Wayne Braverman – Media Nation

The Bedford Citizen staffs up with a new managing editor and a community reporter

The Bedford Citizen, which may be the oldest nonprofit local-news startup in Massachusetts, is back on track after losing its top two newsroom employees earlier this year.

Bill Fonda is joining the Citizen as its new managing editor, replacing Wayne Braverman, who retired this past spring. Fonda, who worked nearly four years as editor of the award-winning Monadnock Ledger-Transcript in New Hampshire, is the citizen’s third managing editor; Braverman succeeded co-founder Julie McCay Turner in 2022.

Fonda’s hiring was announced Thursday in an email from Elizabeth Hacala, the Citizen’s board president and publisher.

The Citizen also recently hired a community reporter to replace the legendary Mike Rosenberg, who died while on the job last February. Rosenberg’s replacement, Piper Pavelich, had previously worked for The Lincoln County News, based in Newcastle, Maine.

The Citizen, which was founded in 2012, is among the projects that Ellen Clegg and I feature in our book, “What Works in Community News.” It began as an all-volunteer project and gradually added paid professional journalism, though it still has a significant volunteer component.

What follows is an article that will be published in the Citizen later today:

Bill Fonda is The Bedford Citizen’s New Managing Editor

Please join us in welcoming Bill Fonda as The Bedford Citizen’s Managing Editor.

Bill most recently spent nearly four years as the editor of the Monadnock Ledger-Transcript, a twice-weekly newspaper published by Newspapers of New England that covered 16 towns in the Monadnock region of New Hampshire.

During his time at the Ledger-Transcript, the paper won two first-place awards and one second-place award for General Excellence from the New Hampshire Press Association, was named a Distinguished Newspaper/Small Circulation Weekly by the New England Newspaper and Press Association and received second place in General Excellence for weeklies over 5,000 circulation from the New England Newspaper and Press Association.

Bill also spent 16 years with the former GateHouse Media (now part of Gannett) after beginning his career with Spotlight Newspapers outside of Albany in his native New York. Joining The Bedford Citizen is a return of sorts, as his time at GateHouse included serving as managing editor for newspapers in and around Concord, including Bedford.

It is that experience which makes him appreciative of what The Citizen has accomplished and continues to achieve.

“To see the work that has been done to build and rebuild local news coverage in Bedford is inspiring, and something I want to be a part of,” he said. “I hope that I’ll be able to help advance the good work that is already going on here.”

Wayne Braverman steps down as managing editor of The Bedford Citizen

Some big news today from The Bedford Citizen, one of the first digital nonprofit community news sites in Massachusetts and a project I’ve been tracking for the past dozen years: Wayne Braverman, the Citizen’s managing editor, is stepping down.

This follows the death of reporter Mike Rosenberg in late February, and it leaves the Citizen with vacancies in its two key news positions, at least for the moment. “We have a strong team still in place and a plan for coverage during this transition,” said board president Elizabeth Hacala in an email that was sent to email subscribers earlier today.

Hacala added that the Citizen is in the process of hiring a community reporter to replace Rosenberg, a legendary figure in Bedford who died at 72 while covering a high school basketball game. Mike was one of the people Ellen Clegg and I wrote about in our book, “What Works in Community News.”

Braverman became managing editor in October 2022, replacing co-founder Julie McCay Turner. He and executive director Teri Morrow appeared on our podcast a little over a year ago. Hacala’s full message is as follows:

Thank you for being a part of The Bedford Citizen community. I wanted to let you know about a change in our team that will be announced later today.

Wayne Braverman is wrapping up his time with The Citizen. We are in the process of updating the Managing Editor role and beginning the search for a new editor.

We have had an exciting response to our Community Reporter posting and look forward to having someone on board soon. In the interim, many members of the community have stepped forward to help us keep the presses running so to speak. This takes us back to our roots when volunteer writers created most of our stories.

We have a strong team still in place and a plan for coverage during this transition. Since you are a loyal reader of The Citizen, I wanted to make sure you heard the news directly from me before it is published on the website and social media later today.

Thank you again for being a part of The Citizen. Your support is critical to all we do. We are, as always, committed to being your local, non-profit, independent news source.

Update: Braverman has written a heartfelt farewell, saying, “Leaving The Citizen at this time is a good thing while I am healthy and still have the energy to engage in meaningful opportunities in the remaining time that I have on this planet. I don’t want to leave this world feeling like I didn’t do all I could to help make this a better place, especially in the era we find ourselves today.”

