New GlobeReader adds puzzle and is puzzling

The Boston Globe is taking its GlobeReader product in a different direction, and I’m not sure it makes a lot of sense.

First, the good news: it’s gotten better. GlobeReader now includes a feature that lets you copy or e-mail a link, just like the parent company’s Times Reader. It’s also added the crossword puzzle, comics, a weather map and TV listings.

Now for the not-so-good. Previously GlobeReader was free to all print subscribers, including those who took home delivery only on Sundays. Moreover, you couldn’t have it for any price unless you were at least a Sunday subscriber. Given that the Globe reportedly earns some two-thirds of its revenues from the Sunday edition, the strategy seemed like a reasonably smart way of preserving the Sunday paper.

The new GlobeReader, by contrast, is available without any home delivery at all. The cost: $4.98 a week. But if you want to get it for free, you need to take home delivery of the print edition seven days a week. Otherwise, you’ll have to pay something. (I called a very polite clerk at the Globe who struggled to explain what the cost of GlobeReader would be for Sunday subscribers. It was nominal, but it wasn’t free.)

In other words, the Globe has given me a choice that it doesn’t want me to make. Several months ago, we switched to Sunday-only delivery, supplemented by GlobeReader the other six days. If we stick with Sundays-only, we’ll pay extra for GlobeReader. We could resume seven-day print delivery — but we’ve already decided we can’t afford $50 a month. Or we could pay $21 or $22 a month for GlobeReader access only. That couldn’t possibly be good for the Globe, since GlobeReader is practically ad-free.

(Conversely, this may make sense as we move into what may prove to be the post-advertising age. With no printing or distribution costs, GlobeReader is pure revenue.)

I should note, too, that the New York Times has long made Times Reader available for free to Sunday-only subscribers like us. Perhaps that’s going to change as well.

It strikes me that the new strategy, rather than shoring up the Sunday edition, will simply encourage customers to sign up for GlobeReader seven days a week — or read the paper for free at Boston.com. Although we hear from time to time that that may be coming to an end as well.

Like all newspapers, the first imperative for the Globe is to survive, and to make enough money to support a robust journalistic mission. I’m not sure this is the way to do it. But I guess we’ll find out.

Joanna Weiss on her new Globe post

Ralph Ranalli of Beat the Press has an interview with Boston Globe feature writer Joanna Weiss on her impending move to the editorial and op-ed pages. Weiss tells Ranalli:

I’ll still be writing about pop culture, but from a different direction. I think it’s exciting; it’s a different kind of forum. And I’ll reach a different kind of reader that didn’t necessarily read my TV coverage.

As for Weiss’ expectation that she’ll get some pushback from readers who’d prefer a traditional op-ed-page columnist, I have some advice: Don’t worry. There aren’t that many of them. And, at this point, they’re all 70 and older.

Pop go the Globe’s opinion pages

Peter Canellos
Peter Canellos

In an apparent attempt to infuse the Boston Globe’s opinion pages with a pop-culture sensibility, editorial-page editor Peter Canellos has announced that feature writer Joanna Weiss will be moving to the editorial board and writing a weekly column for the op-ed page.

Canellos also announced that editorial-board member Larry Harmon will begin writing a weekly column as well.

The full text of Canellos’ e-mail to the staff follows.

Folks,

I’m pleased to announce that Joanna Weiss, whose Globe career has spanned political writing, popular culture, and TV criticism, will be joining the editorial-page staff on November 16. She will be a regular member of the paper’s editorial board and write a weekly op-ed column. A close observer of social trends and culture, and a bright, empathetic writer, Joanna will provide a vibrant new voice on our op-ed page, and an important new perspective on our daily editorials.

Joanna joined the Globe in 1999 from the Times-Picayune of New Orleans. She grew up in Maryland and is a graduate of Harvard University.

I’m also pleased to be able to add a weekly op-ed column by one of the longtime stars of our editorial board, Larry Harmon. He will remain a regular member of the board while bringing a new voice to the op-ed page. A lifelong Bostonian and graduate of Boston Latin School and Boston University, Larry joined the editorial board in 1992. He is the co-author of “Death of an American Jewish Community,” the definitive account of the block-busting and red-lining of Mattapan in the ’60s and ’70s. Larry knows Boston from the street level, and will bring a neighborhood perspective to our op-ed page.

