1874 painting of Swampscott via the Boston Public Library.
For the past two years, the North Shore town of Marblehead has been a hotbed of local news experimentation, with two (and, for a while, three) independent community journalism outlets battling to fill the gap left behind by Gannett’s near-disappearance.
Yet neighboring Swampscott, a virtual twin of Marblehead, has remained a news desert. Now that’s about to change.
Four Swampscott residents, three of them with journalism backgrounds, plan to launch a new nonprofit digital news organization sometime in late autumn. The publication, Swampscott Tides, already has a website. Founding president Anne Driscoll tells Steve Marantz, writing in the Jewish Journal of Greater Boston, that she envisions “a fair and factual independent news outlet,” adding:
I think people in recent years have begun to recognize what a loss it is not to have a local paper. You can’t have a functioning democracy if you don’t have functioning journalism. You can’t get information on what’s going on, events, local politics, how municipal government is functioning.
The story in Swampscott is a familiar one. In the spring of 2022, Gannett closed or merged a couple of dozen weekly newspapers in the Boston suburbs. Although the Swampscott Reporter continues as a standalone weekly, it was purged of virtually all local news, with content from across the chain filling the news hole.
The same thing happened with Gannett’s Marblehead Reporter, which led to the establishment of the nonprofit Marblehead Current and the for-profit Marblehead Weekly News. A third for-profit, digital-only project, the Marblehead Beacon, is now on hiatus, and it’s not clear whether it will be back.
Driscoll told the Jewish Journal that the Swampscott folks approached the Marblehead Current about the possibility of forming a partnership but that the Current decided against it.
Driscoll has a long background as a journalist at The Boston Globe, Brandeis University’s Schuster Institute for Investigative Reporting and other stops. Her three colleagues are Robert Powell, a financial journalist; Tim Dorsey, a corporate lawyer; and Peter Masucci, who has worked in various roles in television journalism.
The organizers are aiming to raise $200,000 to $400,000 so that they can hire a managing editor and one or two reporters.
The Illinois Statehouse. Photo (cc) 2023 by Warren LeMay.
Illinois lawmakers this week unveiled a massive package aimed at bolstering local news. According to Mark Caro of the Local News Initiative, based at Northwestern University in Chicago, the package comprises two separate bills:
The Journalism Preservation Act would require Big Tech companies such as Google and Facebook to compensate news organizations for the content that they share, display or link to on their platforms. The Strengthening Community Media Act offers a broad array of incentives, tax breaks and scholarships intended to repopulate local newsrooms. Included in that bill is a provision that calls for 120 days’ written notice before a local news organization may be sold to an out-of-state company.
As I’ve said before, I’m less than enthusiastic about going after the tech platforms, which presupposes that they are somehow stealing journalistic content without paying for it. Facebook executives have made it clear that they can live quite nicely without news. With respect to Google, media outlets find themselves in the awkward situation of demanding compensation while at the same time depending on the search giant to drive traffic to their websites. Indeed, any one of them could insert a simple line of code in their sites that would make them invisible to Google. None of them does. I would like to see Google and Facebook do more for local news, and maybe it ought to be mandated. But this bill seems like too much of a blunt instrument, as does similar legislation being pushed by Sen. Amy Klobuchar at the federal level.
The second Illinois bill includes a number of different ideas. I particularly like the proposed requirement for a 120-day notification period. As Steven Waldman, the president of Rebuild Local News, said recently on the podcast “E&P Reports,” a mandatory delay can give communities time to rally and prevent their local newspaper from falling into the hands of chain ownership.
Other provisions of the Strengthening Community Media Act would mandate that state agencies advertise with local news outlets, provide tax credits to publishers for hiring and retaining journalists, enact additional tax credits for small businesses that advertise with local outlets, and create scholarships for students who agree to work at a local Illinois news organization for two years or more.
It’s good to see action taking place at the state level given that several federal proposals in recent years have gone nowhere despite bipartisan support. It’s also notable that the proposals were drafted by Illinois’ Local Journalism Task Force, which was created in August 2021. Here in Massachusetts, legislation was signed by then-Gov. Charlie Baker way back in January 2021 to create a commission that would study local news. I had a hand in drafting that legislation and would be one of its members, but the commission has yet to get off the ground.
There are several other developments in local news that are worth taking note of.
• Gannett is making a $2 million investment in its Indianapolis Star aimed at bolstering the newsroom and the advertising sales staff. Two top Gannett executives recently appeared on “E&P Reports” about Gannett’s plans to reinvest in its properties. Unfortunately, Holly V. Hayes of the Indy Star writes, “This is the only site in the USA TODAY Network, which includes more than 200 local publications across the country, where such an investment is being made.” My hope is that if the investment leads to a boost in circulation and revenues, then it will serve as a model for what Gannett might do elsewhere.
• A new hyperlocal news project has made its debut in Boston. The Seaport Journal, a digital news outlet, covers the city’s newest neighborhood. Meanwhile, the Marblehead Beacon, one of three independent projects covering that town, has announced that it’s ending regular coverage but will continue to “pursue periodic and unique pieces, and shift away from daily, weekly, or otherwise regular articles.” A reminder: We track independent local news organizations in Massachusetts, and you can find a link to our list in the upper right corner of this website. Just look for “Mass. Indy News.”
• Local access cable television plays an important role in community journalism by carrying public meetings, providing a platform for residents to make their own media, and, in some cases, by covering the news directly. Unfortunately, cord-cutting has placed access television at risk since stations’ income is based on a fee assessed to cable providers for each subscriber. In CommonWealth Beacon, Caleb Tobin, a production technician at Holbrook Community Access and media and a junior at Stonehill College, argues in favor of Massachusetts legislation that would impose a 5% fee on streaming services. “While often viewed as a relic of the past,” Tobin writes, “the services that cable access stations provide are more important now than they’ve ever been.”
• Many thanks to Tara Henley, host of the Canadian podcast “Lean Out,” who interviewed Ellen Clegg and me about our book, “What Works in Community News.” You can listen here.
Nice doubleheader on the revival of local news in Greater Boston from my friends at GBH News. Jeremy Siegel reports on three startups in the suburbs — the Burlington Buzz, the Framingham Source and the Marblehead Beacon — as well as Boston Black News, a radio outlet. (Jeremy interviewed me as well.)
Tori Bedford has a piece on the ownership transition at The Bay State Banner, which has been covering the Black community since 1965 and whose new executives have some ambitious expansion plans.
