The Star Tribune unveils a Minnesota-wide rebranding and a new opinion mission

The Star Tribune of Minneapolis has been something of a doppelgänger for The Boston Globe as well as a model. Like the Globe, the Strib, as it is known, has emerged as a profitable, growing enterprise under the guidance of a billionaire sports owner.

In Boston, of course, that’s John Henry, who’s also the principal owner of the Red Sox. In Minneapolis, it’s Glen Taylor, the principal owner of the NBA’s Minnesota Timberwolves. Both men have other sports interests as well. I wrote about Henry’s struggles with the Globe in my 2018 book “The Return of the Moguls”; the paper didn’t really take off until sometime after that. My collaborator Ellen Clegg wrote about the Star Tribune in our 2024 book, “What Works in Community News.”

The parallels don’t stop there. The Globe, formerly a New England-wide paper that had contracted to Eastern Massachusetts, has been expanding in recent years, with editions in Rhode Island and New Hampshire and more to come. Executives at the Strib have been working to re-establish the paper as a Minnesota-wide entity.

Now the Strib has taken the next step. In a post for our website, What Works, Ellen writes about the Strib’s rebranding as The Minnesota Star Tribune and the innovative approach being taken by the Strib’s new opinion editor, Phillip Morris. Among other things, Morris is building up an ambitious roster of community writers known as Strib Voices and has abolished political endorsements in favor of a deeper dive into candidates and issues — something Ellen, as a retired editorial-page editor at the Globe, takes a keen interest in.

I’d be surprised if the Globe drops endorsements. Indeed, the paper just unveiled its first endorsement of the 2024 election, backing Mara Dolan in the Democratic primary for Governor’s Council. But at a time when they are increasingly seen as an anachronism, and with even The New York Times ending local and statewide endorsements, I’d also be surprised if it’s not at least being talked about at the Globe.