Media Nation trivia: In the early 1980s John Wilpers and I were competitors. Back then he edited three weekly newspapers, including the Winchester Star, now part of the giant Fairport, N.Y.-based GateHouse Media chain. I edited the Winchester edition of Woburn’s Daily Times Chronicle, still owned by the Haggerty family, among the nicest people in the news business. So there you go.
Anyway, these days the much-traveled Wilpers is the editor of a nascent free daily to be called BostonNOW, which will compete directly with Metro Boston and indirectly with the Globe and the Herald. (The New York Times Co., which owns the Globe, also owns 49 percent of Metro.) Wilpers is working for Russel Pergament, a hyperactive visionary who founded the suburban Tab weeklies (long since subsumed into the chain that became GateHouse), was the first publisher of Metro Boston — owned by a European media conglomerate — and then started amNewYork, a freebie that (yes) competes with Metro New York.
It looks as though Wilpers and Pergament are looking to fill BostonNOW with gobs of blogger-provided free or nearly free content. Here’s what Wilpers says on the BostonNOW blog:
This is your opportunity, as a local blogger, photographer, artist, or pundit, to get in on the ground floor and contribute. You will get to share your perspective on living, surviving, and thriving in this amazing city. Participation in the BostonNOW experience will give you massive exposure to a huge reading audience — your words in a daily newspaper going to tens of thousands of commuters and residents; your words on a website generating thousands of page views; your words syndicated worldwide with a share of any profits going to you.
The best part? You’re already doing it on your blogs and websites. We want to give you the opportunity to share your insight with the entire city.
It’s an interesting idea, and a way to distinguish BostonNOW from the generic, wire-heavy Metro. I’m skeptical of corporate-driven citizen journalism, of course, as schemes like this strike me as little more than an opportunity to exploit volunteer labor for profit. Handled right, though, BostonNOW could wind up being a better read than Metro. Then, too, I’ve seen cereal boxes that are a better read than Metro.
Pergament and Wilpers have invited bloggers to meet them on March 10. The details are in Wilpers’ post. Wish I could be there. (Via Universal Hub.)