Two years ago, then-CNN reporter Peter Hamby lamented the negative effect he believed Twitter and other social media were having on presidential campaign coverage. In a 95-page research paper (pdf) he wrote while he was a fellow at Harvard’s Shorenstein Center, Hamby put it this way:
With Instagram and Twitter-primed iPhones, an ever more youthful press corps, and a journalistic reward structure in Washington that often prizes speed and scoops over context, campaigns are increasingly fearful of the reporters who cover them.
On Tuesday, Hamby was back at the Shorenstein Center, this time to tout the journalistic virtues of an even more ephemeral media platform: Snapchat, built on 10-second videos that disappear as soon as you view them. Hamby, who is barely older than the 18- to 34-year-old users he’s trying to reach, told a friendly but skeptical crowd of about two dozen that Snapchat is bringing news to an audience that is otherwise tuned out.
“Because our audience is so young, I view our mission as educational,” he said. “I think it’s OK that our mission is to illuminate the issues for young people. That’s not to say we won’t get into more serious, complicated things.”
My personal philosophy about new media platforms is to watch them from afar and to more or less ignore them until it’s no longer possible to do so. That served me well with networks like Foursquare and Ello, which seem to have faded away without my ever having to partake. On the other hand, I’ve been tweeting since mid-2008, which is about the time that Twitter’s emerging importance as a news source was becoming undeniable.
Snapchat, it would appear, has reached that turning point. It already has about 100 million daily users, the vast majority of them between 18 and 34, as Michael Andor Brodeur notes in The Boston Globe. And it is starting to branch out beyond those 10-second disintegrating videos.
The newsiest part of Snapchat is called Discover — channels from media organizations such as CNN, ESPN, Vice, BuzzFeed and National Geographic that provide short graphics- and music-heavy stories aimed at providing a little information to a low-information audience.
CNN’s fare of the moment comprises such material as the fight between Afghan and Taliban forces in the city of Kunduz; an FBI report that crime rates are dropping (a story consisting of nothing more than a video clip of a police cruiser with flashing lights, a headline and a brief paragraph); and the re-emergence of the Facebook copyright hoax.
Perhaps the most ambitious news project Snapchat has taken on — and the one in which Peter Hamby is most closely involved — is called Live Stories. Snapchat editors look for snaps being posted from a given location and, with the consent of those users, weave together a brief story. They disappear after 24 hours; the only one playing at the moment is “Farm Life: Worldwide,” which is as exciting as it sounds. But Hamby mentioned stories from presidential campaign announcements, the Iran nuclear deal, music festivals and the like that he said drew tens of millions of viewers. (If you want to get an idea of what a well-executed Live Story looks like, Joseph Lichterman of the Nieman Journalism Lab found a four-and-a-half-minute piece on the hajj that someone had saved and posted to YouTube.)
“At CNN we would cover an event with one or two cameras,” Hamby said. “With Snapchat we have everyone’s camera at our disposal.”
For me, at least, the most frustrating part of my brief experience with Snapchat (I only signed up Tuesday morning) has been finding worthwhile — or any — content that’s not part of the Discover channels or the Live Story of the moment. The search function is not especially useful. I did manage to friend several news organizations and presidential campaigns.
Any user can create a story that will stay up for 24 hours. So far, though, I’ve only managed to see relatively useless clips from Rand Paul and Lindsey Graham. Hamby gives points to former candidate Scott Walker and current candidate John Kasich for their imaginative use of Snapchat. But as best as I can tell, Kasich hasn’t posted a story in the past day. His campaign website — like those of a few other candidates I looked up — does not include his Snapchat username, even though it includes buttons for Facebook, Twitter, Instagram and YouTube.
Snapchat is mobile to a fault — you can install it on an iOS or Android device, but not a laptop or desktop computer. That makes it fine if you’re on the go. But for an old fogey like me, it complicates the process of finding worthwhile material. And vertical video! Yikes!
In listening to Hamby on Tuesday, I was struck by his animus toward Twitter. “I think Twitter has made the tone of the coverage more negative,” he said. “Twitter is a uniquely toxic, negative space.” And though you might dismiss that as simply putting down a competitor, he said much the same thing in his 2013 report, citing a Pew Research Center study to back him up. Hamby quoted John Dickerson, now host of CBS’s “Face the Nation,” as saying of Twitter:
It makes us small and it makes us pissed off and mean, because Twitter as a conversation is incredibly acerbic and cynical and we don’t need more of that in coverage of politics, we need less.
Will Snapchat prove to be the antidote to Twitter? Count me as skeptical. Five to eight years ago, when Twitter pioneers were using the nascent platform to cover anti-government protests in Iran and earthquakes in California, Haiti and elsewhere, we had no way of knowing it would devolve into one of our leading sources of snark, poisoning the public discourse 140 characters at a time. (And I’m not sure I agree that that’s what it’s become. I mean, come on, just unfollow the worst offenders.)
But to the extent that we have to bring news to where the audience is rather than waiting for people to come to us, then yes, Snapchat may prove to be a valuable home for journalism. I just hope it whets users’ appetites for something more substantial.