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Globe publisher announces work-force reductions

The Boston Globe and its affiliated media properties are downsizing again, according to an internal memo from Globe publisher Christopher Mayer that was obtained by Media Nation earlier today.

No details, but Mayer writes that the work force at the New England Media Group — the Globe, the Worcester Telegram & Gazette and Boston.com — will be shrunk through a combination of voluntary buyouts and “some involuntary reductions.”

Update: At the Globe, 23 people in advertising and 20 in the newsroom will be offered buyouts, while another 10 were laid off. At the T&G, one person was laid off while five to 10 have been offered buyouts.

The memo follows.

Dear colleagues,

Today the New England Media Group took steps to reduce its work force. These involved primarily offers of voluntary buyouts but also some involuntary reductions throughout the New England Media Group. At this time, all affected employees have been notified.

This move, difficult as it is, is part of a program to rebalance the business and will allow us to reallocate resources toward the investments we need as we innovate and introduce new products. This will also assure that we continue to meet the needs of our advertisers, and provide readers the high-quality journalism they expect from us.

The Globe still has by far the largest newsroom in New England, and it continues to deliver groundbreaking, award-winning journalism across all media platforms. We continue to offer effective solutions for our advertisers using the Globe and Boston.com as we add new offerings such as BostonGlobe.com, Ricochet, eBooks, ePaper, and the upcoming RadioBDC. Even more exciting initiatives are in development from our SEO company branch.

That said, these continue to be challenging times for our industry and our business. We face rapid change in how readers get their information and how advertisers communicate their messages. That requires us to make tough choices along the way about how to allocate our resources. We must continue to introduce new products even as we improve the efficiency of our operations. Meantime, we remain steadfast in our commitment to readers and advertisers — and to all of you who help us achieve great things each and every day in the midst of these challenges.

Sincerely,

Christopher Mayer
Publisher, The Boston Globe

BostonGlobe.com wins two major Web awards

A little more than two months after its launch, BostonGlobe.com has won two major awards from the trade journal Editor & Publisher: Best Daily Newspaper Website and Best Overall Website Design. The Globe’s Boston.com site also won an award, for Best Entertainment Website. All three prizes were in the category of newspaper sites with at least one million unique visitors a month.

The so-called EPPY Awards are a recognition of the Globe’s innovative approach in designing its new paid site — a reliance on “responsive design,” based on HTML5, that allowed programmers to put together one website that adjusts itself to fit a variety of devices, from computers to smartphones.

In using the site, I’ve found that I have to do more clicking and scrolling than I’d like. It’s fine for reading a few stories, but not necessarily the whole paper. I’ve even reverted to GlobeReader on occasion, despite its being somewhat long in the tooth. But BostonGlobe.com is startlingly fast, which makes the clicking easier to deal with, and the design and usability have been improved here and there since its debut.

The real story, of course, is how many readers have signed up for paid digital subscriptions. And that’s a story that, so far, has yet to be told.

Some free advice to Boston.com

Should a news site label the disappearance and death of an 11-year-old girl a “Hot Topic”?

Frankly, it’s not something I had given any thought to until yesterday, when I heard from a “Beat the Press” viewer who complained that Boston.com had included “Celina Cass” in its “Hot Topics” menu bar near the top of the page. The story is still there as I write this, along with “Debt limit,” “TSA,” “Cash WinFall,” “Boston public schools” and “Red Sox.”

My caller told me that including such a tragic story involving a child as a “Hot Topic” was offensive, and said she had complained to Boston.com in the past over similar matters. I instantly understood what she meant, though I wasn’t sure whether I agreed.

Last night I ran it by Mrs. Media Nation, who agreed with the caller: “Hot Topics” was just the wrong phrase for a catch-all category that includes everything from sports and politics to heartbreaking tragedies. So here’s some free advice to Boston.com — call it something else, like “Top News,” “Headlines” or whatever phrase you like that’s succinct but also neutral.

Oh, and when you click on “Celina Cass,” it would also be nice if you didn’t encounter a story labeled “Our Pick.”

