In Vermont, the rise of an alternative media ecosystem

The Church Street Marketplace in Burlington, Vermont. Photo via Pixabay.

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The Boston Globe’s Mark Shanahan today takes a look at two independent Vermont news organizations that have expanded to fill the gap created by the hollowing out of Gannett’s daily Burlington Free Press. (I’m quoted.)

It’s a topic of particular interest to me because I included a section on the media ecosystem in and around Burlington in my 2018 book, “The Return of the Moguls.” Though most of the book is about the rise of a new class of wealthy newspaper owners, I thought what was happening in Vermont was worth including.

Shanahan writes about the for-profit alt-weekly Seven Days and the investigative nonprofit VT Digger, both of which are doing great work. To those I would add a third — Vermont Public Radio, which has expanded its local coverage in recent years.

During my reporting trip to Vermont in late 2015, I got to meet the folks in charge of Seven Days and VT Digger, and connected with a former student who was then working for VPR. I also visited the Free Press newsroom. The impression I came away with was that the Free Press was trying to manage decline, whereas the alternatives were mission-driven and growing.

It’s phenomenon I’ve seen before, and it’s why I’m guardedly optimistic about the future of local news. My 2013 book, “The Wired City,” is primarily about the nonprofit New Haven Independent. Launched in 2005 and still going strong, the Independent provides paper-of-record coverage of New Haven in the shadow of the New Haven Register, the corporate-owned daily. (Now owned by Hearst, which has done a better job with its papers than most chains.)

Along with my research partner, retired Boston Globe editorial-page editor Ellen Clegg, I’m currently working on a book that will tell stories from across the country about entrepreneurial journalists who are rising up to compete with failing legacy newspapers. Our work was disrupted by the COVID pandemic, but we plan to get back to it later this spring.

As I have argued for years, the greed of corporate chain ownership is at least as damaging to the health of local journalism as the technology-driven decline of advertising.

2 thoughts on “In Vermont, the rise of an alternative media ecosystem

  1. Dan, your newsletter is very worthwhile, and I’m willing to support it, definitely for the price of little more than a large latte. But don’t necessarily want a monthly charge, even if it is automatic. Have you considered offering also an annual fee option? If so, please provide instructions. Finally, I’d like to talk to you about how you sorted out the variables in monetizing your site.
    Margie Arons-Barron

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