By Dan Kennedy • The press, politics, technology, culture and other passions

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Public radio listeners will be the winners

Best of luck to my “Beat the Press” colleagues Emily Rooney and Callie Crossley, whose hour-long programs debut today on WGBH Radio (89.7 FM) — Emily at noon and Callie at 1 p.m.

Rooney is competing with one of my favorite people in radio, Robin Young, whose “Here and Now” is broadcast on WBUR (90.9 FM) from noon to 1. Crossley is up against syndicated fare on ‘BUR except on Fridays, when “Radio Boston” airs.

So I’m hoping the public radio audience expands and everyone wins. Including the listeners.

How news orgs should use social media

Why, to cater to their audience’s every whim, of course. So kudos to WBUR Radio (90.9 FM), which responded to my whining on Twitter about the lack of a downloadable MP3 of last night’s Massachusetts Senate debate by posting one this afternoon.

I was able to download it onto my iPod and listen while driving home. The experience was enlightening — and, no, I definitely don’t mean the debate.

WGBH gets radio active

wgbhlogo_20090921Now that the dust is beginning to settle, it’s clear that something very interesting is afoot with WGBH’s acquisition of WCRB Radio (99.5 FM): WGBH Radio (89.7 FM) is going to be repositioned as primarily a news and public-affairs station, with its classical-music programming shifting to WCRB.

The move puts WGBH in direct competition with WBUR Radio (90.9 FM), long the city’s public radio powerhouse when it comes to news. And it’s not like ‘BUR has showed any signs of weakness recently. By all appearances, the station is doing well, both on air and on the Web.

But WGBH has a more powerful signal than WBUR, which means that many listeners in Boston’s exurbs have always been stuck with ‘GBH’s limited news line-up rather than ‘BUR. That gives ‘GBH an opportunity to make a real impact. (Disclosure: I am a paid contributor to WGBH-TV’s “Beat the Press.”)

I do have one piece of advice for WGBH: add a daily, two-hour local interview and talk show to the mix — something WBUR, good as it is, lacks. Yes, “Radio Boston” is excellent, but one hour a week? Local talk shows are a staple of public radio, from small stations all the way up to WNYC in New York. Boston should have one, too.

Over at WGBH’s “Beat the Press” blog, Ralph Ranalli has more, including a quote from WBUR general manager Paul La Camera. “In terms of competing on the news front, I have every confidence WBUR is going to maintain its position as the dominant NPR news station in the market,” La Camera says.

On WGBH’s “Greater Boston” this evening, WGBH Educational Foundation executive vice president Ben Godley, veteran radio and advertising executive Bruce Mittman and I talked about the acquisition with host Emily Rooney.

The Boston Globe covers the story here, and the Boston Herald here.

WGBH acquires WCRB Radio

This press release literally just came in. I’ll be talking about it tonight at 7 p.m. on “Greater Boston” (WGBH-TV, Channel 2). The full text of the release follows.

Public service broadcaster WGBH today announced plans to acquire New England’s leading all-classical music station WCRB 99.5fm from Nassau Broadcasting Partners of New Jersey. The terms of the agreement have not been disclosed pending filing with the FCC.

WCRB is a 27,000-watt station, deeply rooted in the Boston region, serving audiences for more than 60 years with a broad reach in New England, drawing some 340,000 loyal listeners each week. WGBH is uniquely poised to operate WCRB, with its extensive classical music programming experience, its state-of-the-art Fraser Performance Studio, and its strong alliance with Boston’s premier classical performing organizations, artists and audiences. With WCRB added to WGBH’s radio services — 89.7FM in Boston, and WCAI and WNCK on the Cape and Islands — WGBH will serve listeners from Cape Cod to New Hampshire, adding renewed vigor to the cultural economy of the region.

“An opportunity like this comes along once in a lifetime. The acquisition of WCRB by WGBH signals a new era for the Boston broadcast landscape, and for our city’s renowned classical music tradition,” said WGBH Board Chair Amos Hostetter. “WGBH’s depth of experience, demonstrated leadership in radio, and commitment to excellence will bring a new level of service to this market.”

