Almost from the beginning of the social-media age, I’ve been too deeply immersed for my own good. So I appreciated this recent essay (gift link) in The New York Times Magazine by J Worthen, who tells us that Bluesky might look like the better, kinder place at the moment but that it’s probably destined to turn into a vortex of sociopathy like all the rest. Here’s the nut:
We have officially arrived in late-stage social media. The services and platforms that delighted us and reshaped our lives when they began appearing a few decades ago have now reached total saturation and maturation. Call it malaise. Call it Stockholm syndrome. Call it whatever. But each time a new platform debuts, promising something better — to help us connect better, share photos better, manage our lives better — many of us enthusiastically trek on over, only to be disappointed in the end.
As someone who used to get into fights on Usenet back in the 1990s (look it up), long before anyone had ever thought of using algorithms to drive content that engages and enrages, I agree that it’s hopeless. Bluesky might prove to be the exception. Among other things, you get to choose your own algorithm, or none at all. But it really doesn’t matter. The real problem is that, no, you can’t have meaningful conversations with strangers, and social media is inimical to the way we’ve evolved.
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The post-Musk social-media landscape has also been defined by the incredibly annoying practice of platform-shaming — a hopeless chase after the least-evil alternative, accompanied by bitter criticism of anyone who would dare keep using those platforms that are deemed insufficiently free of harmful entanglements.
