Tag: Bedford Citizen

Newsletters move to the fore as tech platforms spurn community journalism

1923 photo via the Library of Congress

If we’ve learned anything about news publishing in recent years, it’s that the giant tech platforms are not our friends. Google is embracing artificial intelligence, which means that searching for something will soon provide you with robot-generated answers (right or wrong!), thus reducing the need to click through. Facebook is moving away from news. Twitter/X has deteriorated badly under the chaotic leadership of Elon Musk, although it still has enough clout that President Biden used it to announce he was ending his re-election campaign.

So what should publishers do instead? It’s no secret — they’re already doing it. They are using email newsletters to drive their audience to their journalism. A recent post by Andrew Rockway and Dylan Sanchez for LION (Local Independent Online News) Publishers reports that 95% of member publishers are offering newsletters, up from 81% in 2022. “The decline in referral traffic,” they write, “will likely lead to more direct engagement by publishers with their audiences.”

Some observers worry about newsletter overload as our inboxes fill up with email we may never get around to reading. That’s potentially a problem, but I think it’s a more serious problem for larger outlets, many of which send out multiple newsletters throughout the day and risk reaching a point of diminishing returns. By contrast, users will value one daily newsletter from their hyperlocal news project with links to the latest stories.

Newsletters are crucial to the success that Ellen Clegg and I have seen both in the projects we write about in our book, “What Works in Community News,” and on our podcast, “What Works: The Future of Local News.” Essentially, we’ve seen three newsletter strategies.

  • By far the most common approach publishers use is to offer a free newsletter aimed at driving users to their website, which may be free or subscription-based. The Massachusetts-based Bedford Citizen, for instance, sends out a daily newsletter generated by its RSS feed and a weekly human-curated newsletter. The Citizen is a free nonprofit, but once they’ve enticed you with their top-of-the-funnel newsletter, they hope they can lure you into becoming a paying member. Ellen and I interviewed executive director Teri Morrow and editor Wayne Braverman on our podcast last February.
  • The Colorado Sun, a statewide nonprofit, offers a series of free and paid newsletters, while the website itself is free. The paid newsletters represent an unusual twist: Some of them feature deeper reporting than you can get from the website on topics such as politics, climate change and outdoor recreation. At $22 a month for a premium membership, users pay no more than they would for a digital subscription to a  daily newspaper. Editor Larry Ryckman talked about that in our most recent podcast.
  • In some places, the newsletter is the publication. An example of that is Burlington Buzz, a daily newsletter that covers Burlington, Massachusetts. Founder, publisher and editor Nicci Kadilak recently switched her newsletter platform from Substack to Indiegraf, and her homepage looks a lot like a standard community website — which shows that it’s a mistake to get too caught up on categories when newsletters have websites and websites have newsletters. Ellen and I talked with Nicci last year.

What’s crucial is that news publishers have direct control of the tools that they use to connect with their audience. Gone are the days when we could rely on Facebook and Twitter to reliably deliver readers to us. We have to go find them — and give them a reason to keep coming back.

Correction: Burlington Buzz has moved to Indiegraf, not Ghost.

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Dan Gillmor’s next project: Promoting democracy and freedom of expression

Dan Gillmor. Photo (cc) 2018 by New America.

Citizen journalism pioneer Dan Gillmor is moving on to a new phase of his career. Gillmor, whose 2004 book, “We the Media,” inspired a generation of activists, is retiring from Arizona State University, and will be working on a project aimed at promoting democracy and freedom of expression. He writes:

I am absolutely convinced that journalism’s most essential role at this critical moment goes far, far beyond what it’s doing. The status quo in political (and related) coverage consists of sporadically noting that gosh-maybe-there’s-a-problem, while sticking mostly to journalistic business as usual. The status quo is journalistic malpractice.

If I’m not mistaken, Gillmor was the first to refer to the public as “the former audience,” a phrase later picked up by New York University journalism professor Jay Rosen and many others, to describe the idea that the internet enables members of the public to communicate easily with journalists and among themselves. This idealistic vision was later corrupted by the giant tech platforms, but that doesn’t make it any less powerful — and maybe at some point we can get back to that.

Gillmor inspired not just non-journalists but journalists as well. Boston newspaper veteran Bob Sprague, the retired founder of the nonprofit digital news organization yourArlington, in the Boston suburbs, told Ellen Clegg and me on our “What Works” podcast that he decided to start covering his community shortly after reading “We the Media.”

