Why Brian Williams’ return will be a disaster for NBC News

Brian Williams
Brian Williams

I really don’t understand why the folks at NBC News think serial fabricator Brian Williams can be rehabilitated. CNN’s Brian Stelter reports that Williams’ second act could be announced as early as today.

Yes, Williams is receiving a significant demotion — he’s supposedly being shipped off to MSNBC, which had a nice run as the liberal alternative to Fox News before plunging into unwatched obscurity the past couple of years. But given that NBC News major domo Andrew Lack is reportedly seeking to revive MSNBC with an injection of actual news, how can a guy who set fire to his own credibility be part of that? As Jay Rosen put it on Twitter: “NBC has to explain how he’s lost the credibility to anchor the nightly news but still has the cred to do the news on MSNBC.”

Remember, we’re not just talking about Williams’ lies regarding his helicopter ride in Iraq. There have been multiple instances in which he overstated the facts or just made stuff up. The New York Times reports:

Almost immediately after the controversy erupted, NBC opened an investigation into Mr. Williams, led by Richard Esposito, the senior executive producer for investigations. Over the last several months it uncovered 10 to 12 instances in which he was thought to have exaggerated or fabricated accounts of his reporting, according to people familiar with the inquiry.

And just wait until one of Williams’ anonymous enemies posts a “closely held” clip reel on YouTube that is said to document his worst moments. The Washington Post has this to say:

The video, produced by the team of NBC journalists assigned to review Williams’s statements in media appearances, makes a vivid case against the anchor, according to people familiar with it, isolating a number of questionable statements Williams has made.

Professional cynic Michael Wolff told old friend Mark Leibovich recently that NBC never should have abandoned Williams in the first place. Rather, he said, the network’s executives should have done their best Roger Ailes imitation and defended him as aggressively as Fox News has defended its own business interests.

But this is stupidity masquerading as sagacity. NBC News is not the Fox News Channel. Fox’s product is right-wing talk. NBC News’ purported product is news, served up truthfully. In that market, Williams’ value plunged to zero or close to it within days of his exposure last winter. (The next person who says he would rather see Williams back in the anchor chair rather than Lester Holt will be the first.) I suspect Wolff knows that, but the man does enjoy being provocative.

As for Williams, he needs to leave journalism. And it’s not up to NBC to help him figure out how.

Photo (cc) by David Shankbone and published under a Creative Commons license. Some rights reserved.

Also published at WGBHNews.org.

3 thoughts on “Why Brian Williams’ return will be a disaster for NBC News

  1. Williams may need to be treated for PTSD. The trauma of war and long hard hours of work may have effected his news judgement. Links for PTSD help are listed on bostonstrong.com

  2. Mike Rice

    ” If I err, I err on the side of believing this is a serious business. Frankly, I think there’s too much talk about ‘style.’ ” ~ Brian Williams
    What a load of B.S.

  3. Pingback: Another Unethical Big Corp. News System » Boston Strong

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