Tag: WTKK

Progressive talk and WRKO

AlanF has posted an entertaining account at the Daily Kos about the recent FCC hearing on localism that was held in Portland, Maine. Alan is with Save Boston’s Progressive Talk, formed last year after Clear Channel dumped syndicated liberal talk shows from two weak-signaled stations and replaced them with Latino programming. He writes:

Although progressive talk attracted a loyal following among those who managed to discover it, Clear Channel switched it off abruptly in 2006, replacing it with a Latino music format (“Rumba”). Despite the fact that Clear Channel suddenly managed to find local staff for Rumba, Rumba has done worse in the ratings than progressive talk. This pattern that has been repeated across the country.

You’d think someone would take a chance on liberal talk in Boston, wouldn’t you? I continue to think that ratings-challenged WRKO (AM 680) ought to give it a try, now that afternoon host Howie Carr is jumping to WTKK (96.9 FM) this fall. Let me play WRKO consultant for a moment and try this out on you:

  • Steal Jim Braude and Margery Eagan from WTKK and put them on in the morning against Carr, who’s slotted to be the ‘TKK morning guy. Braude is the only liberal radio host in Boston; Eagan is a moderate. They’ve also got a breezy style that’s better suited to the morning drive than Howie’s sneering putdowns.
  • Move Tom Finneran from morning to afternoon drive and pair him with a liberal co-host. Instead of competing with the lazy but talented Carr, he’d be competing with the foul-mouthed libertarian Jay Severin. I don’t know who’d win that one, but my guess is that Finneran and company, by focusing on local issues, would at least hold their own.
  • Develop a new local show for the 10 a.m.-to-noon slot to go up against whatever ‘TKK is running. I’m guessing that’s where Michael Graham will land once Howie arrives, and if you can’t compete with Graham’s yipping, upper-octave rants about illegal immigrants, you can’t compete.
  • Now, here’s a tricky one. I’d definitely put syndicated liberal host Ed Schultz in the noon-to-3 p.m. segment. But Schultz works best as a counterweight to Rush Limbaugh, whom ‘RKO would be replacing. I say go with Schultz and hope ‘TKK management is stupid enough to pick up Limbaugh, a ratings monster nationwide but not here.
  • From 7 p.m. on, it doesn’t matter all that much, especially since WRKO carries the Red Sox. I guess I’d run Stephanie Miller‘s syndicated show from 7 to 10 p.m. on nights when the Sox aren’t playing. She’d be up against Bill O’Reilly — not a problem in this market.

Now look at that. I’ve solved all of WRKO’s problems, and it only took me 20 minutes. What do you think, Brian? Next?

Will Howie take the mic?

The Herald’s Jessica Heslam says that Howie Carr, back from vacation, will resume his show on WRKO Radio (AM 680) today at 3 p.m. We’ll see. It’s almost unheard-of for a radio station to allow a disgruntled host who says he’s leaving to remain on the air. I’d guess that it’s equally likely Carr will be kept on ice until his contract situation is resolved.

The subhead on Adam Reilly’s column in the Phoenix today is “Why WRKO should cut Howie loose.” But based on Reilly’s conclusions, it might as well have been “Why cutting Howie loose will be a big honking disaster for WRKO.”

WRKO’s long, painful decline

Because I’m on the wrong side of 50, you’ll have to indulge me for a few moments as I remember what WRKO Radio (AM 680) used to be. Twenty years ago, you had Janet Jeghelian and Ted O’Brien in the morning, Gene Burns during the midday and the late, great Jerry Williams in the afternoon. Jeghelian and O’Brien later gave way to Marjorie Clapprood and Pat Whitley without missing a beat. It was great radio, and you really weren’t tempted to change the station at any point during the day.

Now? Howie Carr is a pipsqueak compared to those towering figures, but at least he has some ties to that golden era. It was Williams, after all, who gave him his start. And Carr is a huge talent, even if he’s squandered it over the years, devolving into a homophobic race-baiter with a lazy show that usually sounds like it took all of five minutes to put together.