In 2006 I wrote a profile of Gillmor for CommonWealth Magazine (now CommonWealth Beacon) after he founded the Center for Citizen Media at Harvard Law School, a project that has since ended. Here’s what he told me about his vision for citizen media:

If the right people join in the conversation, it will inevitably get richer and richer. The practical problems are many. How do you get knowledgeable people to join? How do you moderate things, if it’s a large conversation, [in a way] that pushes forward the subject? How do you elevate the signal out of the noise? I happen to think that’s one of the core issues we need to address in citizen media. How do you address the fact that most people don’t have the time to read every comment on every relevant blog?

We still see the spirit of Gillmor’s original ideas here and there. One of the projects that Ellen and I write about in our book, “What Works in Community News,” is The Bedford Citizen, yet another project in Boston’s suburbs. Unlike Bob Sprague, who was already a longtime journalist, the Citizen was started by three volunteers, only one of whom had any journalism experience. Since then the nonprofit website has growing into a professional news organization with a paid editor.

There’s also the Documenters project, which pays members of the public to cover public meetings — a key ingredient that was missing from the original notion of citizen journalism.

Congratulations and good luck to Dan Gillmor on his latest venture.

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A couple of book notes

A couple of notes about our book, “What Works in Community News.”

Larry Gennari has a review in the Boston Business Journal, writing: “Clegg and Kennedy present an impressive number of media business startup models in such places as California, Iowa, New Jersey, Minnesota and Tennessee, all centered on quality local news, which they argue enhances community, transparency and, ultimately, self-governance.”

And Dorothy Bergin, The Bedford Citizen’s 90-something copy editor, who we interviewed for the book, has featured it in her regular column, “Dot’s Reading Room.” She writes: “As the authors say, they are optimistic about the future of hyperlocal journalism. This is the spirit that has kept and still keeps The Bedford Citizen’s paid employees and volunteers from writers and reporters on the job!”

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Public notices are a crucial source of revenue — and of government accountability

Mathewson Farm in Johnston, R.I. Photo (cc) by John Phelan.

When we think about revenue sources for local news, we tend to focus on the obvious — ads, subscriptions, events and, for nonprofits, voluntary memberships and grants. What we often overlook are public notices, also known as legal ads, taken out by government entities to inform the public that a job is being put out to bid or a meeting is being held. Mandatory public notices also include foreclosures, the disposition of public property and other business.

Public notices represent a significant source of revenue for community news organizations — and they can be weaponized. The Boston Globe recently reported on one such example in Rhode Island. Amanda Milkovits wrote that the city of Johnston has removed public notices from the weekly Johnston Sun Rise and moved them instead to the daily Providence Journal, even though the Journal charges much higher fees and is read by few people in Johnston.

The mayor, Joseph Polisena Jr., told Milkovits that he wanted public notices to reach a broader audience, especially to let construction companies know about bids. But the city has also been at odds with the Sun Rise and its editor/reporter, Rory Schuler. Publisher John Howell was quoted as saying that Polisena once told him, “I’m not going to support somebody who is working against me,” and that the mayor said he wouldn’t advertise as long as Schuler was with the paper. (Polisena denied the charges.)

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The loss of city public notices is costing the Sun Rise some $12,000 a year. Justin Silverman, executive director of the New England First Amendment Coalition, told the Globe that the city might be violating the First Amendment if  it could be shown that Polisena’s actions were retaliation for negative coverage.

What’s happening in Rhode Island is hardly unusual. In Florida, Gov. Ron DeSantis pushed a bill through the legislature that allows local governments simply to post public notices on their own websites — a cost-saving measure that also has the effect of making legal ads less visible. DeSantis’ disdain for the news media is well-known.

Colorado College journalism professor Corey Hutchins often tracks fights over public notices in his newsletter, Inside the News in Colorado. Recently he reported on a move by city officials in Aspen to designate the Aspen Daily News, which is locally owned, as the city’s “newspaper of record” over The Aspen Times, a daily owned by the Ogden chain, based in Wheeling, West Virginia. That peculiarity of Colorado law carries with it some major implications. Hutchins writes:

Newspapers that earn a city’s “of record” stamp means they are the ones a city pays to place legal notices and advertising. State law requires governments to publish certain things in local newspapers in order to keep residents abreast of public business. Being a city’s paper of record also can give a newspaper a sense of gravitas in a community.

In other words, more money for the Daily News, less for the Times, which became embroiled earlier this year in a dispute with county officials who were unhappy with the Times’ coverage of a billionaire’s development plans. (Hutchins does not claim there is a link between the county and city actions.)

