Going deep and narrow online

The Outraged Liberal, a former journalist and a good one, offers some useful observations on how newspapers can best employ their Web sites. He specifically singles out the Globe, which yesterday published a medium-length, interpretation-heavy story on Gov. Deval Patrick’s speech about his $3.8 billion bridge-repair plan and the cool reception it received from state Treasurer Tim Cahill.

You can like the Globe’s story or not. Mr. O.L.’s point is that the Globe missed an opportunity by not using its Web site, Boston.com, to run the full details of Patrick’s plan (Blue Mass Group did that), or a video of Patrick’s speech (ditto), or the spin from the governor’s office (taxpayer-supported and thus free for the taking).

We’ve entered into what will probably be a lengthy period in which a typical newspaper’s print product will continue to produce most of the profits, even as it shrinks, while the Web site grows and becomes increasingly important to the bottom line. Most newspaper Web viewers read the print product, too. So it’s crucial that the two sides work together.

Among the larger challenges facing news Web sites is that people spend far less time with them than with the print edition. A recent study by the Project for Excellence in Journalism shows that the average visitor to a newspaper Web site spends less than 50 minutes per month, a number that I think is based on flawed assumptions. (I might spend a minute or two per month at the San Francisco Chronicle’s site, for instance, thus pulling its numbers down.)

But there’s no question that news-site editors need to find ways to bring people back over and over, and to spend some time once they’re there. Now, I like Red Sox pet photos as much as the next person (actually, that’s not true), but that’s not going to induce me to keep coming back. I think there are various ways to do it.

You do it through multimedia presentations of some of your best journalism, stuff that holds up well beyond the week it was published, as the Globe does with its special reports. You do it through databases that invite repeat visits, such as the Globe’s gubernatorial political-contributions map from 2006 or, as Mr. O.L. notes, the Herald’s database of state-employee salaries. You do it by inviting a conversation built around your journalism. Boston.com has discussion boards and the Herald lets readers post comments to stories, but the more interesting news conservations are taking place elsewhere, at sites such as Universal Hub and Blue Mass Group.

And you do it be offering deep information on narrow subjects. The idea behind Mr. O.L.’s post is that Boston.com should have been the first place people thought to go to find out more about the governor’s bridge proposal. In this case, if they thought of it, they wouldn’t have found much.

Pulitzer notes

A few observations on this year’s Pulitzer Prizes.

1. Mark Feeney’s victory in criticism is one of those developments that’s surprising but deserved. Feeney stands for low-key substance, and it’s nice to see that the Pulitzer judges recognized that. It’s also encouraging that the Globe has kept its Pulitzer string alive while it goes through another wave of downsizing. Editor Marty Baron is groping toward how to define excellence in a very different era. Greats arts coverage is one answer to that challenge.

The Globe’s Beth Daley, who was a finalist, also deserves credit for explaining the effects of global warming in human terms.

2. It’s too bad that Concord Monitor photographer Preston Gannaway won the Pulitzer for feature photography just as she’s leaving for the Rocky Mountain News. Nevertheless, the prize helps enhance the Monitor’s reputation as among the best papers of its size in the country.

Gannaway documented the death of a young mother with cancer, presented in a multimedia production here.

3. Congratulations to my Northeastern colleage Bill Kirtz and his wife, Carol. Their son, Jake Hooker, won the Pulitzer for investigative reporting along with his New York Times colleague Walter Bogdanich for their exposés of the Chinese pharmaceutical industry. Kirtz and I go way, way back — he was my instructor in the 1970s. I wish as much had rubbed off on me as it did on Jake.

4. It’s hard to think of anyone more deserving of a Pulitzer than Bob Dylan, one of the great artists of the past half-century. But I always worry when I hear an announcement like that. Is he sick? Do the Pulitzer judges know something we don’t? Nah. He’s just looking for Alicia Keys.

Saturday morning roundup

If I were Ernie Roberts, the great Globe sports columnist, I’d tell you what I had for breakfast this Saturday morning. I’m not, so herewith a few observations about this and that.

Deval Patrick’s corporate benefactors. The drip-drip-drip over Gov. Patrick’s book proposal has been more a source of amusement than a cause for genuine concern. Today’s Globe story, in which we learn that he takes credit for the 10,000 people who turned out for a Barack Obama rally on the Common, is a hoot.

But yesterday’s Globe story properly noted a real problem — Patrick’s reliance on corporations, some of which will have business before the state, to buy books by the truckload in order to hand out to employees and clients. The impression you get is of a governor so convinced of his own rectitude that he believes he’s above the rules mere mortals have to follow.

Judge Murphy’s future on the bench. A Globe editorial today urges the state Supreme Judicial Court to suspend Judge Ernest Murphy, who was may be fined earlier this week for his bizarre and threatening letters to Herald publisher Pat Purcell after Murphy won a $2.1 million libel case against the Herald. [Correction: The Commission on Judicial Conduct has recommended that Murphy be censured, suspended for 30 days and fined $25,000.]