A lackluster 2011 for the Globe’s finances

Looks like it’s been a pretty lackluster 2011 so far for the Boston Globe, according to the latest financial results from the New York Times Co. Revenues at the New England Media Group, which consists of the Globe, the Worcester Telegram & Gazette and Boston.com, were down 3.6 percent for the second quarter compared to 2010, and down 4.3 percent for the first six months.

That includes a 2.7 percent decline in advertising revenue for the quarter (3.8 percent for the first six months) and a 5.4 percent drop in circulation revenue for the quarter (6 percent for the first six months). Total revenue for the second quarter was reported at $102.5 million. The circulation decline suggests that the higher prices instituted for the print edition a couple of years ago have now worked their way through the system, and that revenues are sliding as the number of papers sold continues to shrink, as is the case at most daily newspapers.

Business has stabilized at the Globe — certainly compared to 2009, when the Times Co. was threatening to close the company if it couldn’t extract painful union concessions in the face of huge operating losses. But neither the Globe nor the newspaper business in general is close to being out of the woods.

Next stop is the Globe’s experiment in charging for online distribution, scheduled to be unveiled later this year. The Times itself has apparently had some success with its own pay model. The delicate state of the Globe’s finances shows how important it is that its own experiment doesn’t blow up in the lab.

Also: News business analyst Alan Mutter recently analyzed the unexpectedly steep drop in newspaper advertising revenue.

Globe outsources online-comment screening

Don’t be a pr1ck. Carl Crawford is not dealing drugs in the dugout.

Those are two of the examples cited in the Boston Globe’s online-comments policy, a copy of which was obtained by Media Nation earlier today. In the first instance, people charged with deleting offensive comments are warned to be on guard for spellings of forbidden words that won’t get picked up by an automatic filter — in this case, changing the i to a 1 in prick.

In the second instance, “it’s fine for a user to say that Carl Crawford is a detriment to the team, but he/she shouldn’t say that he’s dealing drugs in the dugout.”

The policy was released along with an announcement that the job of tracking down and killing offensive comments has been outsourced to a company in Winnipeg. According to the memo from Teresa Hanafin, director of user engagement for Boston.com, and Bennie DiNardo, the Globe’s deputy managing editor for multimedia, the company — ICUC — currently moderates comments for the San Francisco Chronicle’s SFGate.com and for Gannett.

Other fun excerpts from the Globe’s online-comments policy:

“As a rule, we permanently disable comments on all stories about people who have experienced a personal tragedy, as well as all obituaries.”
“We also temporarily disable comments overnight for stories about immigration, religion, and religious figures. Commenting on these stories should be enabled at 7 a.m., and the stories should be given extra attention throughout the day so that we can move quickly if the comments degenerate.”
“Obscene text and profanities are not allowed. Remove comments that have harsh profanities, but it’s OK to leave those that are less offensive: ‘jerk,’ ‘stupid,’ ‘crap,’ ‘idiot,’ etc.”

It’s a jungle out there!

It’s good to see Boston.com taking online comments more seriously than it has in the past. But for genuine user engagement, the site should either screen comments before they’re posted, require real names or both.

To read the Globe’s complete online-comments policy, click here. To read my two favorite posts about comments, click here (Howard Owens on why real names should be required) and here (the New Haven Independent’s comments policy). The complete text of Hanafin and DiNardo’s memo is below.

Hi folks,

As many of you know, for more than a year now our copy editing staffs in all departments have shared a very important duty for Boston.com: monitoring the abuse reports that our users file when they find inappropriate comments on articles or in our forums. Helped by the Metro Desk coops on weekends and Boston.com interns in the early morning hours, these copy editors, led by Steve Morgan, have kept vigil on the comments for 18 hours a day, 7 days a week. Their work has been incredibly valuable.

But it also was work that we asked them to do in addition to their regular job duties. We’re happy to announce that we’re now employing a company that specializes in moderation to take over the abuse report monitoring.