Even so, Carr is really all WRKO has. Now, with Carr leaving this October for WTKK (96.9 FM) — a deal we have to assume will come to fruition, despite some contract hassles — the folks at Entercom might as well turn out the lights, especially once baseball season is over.

(Disclosure: I was a regular paid guest on a late-morning show hosted by Whitley a few years ago, and one Saturday picked up a few bucks hosting a liberal program ‘RKO was then running. However, despite what N. thinks, I never had any sort of tryout at ‘RKO or any other radio station.)

The Herald, of course, is firmly in Howie’s camp, as he is the tabloid’s star columnist. But I wonder if Carr will be tempted to stop writing, or at least to cut back. A morning drive-time show typically is more heavily produced than an afternoon show, with guests and interviews. Maybe he thinks he can wing it. But if he’s going to justify the money ‘TKK is paying him, he’ll need to work harder than he has at ‘RKO in recent years.

Still, I’d rather have ‘TKK’s problems than ‘RKO’s. By far the two most important segments of the day are the morning and afternoon commutes. Consider:

  • In the morning, Carr will compete against former Massachusetts House speaker Tom Finneran. As I told the Globe’s Carolyn Johnson, ‘RKO has already done much of ‘TKK’s promotional work by playing Finneran’s hiring earlier this year as a phony feud between the two men. My heart’s with Finneran, but my head is with Carr. Howie is going to beat the overly loquacious Finneran like a drum.
  • In the afternoon, Jay Severin will have a clear field. Severin was actually ahead of Carr in the ratings a few years ago, then left to go national. Severin hasn’t been able to duplicate that feat since his return, but now he’ll have no competition.

As much of a coup as this is for WTKK, I would argue that station managers made a mistake by not giving the morning show to Margery Eagan and Jim Braude, who are on from noon to 3 p.m. Two can be better than one in the morning, and I think they’d do a better job of handling the fast pace, the guest interviews and the like that are characteristic of a good show in that time slot.

And what of the state of talk radio in Boston? Not good. With Paul Sullivan having semi-retired from WBZ (AM 1030) in order to take care of his health, by far the best talk-show host in Boston now is Tom Ashbrook, of “On Point,” on WBUR (90.9 FM). Ashbrook is very good indeed, but “On Point” is more of an interview program than it is a talk show; and because it’s syndicated by NPR, there’s not much local flavor. I’d love to see Christopher Lydon take Sullivan’s slot on WBZ, but, frankly, I can’t imagine its happening.

This would be a great opportunity for WRKO to try liberal talk, despite its long-term commitment to Finneran, a moderate conservative. Pair Finneran with a liberal co-host; run Stephanie Miller‘s and Ed Schultz‘s syndicated shows during the midday; and then come back with a talented liberal local host during the afternoon drive, and ‘RKO would have something with which to counter ‘TKK’s mostly right-wing lineup.

But I suppose that would make too much sense.

Howie Carr photo (cc) by Paul Keleher. Some rights reserved.

Is Howie really leaving WRKO?

Most local radio stations are notoriously slow in updating their Web sites. So it probably doesn’t mean anything that WRKO has kept its HowieCarr.com page up, or that WTKK has announced nothing. But still.

Brian Maloney, the “Radio Equalizer,” runs with an unsourced item claiming that WRKO program director Jason Wolfe was rather upset to learn of Carr’s departure. Interesting if true.

But is this really a done deal? Carr’s lawyer says it is, but the Herald’s Jessica Heslam quotes WRKO (and Herald) flack George Regan as saying, in effect, not so fast. Says Regan:

Howie Carr is under contract to Entercom. He is a tremendous asset to WRKO and Entercom has every intention of retaining his services for many years to come. Any report suggesting a change is incredibly premature.

Hmmm. Maybe Wolfe was on to something when he said, according to Maloney’s account, “We had a f–kin’ deal! He’s not goin’ anywhere!”