Near the Alewife T station earlier today. It turns out that if you take a five-mile walk when it’s cold and raining, you hardly have to wear a mask.
Gannett’s new low (until next time)
There Is No Bottom, Chain Newspaper Division: Rick Edmonds of Poynter reports that Gannett will outsource hundreds of business-side jobs to India.
Congress is considering several measures to help local news outlets, including subscription and ad subsidies. Any owner that ships jobs out of the country should be ineligible.
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Gray day in the Fells
Karen Andreas is out as publisher of The Eagle-Tribune
Karen Andreas is out as publisher of The Eagle-Tribune of North Andover and its sister papers, which include dailies in Salem, Newburyport and Gloucester. It seems pretty sudden. I don’t know any details. A friend sent this along.
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Blogging is dead. Long live blogging. Or, why the Substack hype is much ado about very little.

Previously published at GBH News.
I have nothing against Substack.
The newsletter platform seems like a clean, simple tool aimed at helping independent writers charge subscription fees for their work.
But please spare me the hype. Substack has been the subject of recent stories by NPR, the Columbia Journalism Review and The New York Times, among others. And though most of the coverage has come with a few caveats, the impression that’s left is that Substack, at long last, has created a workable business model to support journalism at a time when COVID, Google and Facebook are destroying more traditional forms of media.
Substack, Ben Smith wrote in the Times earlier this year, holds out the promise of “reversing the dynamic of the old top-down media company and producing something more like a talent agency, where the individual journalist is the star and the boss, and the editor is merely on call.” Now where have we heard that before?
With celebrity journalists such as Matt Taibbi, Glenn Greenwald, Andrew Sullivan and Matthew Iglesias giving up their institutional gigs and going it alone, Substack has emerged as the hot new media thing of 2021, even though it’s not new and it’s unlikely to pay off for more than a few writers who had a substantial audience even before they switched to Substack.
“The Substack model works really well for some people who already have prestige and a following,” New York University journalism professor Meredith Broussard told NPR. “And it doesn’t work that well for everybody else.”
Back when I was a graduate student in the 1980s, I remember coming across an aphorism that there are two schools of thought about the unfolding of history. The first is that it’s one damn thing after another. The second is that it’s the same damn thing over and over.
Substack is clearly an example of the second. Because what is the newsletter model if it’s not blogging revisited? Remember blogs? I’ve been writing one since 2002. I also teach a workshop on “Blogging for Journalists” once or twice a year at the Harvard Kennedy School. Over the years, my message has morphed from “this is a cool new thing” to “everyone is doing it, so you should too” to “blogging may be dead, but it’s still got a lot of value.”
I guess my revised message should be “blogging is alive and well, except now we call it Substack.” After all, you can subscribe to my blog and get an email every time I post — so it’s a newsletter, right? And Substack archives your past newsletters in an attractive list kept in reverse-chronological order — so it’s a blog, right? Does this sound like a revolution to you?
There is one important difference: Substack has better, more flexible tools for payment than blogging ever had. We could put out a virtual tip jar back in the day (I never did) or run ads (I experimented with them but decided they weren’’t worth the bother). For the most part, though, charging subscription fees for access to a blog is difficult, and very few bloggers tried it. Substack makes it simple and, as the coverage enthusiastically notes, a small number of writers at the top of the heap are earning six-figure incomes. That’s pretty impressive.
At the same time, though, the paid-subscription model itself may be heading for the bubble-bursting stratosphere sometime in 2021. National news organizations have returned to something like financial health through reader revenue, which is no small accomplishment after years of wondering if The New York Times would survive. But how many news subscriptions are readers going to pay for? My guess: one or two digital newspapers; a magazine or two; and that’s just about it. Writers charging $6 a month on Substack are going to be frozen out — again, except for the celebrities.
“If Substack is successful, it will remind news consumers that paying for good journalism is worth it,” wrote the University of Maine’s Michael Socolow for The Conversation. “But if Substack’s pricing precludes widespread distribution of its news and commentary, its value as a public service won’t be fully realized.”
Moreover, there are some problems with Substack that sound exactly like the laments you used to hear from bloggers.
For instance, when Andrew Sullivan gave up his blog a few years ago and went to work for New York magazine, he said the grind had gotten to be too much. This past summer, when he announced he was leaving the magazine for Substack, he was still whining about the workload.
“Since I closed down the Dish, my bloggy website, five years ago, after 15 years of daily blogging,” he wrote, “I have not missed the insane work hours that all but broke my health.”