As the months go by, Marjorie Pritchard, Dante Ramos and I will continue to look for new voices to add to our op-ed pages, in print and online, to ensure the broadest and most provocative range of opinions.

Please join me in congratulating Joanna and Larry,

Peter

A terrifying story about the newspaper business

Outside Bagel World in Peabody
Outside Bagel World in Peabody

There’s an absolutely terrifying story about the newspaper business making the rounds today, and it’s not the one about print circulation falling another 10.6 percent. That’s hardly a surprise, given the continued rush to online — pushed along by papers like the Boston Globe and the Boston Herald raising the price of their print editions.

No, the truly ugly news is a story in the New York Times by Stephanie Clifford, who reports that companies increasingly see newspaper Web sites as a place for premium, special-event advertising, but not for everyday ads. For the latter, they use online networks, which cost a fraction of what newspapers charge.

According to the Audit Bureau of Circulations, the Globe’s daily circulation fell 18.4 percent, and now stands at 264,105. On Sunday, it’s fallen by 16.9 percent, to 418,529. In its heyday, the Globe’s Monday-through-Saturday circulation was more than 500,000, and on Sundays it was north of 800,000.

The Monday-through-Saturday Herald stands at 138,260, down 17.5 percent. The circulation of the Sunday Herald dropped 5 percent, to 95,635.

If you had told me five years ago what the print circulation of the Globe and the Herald would be today, I’d like to think I would have been entirely unsurprised. On the other hand, I know I would have been shocked that advertising revenues had not followed from print to online.

If the eventual end of the recession doesn’t provide some relief to the beleaguered newspaper business, you really have to wonder how this will all end.

“What’s the end-game there?”

Former Boston Globe columnist John Ellis, a venture capitalist who disclosed earlier this year that he’d done some work for a potential buyer, warns that things are still bad at 135 Morrissey Blvd. and likely to get worse.

“How long can the NYT afford to carry the net operating losses?” he asks. “When does it make more sense to just shut it down?”

Ellis also argues that the Globe must do everything it can to hang on to what’s left of its big-name sports talent, namely columnists Dan Shaughnessy and Bob Ryan.

I revere Ryan, who, despite his veteran status, happens to be one of the hardest-working folks at the Globe. Shaughnessy’s a good read even when he’s sending me over the edge. But the idea that management might have to shell out more money to keep its stars from jumping to the Internet is galling at a time when everyone else is being asked to sacrifice.

Which is not to say Ellis is wrong. He’s probably right.

Surveying the Globe-al manscape

Tom Gores
Tom Gores

A grateful Media Nation extends its thanks this morning to Tom Fielder, dean of Boston University’s College of Communication, for giving me an excuse to run this photo of Platinum Equity chairman Tom Gores one more time.

Fiedler cites the photo in explaining why Gores would have been all wrong for Boston if he had succeeded in purchasing the Boston Globe. Jessica Heslam and Christine McConville of the Boston Herald write:

Fiedler said if there was one story that signaled the sale wasn’t moving ahead, it was the Oct. 7 Globe piece on Platinum founder Tom Gores that included a photo of him “with his chest open, chest hair just puffing out.”

“This said to me, number one, the Globe editor who laid out this page doesn’t like this guy, and number two, this guy doesn’t understand Boston,” he said.

“Chest hair just puffing out”? Really? As I noted on Oct. 7, the day the Globe ran the photo, Gores was “[w]earing a flamboyantly pinstriped black suit jacket over a black shirt strategically unbuttoned to show off his smooth chest.” And I’ve had some serious and substantive discussions with fellow media analysts as to whether Gores may have partaken in some manscaping to achieve his smooth look.

It’s likely that Fiedler was too horrified to look closely.

In other Globe-related news, we learn in the Herald story that ballooning pension-liability costs were a major reason that the New York Times Co. ultimately failed in its attempt to sell the Globe either to Platinum or to a group led by former Globe executive Stephen Taylor. That was a story the Herald broke a week ago, so good on them.

In the Globe, Beth Healy and Robert Weisman report that Globe publisher Steve Ainsley would not rule out further cuts when he and Times Co. president Janet Robinson met with employees yesterday.

