The grim reaper comes for public radio. One possible solution? Doubling down on local journalism.

1946 photo by the Department of the Interior

Something has gone wrong with public radio. After years of standing as the shining exception to an otherwise shrinking news landscape, multiple stations over the past year have implemented budget cuts and lowered their ambitions.

Locally, both WBUR and GBH News have laid off employees (most of GBH’s cuts were in its local TV programs). Elsewhere, operations such as WAMU in Washington, WNYC in New York and Colorado Public Radio have all been hit by a rapidly changing economic environment.

Pulling it all together is Gabe Bullard, a veteran of public media who has written an in-depth story for Nieman Reports arguing that the problem with public radio is that, well, it’s on the radio. The internet destroyed the distribution channels for newspapers. Radio seemed immune. But now, COVID-induced changes in commuting patterns plus the rise of podcasts mean that dramatically fewer people are listening to “Morning Edition” and “All Things Considered” while they’re in the cars. Bullard writes:

When COVID restrictions lifted, many listeners continued commuting, but they did it less — two days a week instead of five, for example. Others had grown used to new routines built around podcasts, and many were driving cars that defaulted to Bluetooth connections instead of FM radio. By 2023, the number of people listening to radio had dropped 21 percent from 2018. In 2024, Edison Research found that listeners spent more time with their phones than with the radio, and more time with on-demand audio (podcasts, audiobooks, playlists, YouTube) than linear (streaming or broadcast radio).

I am atypical, but when you put enough atypical cases together they can add up to a trend. I used to be a heavy public radio listener, spending long hours driving back and forth to Boston. After we moved closer to the city in 2015, I started taking public transportation and spent my commutes reading news on my phone rather than listening to the radio. We no longer even have a radio at home, although I do listen to GBH and WBUR (as well as podcasts and books) on my phone — but not nearly as much as I did when I was stuck in my car.

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The upshot, Bullard writes, is that local stations and NPR have eliminated more than 400 jobs in the past two years, and sometimes they’ve gotten rid of digital ventures that seemed like the key to the future — such as WAMU’s decision to close down the DCist local website.

Fortunately, WAMU’s decision was something of an anomaly. Colorado Public Radio continues to operate Denverite, WHYY in Philadelphia still operates the mobile-first local website Billy Penn and Chicago Public Media’s acquisition of the Chicago Sun-Times has kept that city’s second daily newspaper alive. Which is a good thing, because, as Bullard argues, the key for public radio may be in offering more local journalism: “What stations can offer that’s different from podcasts is reporting from a listener’s own community.”

Not too many years ago, the economic outlook for public radio was so bright relative to newspapers that station operators were urged to look at their stations as though they were the No. 2 paper in their city — or, in some cases, the dominant news outlet. In 2023, Thomas Patterson, the Bradlee Professor of Government and the Press at Harvard University’s Kennedy School of Government, wrote an essay titled “Can Local Public Radio Help Fill the News Gap Created by the Decline of Local Newspapers?” His answer: Yes, although new funding sources would need to be identified. (I wrote a response to Patterson for our What Works site.)

Now public radio is fighting for its economic life, and the return of Donald Trump to the White House may make the situation even worse. So what is the way forward? Truly local coverage is a non-starter because of the need to appeal to a wide audience. But doubling down on regional news (which is really what Bullard and Patterson are talking about) is a possible way out of its dilemma.

With journalism at major metropolitan newspapers disappearing behind paywalls, public radio’s advantage is that it’s freely available to everyone. Of course, it’s also heavily dependent on donations from foundations and ordinary listeners, and you should support your local station if you’re able. But as Bullard argues, the days of flipping the switch to national programming from NPR and watching the money roll in are over.

A family-owned newspaper in Pennsylvania will be donated to a public broadcaster

Lancaster, Pa. Photo (cc) 2016 by Steam Pipe Distribution Venue.

Some very good news on the community journalism front: The family who owns the daily newspaper LNP of Lancaster, Pennsylvania, is donating it to the local public broadcasting outlet. WITF will acquire LNP, Lancaster Online and several other media properties, known collectively as LNP Media. LNP reporter Chad Umble writes:

The Steinman family’s 158-year ownership of a daily newspaper in Lancaster will end in June with a gift meant to safeguard the future of its flagship publication.