The company, ICUC, is based in Winnipeg. It moderates comments for Gannett papers and SFGate.com as well as corporate clients, and receives high marks from all. They began their monitoring at 8 a.m. yesterday, and will watch our abuse reports 24 hours a day, 7 days a week. They guarantee that they will deal with an abuse report within 20 minutes of its filing.

We have sent them our moderating policy (attached below) and have added specific examples of tone and language that we will not tolerate. Our producers and editors retain control over whether or not to enable comments for particular stories. In addition, there is a dirty word filter in our comments provider’s admin tool that always is a joy to edit.

During this initial startup period, they will be growing accustomed to the standards and folkways of Boston.com and the Globe. But if you notice anything amiss — perhaps a nasty comment that you reported didn’t get blocked — please don’t hesitate to notify either of us.

We’re very happy that we can take this burden off our copy editors and have this experienced company on board.

Teresa and Bennie

Photo via Wikimedia Commons.

Mapping their way to cheap eats

[googlemaps https://maps.google.com/maps/ms?ie=UTF8&hl=en&msa=0&msid=217976351939574142965.00049ed98f794470e5925&ll=42.343955,-71.089697&spn=0.022204,0.036478&z=14&output=embed&w=425&h=350]

Please have a look at my students’ Google map project in my Reinventing the News class. Every semester, this is always one of my favorites: students fan out into the neighborhhoods around Northeastern to take pictures, write blog posts and plot them on a map. This time, they chose to review cheap-eats places in and around the Back Bay.

The project is currently near the top of Boston.com’s Your Town/Back Bay site (Northeastern has a partnership with the Boston Globe to provide content to Your Town). I think the students did a great job. They took it seriously, they had fun and they learned something about how free, easy-to-use online tools such as mapping can enhance journalism.

Update: It’s featured prominently on the Your Town/Roxbury site as well.

Boston.com boosts its political coverage

Later this year, the Boston Globe will move most Globe content off its free Boston.com site and onto a paid, redesigned BostonGlobe.com. Which raises a question: Will the still-free Boston.com include enough high-quality, original material to stand on its own?

We got an encouraging answer to that this week in the form of an announcement that veteran political reporter Glen Johnson will be returning to the Globe as Boston.com’s political editor. According to a staff-wide e-mail from deputy managing editors Jen Peter and Bennie DiNardo, Johnson —

— will oversee the expansion and redesign of the site’s political coverage leading into the 2012 presidential race and beyond, with a blog, videos, aggregated content, the smart display of original Globe stories, and any other creative ideas we can come up with.

You can be sure that Eric Fehrnstrom is thrilled.

Peter and DiNardo’s full statement follows:

We are thrilled to announce that Glen Johnson, most recently of the AP’s State House bureau in Boston, will be returning to Morrissey Boulevard to become boston.com’s political editor. In this role, Glen — who has covered Massachusetts politics for nearly two decades — will oversee the expansion and redesign of the site’s political coverage leading into the 2012 presidential race and beyond, with a blog, videos, aggregated content, the smart display of original Globe stories, and any other creative ideas we can come up with. He will draw on the expertise of our political staff, both locally and in D.C., to make the page a must-read for anyone interested in Massachusetts and New England politics. We will also look for opportunities to republish some of Glen’s politics blogs in the Globe, and we contemplate a regular presence for Glen in the Globe in the form of a regular political column that would be based on his reporting and analysis. With his deep knowledge of the local political scene, his agility as a writer, and his embrace of new media, Glen is the ideal candidate to fill this position. And it couldn’t come at a better time for us, as we prepare to strengthen our web presence with a two-brand strategy and gear up for a presidential primary in our backyard.

This is a homecoming for Glen, who worked for the Globe for more than five years, from 2000 to 2005, in between two stints at the Associated Press. He has covered four presidential races — including Paul Tsongas’ 1992 bid, when Glen worked for the Lowell Sun — and four administrations on Beacon Hill, stemming back to the Weld years. Most recently, he served as the AP’s lead Romney reporter in 2008. He lives with his wife in North Andover and has two college-age sons. He is an avid cook and observer of professional cooks (ask him about his stint in the kitchen at Thomas Keller’s Bouchon). Glen will join us on Jan. 31, and we couldn’t be happier to have him back on board. All cooking tips welcome.