“From its very first broadcast, WGBH radio has provided audiences with the best in classical music and performance. Today we are excited to reinvest in this tradition for a new generation of listeners,” said WGBH President and CEO Jonathan Abbott. “The acquisition of WCRB will allow WGBH to sustain the vibrant classical music tradition of the Boston area.”

WGBH will finance the purchase with a special capital campaign, Keep Classical Alive, inviting both major donors and grassroots supporters to participate and become founding members of its all-classical service. Although WCRB is licensed as a commercial frequency, WGBH plans to operate the station as a non-commercial service in keeping with its mission to provide public media service for audiences in the greater Boston area. Over the coming months WGBH will fine-tune the formats of both WGBH 89.7 and WCRB 99.5 to create lineups that are complementary.

“Preserving WCRB’s heritage as one of the country’s premiere classical radio stations was an important objective for Nassau. We are extremely pleased that WGBH will be continuing this heritage and are confident in their future stewardship of such an important Boston tradition,” said Lou Mercatanti, Chairman and President of Nassau. “This is a win for everyone — most especially our loyal listeners.”

Since the 1950s WGBH has taken advantage of Boston’s vital classical music tradition. From its debut broadcast from Symphony Hall in 1951, classical music and performance have been a hallmark of WGBH’s service, featuring the region’s world-class orchestras, artists and conservatories. It has partnered with music organizations both large and small, from the Boston Symphony Orchestra and Handel & Haydn Society, to the New England String Ensemble and the Boston Children’s Chorus. It has nurtured young musicians with school enrichment programs, and helped launch emerging artists.

“This is a truly exciting development. Classical music is part of our common world heritage, and as such it is in the public interest for an institution like WGBH to make sure our voices are sustained and celebrated,” said cellist Yo-Yo Ma. “As both a performer and a listener I applaud WGBH for making this significant investment in our community to ensure that the classical music genre will remain alive and well on Boston radio.”

“This is great news for music and arts education,” said Linda Nathan, co-headmaster of the Boston Arts Academy. “Keeping classical music vibrant is an extremely important resource to enhance learning. WGBH’s new service will further enrich the educational experience for students of all ages.”

“For more than 50 years WGBH and the Boston Symphony Orchestra have partnered to further the cause of classical music in Boston and beyond,” said BSO managing director Mark Volpe. “With facilities that provide unmatched technical excellence for recording and broadcasting live performance, WGBH is uniquely positioned to bring heightened awareness of the beauty and power of classical music. All of us at the BSO are excited by the possibilities resulting from WGBH’s acquisition of WCRB.”

In addition to live radio broadcasts, WGBH has been a pioneer in moving classical music onto new platforms, with live streaming, an all-classical HD channel, podcasts and mobile applications. The acquisition of WCRB will greatly enhance these efforts to serve new audiences on a broad array of distribution platforms in New England and beyond.

WGBH was represented in the transaction by Public Radio Capital.

Optimism amid the newspaper gloom

espnboston_20090828Two pieces of news prompt this post. First, the Associated Press reports that newspaper advertising was down 29 percent in the second quarter of 2009, a devastating decline that is sure to renew questions as to how much longer the traditional newspaper business can hang on. Second, the Boston Globe’s main football writer, Mike Reiss, is leaving for a new ESPN Web site to be called ESPNBoston.

What do these two events have in common? They are further evidence that media organizations whose business models are relatively healthy have an opportunity to invade the turf traditionally occupied by newspapers. That doesn’t offer much hope for newspaper publishers. But it’s certainly cause for optimism among those who want to see journalism survive — and something worried journalism students should take solace from as well.

ESPNBoston, which has not yet launched, is not to be confused with the radio station of the same name — an also-ran with two bad signals, now reduced to spectator status in the sports-talk battle between WEEI (AM 850) and WBZ-FM (98.5). ESPNBoston, writes the Globe’s Chad Finn, is part of a strategy by the parent company to launch regional Web sites in the most sports-crazed parts of the country.