Steinman Communications leadership on Tuesday announced to staff their plans to give LNP Media Group, publisher of LNP | LancasterOnline, at no cost to WITF, the Harrisburg-based public broadcasting station operator. WITF will oversee the Lancaster media company, which will be converted to a public benefit corporation and become a subsidiary of WITF.

Robby Brod of WITF covers the story as well.

Significantly, the deal will be accompanied by a major donation from the Steinman family, which will provide LNP with five years of runway to achieve long-term sustainability. Now, that’s stepping up. You may also recall that WITF was absolutely fierce in calling out elected officials in Pennsylvania who lied about the 2020 election results.

Not too many parallels come to mind. Probably the closest took place in 2022, when WBEZ acquired the Chicago Sun-Times, a tabloid that was traditionally that city’s No. 2 daily. The Sun-Times was converted to a nonprofit, whereas the LNP properties will be run as a public benefit corporation — a for-profit whose governance structure imposes certain requirements for serving the public interest. Both deals, though, show that public broadcasters can help save regional news coverage.

I’ve reported pretty extensively on yet another situation that involved not a major regional newspaper but, rather, a medium-size digital-and-broadcast operation: NJ Spotlight News, created in 2019 by the merger of NJ Spotlight and NJ PBS. The combined operation includes a website that covers politics and public policy in New Jersey as well as a half-hour television newscast. The website and the newscast both incorporate quite a bit of journalism in common. The story of the merger and its aftermath will be told in “What Works in Community News,” the book that Ellen Clegg and I are working on.

Recently my friend and mentor Thomas Patterson of the Harvard Kennedy School wrote a paper on how public radio stations could do more to help solve the local news crisis; I wrote a response. The merger taking place in Pennsylvania isn’t quite what Patterson and I have in mind, but it’s adjacent. And it’s a great example of public media filling the gap at a time when traditional for-profit newspapers are fading.

Public radio and the local news crisis

Current, a publication that serves people in the public media system, has published Thomas Patterson’s important essay on how public radio can ease the local news crisis, as well as my response.

The pieces are behind a pretty high paywall, but you can read Patterson’s essay for free here and my response here.

How public radio can help solve the local news crisis: A response to Thomas Patterson

1946 photo by the Department of the Interior

Could public radio help solve the local news crisis? Perhaps. But first we have to determine what we mean by local news, and whether the folks who bring you national programs such as “All Things Considered” and “Morning Edition” are suited to that mission.

In late January, Thomas Patterson, the Bradlee Professor of Government and the Press at the Harvard Kennedy School, published a “discussion paper” exploring that very question. The purpose of discussion papers, according to the introduction, is “to elicit feedback and to encourage debate.” Consider this my small contribution. (Patterson, I should disclose, was acting director of Kennedy School’s Shorenstein Center during my 2016 fellowship there and provided me with valuable advice for my 2018 book “The Return of the Moguls.”)

At the outset, Patterson writes that he seeks to answer two questions:

  1. “Do local public radio stations have the capacity to provide reasonably comprehensive news coverage of the communities they serve? Do they have the news staff needed to meet that requirement? And if not, what level of investment could put them in that position?
  2. “Do local public radio stations have the capacity to reach enough members of their local community to make a substantial contribution to its information needs? And if not, what would be needed to substantially expand their audience reach?”

The answers to those questions come from 215 public radio stations that answered an online survey — a response rate of 89%. A majority of executives at the stations themselves saw their operations as a leading — or even the leading — source of news in their communities.

Read the rest at What Works.

Why ‘both sides’ journalism fails in the face of the rising threat to our democracy

Previously published at GBH News.

One president lied about COVID-19 (the country’s and his own), embraced white supremacists and tried to overturn the results of an election that he lost. Another president has hit a few bumps in the road as he attempts to persuade Congress to pass his agenda. Can you guess which one received more negative news coverage?

If you guessed President Joe Biden, then come on down. According to an analysis of 65 news websites, Biden’s treatment by the media was as harsh or harsher from August through November of this year than then-President Donald Trump’s was during the same four-month period in 2020.

On one level, it’s inconceivable. On another, though, it’s all too predictable. Large swaths of the media simply cannot or will not move beyond both-sides journalism, equating the frustratingly hapless Democrats with a Republican Party that has embraced authoritarianism and voter suppression.

“My colleagues in the media are serving as accessories to the murder of democracy,” wrote Washington Post columnist Dana Milbank, who ordered up the study. He concluded: “Too many journalists are caught in a mindless neutrality between democracy and its saboteurs, between fact and fiction. It’s time to take a stand.”