Correction: This post has been revised to eliminate some confusing and incorrect language I had inserted.

Mike Rosenberg, The Bedford Citizen’s first staff reporter and a community legend, dies while on the job

Mike Rosenberg with a cartoon by local sports artist Dave Olsen. 2018 photo by Julie McCay Turner is used with permission.

One of the best parts of writing about local-news startups is the opportunity to go out on stories with reporters to observe how they do their jobs. And so it was that on a midsummer day in 2021, I accompanied Mike Rosenberg of The Bedford Citizen as he toured the town’s new cultural district.

Mike, then 72, was the first paid staff reporter since the Citizen’s founding as a volunteer project nine years earlier. He died on Monday while he was covering a basketball game at Bedford High School, according to an account by the site’s managing editor, Wayne Braverman.

I’d like to share with you what I wrote about Mike in “What Works in Community News,” by Ellen Clegg and me. He was a colorful character, deeply devoted to his town and to the Jewish community, with a strong sense of ethics and fair play. My condolences to Mike’s family, the folks at the Citizen and all of those he touched over the years.

***

Mike Rosenberg was walking along the Narrow Gauge Rail Trail, a dirt path that takes its name from the type of train that used to chug through the area. On this hot July morning in 2021, Rosenberg was reporting on the new cultural district in Bedford, Massachusetts, an affluent suburb about 20 miles northwest of Boston. Leading the way were Alyssa Sandoval, the town’s housing and economic development director, and Barbara Purchia, chair of the Bedford Cultural Council. The town’s planning director, Tony Fields, joined the group about halfway through the tour.

A couple of cyclists rode by. “Hi, Mike,” said one of them. Rosenberg returned the greeting and then said to no one in particular: “I have no idea who that is.”

Continue reading “Mike Rosenberg, The Bedford Citizen’s first staff reporter and a community legend, dies while on the job”

Newsletters move to the fore as tech platforms spurn community journalism

If we’ve learned anything about news publishing in recent years, it’s that the giant tech platforms are not our friends. Google is embracing artificial intelligence, which means that searching for something will soon provide you with robot-generated answers (right or wrong!), thus reducing the need to click through. Facebook is moving away from news. Twitter/X has deteriorated badly under the chaotic leadership of Elon Musk, although it still has enough clout that President Biden used it to announce he was ending his re-election campaign.

So what should publishers do instead? It’s no secret — they’re already doing it. They are using email newsletters to drive their audience to their journalism. A recent post by Andrew Rockway and Dylan Sanchez for LION (Local Independent Online News) Publishers reports that 95% of member publishers are offering newsletters, up from 81% in 2022. “The decline in referral traffic,” they write, “will likely lead to more direct engagement by publishers with their audiences.”

Some observers worry about newsletter overload as our inboxes fill up with email we may never get around to reading. That’s potentially a problem, but I think it’s a more serious problem for larger outlets, many of which send out multiple newsletters throughout the day and risk reaching a point of diminishing returns. By contrast, users will value one daily newsletter from their hyperlocal news project with links to the latest stories.

Newsletters are crucial to the success that Ellen Clegg and I have seen both in the projects we write about in our book, “What Works in Community News,” and on our podcast, “What Works: The Future of Local News.” Essentially, we’ve seen three newsletter strategies.

By far the most common approach publishers use is to offer a free newsletter aimed at driving users to their website, which may be free or subscription-based. The Massachusetts-based Bedford Citizen, for instance, sends out a daily newsletter generated by its RSS feed and a weekly human-curated newsletter. The Citizen is a free nonprofit, but once they’ve enticed you with their top-of-the-funnel newsletter, they hope they can lure you into becoming a paying member. Ellen and I interviewed executive director Teri Morrow and editor Wayne Braverman on our podcast last February.
The Colorado Sun, a statewide nonprofit, offers a series of free and paid newsletters, while the website itself is free. The paid newsletters represent an unusual twist: Some of them feature deeper reporting than you can get from the website on topics such as politics, climate change and outdoor recreation. At $22 a month for a premium membership, users pay no more than they would for a digital subscription to a daily newspaper. Editor Larry Ryckman talked about that in our most recent podcast.
In some places, the newsletter is the publication. An example of that is Burlington Buzz, a daily newsletter that covers Burlington, Massachusetts. Founder, publisher and editor Nicci Kadilak recently switched her newsletter platform from Substack to Indiegraf, and her homepage looks a lot like a standard community website — which shows that it’s a mistake to get too caught up on categories when newsletters have websites and websites have newsletters. Ellen and I talked with Nicci last year.