Disney-owned ESPN, among other things, operates wildly successful cable channels, publishes a magazine and produces a Web site that, according to Quantcast.com, attracts between 14 million and 20 million unique visitors each month. I don’t pretend to know what ESPN’s business strategy is for the new local sites, but it seems logical that company executives would be willing to subsidize them for quite a while if they help cement brand loyalty.

Reiss is not the only local sports reporter to leave for sites operated by non-newspaper companies. Previously, the Boston Herald lost Rob Bradford to WEEI.com, and Globe baseball writer Gordon Edes decamped to Yahoo. The Globe and the Herald have always had good sports sections, and their coverage has helped drive a lot of circulation. Their sports sections are still good, but now they must compete with online coverage produced by companies with fewer financial problems than the newspaper business is experiencing.

And sports is just one example. Tom Palmer retired from the development beat at the Globe last year and kept right on doing his thing for McDermott Ventures, a public-relations firm — a relationship that may raise eyebrows among journalism ethicists, but that is sure to becoming increasingly common.

Also in 2008, Boston.com political blogger James Pindell left to head a national network of state political sites called Politicker.com. The project was ahead of its time, and it folded in the midst of last fall’s economic crisis. But the idea lives on: Pindell is now trying a similar project on his own in New Hampshire.

Finally, and not to repeat myself, but one of the more interesting projects under way right now is the redesigned WBUR.org, published by Boston’s public-radio powerhouse, WBUR (90.9 FM); the site combines local and NPR news into a quality online newspaper. Public radio has not been immune from having to make recession-related cuts. But, unlike newspapers, both its distribution model (commuters stuck in their cars) and its business model (listener contributions, corporate underwriting and grants, supplemented with a small amount of taxpayer money) remain intact.

If the next owner of the Globe keeps on cutting, it’s easy to imagine WBUR.org morphing into a real alternative. And, of course, there’s nothing to stop the city’s television news operations from pumping up their Web sites, though they, like the newspaper business, are experiencing tough economic times.

We often hear that if newspapers die, there will be nothing left but amateur citizen-media sites that, for all their strengths, lack the capacity to do the sort of public-interest journalism a democracy needs to thrive. In fact, there is reason to be a lot more optimistic than that. I hope newspaper companies can find a way of combining their print and online operations so they can thrive for years to come. But if they can’t, it won’t be the end of journalism.

Arrogance and anger over newspapers’ decline

us dollar billsNewspapers executives have the right to charge whatever they want for their products, be it the print edition, Web-site access or speciality channels such as Kindle and mobile editions. The public, in turn, has the right to decide whether to buy or seek its news elsewhere.

What news organizations do not have a right to do is raise the price of what they produce by creating artificial scarcity through an illegal cartel.

Thus it was that Los Angeles Times media columnist Timothy Rutten’s latest commentary became the talk of the Twitterverse over the weekend. Jay Rosen, Dan Gillmor, Vin Crosbie and I were among those kicking Rutten’s column around.

Rutten, in calling for an exemption from federal law so that newspaper companies can collude on a plan to charge for online access, made some important points about government’s role in fostering a free and independent press. In particular, he singled out the favorable postal rates going back to the earliest days of the republic as a key factor in the rise of a vigorous Fourth Estate. (Paul Starr, in his 2006 book “The Creation of the Media,” traces those postal policies to Colonial times, and identifies them as an important reason that newspapers and magazines became a mass medium in the United States in a way that they never did in Europe.)

But Rutten undermines his argument with unwarranted arrogance, including flashes of anger, at what has happened to his business. Here is a particularly choice passage:

[I]f Congress acts as it should, it will do so not on behalf of newspapers but for their readers. The press, after all, does not assert 1st Amendment protections on its own behalf but as the custodian of such protections on behalf of the American people.

Stating that the press is the “custodian” of the First Amendment is breathtaking not only for its insular cluelessness, but also because it goes against basic constitutional principles. Rutten should re-read the Supreme Court’s landmark Branzburg v. Hayes decision of 1972, in which Justice Byron White explained in ringing language why it would be wrong to grant journalists a constitutional privilege to protect their anonymous sources:

[L]iberty of the press is the right of the lonely pamphleteer who uses carbon paper or a mimeograph just as much as of the large metropolitan publisher who utilizes the latest photocomposition methods.

