Institute for Nonprofit News – Page 2

How NJ Spotlight News is leveraging its journalism to enhance its bottom line

NJ PBS in Newark, New Jersey, the headquarters of NJ Spotlight News. Photo (cc) 2022 by Dan Kennedy.

It’s NewsMatch time — that annual holiday tradition when local and regional news nonprofits ramp up their fundraising efforts so that donations can be matched by the Institute for Nonprofit News.

This morning I received an email with the intriguing subject line “This was our favorite story of 2023!” from NJ Spotlight News, one of the projects that Ellen Clegg and I are profiling in our forthcoming book, “What Works in Local News.” The top of the email reads:

Dear Dan,

Last week we kicked off our year-end campaign, and we couldn’t be more excited to share how your support made a big impact in 2023, plus give a glimpse into the exciting plans we have for 2024.

As a reader of NJ Spotlight News, you know you can depend on our nonprofit journalism day in and day out. But do you know what goes into producing just one story, from start to finish? Take, for example, our story last week on youth voting, which investigated college age voters in New Jersey and their attitudes towards politics. Here’s a look, by the numbers, of what went into it:

- phone calls made: 6
- internal meetings at NJ Spotlight News to plan/discuss: 3
- days it took to produce: 10
- people involved in its production: 7
- cups of coffee consumed: 8
- emails sent about it: 31
- hours of transcription logged: 2 hours

We put everything we’ve got into all of our stories because we value in-depth, comprehensive reporting. These New Jersey stories need to be told and we believe sourcing our information from a variety of voices and perspectives is the best way to do so. And because of our hard work, we’re making a real difference in our New Jersey community.

The email did not link to the story, but here it is. Reported by Hannah Gross, Spotlight’s education and child welfare reporter, the story takes a deep dive into whether college students would vote in the following week’s state and local elections — a tough sell for younger voters given that there’s no presidential race on the ballot.

“People don’t realize how much change actually comes from the local standpoint,” Rowan University student Jamie Ivan told Gross. “Everyone thinks: ‘Oh, it’s not presidential, it doesn’t matter.’ Presidential elections matter a lot, but so do local ones. It affects your everyday life. It directly impacts you.”

Acting on a hunch, I checked to see if Gross is affiliated with Report for America, a project that places young journalists at local news organizations across the country. Indeed she is. Report for America is also featured in “What Works in Community News” — we interviewed RFA corps members at news projects such as The Colorado Sun and the New Haven Independent, and we also include a featured conversation with RFA co-founder Steven Waldman, edited down from our podcast interview with him.

NJ Spotlight News began life about a decade ago as a website covering statewide public policy and politics. Several years ago it merged with NJ PBS, and today comprises the original website plus a daily half-hour newscast, with a lot of cross-pollination between both sides of the enterprise. It’s an example of how public broadcasters can step up and help solve the local and regional news crisis — one of a number of business models that Ellen and I explored in our reporting on how to build a sustainable future for community journalism.

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The nonprofit Worcester Guardian says it will be independent from the local Chamber

Worcester City Hall. Photo (cc) 2015 by Dan Kennedy.

The governance structure of The Worcester Guardian, a fledgling nonprofit begun by the Worcester Regional Chamber of Commerce, is starting to become clearer. A message by consultant Dave Nordman, the former executive editor of the city’s daily, the Telegram & Gazette, says that the Guardian will have an independent board of directors in addition to a community advisory board. The Chamber has committed $50,000 to the launch, but Nordman says the intention is for the Guardian to be a fully independent news organization.

The aim, Nordman told me by email, is “total separation.” He said that Chamber president and CEO Tim Murray will probably have one of nine seats on the board but will not serve as the chair. “The board’s main responsibility,” Nordman said, “will be to rally the community.” The announcement of an editor, he added, is imminent.

