How news orgs should use social media

Why, to cater to their audience’s every whim, of course. So kudos to WBUR Radio (90.9 FM), which responded to my whining on Twitter about the lack of a downloadable MP3 of last night’s Massachusetts Senate debate by posting one this afternoon.

I was able to download it onto my iPod and listen while driving home. The experience was enlightening — and, no, I definitely don’t mean the debate.

One thought on “How news orgs should use social media

  1. Nial Liszt

    Wonder if Steve Lynch has any regrets after seeing what an easy task it would have been to distinguish himself from that set of quadruplets Monday night.

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