According to Susan Chandler, writing for the Local News Initiative, such battles are under way across the country, with increasing pressure to move public notices from news outlets to government websites. Richard Karpel, executive director of the Public Notice Resource Center, told Chandler that these initiatives are part of Republican attacks on journalism, saying:

I don’t think the concept of legal notices is controversial. There needs to be a nonpartisan way to officially announce what the government is doing. What’s controversial is how it happens. We’ve seen it become more of a partisan issue in the last five or 10 years. In some states, there are Republicans who are in battle with the media as part of their political strategy. To that extent, it has become partisan.

In Massachusetts, change may be afoot as well. Currently, state law requires that public notices be placed in print newspapers, which has become increasingly difficult as the Gannett chain has closed and merged many of its weekly papers. A number of communities are being well served by nonprofit startups, but those tend to be digital-only. State legislators are considering ways to amend the law to allow public notices to be placed in web publications, especially in communities where there is no viable print paper.

I’ve consulted with state Rep. Ken Gordon, whose district includes Bedford, the home of a vibrant digital publication, The Bedford Citizen, but no print newspaper since Gannett closed the Bedford Minuteman about a year and a half ago. The town now publishes its public notices in The Sun of Lowell, which has virtually no presence in Bedford. Also of note: On the “What Works” podcast, Ellen Clegg and I interviewed Ed Miller, editor of the startup Provincetown Independent, a print and digital publication. Miller argues that the print requirement for public notices is essential, at least in places that still have a print newspaper.

Public notices aren’t sexy. It’s much more satisfying to talk about a local news outlet that has built a successful events business or has found a way to boost digital subscriptions. But they are essential. Not only do they provide as much as 20% to 25% of a small local newspaper’s revenues, but they an important part of accountability. Public notices on a government website can be hidden away or even changed. Since Colonial times, public notices have helped local journalism thrive and have kept citizens informed. The laws governing public notices need to be updated — but not overturned.

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The Bedford Citizen, a nonprofit in Boston’s suburbs, names a new managing editor

Wayne Braverman (via LinkedIn)

The Bedford Citizen, one of the first and most successful hyperlocal websites in the Boston suburbs, has hired its second managing editor. Wayne Braverman, a veteran journalist who most recently worked for Gannett, will succeed Julie McCay Turner, who announced her retirement earlier this year.

Turner and two other women founded the Citizen 10 years ago. Originally an all-volunteer project, the outlet slowly morphed into a professional operation that was able to pay Turner and a part-time staff reporter, Mike Rosenberg. The nonprofit continues to be run by a volunteer board of directors. Braverman’s hiring marks the first time that the Citizen will be run by someone who wasn’t one of the founders and thus represents a rather momentous transition. Turner will remain involved in the Citizen as well.

According to Braverman’s LinkedIn profile, he was editor of Gannett’s Boston Homes publication until about two weeks ago, when Gannett closed the publication. He worked as the internship coordinator for GateHouse Media, Gannett’s predecessor company, from 2002-’16 and has also worked as a radio host and public-speaking instructor. He earned a master’s degree in journalism from Boston University and a bachelor’s degree in political science from UMass Lowell.

The Citizen is among the projects that Ellen Clegg and I are writing about in “What Works,” our book-in-progress about the future of local news.

What follows is a press release from Teri Morrow, the Citizen’s executive director:

I want you to be among the first to know: Wayne Braverman — award-winning journalist and Bedford resident — joins The Bedford Citizen as Managing Editor this week.

Wayne brings both reporting and editorial experience as well as considerable enthusiasm for Bedford to the role.

During his career, Wayne has served as a reporter, senior editor, and managing editor in the Boston area. He’s worked for print and online publications. And he has experience expanding the scope of local news.

As you’ll read this week, Wayne says The Bedford Citizen is “considered by many professional journalists to be the model of how people can come together to create a new media outlet to provide residents with effective coverage of their community.”

I hope you are patting yourself on the back! That’s because you are one of the reasons journalists like Wayne consider The Citizen as a model of local journalism! Thank you for standing up for local news.

Throughout the interview process, Wayne shared that he is “ready to carry on the … mission of The Bedford Citizen.” And that he will “work with our staff and the people of Bedford to take [The Citizen] to its next evolutionary level.”

I hope you are as excited as I am to see what happens in the coming months and years with Wayne in the Managing Editor role. Should you see him around town, please share your thoughts and ideas about The Citizen.

Bedford Citizen co-founder Julie Turner to retire as editor, move to new role

Julie Turner at work at the 2021 Bedford Town Day. Photo (cc) 2021 by Dan Kennedy.

