toward tenure, which is often described as a lifetime job guarantee. But my understanding is that it’s easier to get rid of a tenured professor than it is a union member in the Globe’s so-called Book of Life. It could be that the only way to eliminate them is to throw the Globe into bankruptcy and let a judge void those provisions.

The New York Times today runs just a short story on the Globe negotiations, sticking to a pattern of undercovering what’s happening here. We talked about the lack of Times coverage (among other things) on “Beat the Press” last Friday. (The segment also features a wide-ranging interview with Globe editor Marty Baron, who tries makes up for the silence emanating from New York. Baron, in his subtle way, says some surprisingly tough things about Times Co. management.)

The Globe is the largest, most significant paper in the United States to face closure, yet it’s gotten less national attention than the shutdown of Denver’s Rocky Mountain News, the number-two paper in a smaller media market. You’ve got to think the Times’ ability to set the news agenda has a lot to do with that.

Finally, a word about Boston Herald columnist Howie Carr, the working stiff from Wellesley, who yesterday wrote yet another piece making fun of the Globe. I am a conflicted Howie fan. There are few columnists or talk-show hosts as talented and entertaining as Carr. But his juvenile-delinquent act has gotten tiresome.

For Carr to pretend that the Herald’s relative financial health is somehow evidence that the Herald has “won” is ludicrous. Weekday circulation of the Herald’s print edition is half that of the Globe’s, and the Herald is barely a factor on Sundays. According to Compete.com, the Globe’s Web site, Boston.com, drew nearly 5.5 million unique visitors in March, compared to nearly 1.1 million for BostonHerald.com.

Adam Gaffin has further thoughts about Howie.

The Herald’s coverage of the Globe’s troubles has been first-rate. Every morning, I rush to check BostonHerald.com to see what’s new. Carr’s sneering screeds only detract from that.

Photo of Arthur Sulzberger Jr. (cc) by JD Lasica and republished here under a Creative Commons license. Some rights reserved.

A one-two punch from the Phoenix

With negotiations at the Boston Globe now down to the wire, the Boston Phoenix weighs in with a major takeout by media reporter Adam Reilly and an editorial.

Reilly’s got lots of nice details, including a great quote from an anonymous (of course) Globe staffer about editor Marty Baron: “His hands are tied. I think he’s fucking heartbroken that he can’t do more.” Adam also has some insights into the ongoing tensions between the union leadership and the newsroom.

The editorial ponders the possibility of life without the Globe — an unlikely prospect, perhaps, but one that’s not completely out of the question given what’s happened during the past month. Know this: someone at the Phoenix really, really doesn’t like the Boston Herald.

Herald, GateHouse circulation down, too

The Boston Globe has the figures I was missing. According to the Audit Bureau of Circulations, the Boston Herald’s weekday circulation is down 17.4 percent, to 150,688, and its Sunday readership has dropped 9.6 percent, to 95,392.

The Patriot Ledger of Quincy and the Enterprise of Brockton, both GateHouse papers, lost readers as well, but not by as great a percentage.

Globe, Herald target each other

Boston Globe reporter Keith O’Brien today weighs in with a story about the financial problems being faced by the Boston Herald and GateHouse Media, which owns some 100 community papers in Eastern Massachusetts.

GateHouse’s problems are considerable and well-known. The Herald, though, is a bit of a mystery, as publisher Pat Purcell tends to play his cards close to the vest. What we know is that the paper and its reporting staff have gotten tiny, but that Purcell appears to have hit upon a formula for survival.

O’Brien, after chronicling shrinkage in the Herald’s staff and circulation, offers a quote from Sunday editor Tom Mashberg: “How are things now? It’s tough. We once had a newsroom filled with reporters and a commercial department filled with commercial staff. And it has definitely shrunk.”

Mashberg, upset that none of the positive comments he says he made got into O’Brien’s story, has fired back with an e-mail to the Globe, which I offer here in its entirety, with Mashberg’s permission:

To Globe Editors:

Tom Mashberg from the Herald here. I’m pretty disappointed at the way the reporter slanted this story. We spoke at length about how the Herald was performing miracles to survive and turn a profit in a terrible climate. When I asked him what he was going to use from me, he sent me this email:

“Here’s what I will be attributing to you: The total staff figures you sent me yesterday. Is that OK?