I assume the Globe means without pay. As a Herald editorial noted on Wednesday, Murphy has been out on paid leave since sometime last year, collecting his salary of nearly $130,000. It’s hard to think of a public official who has profited so handsomely from media criticism of his performance — which, no matter how imperfectly it may have been executed, is supposed to receive the highest possible protection from the First Amendment.

Helping the fans by gouging them. The Herald goes B-I-G today with the fact that the Red Sox are auctioning off Green Monster tickets to the highest bidder, with some seats going for more than $500.

The best quote is from Ron Bumgarner, the Sox’ vice president of ticketing: “We feel it’s our civic responsibility to keep tickets affordable for fans, and at the end of the day, this helps keep other ticket prices down.” You can’t make this stuff up.

Newspaper-killing chain faces death. The Journal Register Co., known within the business as the cheapest chain on earth, is sinking in a sea of debt and is in danger of being delisted by the New York Stock Exchange. The Journal Register’s best-known paper is the New Haven Register, but it also used to own the Taunton Gazette and the Fall River Herald News, now held by GateHouse Media. It also used to own the Woonsocket Call, where I was a co-op student in the mid-1970s.

Cape Cod Today publisher Walter Brooks sent out a blast e-mail with the news, which he titled “Every tear remained unjerked in its little ducts.” No kidding.

Fading ombudsmen

It’s been nearly two years since Boston Globe ombudsman Richard Chacón left to take a job with Deval Patrick’s gubernatorial campaign. Chacón remains with Patrick, and the Globe remains without an ombudsman.

Though the Globe has not, to my knowledge, abolished the position, it seems unlikely that a new internal watchdog is going to be designated at a time when the news staff is shrinking and good journalists are walking away seemingly every week. After all, if you pay an ombudsman, you can’t pay someone else. Nor are the Globe’s financial problems unique.

Which is why I was intrigued by this piece in Advertising Age by Simon Dumenco headlined “Is the Newspaper Ombudsman More or Less Obsolete?” Dumenco writes in praise of New York Times public editor (i.e., ombudsman) Clark Hoyt, but adds: So what? We live at a time, Dumenco argues, when bloggers and the ubiquitous Jim Romensko do a far better job of holding the media to account than an ombudsman can. Besides, he says, ombudsman columns are boring.

“Maybe it’s not me, and maybe it’s not really even Hoyt,” Dumenco writes. “Maybe it’s the very idea of the public editor/ombudsman — a position whose time may have come and gone.”

My reaction: Not so fast. Dumenco’s probably right that the ombudsman movement is fading due to financial pressures. The Web site of the Organization of News Ombudsmen is so moribund that it links to Chacón’s predecessor, Christine Chinlund, who gave up that role in 2005. But though bloggers certainly do much to hold the media to account, something important will have been lost as well, and that is the loss of an authoritative, inside voice.

I could point to numerous examples, but let me suggest one recent piece by Hoyt, in which he blasted the Times for its report that some former anonymous aides to John McCain were worried nine years ago that he might have, maybe, well, you know, been having sex with an attractive lobbyist many years younger than he. Everyone on the planet was ripping the Times for that story. But it was Hoyt’s column that was the show-stopper — not because it was better than all the other commentary, but because it came from inside the paper.

Then, too, a good ombudsman bases his or her columns not just on commentary, as bloggers generally do, but on reporting. Yes, in Boston, the Phoenix has a long tradition of media critics who report pretty thoroughly on the Globe, the Herald and other media organizations. (My disclosure is in the right-hand rail.*) But though Globe staffers have never been required to cooperate with the ombudsman, they’re certainly encouraged to in a way that’s not necessarily the case with respect to the Phoenix or Boston magazine.

And as former Globe ombudsman and former Phoenix media columnist Mark Jurkowitz has told me, the ombudsman’s column is actually the tip of the iceberg — most of the job consists of politely handling reader complaints about everything from smudgy ink to the cancellation of a favorite comic strip. This is basic customer service, and no blogger is going to do that.

I’d like to see every serious, 24-hour news operation in Boston have an ombudsman. Why stop at the Globe? But, barring an unexpected return to financial health, it’s not likely to happen. It’s too bad.

*Whoops. No, it’s not. OK, I was the Phoenix’s media columnist from 1994 to 2005.

You can’t read this

Well, as you can see, I’m plowing through the Globe online right now. And I’m wondering, what were they thinking? This looked like a good design decision when I saw it in the print edition earlier this morning. But good grief — who thought it would look good on the Web? Sorry. I’m not reading it. I’m not sure I could if I wanted to.

Update: Now fixed, as Philocrites notes in the comments.