Jen and Bennie

Glen is a good guy and a dogged reporter. A very smart move by the Globe.

A possible buyer emerges for the Globe and T&G

Is the Boston Globe for sale? For the right price — maybe. An investment group headed by a 37-year-old greeting-card entrepreneur named Aaron Kushner emerged this afternoon as a possible buyer for the Globe, Boston.com and the Telegram & Gazette of Worcester.

But the New York Times Co., which wanted to sell the properties in 2009, may no longer be interested. No doubt that would change if Kushner’s group is prepared to fork over some serious money. But we don’t know that yet.

Another caution: Kushner says he wants to beef up the newsroom. Well, wouldn’t we all? He may be well-intentioned, but no one is going to bolster the Globe’s staff unless his intention is to operate the paper at a loss.

Ralph Ranalli is gathering links at Beat the Press.

Publisher Chris Mayer on the Globe’s new pay model

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I’m skeptical, but I’m impressed. Yesterday’s announcement that the Boston Globe will move most of its content to a subscription-based website sometime in the second half of 2011 shows that Globe executives know where their strengths are and that they’re prepared to think innovatively to protect those strengths.

The Globe’s dilemma is that it has an enormously successful free website, Boston.com, that is quite different from the paper itself. Start charging for access to Boston.com, and many of those 5 million unique visitors a month would vanish.

The solution: keep Boston.com free, but split off the Globe’s content into a separate, paid site called BostonGlobe.com, currently a free subsite. The decision raises lots of questions. Perhaps the biggest is how much free Globe content will be posted on Boston.com, and whether Boston.com will remain as popular once it has to stand on its own.

Still, it’s a far more interesting idea than the metered model embraced by the Globe’s parent company, the New York Times Co., which rolled it out at the Telegram & Gazette of Worcester recently and which will give it a go at the flagship paper sometime next year. Under the metered model, readers can access so many articles for free each month, after which they have to pay. It might work for the T&G and the Times, but it would have been deadly for Boston.com.

Yesterday I conducted an e-mail interview with Globe publisher Christopher Mayer, which he graciously agreed to do because I still can’t take notes. (Although it’s getting better. I’ve got a pillow propped up and am typing two-handed now for the first time since my accident.) Our unedited conversation follows. I’ve got a few closing thoughts after the jump.

Q: The metered model seemed to be the way the New York Times Co. was going. Why did you choose something different?

A: We’ve said all along that each organization would need to come up with a custom-made approach that takes into account unique market factors. We felt this was the best course for us, given the fact that we have two strong brands and essentially two different types of users of our Boston.com site. We have the opportunity to build a free site and a subscription-based site, and based upon extensive research, that emerged as the best option for us.

Q: The advantage of the metered model is that you’re not entirely cut off from the great conversation that’s taking place on blogs and in social media. Are you concerned about breaking a big story and not having as much impact as you should because people can’t link to you? Please address what Clay Shirky said about the importance of online sharing with respect to the Globe’s reporting on the pedophile-priest story.

A: We don’t intend to be cut off from the conversation. We haven’t announced, or even worked out, all the details of what will be on which site. But we can envision that some full-text Globe stories will be available on the free site. I suspect we would have put many of the initial priest sex-abuse stories on the free site because that Spotlight Team investigation was viewed as clear public service reporting. In the future, we’ll make those judgments as appropriate. Continue reading “Publisher Chris Mayer on the Globe’s new pay model”

For the Globe, a hybrid paid-content model

As you may have heard, the Boston Globe today finally made its long-anticipated announcement on placing some of its online content behind a paywall. I think publisher Chris Mayer’s decision to offer a free Boston.com site and a paid BostonGlobe.com is interesting. I’ve got some questions. I’ve got concerns.

I’ll have more to say tomorrow. Meanwhile, Ralph Ranalli at Beatthepress.org and Boston Phoenix editor Carly Carioli have some worthwhile thoughts.