“And I will be quoting you regarding how the Herald has dealt with the cuts. And about how the Globe should have seen these changes coming. The quote at the end of our interview yesterday when you said it was puzzling that the Times allowed this to play out like this at the Globe.

“This could change, of course. Still haven’t filed my story. So e-mail or call if you have any questions.”

No one expects a puff piece, especially between competing newspapers. But it looks like the editors got hold of this and turned it into a hatchet job. I guess that explains a lot about where the Globe is headed. Sad.

If O’Brien or anyone else at the Globe would like to respond, I will post it immediately.

Meanwhile, Herald media reporter Jessica Heslam today reports that veteran media-watcher Michael Wolff believes neither Rupert Murdoch (about whom he wrote a book) nor New York Daily News publisher (and former Boston real-estate mogul) Mort Zuckerman has any interest in buying the Globe.

Heslam includes this toxic quote from Wolff: “I don’t think that anybody’s going to buy the Boston Globe. The Boston Globe is now an unbuyable property. It loses too much money and it has too many union obligations. No one will want it now. They might have wanted it. They did want it two years ago. Not now.”

Left unsaid is that (1) Murdoch can’t buy the Globe, since the Federal Communications Commission bans anyone from owning a television station (WFXT-TV, Channel 25) and a daily newspaper in the same market; and (2) Murdoch and Purcell are business partners.

Finally, the second of Herald columnist Howie Carr’s sneering pieces about the Globe’s missteps over the years prompts an observation. Carr actually found a way to poke fun at the 1998 departure of Globe columnist Patricia Smith, who was caught fabricating, without making any mention of the other, far better known Globe columnist who lost his job that summer: Mike Barnicle, caught making things up and plagiarizing by — among others — the Herald.

Anyone who listens to Carr’s talk show on WRKO Radio (AM 680) knows how much he detests Barnicle. But, after all, Purcell hired Barnicle to write a column a few years ago, and though it didn’t work out, Barnicle still pops up occasionally in the Herald. Since Carr can’t write what he’d really like to write, perhaps he should go cover a press conference or something.

Herald’s Mashberg has advice for the Globe

Former Boston Herald union official Tom Mashberg has some advice for union folks at the Boston Globe, based on his experience with the Herald’s own brutal downsizing:

[F]rom 2005 through 2007, we struggled as a team to make the terms work. There was pain — many people abandoned beloved careers in print, and many devoted trade- and craft-union employees saw their work disappear entirely. But the same goal was shared by union members and the front office: Provide decent buyouts for the departing, spread the pain of pay cuts across all ranks of labor and management, and act in good faith.

One major difference to which Mashberg (who’s now the Herald’s Sunday editor as well as a former Globe staff member) alludes: Herald owner Pat Purcell universally wins high marks for being open with his employees.

I haven’t always been a fan of the way Purcell has run the Herald (though he certainly deserves credit for keeping it alive). But the secrecy-obsessed New York Times Co. could learn much from the way Purcell has kept the lines of communication humming.

A low whine from the Naked City (II)

Alan Mutter, one of the best newspaper analysts in the blogosphere, shares Adam Reilly’s and my skepticism about Douglas McIntyre’s list of doomed newspapers. Mutter calls McIntyre “a friend,” but adds that there is “no hard data or deep analysis to support his findings.” He continues:

Although some of the papers one day may succumb to anemic readership and revenues, there is not enough information or analysis underlying the scary list to support the proposition that the publications are more or less doomed than any of 10, 20 or 30 other papers that might have been named, instead.

What Mutter’s got to say about Boston is especially interesting:

Even though weak economies are hardest on the No. 2 papers in two-newspaper towns, Doug predicts the demise of the print edition of the Boston Globe while saying nothing of the apparently fragile financial status of the far smaller Boston Herald.

Over at the Phoenix, Reilly responds to the Inside Track’s criticism.

Update: Paul McMorrow nails it.

A low whine from the Naked City

Is this what the Boston Herald calls a correction?