What’s crucial is that news publishers have direct control of the tools that they use to connect with their audience. Gone are the days when we could rely on Facebook and Twitter to reliably deliver readers to us. We have to go find them — and give them a reason to keep coming back.

Correction: Burlington Buzz has moved to Indiegraf, not Ghost.

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Teri Morrow and Wayne Braverman track the future of The Bedford Citizen

On our latest podcast, Ellen Clegg and I talk with Teri Morrow and Wayne Braverman of The Bedford Citizen in the Boston suburb of Bedford, Massachusetts. Wayne is a longtime journalist who is now serving as the managing editor of the Citizen. Teri, the executive director, has lived in Bedford since 1996 and has been active in local government.

I wrote the chapter on this homegrown, grass-roots news site in “What Works in Community News.” In the book, I tell the story about how the free digital site grew out of what three members of the League of Women Voters — Julie McCay Turner, Meredith McCulloch and Kim Siebert — saw as a need to provide their community with reliable news. Julie stepped down as managing editor in 2022, and Meredith is still involved as a volunteer.

I’ve got a Quick Take on an unlikely good news story. The media industry is in the midst of another painful downturn, with news organizations from The Washington Post to the Los Angeles Times to CNN cutting their newsrooms and with The Messenger, a high-profile national startup that never seemed to make sense, shutting down after less than a year. But there’s one news organization that’s hiring journalists and that says it’s succeeding at the very tough job of selling ads. You won’t believe who I’m talking about, so stay tuned.

Ellen talks about the robots that may come to steal our jobs — or at least help us compile real estate listings and police blotters. It’s all part of an initiative undertaken by that venerable journalistic organization The Associated Press.

You can listen to our conversation here and subscribe through your favorite podcast app.

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The Bedford Citizen, a nonprofit in Boston’s suburbs, names a new managing editor

The Bedford Citizen, one of the first and most successful hyperlocal websites in the Boston suburbs, has hired its second managing editor. Wayne Braverman, a veteran journalist who most recently worked for Gannett, will succeed Julie McCay Turner, who announced her retirement earlier this year.

Turner and two other women founded the Citizen 10 years ago. Originally an all-volunteer project, the outlet slowly morphed into a professional operation that was able to pay Turner and a part-time staff reporter, Mike Rosenberg. The nonprofit continues to be run by a volunteer board of directors. Braverman’s hiring marks the first time that the Citizen will be run by someone who wasn’t one of the founders and thus represents a rather momentous transition. Turner will remain involved in the Citizen as well.

According to Braverman’s LinkedIn profile, he was editor of Gannett’s Boston Homes publication until about two weeks ago, when Gannett closed the publication. He worked as the internship coordinator for GateHouse Media, Gannett’s predecessor company, from 2002-’16 and has also worked as a radio host and public-speaking instructor. He earned a master’s degree in journalism from Boston University and a bachelor’s degree in political science from UMass Lowell.

The Citizen is among the projects that Ellen Clegg and I are writing about in “What Works,” our book-in-progress about the future of local news.

What follows is a press release from Teri Morrow, the Citizen’s executive director:

I want you to be among the first to know: Wayne Braverman — award-winning journalist and Bedford resident — joins The Bedford Citizen as Managing Editor this week.

Wayne brings both reporting and editorial experience as well as considerable enthusiasm for Bedford to the role.

During his career, Wayne has served as a reporter, senior editor, and managing editor in the Boston area. He’s worked for print and online publications. And he has experience expanding the scope of local news.

As you’ll read this week, Wayne says The Bedford Citizen is “considered by many professional journalists to be the model of how people can come together to create a new media outlet to provide residents with effective coverage of their community.”

I hope you are patting yourself on the back! That’s because you are one of the reasons journalists like Wayne consider The Citizen as a model of local journalism! Thank you for standing up for local news.

Throughout the interview process, Wayne shared that he is “ready to carry on the … mission of The Bedford Citizen.” And that he will “work with our staff and the people of Bedford to take [The Citizen] to its next evolutionary level.”

I hope you are as excited as I am to see what happens in the coming months and years with Wayne in the Managing Editor role. Should you see him around town, please share your thoughts and ideas about The Citizen.