Reporting for double duty: Donna Brazile was a paid bloviator for CNN while she was also deputy chair of the Democratic National Committee. Photo (cc) by Tim Pierce.
I’ve been arguing against hiring partisan political commentators for years, including three times (here, here and here) in the past week. Now NPR’s media reporter, David Folkenflik, has written a smart analysis questioning the practice, which has come under renewed scrutiny following NBC News’ hiring and firing of the election-denying, Trump-enabling Ronna McDaniel, former chair of the Republican National Committee. Folkenflik writes:
The networks — not just NBC — want to be able to rely on a stable of people to show up and be lively and informed on the air, often with little notice. They want to make sure they have voices reflecting an array of views from both parties. And they want exclusivity, which means they want to prevent the same high-profile figures from appearing on their competitors’ shows.
The hiring of McDaniel made conventional sense under this rubric.
We do not live in conventional times.
Indeed we do not, and if there’s a reason to have someone like McDaniel on the air, surely that can be accomplished without paying her $300,000 a year. After all, “Meet the Press” host Kristen Welker pointed out that McDaniel had already been scheduled to appear this past Sunday, as she had previously. One of the first rules of journalistic ethics is that we don’t pay sources, except, apparently, party hacks.
In fact, as Folkenflik reminds us, CNN actually stooped even lower than NBC by paying Democratic operative Donna Brazile while she was deputy chair of the Democratic National Committee. As he asks: “There are more than 330 million Americans and thousands of political professionals. Why pay for the right to interview them? Does anyone think Newt Gingrich will boycott television appearances if he’s not paid?”
The problem, of course, is that television news outlets, particularly cable, have endless hours to fill, and talk shows are a lot cheaper than actual journalism. But I would argue that the McDaniel fiasco offers an opportunity to revisit the whole practice of hiring political figures, Democrat or Republican, to come on the air and offer predictable talking points, all while keeping one eye on their next chance to get back in the game.
You can simultaneously believe (as I do) that hiring McDaniel was many bridges too far because of her election denialism on behalf of Donald Trump — and that the time has also come to stop throwing money at any political operatives.
