Marta Hill explains what j-schools can do to address harassment directed at student journalists

Marta Hill

On the latest “What Works” podcast, I talk with Marta Hill, an extraordinary young journalist who I got to know during her time at Northeastern.

Marta is currently a graduate student in the Science, Health and Environmental Reporting program at New York University, where she’s also the editor-in-chief of Scienceline. In that role, she works with her peers at NYU to produce what she describes as “an accessible, down-to-earth science publication.” Marta is originally from Minneapolis, which makes it almost a tragedy that my co-host, Ellen Clegg, a fellow transplant from the Twin Cities, couldn’t be with us. (Ellen will be back for our next podcast).

At Northeastern, Marta served in various capacities at The Huntington News, an independent student newspaper, including a one-year stint as editor-in-chief. She was also in my media ethics and diversity class in the fall of 2023. Whenever I teach ethics, a week gets devoted to talking about the harassment that journalists face both online and in real life. It’s a problem that’s been getting worse in recent years, and it’s something that young reporters in particular really have to think about before deciding whether to go into journalism full-time.

Marta decided she wanted to explore the issue of harassment and student journalism more deeply in the form of an honors project, and I was her adviser. She wrote a wide-ranging reported article, and a shorter version of that article was recently published by Nieman Reports, part of the Nieman Foundation at Harvard. Her article, titled “J-schools Must Better Prepare Students for Handling Harassment,” lays out some concrete steps that journalism educators can take so that their students are not caught off guard when they encounter harassment at their student news outlet or on the job.

My Quick Take is on a nonprofit initiative to bring more and better news to Tulsa, Oklahoma, a thriving metro area with nearly 700,000 people in the city and surrounding county. The area is currently served by the Tulsa World, a daily paper that’s part of the Lee Enterprises chain, which, like most corporate newspaper owners, has a reputation for aggressive cost-cutting. The new nonprofit, the Tulsa News Initiative, is built around a venerable Black newspaper, but there’s more to it than that.

You can listen to our conversation here, or you can subscribe through your favorite podcast app.

SEO in the age of paywalls: A new study examines best practices in driving subscriptions; plus, media notes

The Huffington Post’s “What Time Is the Super Bowl?” headline has been called “the most legendary act of SEO trolling ever.” 2016 photo via the Voice of America.

Recently a source in The Boston Globe newsroom forwarded to me a memo sent to the staff about the paper’s performance in Google search during 2024. “We get 25%-27% of our traffic from Google; it’s a significant way we reach people who don’t come to the Globe on their own,” wrote Ronke Idowu Reeves, the paper’s SEO editor. (SEO stands for search-engine optimization.)

As you might imagine, the big SEO winners in 2024 were the Karen Read trial, the phrase “who won the debate” (perhaps a reference to both presidential debates), the Celtics victory parade and Steward Health Care.

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The memo, though, prompted another thought: What is the purpose of SEO in the age of paywalls? As you probably know, the Globe has an especially strict paywall, with no quota of gift links for the month. I emailed Reeves and asked her whether SEO was successful in getting casual visitors to sign up for a digital subscription given that they couldn’t read even the one story they’d searched for. She forwarded my email to spokeswoman Carla Kath, who told me by email: “Yes, a good number of people do read and subscribe to our stories that they encounter on search. But, because the scope of search is constantly changing, we are always adjusting how we approach it.”

It’s something I’d like to dig into more deeply at some point since it’s fundamental to the economics of digital news. Twenty years ago, paywalls were rare, and the idea behind SEO was to drive massive audiences to your stories so that they’d see the ads that accompanied them. The first iteration of The Huffington Post stressed SEO heavily, and its infamous 2011 headline “What Time Is the Super Bowl?” has been called “the most legendary act of SEO trolling ever.”

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