The original announcement raised questions about how closely the Chamber would be tied to the Guardian. Nordman’s assurances makes it more likely that the Guardian will be accepted by the Institute for Nonprofit News, or INN, which would be a crucial step for credibility and fundraising. The Guardian’s inaugural governing documents also tracked too closely with the INN’s policies as well as the mission statement of The New Bedford Light, a large nonprofit, as reported by Bill Shaner of the newsletter Worcester Sucks and I Love It. Nordman, though, is a pro, and his involvement suggests that the Guardian will get off to a strong start. (Nordman is also a colleague of mine at Northeastern.) Nordman writes in his message at the Guardian’s website:

I believe free, nonprofit, independent news could provide a dynamic new platform to tell the Central Massachusetts story and report on important issues impacting Worcester and the region.

I believe mistakes will be made and lessons will be learned along the way.

I believe nonprofit, for-profit and independent journalism can co-exist. I believe blogs and social media also provide a forum for healthy discourse.

And I believe Murray when he says he will allow the Guardian to tell the story of Worcester independent of the chamber.

The community will be watching.

The Worcester area is not exactly a news desert, although local residents have lamented deep cuts at the Telegram & Gazette under Gannett’s ownership. MassLive, part of The Republican of Springfield, publishes a fair amount of Worcester news. GBH News has a Worcester bureau. The 016.com aggregates news from the Worcester area as well. Still, a Worcester-based nonprofit, grounded in community values, would be a welcome addition to Central Massachusetts.

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A nonprofit news outlet will launch in Worcester in an unusual partnership

Federal Square in Worcester. Photo (cc) 2015 by Dan Kennedy.

Update: This is getting complicated, so let me give it another shot. Bill Shaner, who writes the newsletter Worcester Sucks and I Love It, reports that the Guardian has lifted its About page almost verbatim from The New Bedford Light, a large, well-established nonprofit. But it should be noted that the very first line of the Guardian’s ethics and practices policies — not the same as its About page — is this: “We will subscribe to standards of editorial independence adopted by the Institute for Nonprofit News and the New Bedford Light.” The attribution should be clearer and included in the About page, too.

New England’s second largest city will soon be getting its own nonprofit news organization — but there’s a twist. The sponsor behind The Worcester Guardian is the Worcester Regional Chamber of Commerce, a business group whose involvement, on the face of it, is incompatible with the independence that accountability journalism requires.

I’m not dismissing this out of hand. The press release issued by the Chamber says that the Guardian will be governed by “an independent board of directors and a community advisory board,” and that the project will seek membership in the Institute for Nonprofit News. INN is not going to approve the Guardian’s application unless its leadership is satisfied that the Chamber will not be in a position to dictate or interfere with coverage. Here, for example, is an excerpt from INN’s model code of ethics:

Our organization retains full authority over editorial content to protect the best journalistic and business interests of our organization. We maintain a firewall between news coverage decisions and sources of all revenue. Acceptance of financial support does not constitute implied or actual endorsement of donors or their products, services or opinions.

In addition, Dave Nordman, the former executive editor of the city’s daily, the Telegram & Gazette, has signed on as a consultant to the project. Nordman is an outstanding journalist. Dave has been a Northeastern colleague for the past couple of years, serving as executive editor in the university’s office of external affairs.

The Worcester area has been something of a news desert for years, as Gannett has hollowed out the T&G. It sounds like the Chamber is trying to do the right thing, and I wish the Guardian well.

In his report on the launch for the Boston Business Journal, Don Seiffert writes that the Chamber will help the Guardian get started with a $50,000 donation. Below is the Chamber’s press release.

Today, the Worcester Regional Chamber of Commerce announced the launch of the Worcester Guardian, an independent, free, nonprofit digital news organization.

“The Worcester Guardian will deliver free civically oriented journalism on an array of topics important to Worcester and the Central Massachusetts region,” said Timothy P. Murray, the chamber’s president and CEO.

This announcement coincides with the public release of a white paper prepared for the Worcester Regional Chamber of Commerce Board of Directors in July titled, “Central Massachusetts: A story to be told – a new model for Worcester in delivering civic information and local news to Central Massachusetts residents.”

The white paper details the growing national trend of communities establishing non-profit news organizations. Successful nonprofit news organizations in New England include VTDigger in Vermont, the New Hampshire Bulletin and the New Bedford Light. In Maine, the nonprofit National Trust for Local News recently purchased five daily and 17 weekly newspapers.

