MuckRock.com and the potential power of crowdfunding

Screen Shot 2012-12-18 at 7.58.38 PMThis interview was previously published at the Nieman Journalism Lab.

The first time I heard of Michael Morisy and MuckRock.com was in 2010, after the site was targeted by a bureaucrat working for Massachusetts Governor Deval Patrick.

It seems that MuckRock, using the state’s open records law, had obtained information about how food stamps were being used in grocery stores. The data, which did not name any individual food-stamp recipients, had been lawfully requested and lawfully obtained. But that didn’t stop said bureaucrat from threatening Morisy and his tech partner, Mitchell Kotler, with fines and even imprisonment if they refused to remove the documents from their site.

They refused. And the bureaucrat said it had all been a mistake.

Now Morisy is preparing to expand MuckRock’s mission of filing freedom-of-information requests with various government agencies and posting them online for all to see. The just-launched Freedom of the Press Foundation has identified MuckRock as one of four news organizations that will benefit from its system of crowdsourced donations. The best-known of the four is WikiLeaks.

The foundation’s board is a who’s who of media activists, including Pentagon Papers whistleblower Daniel Ellsberg, Electronic Frontier Foundation co-founder John Perry Barlow, Josh Stearns of Free Press and the journalist Glenn Greenwald, now with the Guardian.

“The Freedom of the Press Foundation can be a first step away from the edge of a cliff,” writes Dan Gillmor, author of “We the Media” and “Mediactive.” “But it needs to be recognized and used by as many people as possible, as fast as possible. And journalists, in particular, need to offer their support in every way. This is ultimately about their future, whether they recognize it or not. But it’s more fundamentally about all of us.”

What follows is a lightly edited email interview I conducted with Morisy about MuckRock, the Freedom of the Press Foundation, and what comes next.

Q: Tell me a little bit about MuckRock and its origins.

A: I’d been really frustrated that we hadn’t seen much innovation in newsgathering generated by journalistic organizations. You see lots of innovations in how stories are told, but they’ve been generated by companies like Twitter, Facebook, and Instagram — all wonderful organizations, but ones which generate news as a byproduct, and where the journalistic function is by far secondary to business considerations. My co-founder and I wanted to create a startup where creating news was a core part of the business, and where the news was both user-generated and -directed as well as verified.

Since requests on MuckRock come from — and are paid for by — our users, we are able to align our business and editorial goals almost perfectly. We don’t sell advertising, we don’t put up paywalls. We just help people investigate the issues they want to, and then share those results with the world.

We’ve know been growing as a business and as an editorial operation for three years, with a part-time news editor and two fantastic interns.

Q: What sorts of projects are you involved in today?

A: Our biggest project to date is a partnership with the Electronic Frontier Foundation (EFF) called the Drone Census, which has broken a lot of major stories around the country. We let anyone submit an agency’s information and then we follow up with a public records request. So far we’ve submitted 263 requests to state, local, and federal agencies, the vast majority of which were suggested by the public. And it’s helped shed more light on a program that police departments and drone manufacturers are very purposefully keeping quiet.

We’ve also gotten to cover some really interesting local stories, such as getting the late Boston mayor Kevin White’s FBI file and taking an inside look at the timing of a drug raid, as well as national stories.

Q: What is the nature of your relationship with the Boston Globe?

A: MuckRock was invited to be part of the Globe Lab‘s incubator program a little over a year ago. We’ve received free office space and, most important, a good mailbox to receive the dozens of responses we get back every day. It’s also given us a chance to bounce ideas back and forth with their technology and editorial teams, and we’re in the early stages of a collaborative project with them.

They also recently launched The Hive, a section focused on startups in the Boston area. Given my experience running one and my editorial background, when they were looking for someone to manage and report for that section, I was a natural fit and thrilled to be invited to cover startups in the area. It’s a dream job, and it means I now have two desks, and often wear two hats inside the same building.

Q: How did you get involved in the Freedom of the Press Foundation?

A: Trevor Timm has been our main point of contact with the EFF working on the drone project, and he’s been absolutely great to work with. He reached out to us about a week ago and said that he was working on a new venture to help crowdfund investigative journalism projects, and we were honored to be thought of. It turns out he is the executive director of the Freedom of the Press Foundation, so we got lucky to be working with the right people.

Q: Do you have a goal for how much money you’re hoping to raise through the foundation? What kinds of projects would you like to fund if you’re successful?

