Some books that may change the way you think about modern media

Photo (cc) 2020 by R. Miller

Ezra Klein has some great book recommendations for understanding how social media, cable news and technology are rewiring our brains. Marshall McLuhan is nearly impenetrable, but Nicholas Carr’s “The Shallows” (2010) and Neil Postman’s “Amusing Ourselves to Death” (1985) will open your eyes.

To Klein’s list I would add two more: “Communication as Culture” (2008), a collection of essays by the media theorist James W. Carey, and “Magic and Loss: The Internet as Art” (2016), by Virginia Heffernan, which I reviewed for GBH News back in the day.

Overcoming digital distraction. Plus, The New York Times’ $1.1b folly, and saving community access TV.

Previously published at WGBHNews.org.

Do you find it more difficult to read a book these days? Or even a long article? Do you catch yourself pausing every so often (OK, make that every few minutes) to see what’s new on Facebook, scroll through Twitter, check email, or possibly all of the above? Has concentration given way to distraction?

You’re not alone. For years, writers like Nicholas Carr (“The Shallows”) and Virginia Heffernan (“Magic and Loss”) have worried that the internet is rewiring our brains and transforming us from deep readers into jittery skimmers. In “Ten Arguments for Deleting Your Social Media Accounts Right Now,” Jaron Lanier writes that — well, you know.

The latest entry in what has grown into a burgeoning list of digital jeremiads is an essay that appeared in The New York Times over the weekend. The piece, by Kevin Roose, is headlined “Do Not Disturb: How I Ditched My Phone and Unbroke My Brain.” Over the course of nearly 2,500 words, Roose describes in anguished detail how his smartphone had left him “incapable of reading books, watching full-length movies or having long uninterrupted conversations.” Social media, he adds, had made him “angry and anxious.”

Roose’s solution: A detox program overseen by Catherine Price, the author of “How to Break Up with Your Phone.” Without going into detail (after all, you can read about it yourself), by the end of the program our hero is happier, healthier, and less addicted to his phone.

Digital dependency is a real problem, and it’s hard to know what to do about it. I know that as well as anyone. Over the years, my writing has become symbiotically enmeshed with the internet — I look things up and fact-check as I go, and I can’t imagine returning to the days of writing first, checking later, even though the result would probably be more coherent. Social media and email are ever-present impediments to the task at hand.

But it’s a lot easier to describe what we ought to do than to actually do it. I recommend mindful reading either in print or on one of the more primitive Kindles. In reality, I read the news on an iPad while admonishing myself not to tweet any of it — usually without much success. I need to be on social media for professional purposes, which makes it all the harder to stay away from energy-draining non-professional uses.

We are not doing ourselves any favors. “You know the adage that you should choose a partner on the basis of who you become when you’re around the person?” writes Lanier. “That’s a good way to choose technologies, too.”

The problem is that we didn’t choose our technologies. They chose us, backed by the likes of Mark Zuckerberg, whose billions grow every time his engineers figure out a way to keep us more addicted and less able to break ourselves of the habit. We need solutions. I’ll get back to you on that. Right after I check Facebook. Again.

Looking back at a deal gone bad

More than a quarter-century after the New York Times Co. bought The Boston Globe for the unheard-of price of $1.1 billion, the transaction remains a sore point in some circles. As I’m sure you know, Red Sox principal owner John Henry bought the paper for just $70 million in 2013, which turned out to be less than the value of the real estate.

In her new book, “Merchants of Truth,” former New York Times executive editor Jill Abramson is blisteringly critical of the 1993 acquisition. Describing the Times Co.’s strategy of that era, she writes: “Some recent business blunders had made the structural damage inflicted by the internet even more painful. The worst was the purchase of The Boston Globe at precisely the moment the glory days of newspaper franchises were ending.” (My “Beat the Press” colleague Emily Rooney interviewed Abramson for our most recent broadcast, and she did not shy away from asking some tough questions about errors in Abramson’s book as well as credible accusations of plagiarism.)

In a recent interview with the newspaper analyst Ken Doctor, Times Co. CEO Mark Thompson described what he and his fellow executives were up against in late 2012: “The thinking at the top of the company when I arrived was that the Times should sell The Boston Globe, and that it was going to be fantastically difficult to manage the Globe in a way where it wasn’t going to become over time a net depleter of the total business, rather than something that was going to add to the success of the company.”

So was the Times Co.’s decision to pay all that money for the Globe really such a boneheaded move? When I was interviewing people for my book “The Return of the Moguls,” I got some pretty strong pushback to that proposition from former Globe editor Matt Storin and current editor Brian McGrory.

Storin told me that the Globe turned a profit of some $90 million in one of its first years under Times Co. ownership. “Imagine today if you made a $90 million profit,” he said. “I mean, those classified ads were just a gold mine. The Times knew that, and I think that’s one of the reasons why they bought us. They didn’t foresee that that was going to disappear, obviously.”

McGrory sounded a similar theme. “For 15 to 18 years there were Brinks trucks driving down I-95 with tens of millions of dollars every year, amounting to hundreds millions over that time, taking money from Boston to New York,” he said. “They made their investment just fine.”

The reality is most likely somewhere in the middle. From 1993 until about 2005, the Globe earned plenty of money for the Times Co. But then things went seriously south, with the Globe losing $85 million by 2009, a situation so dire that the Times threatened to shut down the paper unless the unions agreed to $20 million worth of givebacks. (They did.)

For the Times Co., the real mistake wasn’t in buying the Globe — it was in keeping it for too long.

Last stand for community access TV

This past November I wrote about an industry-supported effort by the FCC to allow the cable companies to save money by cutting what they spend to support local public-access operations.

Naturally, the FCC is pushing ahead with this anti-consumer proposal. So now advocates of local do-it-yourself media are asking supporters to sign an online petition to Congress asking that lawmakers stop the new rule from taking effect.

“PEG [public, educational, and governmental] access channels provide local content in communities that are not served by the broadcast industry and are increasingly under-served by newspapers,” says the petition. “They help prevent ‘media deserts’ in towns and cities across the U.S. and ensure diversity of opinion at the local level.”

Will it matter? I suspect that elected members of Congress from both parties will prove more amenable to public pressure than FCC chair Ajit Pai, who led the campaign to kill net neutrality. But we won’t know unless we try. So let’s try.

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