The Worcester Guardian has applied for membership in the Institute for Nonprofit News, which has over 425 affiliates nationwide, including 38 in Massachusetts.

Readers will be able to access stories free of charge through the Worcester Guardian’s website, social media platforms – Facebook, Instagram and X (formerly Twitter) – as well as free email newsletters.

“As is the case in other communities this will take time to scale and will require resources and support from the business community, various institutions and nonprofits, as well as everyday readers,” Murray said. “It will be work, but I am confident the community will respond and support this important initiative that will seek to tell our collective story locally, statewide and across the country on a daily basis.”

Since 2000, more than 2,200 newspapers across the country have closed, including over 360 alone since just before the start of the pandemic, according to the New York Times. In Worcester, the Telegram & Gazette has seen steady cutbacks under corporate ownership since being sold by the Stoddard, Fletcher and Booth families in 1986.

“The decline of local news both here in Central Massachusetts and across the country is unhealthy to our civic well-being,” said Christine Cassidy, the chamber’s board chair. “Consistent with the chamber’s role over its nearly 150-year history and our mission in seeking to better our region, the chamber will lead the facilitation over the next 18 to 24 months in establishing an independent and sustainable nonprofit news organization.”

This will include establishing an independent board of directors and a community advisory board for the new 501(c)(3) charitable organization.

To ensure the Worcester Guardian follows proper journalistic guidelines from the outset, former Telegram & Gazette executive editor David Nordman will serve as a consultant to the new nonprofit news organization.

“I am excited to assist with this important initiative,” Nordman said. “Free, nonprofit, independent news provides a dynamic new platform to tell the Central Massachusetts story and report on important issues impacting Worcester and the region.”

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Sue Cross of INN tells us why this is a golden age of news innovation

Sue Cross at the recent INN Days gathering in Washington. Photo by Will Allen-DuPraw and used with permission.

On the latest “What Works” podcast, Ellen Clegg and I talk with Sue Cross, the veteran journalist who will step down as executive director and CEO of the Institute for Nonprofit News (INN) by the end of 2023. Sue has led INN since 2015, and has overseen a period of tremendous growth. There were 117 nonprofit newsroom members listed in the INN’s 2015 annual report. This year, INN has 425 member newsrooms.

She has also been a driving force in the NewsMatch program, a collaborative fundraising project that has helped raise more than $270 million for emerging newsrooms since its launch in 2016. Before joining INN, Cross was a journalist and executive at The Associated Press. Cross says we are in a golden age of news innovation, and she hopes to continue to lend her support. She also says she hopes to spend time on personal projects.

Ellen has a Quick Take on the launch of the Houston Landing, a nonprofit digital site serving Greater Houston. I provide an update on efforts to extract money out of Google and Facebook in order to pay for news.

You can listen to our conversation here and subscribe through your favorite podcast app.

Brant Houston talks about his new book, which chronicles two decades of disruption

On the latest “What Works” podcast, Ellen Clegg and I talk with Brant Houston, who is hard to describe in one sentence: he’s an author, an educator, an investigative journalist, an expert in data-based reporting, and a co-founder of the Global Investigative Journalism Network and the Institute for Nonprofit News.

His new book, “Changing Models for Journalism,” chronicles the history of change, disruption and reinvention in our industry over the past two decades. These are themes we explore on this podcast, and in our own forthcoming book, “What Works in Community News.” Brant takes us back to the early days of digital and recounts the early optimism, and the early misconceptions, about the promise and the peril of the internet.

I’ve got a Quick Take on Pink Slime Journalism 3.0. We’ve seen an explosion of websites that might be called Pink Slime 2.0 as political operatives have sought to take advantage of the decline in real local news. That followed Pink Slime 1.0 — an outbreak about a decade ago of local news being produced by low-paid workers in distant locales, including the Philippines. Now, NewsGuard reports that dubious online content powered by artificial intelligence is spreading.

Ellen looks at the numbers in the 2023 impact report on local news by the INN. And there’s some good news: As the nonprofit journalism field expands, the resources to sustain these newsrooms are expanding, too.