The Herald’s Inside Track chides the Phoenix’s Adam Reilly and Media Nation today for questioning a blog post by financial analyst Douglas McIntyre placing the Boston Globe on a list of 10 newspapers that may go out of business or go online-only by the end of the year.

What’s really amusing, though, is the way the Track quietly corrects an error made earlier this week on Jessica Heslam’s Messenger Blog. The error — which had Time magazine predicting the Globe’s demise — remains uncorrected.

As Media Nation was the first to report, Time, like several other media outlets, was merely running the feed from McIntyre’s 24/7 Wall St. blog on its Web site. Naturally, the Track takes Reilly and me to task for not doing any “reporting,” which it conveniently defines as not calling the Globe in order to get a “no comment.”

Finally, the Track manages the neat trick of lampooning Reilly’s and my skepticism over McIntyre’s claim that the Globe is worth only $20 million while simultaneously acknowledging that the paper’s real estate and other assets are probably worth more than $100 million.

The plain fact is that the most recent analysis anyone has seen is one put out by Barclays Capital analyst Craig Huber, who estimates the paper’s value at $192.8 million.

The newspaper business is in unimaginably bad shape, and the Globe is as vulnerable as any paper. If being cautiously optimistic about the future of the Globe makes me hopelessly naive, then I offer my deepest apologies.

Then again, I’m also one of the few media-watchers I know who predicts that the Herald will also survive. I suppose I could be wrong about that, too.

More: WBZ Radio (AM 1030) still has a Tuesday report up on its Web site wrongly attributing McIntyre’s item to Time magazine. Come on, folks. This isn’t that hard.

Herald to shed 20 jobs

While everyone is focused on the looming 50-person cut in the Boston Globe’s newsroom, the Boston Herald yesterday quietly announced that it would soon shed 20 jobs.

Lisa van der Pool reports in the Boston Business Journal that the cuts won’t come exclusively from the Herald’s newsroom: publisher Pat Purcell says the reductions will involve “editorial and commercial” employees at both the paper and its Web site.

As at the Globe, the Herald will look for volunteers first.

The Herald-Ottaway connection

Rupert Murdoch’s decision to put Boston Herald publisher Pat Purcell in charge of his Ottaway community-newspaper division is paying some dividends for the Herald.

Today the Herald collaborates with Ottaway’s Cape Cod Times on a story about six Falmouth students who face child-pornography charges for allegedly text-messaging a nude photograph of a 13-year-old girl.

Interestingly, the Cape Cod Times version appears to have no Herald involvement. But the Times is running some Herald content, including the “Inside Track.”

For the Herald, this isn’t nearly as good as it was back when Purcell owned Community Newspaper Co., which is now part of GateHouse Media. For a few years, the Herald could draw on more than 100 papers in Eastern Massachusetts covering nearly all of Boston’s suburbs.

The only Massachusetts papers Ottaway owns, by contrast, are well south of Boston: the Cape Cod Times, the New Bedford Standard-Times and a handful of weeklies that cover the same territory.

Still, the Ottaway connection gives the understaffed Herald a bit more reach than it had before.

Somewhat short of outrageous

As they are wont to do, the editors of the Boston Herald today offer populist outrage on page one: “BIG SCREENS IN THE BIG HOUSE!” The subhead: “CONS SCORE NEW TVs FOR SUPER BOWL … HOW ‘BOUT YOU?”

Trouble is, the story, by Jessica Van Sack, contains too much truth to sustain the outrage. It turns out that the state Department of Correction spent nearly $77,000 on 117 flat-screen televisions with “canteen money,” which she describes thusly:

Canteen money is raised by prisoner purchases of items such as toiletries and food, the proceeds of which go into a fund to benefit inmates. At any given time the account can contain up to $800,000, [DOC spokeswoman Diane] Wiffin said. Purchases of more than $1,000 require approval by top DOC officials.

In other words, the TVs were bought with the prisoners’ own money.

The best use of those funds? Probably not. As Van Sack notes, even Leslie Walker, director of Massachusetts Correctional Legal Services, was perplexed, noting that many prisoners already have their own TVs in their cells.

But the image conjured up by the Herald’s treatment — that of “hard-core killers, rapists and thieves” watching the Super Bowl on high-end TVs bought with your hard-earned tax money — just doesn’t hold up.