A: We’re kind of going into this with an open mind and a hopeful heart. Any amount raised is greatly appreciated, but this will help jumpstart several new projects similar in size and scope to the drone effort, which has had an amazing response, including nods from the New York Times and many other outlets. It may also give us the flexibility to fund important stories that maybe are not as sexy. We were really interested in funding an investigation into MBTA price jumps for the disabled, for example, but our crowdfunding efforts on Spot.us are essentially dead on arrival. Having a reserve will allow us to take gambles on stories like that without having to choose between making rent and breaking news.

Exposing the “‘pink slime’ journalism” of Journatic

If you care about local news, then you must listen to a report on “This American Life,” broadcast last weekend, that exposes a scandal whose importance can’t be overstated.

The story is about a company called Journatic, which produces local content for newspapers using grossly underpaid, out-of-town reporters — including cheap Filipino workers who write articles under fake bylines.

And how great is it that “This American Life,” damaged earlier this year when it was victimized by fake journalism, has now exposed fake journalism elsewhere? Here is the Chicago Tribune — a major Journatic client — lecturing “TAL” on journalism ethics earlier this year.

After you listen, be sure to read the detailed back story, written by Anna Tarkov for Poynter.org.

Unfortunately, the broadcast aired just a few days before the Fourth of July, at a time when few people were paying much attention to the news. I hope it has the impact that it should.

The star of the “TAL” segment is a journalist named Ryan Smith, who kicks things off with a  killer anecdote. Smith tells producer Sarah Koenig that he drew an assignment to write a story about a “student of the week” for the Houston Chronicle. He called the principal, who suggested he swing by the school the next day.

Smith told him he’d rather do it by phone, but he didn’t tell him the reason: he was actually some 1,000 miles away.

Both Koenig and Tarkov interviewed Journatic chief executive Brian Timpone, who apologized for nothing and spewed forth a torrent of rationalizations and excuses: the fake bylines were to protect employees from lawyers; the Filipinos don’t actually write stories (they do); there’s no value to having reporters live in the community for routine local coverage such as police-blotter news and budget updates; and Journatic is providing coverage to communities that would otherwise have none.

Well, none might be preferable to the “‘pink slime’ journalism” (Smith’s felicitous description) that Journatic produces. Moreover, if the Chicago Tribune uses Journatic stories in its hyperlocal coverage in order to suck advertising money out of pizza shops, funeral homes and other businesses, it becomes that much harder for would-be entrepreneurs to start their own local news sites.

Since the “TAL” story broke, we’ve been learning more about who’s using Journatic material. The Tribune, the Houston Chronicle, the San Francisco Chronicle and the Chicago Sun-Times have all made use of Journatic, and are now in various degrees of renouncing it.

Of more local interest: so has GateHouse Media, a national chain that owns more than 100 papers in Eastern Massachusetts — mostly weeklies, but also some dailies, including the Patriot Ledger of Quincy, the Enterprise of Brockton and the MetroWest Daily News.

According to a follow-up story by Tarkov, Journatic copy never made it into GateHouse’s Massachusetts properties. But the debt-ridden corporation is now setting up its own Journatic-like operations in Boston and in Rockford, Ill. Who knows where those honor rolls, obituaries and police logs will be coming from? (The blog post I’ve linked to suggests the centralized operations will be limited to design and layout. Tarkov’s story, though, references 10 “content providers” who will be based in Rockford.)

The media-reform group Free Press has mobilized over the Journatic revelations, with Libby Reinish summarizing the findings and Josh Stearns offering some advice on how to tell if what you’re reading is the real thing. Inevitably, Free Press has started a petition drive as well.

Unfortunately, the forces that make something like Journatic possible are very real. It’s expensive and labor-intensive to do local journalism right, and the crisis that has befallen the newspaper industry in recent years has made it that much harder. But this is truly beyond the pale. Even Patch, with its top-down, cookie-cutter approach, has journalists in each of its communities.

Ultimately, though, the solution will come from the bottom up, community by community, as is already the case with enterprises such as the New Haven Independent, the Batavian and dozens of others. Have a look at Authentically Local, an umbrella group of independent local sites organized by Debbie Galant, the co-founder of Baristanet in northern New Jersey.

Another potentially interesting experiment in local journalism will get under way later this year. The Banyan Project, begun by veteran journalist Tom Stites, will launch a test site in Haverhill to be called Haverhill Matters. The secret sauce is cooperative ownership, similar to a credit union or a food co-op. You’ll be reading more about Banyan at Media Nation in the weeks and months to come.