Over at Beat the Press, Ralph Ranalli quotes Globe staff member Scott Allen’s downbeat take on the meeting: “I think people probably came away from that meeting feeling like well, we know who our owner is, but we don’t see any improvement in our working conditions for some time to come.”

Times Co., Globe renew their vows

I ducked into a Starbucks in downtown New Haven so I could write this. So, for now, just a few preliminary thoughts about the New York Times Co.’s announcement that it has decided against selling the Boston Globe.

Like most observers, I thought the happy talk last month from Times Co. chairman Arthur Sulzberger Jr. and president Janet Robinson was aimed mainly at driving up the price. So even though I had been hearing since last week that things were not going well with the two interested buyers (Platinum Equity and a group led by former Globe executive Stephen Taylor), it still struck me as plausible that the Times Co. would sell — at any price. In hindsight, it’s now clear there was a price below which Sulzberger and company were not willing to go.

I do think the Times Co. damaged its credibility in Boston this year by being so uncommunicative about its battle with the Globe’s unions (especially the Boston Newspaper Guild) and about the would-be sale. The company’s got some work to do on the community-relations front.

But there were certainly worse possible outcomes than this. Platinum Equity, by all accounts, would have relentlessly focused on the bottom line. I was rooting for a Taylor comeback, but if that group was as under-capitalized as I was hearing, then you can be sure that more cuts would have been the first order of business.

Besides, people who buy newspapers tend to want to bring in their own editor. I think Marty Baron has done a terrific job under incredibly difficult circumstances this year, and if this means he stays, then that’s a good thing.

Overall, today’s announcement is not bad news. Which is not quite the same as good news, but close enough.

More from the Times, the Globe, the Herald and Beat the Press.

And then there was one?

Venture capitalist John Ellis, a former Boston Globe columnist who’s been nosing around the Globe situation for months, posted an intriguing tidbit [update: but apparently wrong; see below] on Twitter a little while ago:

there’s a rumor about that Platinum Equity declined to make a “final” bid on the Boston Globe. I wonder if its true.

If Platinum is out of the picture, that would presumably leave the group put together by former Globe executive Stephen Taylor as the only remaining interested buyer. But do Taylor and company have enough capital to get the New York Times Co. to say “yes”?

I also wonder if this might pave the way for a comeback by Boston businessman Jack Connors, whose proposal to take the Globe non-profit was left by the side of the road a few months ago.

Wednesday morning update: Well, so much for that rumor. The Globe’s Beth Healey reports that both groups submitted bids for the Globe, and that a third group submitted a bid for the Worcester Telegram & Gazette.

Through the glass darkly

Boston GlobeFriday was deadline day for bidders seeking to make an offer to buy the Boston Globe and the Worcester Telegram & Gazette from the New York Times Co. And it appears there’s not much to report.

New York Times media reporter Richard Pérez-Peña writes that it’s not even clear whether the two contenders for the Globe, a group led by former Globe executive Stephen Taylor and California-based Platinum Equity, had submitted bids.

Each had reportedly offered to pay $35 million as well as assume pension liabilities of $59 million. Jessica Heslam had reported in the Boston Herald that the estimate of those liabilities had recently been revised upward to $115 million. Pérez-Peña quotes sources who confirm the upward revision, but suggest the error was not quite as great as that.

It’s hard to know what to believe. I can tell you that I’ve heard the actual pension liabilities may be even higher than what Heslam’s sources told her. The truth may be that such estimates are hard to nail down, and that opinions differ.

Meanwhile, Telegram & Gazette reporter Shaun Sutner breaks the news that former T&G editor Harry Whitin is involved in a group that is seeking to buy the paper separately — the first indication that the Globe and the T&G might be split up. (The Globe runs the story as well.)

The money guy is identified as Ralph Crowley, the president and CEO of Polar Beverages.

The Times Co. bought the Globe in 1993 for $1.1 billion and the T&G in 2000 for $296 million.

Several months ago, a T&G source explained to me all the multifarious ways that Globe and T&G operations had been combined over the years. I was left with the distinct impression that it would be an expensive proposition to try to separate the two at this point.

But if the two papers end up with different owners, I suppose it wouldn’t be that difficult for them to reach an agreement to continue joint operations that make sense.