Somehow Sullivan has convinced himself that things will be different at Substack. Maybe he should have checked in with Patrice Peck, a journalist who publishes a Substack newsletter in relative obscurity called Coronavirus News for Black Folks. According to an article by Clio Chang in the Columbia Journalism Review, Peck has discovered that overwork and burnout are just as real for newsletter writers as they are for bloggers. (And why would we think otherwise?)
“I’m creating graphics on Instagram to promote it, tweeting it, doing everything,” Peck told Chang. “It’s a one-woman show. That gets exhausting. I don’t put it out as frequently as I’d like to.”
As for Substack’s corporate priorities, well, look out below. Chang noted that Substack is funded in large measure through $15.3 million in venture capital that it received in 2018. Among other things, the money has enabled Substack to recruit well-known writers. But at some point the investors will insist on their payday, as they always do. That’s when Substack writers will realize they’re not working on their own but are, rather, cogs in someone else’s machine.
After the initial excitement of the early to mid-2000s, blogging settled into a valuable but small niche in the digital media world. Some of us are still at it. Many others moved on.
The same is likely to be true of Substack as well. Because Substack isn’t merely similar to blogging. It is blogging, and it’s amazing that so many think that it’s new and different. Like Blogspot, WordPress, Medium (an earlier cautionary tale for journalists) and others, Substack will take its place as just another platform for self-publishing — better than some, but evolutionary, not revolutionary.
And the hard work of finding ways to pay for journalism in the digital age will continue.
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Sunrise
How Google and Facebook destroyed the value of digital advertising
To what extent have Google and Facebook destroyed the digital ad model for news organizations? I came across a telling data point the other day from Josh Marshall, the editor and founder of Talking Points Memo, a liberal political site that’s one of the oldest outposts on the web. In an email to subscribers explaining why he’s raising rates, Marshall wrote:
The high watermark of advertising revenue for TPM was in 2014. That year we had a little over $2.5 million in ad revenue and $165,000 in membership revenue. In 2020, we’re on pace for $538,000 in ad revenue and $2.1 million in membership revenue.
What Marshall describes is a successful business venture that has boosted reader revenue by a factor of 13 over the past six years — but that at the same time has seen its ad income plummet to about a fifth of what it was.
Google’s auction system has destroyed the value of digital ads. Meanwhile, more than 90% of all new spending on digital advertising goes to Google and Facebook, which works out nicely for them because of sheer volume and the fact that most of their operations are automated.
It’s great for TPM that it’s been able to induce so many readers to pay. But with more and more publishers asking for subscription money (including all those individual journalists who’ve decamped for Substack), the ceiling is going to be hit fairly soon.
We need a way to bring digital advertising back for news publishers.
Correction: Post updated to fix several math errors.
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Boston Business Journal supports creating a state news commission
The Boston Business Journal today published an editorial supporting the creation of a state commission to study the decline of local journalism in Massachusetts and to offer some recommendations. The bill is currently being considered by legislators in the form of a House amendment to the economic bond bill. The editorial is behind a paywall, but I have a workplace subscription. Here’s the kicker:
This amendment is just a first step, but a necessary one, to understanding what’s driving the steady decline in local journalism and what can be done to strengthen it again. We urge lawmakers to make this small investment in the future of our state’s democracy. It’s time to make local journalism a priority and endorse the amendment.
The editorial also references a letter of support that my colleagues and I at Northeastern University’s School of Journalism sent to the six members of the conference committee this week. If you’re so inclined, you can send emails to their offices. The House directory is here, and the Senate directory is here. The conference committee members are:
- Sen. Eric Lesser, co-chair
- Rep. Ann-Margaret Ferrante, co-chair
- Sen. Michael Rodrigues
- Sen. Patrick O’Connor
- Rep. Aaron Michlewitz
- Rep. Donald Wong
Ongoing kudos to Rep. Lori Ehrlich, D-Marblehead, who has been pushing for this measure for nearly two years. I’ve provided some assistance, and would be a member of the commission as the language is currently written.
I understand why some people are skeptical about the government getting involved in questions about the financial viability of local news. My response is that this is a modest step. I’d like to see an effort to identify independent local projects that are succeeding, find out what makes them tick and come up with some ideas to encourage more people to launch such projects in their own communities.
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Today’s America is more broken than our parents’. But a new book gives us reason to hope.

Previously published at GBH News.
Life in the 21st century is defined by certain toxic realities. Extreme income inequality, political polarization, the breakdown of community life and the rise of narcissistic individualism have all helped create a meaner, more narrow-minded America than the one we — or, depending on your age, your parents — grew up in.