At one point in the “TAL” broadcast, Koenig says to Smith, “You are so fired.” It is perhaps a sign of how little the Journatic folks care about their reputation that, in fact, he hasn’t been. In an email to Jim Romenesko, Smith says it’s been business as usual, and that he’s received new assignments from his editor, who recently relocated from St. Louis to Brazil.

“I’m going to work the rest of the week,” Smith wrote, “and then resign.”

Tracking social media with Storify

Next semester, I plan to devote some time in my Reinventing the News course to using Storify, a tool that lets you search and pull together content from across a wide range of media — news stories, tweets, videos, photos and the like — in order to tell a story.

There’s an art to doing it well, so don’t take my first attempt (below) too seriously. Instead, you should have a look at Josh Stearns’ compilation on journalists who have been arrested at Occupied protests around the country. His piece was just recognized (and justly recognized) as the “Storify Story of the Year.”

I also think Storify works well for breaking news when there’s lots of citizen media to sift through. Here is an example from the Valley Independent Sentinel, in Connecticut’s Naugatuck Valley, following a summer storm that moved through the area this past August.

For my first Storify story, I decided to take on the subpoena served on Twitter by the Suffolk County district attorney’s office, which could force the social network to reveal the identity of “Guido Fawkes,” whom the Boston police want to question in connection with something (what, exactly, is unclear) that took place in connection with Occupy Boston. Here’s what I came up with:

View the story “”Guido Fawkes” and the secret subpoena” on Storify]

Mapping the arrest of journalists at Occupy events

[googlemaps https://maps.google.com/maps/ms?msid=206048931241702581094.0004b3ac9ff0c9c0da722&msa=0&ie=UTF8&t=m&vpsrc=6&ll=38.410558,-96.679687&spn=47.614427,87.890625&z=3&output=embed&w=500&h=350]
Josh Stearns of Free Press has been tracking the arrest of journalists at Occupy events for the past several months. Now he’s put together a Google map with names, places and, where available, video. An interesting project and a valuable resource.

Media-reform conference coming to Boston

My big disappointment of the week — of the year? — is that I will be missing the National Conference for Media Reform that’s being held in Boston this weekend. Originally I was supposed to moderate a panel, and I had hoped to hang out pretty much all weekend. But some important personal commitments arose that were beyond my control, and there you have it.

But enough about me. This should be a great event, featuring dozens of programs and top-flight speakers who will be of interest to anyone who cares about the future of journalism. The conference is being presented by the media-reform group Free Press, whose work I respect enormously.

If you are able to get over to the World Trade Center, I urge you to do so.

What Google and Verizon were really up to

Samuel Axton, writing at Mashable, is unstinting in his assessment of last week’s New York Times report that Google and Verizon were secretly negotiating a deal that would undermine net neutrality for their own benefit. The two companies yesterday announced a proposed regulatory framework that would more or less guarantee net neutrality on broadband land lines, but allow wireless providers to operate with fewer regulations. Axton writes:

The proposal we’re seeing is starkly different from what was described in The New York Times article from last week that accused Google and Verizon of conspiring to upend the principles of net neutrality. We didn’t believe it even then, and Google CEO Eric Schmidt said in the conference call that “almost all” of what the NYT reported was “completely wrong.” In particular, he stressed that this is not a business deal at all between Verizon and Google, but simply a joint policy statement.

You wouldn’t know it from reading today’s Times, which cites “reports that Google and Verizon had come to a private agreement.” I am not aware of any “reports” making quite that bold a claim except for the initial story in the Times, which Google and Verizon almost immediately said was wrong.

Still, there’s plenty not to like about the framework that Google and Verizon have proposed. As Jeff Jarvis points out at Buzz Machine, a wireless, ubiquitous connection is quickly becoming what we mean when think of the Internet. Guaranteeing net neutrality for a land-line network that may soon be obsolete not exactly in keeping with Google’s “Don’t Be Evil” philosophy. Jarvis writes:

Mobile will very soon become a meaningless word when — well, if telcos allow it, that is — we are connected everywhere all the time. Then who cares where you are? Mobile? doesn’t matter. You’re just connected. In your car, in your office, in your bedroom, on the street. You’re connected. To what? To the internet, damnit.

The Save the Internet Coalition puts it this way: “Google-Verizon Pact Worse Than Feared.” The FCC needs to be able to put a stop to this.