Huge news in the world of hyperlocal journalism: Julie McCay Turner, the managing editor of The Bedford Citizen, is retiring. Turner is one of three co-founders who launched the nonprofit digital news project in 2012.

In recent years the Citizen has ramped up its fundraising, and what was once a volunteer project is now what you might call pro/am, with paid and unpaid contributions. The board is in a position to be able to hire a replacement, which was not the case a few years ago. “As I step away from my position as managing editor, I’m humbled and grateful to have been part of the Citizen’s first decade,” she writes. “It’s been an amazing run, and I look forward to helping to set a course for the second decade.”

The Citizen is one of the projects that Ellen Clegg and I are tracking for our book project, “What Works: The Future of Local News,” and I’ve had the privilege of spending time with Turner and other Citizen folks during the past year. They are a model for what a community can do in the face of downsizing chain journalism. Indeed, Gannett’s Bedford Minuteman was closed earlier this year, which means the Citizen is the only news source in town.

Congratulations, good luck and best wishes to Julie, who will stay until a successor is named and then move into a new, as yet undefined role. Last December she told me she was still working well over 40 hours a week at an age when most people are retired. I hope she’s got something fun planned.

Mass. law governing legal ads needs to be updated to include digital-only outlets

Legal advertising has been a mainstay of the press since Colonial times. Official announcements of bids for government work, auctions and the like bring in a lot of revenue, and there were papers that were literally founded in order to be paid for publishing public notices.

But the future of legal ads in Massachusetts has come into question. State law requires that they be published in the print edition of a newspaper that circulates in the relevant city, town or county — and Gannett next month will be closing at least 19 local print weeklies after shutting down at least a half-dozen in 2021. Where will you publish legal ads?

I know that this has long been a thorn in the side of The Bedford Citizen, a nonprofit digital news outlet that would like to get its share of legals. Instead, those ads are published in Gannett’s Bedford Minuteman, whose paid circulation is less than 500, according to the Alliance for Audited Media. By contrast, the Citizen’s daily newsletter has more than 2,000 subscribers, and its website recorded some 133,000 users during the first half of 2021.

And now the Minuteman is closing. The assumption is that the legal ads will be run in The Sun of Lowell, a daily with virtually no presence in Bedford.

The current, confusingly worded law allows for the online publication of legal ads, but they must also be published in a print edition. State Rep. Ken Gordon, a Bedford Democrat, responded to my inquiry on Twitter by saying that he’s working with Rep. Alice Hanlon Peisch, D-Wellesley, to change that and allow for legals in digital-only publications.

Gannett also publishes the weekly Wellesley Townsman, which is not among the print weeklies that the chain will be closing. But who knows what the next round of cuts will bring? Moreover, Wellesley is home to the independent, online-only Swellesley Report, which would surely like a share of those legals. No doubt that’s part of what has piqued Rep. Peisch’s interest.

All of this comes at a time when the idea of publishing legal ads in news outlets is under assault. Why should the government subsidize journalism through advertising when it can publish legals for free on its own websites?

Florida is going through this right now. It was only recently that the state passed a law allowing government officials to advertise on news websites instead of in print newspapers if they so chose. But as Gretchen A. Peck recently reported in the trade publication Editor & Publisher, a proposal is being pushed through the state legislature that would allow for free publication on government websites instead.

The legislation has all the appearances of being part of Gov. Ron DeSantis’ war against the press. “This is just yet another of his red meat, hateful, harmful, hurtful pieces of legislation that he has been pushing this legislative session,” Democratic state Sen. Gary Farmer told E&P.

But to get back to the question of why: The Massachusetts Newspaper Publishers Association, which maintains a database of legal ads published throughout the state, offers four reasons for publishing ads in news outlets rather than on government websites:

  • “They must be published in a forum independent of the government.
  • “The published notice must be preserved and secure in a tangible record that is archived.
  • “The notice must be conveniently accessible by all segments of society.
  • “The notice’s publication must be verifiable (by way of an affidavit of publication).”

In other words, the news-outlet requirement is an anti-corruption measure. If government is allowed to publish its own legal notices, who’s to say that some of them won’t be buried for some nefarious purpose? Who’s to say the wording won’t be changed?

The involvement of news organizations in legal ads is essential not just as a revenue stream but for ensuring that the government can’t engage in self-dealing. That said, the law needs to be updated. The print requirement has been an anachronism for years, and it’s only getting worse.

How The Boston Globe could help offset the local news vacuum

Could The Boston Globe, profitable and growing, help make up for the local news vacuum in Eastern Massachusetts? The shortage of reliable community journalism became much more acute last week when Gannett told reporters at most of its weekly papers that they would be reassigned to regional beats or to one of the chain’s dailies.