This fall from grace didn’t occur overnight. Our devolution from hope and idealism to anger and existential dread took many decades. It didn’t end with the defeat of Donald Trump, nor will it end with a vaccine for COVID. But it can end. We know it can, because it’s happened before.
That’s the optimistic thesis of Robert D. Putnam and Shaylyn Romney Garrett’s book “The Upswing: How America Came Together a Century Ago and How We Can Do It Again” (Simon & Schuster). Their argument, in brief, is that the Gilded Age of the late 19th century looked very much like today. Or as they put it: “Inequality, political polarization, social dislocation, and cultural narcissism prevailed — all accompanied, as they are now, by unprecedented technological advances, prosperity, and material well-being.”
Starting in the Progressive Era, we began moving toward greater equality, political comity and community-mindedness. And despite a few blips along the way, these trends continued into the mid-1960s before beginning their long slide into the abyss.
Putnam and Garrett’s grand theory is based on deep statistical analysis encompassing such disparate data points as party votes in Congress, attendance at religious services and Googling how often words like “responsibility” and “rights” appear in books over time. Each of the four markers they measure have moved almost in unison in an upside-down “U” curve — uphill in a positive direction until just past mid-century and then downhill to the present.
The authors do not fall into the trap of nostalgia, as they point out that the “U” curves played out very differently for African Americans and women. Based on statistics alone, for example, it’s clear that Black Americans’ economic and political prospects improved in the decades before the civil-rights movement just as they did for white people — but with a significant caveat.
Putnam and Garrett are careful to note that a lot of the progress that Black people made in income, education and voting was the result not of a general improvement in social conditions but, rather, of the Great Migration, in which some 70 million Blacks moved from the racist South to the somewhat less racist North. And while the downward trend that affected society as a whole starting in the late ’60s affected Black people as well, the authors point out that white backlash was a significant contributing factor.
“The Upswing” complements another recent book on our downward slide, Kurt Andersen’s “Evil Geniuses: The Unmaking of America” (Random House). Putnam and Garrett’s work is built upon a sturdy mountain of quantitative research. “Evil Geniuses,” by contrast, is a morality play, the story of how political figures such as Barry Goldwater and Ronald Reagan, the economist Milton Friedman and the conservative activist Lewis Powell (later named to the Supreme Court), supercharged with money from the Koch brothers, conspired to degrade the environment, deregulate business and make the rich richer.
But whereas Andersen is aware of the parallels between Trump’s America and the Gilded Age, Putnam and Garrett’s unique contribution is to show exactly how similar the two eras are, and to chart the forces that, for a time, created a fairer, more equal country — among them the reforms of the Progressive and New Deal eras and the leveling effects of World War II. (Not to make too much of that — the authors show the upward swing continued well past what would have been expected if it were only a wartime phenomenon.)
So what went wrong? Putnam, a political scientist at Harvard, and Garrett, a one-time student of Putnam’s who’s now a writer and social entrepreneur, are too careful to ascribe any single cause. As for the most obvious candidate, they note that rising income inequality is actually a lagging indicator, coming slightly after the other social markers turned south.
Instead, they speculate that it was the chaos the 1960s and mid-’70s that’s to blame. The years between the assassination of John F. Kennedy and the economic malaise of Jimmy Carter’s presidency were defined by war, racial unrest, a violent protest movement, more assassinations and a general sense of dislocation and confusion. They describe the 125-year arc they trace as “I-we-I.” In the 1970s, the pendulum swung decisively back to “I,” with community giving way to individual pursuits. “The Boomers who had entered the Sixties in idealistic togetherness,” they write, “exited the Seventies in grumpy self-centeredness.”
One omission puzzled me. The media get barely a mention in “The Upswing,” either for the salutary effects of local journalism on community-building or for the harm caused by the rise of influential right-wing propaganda outlets such as Fox News (and now Newsmax and OANN) and the algorithmic, anger-fueled monster that is Facebook.
This was especially surprising given Putnam’s past work linking civic life and local news. In his 2000 book, “Bowling Alone,” he found a strong correlation between activities such as voting, coaching youth sports and attending religious services and with the desire to keep up on community affairs. “Newspaper readers,” he wrote, “are machers and schmoozers.”
Putnam and Garrett acknowledge that the political polarization they decry in mainly a right-wing phenomenon, as they write that “bipartisanship has disappeared from American politics over the last half century largely because the Republican Party has become steadily more extreme.” The media’s role in sparking this asymmetric polarization would have been worth exploring.
