Our latest “What Works” podcast features Kara Meyberg Guzman, CEO and co-founder of Santa Cruz Local in California. Before the Local, she was managing editor of the Santa Cruz Sentinel. In 2018 she left her job at the Sentinel, which is owned by Alden Global Capital’s MediaNews Group, citing differences with the company’s management.
Kara then connected with another former Sentinel reporter, Stephen Baxter, and the two of them hatched a plan for the Local. They focus on public policy issues that affect the whole county, like housing, development and public health. The Local is a private company, owned by the co-founders. The revenue model is a mix of memberships, business sponsorships, grants and advertising. But the mission is simple. As the website puts it: “We strive to understand Santa Cruz in all of its complexity.”
Santa Cruz may turn out to be the most talked-about community on our podcast. Not long ago we interviewed Ken Doctor, the longtime media analyst who launched a high-profile, well-funded project called Lookout Santa Cruz. It is encouraging to see that in a region whose legacy newspaper has been hollowed out by vulture capitalism, two digital start-ups are working to fill the gap.
I’ve got a Quick Take on a new report by LION Publishers that contains some really positive findings about funding and sustainability for local news startups. Anyone who’s thinking about starting a community news project ought to take a look at it. Ellen Clegg highlights the work of Katherine Massey, a columnist who was killed in the racist massacre at the Tops grocery store in Buffalo.
I also tip the hat to Anne Galloway, the founder and executive editor of VTDigger, who has announced that she’s giving up the editor’s position and is returning to the reporting ranks. She’ll be an editor-at-large focusing on investigative reporting. Galloway started Digger 13 years ago as a one-woman operation after she was laid off by the Rutland Herald. Today, Digger has 32 full-time employees and is regarded as one of the leading digital sources of regional news in the country.
You can listen to our conversation here and subscribe through your favorite podcast app.