Misplaced criticism of DiMasi

A Globe editorial today is really unfair in the way it portrays House Speaker Sal DiMasi’s “lobbying tactics” in defeating Gov. Deval Patrick’s casino proposal. The editorial says of DiMasi:

He does not support the introduction of slot machines at the racetracks — a wise decision, because the model has more negatives and doesn’t generate the kind of jobs and revenues associated with destination casinos. Yet while lobbying House members to kill the casino bill, he promised at least three legislators that he would not block their attempts to bring a racetrack slots bill to the House floor. And this from the leader who predicted Tuesday that casinos would “cause human damage on a grand scale.”

How obtuse can you be? DiMasi allowed the casino bill to come to the floor, where it died a natural death, assisted by DiMasi and state Rep. Dan Bosley, D-North Adams, a recognized expert on the false promises and social ills of casino gambling.

Now certain legislators want a “racino” bill to come to the floor so they can go on record as voting for it, thus pleasing racetrack operators in their districts. That’s fine. As the editorial points out, DiMasi opposes slot machines at casinos, and we can be reasonably sure that a bill allowing them won’t pass.

What’s laughable about the editorial is the inconsistency. DiMasi gets criticized for using his influence to defeat a casino bill that he had allowed to come to the floor. And then he’s criticized for supposed hypocrisy over racinos because — you guessed it — he’s going to allow a bill to come to the floor.

Sounds to me like DiMasi is being perfectly consistent. House members get to vote on controversial legislation. And DiMasi, as speaker, gets to let his members know where he stands. It’s called democracy.

Globe op-ed page gets bloggy

I’d think this was a good idea even if Media Nation wasn’t featured in the debut. The Globe op-ed page today unveils “VoxOp,” a round-up of opinion from outside sources such as local blogs and student newspapers.

One suggestion: It would be more useful to online readers if the items were attached to the permalinks of the actual blog posts rather than to the home pages.

By the way, the Herald has been quoting bloggers in its “Monday Morning Briefing” for quite a while, though none this week.

Charles Sennott to leave Globe

Another first-rate journalist is leaving the Boston Globe. Charles Sennott, best known for his years as a foreign correspondent, will join New England Cable News founder Phil Balboni’s new venture, Global News Enterprises, according to a memo written by Globe deputy manager Mark Morrow and obtained by Media Nation.

Sennott will be executive editor, co-founder and vice president of Global News, according to the memo. Here’s the full text of what Morrow had to say:

We are living in a season of too many good-byes, and this one, like so many, is hard. Charlie Sennott is leaving the Globe after 14 amazing years chasing stories all over the region, nation and world. With his unstoppable — indeed, occasionally overwhelming — energy, verve and passion for our craft, he has been a singular presence among us since the day he migrated north from the mad-cap universe of the New York Daily news to take a job with the paper he grew up with and had dreamed of working for from an early age. From day one, he thought big — and delivered. He has also been, there can be no doubt, one of most intrepid reporters in the paper’s history, time and again taking on risky overseas assignments, right up to his return trip last month to Baghdad. (More about that in Sunday’s paper.) I am really going to miss him; we all will.

It will surprise no one that Charlie will land on his feet, in his post-Globe life. He will be joining, as executive editor, co-founder and vice president, a Boston-based web startup — Global News Enterprises — which aims to be the first American-based website dedicated solely to international news. It is an exciting notion, which has already drawn some impressive financial backers, and will doubtless be an adventure. All of us who know Charlie can be sure he is more than up for that.

He won’t be leaving until early April, but he wanted to get the word out as Global News will be announcing his appointment soon. So there will be some days yet to reflect on Charlie’s years with us, to raise a glass and to pick his brain about what is coming next.

Despite Sennott’s long experience in international reporting, he’ll always be known — to me, anyway — as the reporter who told the astounding story of Claribel Ventura, a welfare mother accused of child abuse, and the 100 or members of her dysfunctional family.

Sennott’s story, which closed with a startling quote from one of Ventura’s sisters when asked what message she had for taxpayers (“Just tell them to keep paying”), had much to do with the passage of welfare reform Massachusetts. In 2004, Sennott wrote a 10th-anniversary update.

Sennott is also the author of “The Body and the Blood: The Middle East’s Vanishing Christians and the Possibility for Peace” (2002).

Not worth enough to sell?

This hurts. According to Silicon Valley Insider, New York Times Co. chief financial officer James Follo says the company would like to sell the Boston Globe — except that, at the moment, it isn’t worth enough to put it on the block. Michael Learmonth writes:

In a presentation to the Bear Strearns [sic] media conference in Palm Beach, Fla., Follo singled out the Boston Globe as an underperforming asset that could be sold off, but that recent newspaper valuations made that unlikely in the near-term. Similarly, [Times Co. CEO Janet] Robinson said The Times’ local papers could also be sold, but that similar newspaper groups have not sold at a high multiple, so the Times is more likely to hold on to them, for now.

It’s not encouraging to realize that Times Co. executives think of Boston’s paper of record as something they’re stuck with. But there you have it. One silver lining: Follo apparently thinks things will improve at some point. (Thanks to Media Nation reader B.D.)