Barbed Wire, a new Texas project, hopes to give for-profit journalism a much-needed jolt

The Texas state capitol in Austin. Photo (cc) 2022 by Joe Passe.

If local and regional news is going to survive, we need to find a path for profit-seeking enterprises. The nonprofit sector is becoming increasingly dominant, at least among startups that have any sort of significant reporting capacity. Yet after Ellen Clegg and I finished up our book, “What Works in Community News,” three of the for-profits that we wrote about switched to the nonprofit model: The Colorado Sun, The Mendocino Voice and Santa Cruz Local.

So I was heartened to learn that a new for-profit news site will debut in Texas this Monday. Max Tani reports for Semafor that Barbed Wire, which will cover politics, culture and entertainment, is a for-profit enterprise that’s pursuing advertising and voluntary memberships.

I’m not sure that Barbed Wire will be entirely for-profit, as Tani writes that “the outlet said it had a mix of private investors and nonprofit grants behind it.” But today’s successful for-profits often have a relationship with nonprofits so that they can raise tax-exempt money for public-interest journalism. Those include not just for-profit startups like The Provincetown Independent but also legacy newspapers like The Boston Globe, The Berkshire Eagle of Pittsfield, Massachusetts, and The Seattle Times.

Barbed Wire is expected to report statewide news with a point of view, and it’s connected with a number of Democratic political figures, according to Tani. We’ll have to see how that plays out, since Tani reports that the site “won’t necessarily be neutral on issues like climate change or abortion” but “is not explicitly partisan.”

That stands in contrast with the state’s largest nonprofit news outlet, The Texas Tribune, which is decidedly nonpartisan. Texas is also home to statewide outlets like Texas Monthly and The Texas Observer, so Barbed Wire is entering crowded territory. But Texas is a big state.

The Texas Observer resuscitates itself with a $300,000 infusion

The Texas Observer, a progressive publication that has been covering politics in the Lone Star State since 1954, has survived its near-death experience — at least for now. The Texas Tribune reports that the one-time home of the late, legendary Molly Ivins has raised $300,000, most of it through a GoFundMe, since announcing it would close and is now plotting a path forward.

This is good news, of course. Still, telling your readers that you’re going to shut down unless they respond to an emergency appeal does not constitute a business model. The reality is that the Tribune, a large, well-funded nonprofit that is grounded in reporting rather than ideology, has established itself as the one essential outlet for coverage of politics and public policy in Texas.

I hope the Observer can survive — but if it does, it will be in the shadow of the Tribune.

Earlier:

In the end, the Texas Observer couldn’t survive the rise of digital media

Molly Ivins. Photo via Wikipedia.

The Texas Observer, a highly regarded publication that was once the home of the late, great Molly Ivins, is shutting down and laying off its 17-person staff, which includes 13 journalists. The Texas Tribune has the story and notes:

The closing of the Observer raises questions about whether small progressive publications can survive the digital and demographic transformation of journalism and the information ecosystem during a time of rapid social and technological change.

Indeed, the Tribune, a nonprofit digital startup with more than 50 journalists, would be foremost among the new wave of publications that led to the Observer’s demise.

The Observer had been in turmoil for quite some time. My “What Works” partner, Ellen Clegg, talked about it on our podcast a year ago this week. Click here and go to 29:00.

Tech thinker Jody Brannon on the digital future and the dangers of monopoly

Jody Brannon

The new “What Works” podcast is up, featuring Jody Brannon, director of the Center for Journalism & Liberty at the Open Markets Institute. Brannon started her career in print in her native Seattle. Never one to shy from a challenge (she’s an avid skiier and beamed in from the snowy mountains of Idaho), she transitioned to digital relatively early on in the revolution. She has had leadership or consulting roles at washingtonpost.comusatoday.com and msn.com, as well as the tech universe.

She served on the board of the Online News Association for 10 years and holds a Ph.D. in mass communication from the University of Maryland. The Center for Journalism & Liberty is part of the Open Markets Institute, which has a pretty bold mission statement: to shine a light on monopoly power and its dangers to democracy. The center also works to engage in grassroots coalitions, such as Freedom from Facebook and Google and 4Competition.

My Quick Take is on an arcane subject — the future of legal ads. Those notices from city and county government may seem pretty dull, but newspapers have depended on them as a vital source of revenue since the invention of the printing press. Now they’re under attack in Florida, and the threat could spread.

Ellen weighs in on a mass exodus at the venerable Texas Observer magazine, once a progressive voice to be reckoned with and home to the late great columnist Molly Ivins.

You can listen to our conversation here and subscribe through your favorite podcast app.