I don’t think White got it entirely right — surely certain types of journalism could be protected, as opposed to a professional class of journalists. But he’s inspiring in his assertion that the First Amendment belongs to all of us, and that we the people, not the press alone, are its custodians. Today, of course, the pamphleteers are armed with computers; they are legion, and they are not lonely.

Like Rutten, I want to see the newspaper business find a way out of the mess it’s in. Outside of newspaper Web sites, sources of news that consumers do not have to pay for — principally television and radio stations and their Web sites — do a fine job with the basics of local coverage.

But let’s take the Boston Globe as an example of two entirely different dilemmas. Yesterday’s edition included two stories that required a considerable amount of journalistic enterprise — a deep analysis of Boston Mayor Tom Menino’s development record and an investigative feature into the death of 7-year-old Nathaniel Turner, whose father has been charged with his murder. Those are the types of stories that are too expensive to do in the world of fast, cheap Web journalism.

On the other hand, have you seen the new WBUR.org? Combining news from its local staff with reports from NPR, the station’s Web site has the makings of a high-quality online newspaper. If the Globe started charging for access to Boston.com, maybe the Boston Herald would follow suit. But WBUR (90.9 FM), as a public station with hundreds of thousands of listeners, is going to keep its Web access free — as will New England Cable News and the city’s broadcast television and radio stations. Given that there is a considerable amount of overlap in the Globe’s and WBUR’s audiences (affluent, well-educated, liberal), the Globe would charge for Web access at its peril.

Absolutely no one knows the way forward for the troubled newspaper business. My own hope is that, once the recession ends, newspapers can thrive through a combination of smaller-circulation but more-expensive print editions, subscription fees for non-Web speciality products for the Kindle, cell phones and the like, and a more imaginative approach to Web advertising.

What makes no sense whatsover is the Rutten plan: a backroom deal to charge for something that readers have made clear they are not willing to pay for.

Social networking and the news

On Thursday I had a chance to take part in a panel on “Getting Started with Social Media: Lessons from the Front Lines,” sponsored by the Mass Technology Leadership Council.

It was an interesting experience, and I learned a lot from the other panelists — Perry Allison of EONS.com, Pam Johnston of Gather.com and Brian Halligan of HubSpot. The moderator was Debi Kleiman of Communispace in Watertown, whose Fenway Park-theme meeting room was where we held our presentation.

I’ve posted the slideshow that accompanied my talk. Slideshare appeared to choke on embedded links, so I’ve listed them below in case you’d like to check any of them out.

Talking about the Globe cuts

If you’re listening to the news on WBUR Radio (90.9 FM) tomorrow morning, you may hear me talking about cutbacks at the Boston Globe.

Cutbacks come to NPR

Like a number of media observers, I’m bullish about National Public Radio because (a) its distribution model — reaching people who are stuck in their cars — still works and (b) its nonprofit funding system removes many of the pressures facing for-profit media corporations.

Note that these are organic advantages, having nothing to do with the excellence of its content. Although it’s pretty damn good.

But even non-profits need to make money. So it was inevitable that NPR would suffer cutbacks due to the economic downturn. According to Paul Farhi of the Washington Post, “Day to Day” has been axed, as has “News & Notes,” a program I’m not familiar with that was aimed at African-American audiences. A number of journalists have been laid off as well.

Much as I don’t like to see people lose their jobs, it strikes me that there may have been a little bit of mission creep — or mission bloat — going on here. By far the majority of NPR listeners tune in during drive time, which makes “Morning Edition” and “All Things Considered” among the most-listened-to radio programs in the country.

As long as those franchises are safe, I’m not too concerned.

Locally, it’s end-of-the-year fundraising time at WBUR (90.9 FM), as I’m sure you’ve noticed. Let’s hope enough money rolls in so that its own franchise shows, “On Point,” “Here and Now” and “Radio Boston,” are able to thrive.

Twittering the vote

WBUR Radio has a Twitter feed going to which anyone with a Twitter account can contribute. The idea is to tell folks what your voting experience was like today. Just stick a #wburvote into whatever you write.

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