The omission becomes all the more glaring in Putnam and Garrett’s final chapter, on possible solutions that might start bending the curve upward again. Mainly it consists of vignettes about Progressive Era and New Deal heroes such as Frances Perkins, Paul Harris (a creator of the Rotary Club) and Ida B. Wells. Articulating a vision for how to get back to “we” may be beyond anyone’s ability. But surely media reform needs to be part of that vision.
“The story of the American experiment in the twentieth century,” Putnam and Garrett write, “is one of a long upswing toward increasing solidarity, followed by a steep downturn into increasing individualism. From ‘I’ to ‘we,’ and back again to ‘I.’”
They have written a valuable, fascinating overview of how we got here. By following the story to well back before the beginning of the slide, they’ve revealed a cyclical nature to the dysfunction that now pervades the national landscape. We live in a time when Amazon founder Jeff Bezos increased his fortune by $48 billion during the first few months of the pandemic while millions lost their jobs and went hungry; when wearing a mask to prevent the spread of COVID and simply acknowledging the outcome of the election are seen as partisan acts.
The promise of “The Upswing” is that we’ve been here before and got out of it through goodwill and hard work. Can we do it again? Even with decency and normality returning to the White House, it’s hard to see how that’s going to happen.
Then again, maybe the most important message that Putnam and Garrett have to offer is that, ultimately, it’s up to us.
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Northeastern journalism faculty supports creation of a state news commission

We’re down to the wire with a legislative proposal to create a special commission that would study the condition of local news in Massachusetts. You can learn more about it here. Currently a conference committee is hashing out the details of an economic bond bill; the commission has been included as an amendment to the House version.
My colleagues in Northeastern University’s School of Journalism have signed a letter to the six members of the conference committee urging them to support the amendment creating the news commission. If you are so inclined, I hope you’ll add your voice. Some disclosures: I was involved in proposing the commission; I testified in favor of it last year; and I would be a member if the measure is adopted as written.
There’s never been a more crucial time for local news. Gannett, a national corporate chain that owns dozens of daily and weekly papers and websites in Greater Boston and environs, is staggering under debt and continues to cut, as Don Seiffert reports in the Boston Business Journal. This is also the time of year when you can donate to a local nonprofit news organization through NewsMatch and have your contribution doubled. And don’t forget that today is #GivingTuesday.
Our letter to the conference committee follows:
***
November 30, 2020
To the members of the conference committee:
- Senator Eric Lesser, Co-Chair
- Representative Ann-Margaret Ferrante, Co-Chair
- Senator Michael Rodrigues
- Senator Patrick O’Connor
- Representative Aaron Michlewitz
- Representative Donald Wong
Community life and civic engagement are not possible without reliable, verified news and information. Unfortunately, local journalism is in the midst of a crisis. According to one widely cited study, more than 2,100 American newspapers have closed their doors over the past 15 years as Craigslist, Google, and Facebook have scooped up most of the advertising revenues that once paid for journalism. The COVID-19 pandemic has made the situation worse. And newspaper chains owned by Wall Street speculators and hedge funds have robbed local news executives of the revenues they need to invest in the future.
Which is why we faculty members at Northeastern University’s School of Journalism urge you to approve an amendment sponsored by Representative Lori Ehrlich — part of the House version of the Economic Bond Bill — that would create a special commission to study local news in Massachusetts and recommend some possible courses of action. The commission would comprise legislators, academics, journalists, and news-industry experts.
Massachusetts remains well-served by regional sources of news, including a robust daily newspaper, public media companies, and multiple television newscasts. At the local level, though, the picture is grim. Corporate ownership has resulted in the hollowing-out of dozens of newspapers across the Commonwealth. In all too many cases, these news outlets are failing to meet the information needs of the communities they ostensibly serve.
A commission could, among other things, shine a light on a number of independent news projects that are doing well in the hopes that they might inspire residents of other communities to undertake similar projects. A commission could also identify best practices and recommend legislation and policies to encourage local ownership or make it easier to start a nonprofit news organization.
Such efforts are urgently needed. Please approve the amendment and allow the commission to be formed and to begin its important work.
Sincerely,
Jonathan Kaufman, Director
Belle Adler, Emeritus
Mike Beaudet
Rahul Bhargava
Matt Carroll
Myojung Chung
Joanne Ciccarello
Nicholas Daniloff, Emeritus
Charles Fountain
Michelle Hagopian
Meg Heckman
Carlene Hempel
Jeff Howe
Dan Kennedy
William Kirtz, Emeritus
Laurel Leff
Dan Lothian
Peter Mancusi
Meredith O’Brien
Walter V. Robinson, Emeritus
Jim Ross
Jody Santos
Alan Schroeder, Emeritus
Jeb Sharp
John Wihbey
Dan Zedek
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