The Globe could conceivably step in by reviving an idea that was perhaps before its time. Under New York Times Co. ownership, the Globe published web pages known as YourTown, one for each suburban community as well as a few of Boston’s neighborhoods. They relied heavily on aggregation — too heavily, as the Times Co. found out in court — and they competed with papers owned by GateHouse Media (now Gannett) that weren’t nearly as hollowed-out as they are today. What’s more, YourTown was part of the Globe’s free Boston.com site (this was before BostonGlobe.com), and the hyperlocal advertising that was supposed to support YourTown never materialized. John Henry shut down YourTown not long after he bought the Globe in 2013.

So what would a revived YourTown look like? Advertising isn’t nearly as important as it used to be, but the Globe has been successful in selling paid digital subscriptions. So imagine a YourTown with one full-time reporter in each community. If the Globe signed up 500 new subscribers in a community, that could bring in as much as $120,000 a year. I’m basing that on an average subscription costing $20 a month (the full cost is $30, but many people would be paying discounts).

No doubt this would work better in some places than in others. I live in Medford, a city of about 58,000 residents that, as of now, doesn’t have a single full-time reporter covering the community. Selling an extra 500 subscriptions — or more — ought to be doable.

But right next door, in Arlington (population: 43,000), there’s a good-quality nonprofit news website, Your Arlington, which would make a Globe-branded YourTown less attractive. Or consider a small town like Bedford — not only are there just 13,000 residents, but it’s the home of a well-established nonprofit news site, The Bedford Citizen.

Still, I think a revived YourTown would work well enough in a few communities that it’s worth trying. I doubt it would be a money-maker for the Globe, but it might be a break-even proposition. And the paper would be filling a real need.

The Bedford Citizen’s ad-rich annual guide gets a shoutout from Editor & Publisher

Over the past few years, revenues at The Bedford Citizen, a nonprofit community website in the Boston suburbs, have ramped up from zero to more than $100,000 a year. The Citizen has done it through voluntary memberships, sponsors, grants, the NewsMatch program and — perhaps most significant — an annual glossy publication called The Bedford Guide.

The Guide is a 64-page magazine that serves as an introduction to the town. It is loaded with ads, and from what I can tell, all of them are local, from life sciences giant Millipore Sigma, which has a facility in Bedford, to the Cat Doctor. According to the Citizen’s executive director, Teri Morrow, the 2022 Guide (the third) which came out in December, will produce about $40,000 in revenues.

Now Gene Kalb, a Citizen board member who’s the main force behind the Guide, has been recognized by the trade magazine Editor & Publisher as one of its “Sales Supernovas.” He told E&P’s Robin Blinder that flexibility is a key to the Guide’s success, explaining:

The pandemic hit us just as we started our second annual Bedford Guide. The initial strategy was to approach retail establishments in town. During 2020 with almost all restaurants and retail establishments closed, we shifted our focus to larger corporate industries in town. Our publication is all about supporting our community, and the corporate neighbors in town stepped up to help us. With the retail landscape improving this year, we had a nice combination of retail and corporate advertisers.

Such revenues have allowed the Citizen to grow from an all-volunteer project to a news organization with paid employees — a managing editor, a part-time reporter and a part-time operations manager — as well as freelance fees for contributors.

Founded in 2012, the Citizen continues to grow in other ways as well. According to Google Analytics, the site had more than a million page views in 2021. Those of us who follow such things know that’s a statistic of limited value, but here’s another that’s rock-solid: about 2,200 people have subscribed to the Citizen’s free daily newsletter in a town with fewer than 5,400 households, for a penetration rate of more than 40%. (Caveat: Email being what it is, no doubt there are a number of families with more than one subscription.)

The Citizen is one of the projects that Ellen Clegg and I are tracking for our “What Works” book project. It’s encouraging to see how people in the community have come together to create a vibrant and sustainable source of local news.

Does better news coverage lead to greater voter engagement? The answer: It depends.

Meaningful participation in civic life isn’t possible without access to high-quality news and information. Consider the most fundamental aspect of community engagement: voting in local elections. If prospective voters lack the means to inform themselves about candidates for the select board, the city council, the school committee and the like, then it follows that they will be less likely to vote.

But is the reverse also true? Does the presence of a reliable news source result in a higher level of voter participation? To find out, I compared two towns, Bedford and Burlington, both northwest of Boston.

Read the rest at Storybench, a website about media innovation published by Northeastern University’s School of Journalism.