Earlier coverage here and here.

Now it’s the Times versus Google and Verizon

For now, at least, it looks like the New York Times is doubling down on its report that Google and Verizon are negotiating a deal that would allow Verizon to offer tiered levels of service for content-providers — a deal that would severely undermine the principle of net neutrality.

In a follow-up today, the Times’ Edward Wyatt reports that FCC chairman Julius Genachowski would oppose such a deal. The story continues:

His remarks came in response to press reports that Google and Verizon were nearing an agreement about broadband management that could clear the way for Verizon to consider offering such a service. The two companies declined to comment on any potential deal.

You will note that the link to “press reports” (plural) brings you to Wyatt’s Thursday story (singular), now disputed by Google. Indeed, writing that Google and Verizon have declined to comment may be true in a technical sense, but it strikes me as disingenuous given Google’s full-throated denial. Verizon has since denied it as well.

Scott Morrison of Dow Jones has more on the sniping between the Times and the two companies, quoting Google spokeswoman Mistique Cano as saying, “The New York Times is quite simply wrong. We have not had any conversations with Verizon about paying for carriage of Google or YouTube traffic.”

But Times spokeswoman Diane McNulty says her paper is sticking by its story, commenting, “Google’s comment about the New York Times story refutes something the Times story didn’t say.”

A Times commenter, Dan K of Brooklyn (not me, I swear!), has some links to other coverage that raise the possibility that Google is pursuing separate strategies regarding Verizon’s broadband and cellular networks, and that the Times may have confused the two.

But the Times story, if accurate, is a huge embarrassment for Google, which has long been a corporate leader in the fight to preserve the principle that all Internet traffic should be treated equally. Net neutrality is what allowed an upstart like Google to become a major media player in the first place, and it’s fostered independent news outlets ranging from Talking Points Memo to the guy in his mother’s basement who blogs about local zoning issues.

Save the Internet has responded to all this with a new campaign called “Dear Google: Don’t Be Evil.”

The closing of the Internet*

Imagine you are trying to start a news site in your community. Your competitor, part of a national chain, offers instant-on, full-screen HD video and a host of other data-intensive features that load the moment you hit “click.” But though you have a broadband connection, even simple videos that you’ve posted load slowly and play in fits and starts.

So you call your Internet provider — most likely Verizon and Comcast — and ask what’s going on. A sales person explains to you that if you want your readers to enjoy the same rich multimedia content as you competitor, then all you have to do is pay another $1,000 a month.

You can’t. You struggle on. And, within six months, you shut down.

That is a likely scenario if we move away from net neutrality — a vitally important principle that all Internet traffic should be treated the same. The FCC has been trying to mandate net neutrality, only to be shot down in the federal courts. And today the New York Times reports that Google and Verizon have been involved in negotiations to come up with a multi-tiered Internet with different levels of service and different levels of pricing. [Update: Or perhaps not. See below.]

“It’s like the end of ‘Animal Farm’ where pigs and humans sit down at the dinner table,” tweeted new-media strategist Steve Yelvington. In fact, Google at one time had been a leader in pushing for net neturality.

Please understand what net neutrality is not. There is nothing wrong with charging consumers more for better Internet service. Broadband costs more than dial-up, and fast broadband costs more than slow broadband. That’s life.

Rather, this involves the other end of the pipe, to fees that content-providers would pay in order to receive preferential service. It would make it far more difficult for start-ups, low-budget projects and non-profits to compete with big media sites. You might say that’s the whole idea.

Net neutrality is the baseline requirement for diverse, independent media. Those of us who spent years railing against corporate media consolidation have been pleasantly surprised, as numerous little guys — including significant players at the international, national and local levels — have been able to make their voices heard.

Along with the advent of closed systems such as Apple’s iPad and iPhone, the demise of net neutrality could mark the beginning of the end of this media explosion, and a return to business as usual.

Josh Silver, president of the advocacy organization Free Press, calls the pending Google-Verizon deal “the end of the Internet as we know it.” Timothy Karr, campaign director of Free Press, offers some further thoughts.

For more information, including what you can do, check out Save the Internet.

*Update: Sharp-eyed reader Nick Mendez found a tweet from Google Public Policy claiming that the Times got the story wrong. According to @googlepubpolicy: “@NYTimes is wrong. We’ve not had any convos with VZN about paying for carriage of our traffic. We remain committed to an open internet.”

Wow. This bears watching. Will the Times retract the story?