You can listen to our conversation here and subscribe through your favorite podcast app.

Rep. Cicilline on why he favors extracting revenues for news from Google and Facebook

Congressman David Cicilline. Photo (cc) 2018 by the Brookings Institution.

On the latest “What Works” podcast, Ellen Clegg and I talk with U.S. Rep. David Cicilline, who represents the First District of Rhode Island in Congress. Cicilline, who is a Democrat, is part of a bipartisan group of U.S. representatives and senators sponsoring the Journalism Competition and Preservation Act. Co-sponsors include Democratic Sen. Amy Klobuchar from Minnesota; Republican Sen. John Kennedy from Louisiana; Republican Rep. Ken Buck from Colorado; and Senate and House Judiciary Committee chairs Dick Durbin, an Illinois Democrat, and Jerrold Nadler, a New York Democrat.

The JCPA would remove legal obstacles to news organizations’ ability to negotiate collectively and secure fair terms from gatekeeper platforms that proponents say use news content without paying for it. Critics counter that it’s more complicated than that. The legislation also allows news publishers to demand arbitration if they reach an impasse in those negotiations.

Ellen has a Quick Take on new research being done by the Institute for Nonprofit News. The INN just released 2022 fact sheets on three types of nonprofit newsrooms: local news, state and regional news, and national and global news. While each group shares some similarities, INN found that geography matters in terms of revenue models and audience development.

I take a few more whacks at Gannett because newsrooms are being hit with unpaid furloughs, buyouts, a freeze on their pension benefits and more.

You can listen to our latest podcast here and subscribe through your favorite podcast app.

How a Chicago civic organization became home to a Pulitzer-winning newsroom

David Greising

On this week’s “What Works” podcast, Ellen Clegg and I talk with David Greising, the president and chief executive of the Better Government Association, a century-old civic nonprofit organization that is also home to a Pulitzer Prize-winning newsroom as part of a new collaboration with the Illinois Solutions Partnership.

The new partnership is funded by the Robert R. McCormick Foundation. The BGA separates its investigations team and policy team in order to wall off its journalism from its advocacy work. In May 2022, Madison Hopkins of the BGA and Cecilia Reyes of the Chicago Tribune won the Pulitzer Prize in Local Reporting for an investigation of the city’s history of failed building and fire-safety code enforcement, which proved lethal many times over.

I’ve got a Quick Take on a new development at The Provincetown Independent. Co-founder and editor Ed Miller was a guest on the “What Works” podcast earlier this year. The Indie is trying something really interesting: A direct public offering, or DPO.

Ellen has a Quick Take on the INNYs — the Institute for Nonprofit News Awards. A reporter named Sally Kestin won for best investigative journalism in a small newsroom. We’re talking really small: She works for the Asheville Watchdog, a nonprofit news outlet in North Carolina with only one paid employee. The rest are retired journalists, many of them quite well-known. Kestin won the 2013 Pulitzer for Public Service at the Sun-Sentinel in Fort Lauderdale, Florida.

You can listen to our conversation here and subscribe through your favorite podcast app.

In our latest podcast, Chris Lovett talks about his career as a hyperlocal TV journalist

In our latest “What Works” podcast, Ellen Clegg and I speak with Chris Lovett, the just-retired anchor of Boston’s Neighborhood Network News. Topics we discuss include highlights from Lovett’s long career and his views on whether local access cable could help solve the community journalism crisis.

A Dorchester native, he’s interviewed local activists, politicos (including Tom Menino when he was a district city councilor) and neighborhood stalwarts. Lovett had a front-row seat as the changing media landscape shaped Boston, and he connects the dots between Menino’s early days as a frequent broadcast guest and Michelle Wu’s strategic use of social media. He has also shared his expertise with any number of Boston University students. And he’s not done with journalism yet, so stay tuned.

We also kick around the latest on the Local Journalism Sustainability Act and the NewsMatch program, introduced by the Institute for Nonprofit News, which matches donations to nonprofit news organizations and has proved to be an important source of revenue.

Please give us a listen — and subscribe via Apple Podcasts, Spotify or wherever fine podcasts are found.