As I’ve written before, and as many others have said, we’re in the midst of a crisis of democracy. The Republican Party, already disproportionately empowered because of the Constitution’s small-state bias and the Senate filibuster (the latter, of course, could be abolished tomorrow), is working to strengthen its advantage through partisan gerrymandering and the passage of voter-suppression laws. The result could be white minority rule for years to come.

The situation has deteriorated to the point that the European think tank International IDEA now regards the United States as a “backsliding democracy.” To quote from IDEA’s report directly, “the United States, the bastion of global democracy, fell victim to authoritarian tendencies itself, and was knocked down a significant number of steps on the democratic scale.”

And the media remain wedded to their old tropes, covering political campaigns as though they were horse races and treating the two major parties as equally legitimate players with different views.

It’s a topic that was discussed at length recently on Ezra Klein’s New York Times podcast by New York University journalism professor Jay Rosen and guest host Nicole Hemmer, a scholar who studies right-wing media. Their conversation defies easy summary (the whole episode can be found here), but essentially, Rosen argued that the political press falls back on its old habits because breaking out of them is just too difficult.

“The horse race absorbs a lot of abuse from people like me,” he said. “But it can take that abuse, because it is such a problem-solver. It checks so many other boxes that even when people know it’s kind of bankrupt, it stays on.” As an alternative, Rosen proposes coverage based on a “citizens agenda,” which he has written about at his blog, PressThink. But he admitted to Hemmer that we may lose our democracy before his ideas are adopted by more than a fraction of journalists.

What I find especially frustrating is that the media have not been ignoring the Republican threat to our democracy. Far from it. As just one small example, the Times on Sunday published a front-page story by Nick Corasaniti on a multitude of actions being taken at the state level to suppress the vote and put Trump loyalists in charge of the election machinery.

“Democrats and voting rights groups say some of the Republican measures will suppress voting, especially by people of color,” Corasaniti wrote. “They warn that other bills will increase the influence of politicians and other partisans in what had been relatively routine election administration. Some measures, they argue, raise the prospect of elections being thrown into chaos or even overturned.”

So why am I frustrated? Because this sort of valuable enterprise reporting is walled off from day-to-day political coverage. We are routinely served up stories about the congressional Republican leaders, Rep. Kevin McCarthy and Sen. Mitch McConnell, going about their business as though they were latter-day versions of the late Bob Dole, sharply partisan but ultimately dedicated to the business of seeking compromise and governing. In fact, whether through cowardice or conviction, they are enabling our slide into authoritarianism by undermining the investigation into the Jan. 6 insurrection as well as by failing to call out Trump and the excesses of their worst members.

Earlier this year, Washington Post columnist Margaret Sullivan endorsed the idea of a “democracy beat,” which would look closely at attempts to subvert voting rights. Sullivan would go further than that, too. “The democracy beat shouldn’t be some kind of specialized innovation,” she wrote, “but a widespread rethinking across the mainstream media,” permeating every aspect of political and governmental coverage.

If Trump runs again, he may very well end up being installed as president even if he loses both the popular vote and the Electoral College. Who would stop him? In the aftermath of the 2020 election, there were still enough Republican state and local officials with integrity who refused to go along with Trump’s demands that they overturn the results. That is not likely to be the case in 2024. As Barton Gellman wrote in a new Atlantic cover story, “The prospect of this democratic collapse is not remote. People with the motive to make it happen are manufacturing the means. Given the opportunity, they will act. They are acting already.”

Meanwhile, the media go about covering President Biden and his travails as though our politics hadn’t changed over the past 40 years. Of course Biden needs to be held accountable. The ugly withdrawal from Afghanistan, confusing White House messaging about COVID and his inability to bring Sens. Joe Manchin and Kyrsten Sinema to heel are all worthy of tough coverage. (But not inflation because, please, don’t be stupid.) But it needs to be done in a way that we don’t lose sight of the big picture. And the big picture is that we are in real danger of losing our country.

As the Dartmouth political scientist Brendan Nyhan put it on Twitter, “The problem is the media failing to distinguish threats to democracy from normal negative coverage (an important form of democratic accountability!).”

Five years ago Thomas Patterson of the Harvard Kennedy School issued a report showing that coverage of Trump and Hillary Clinton during the 2016 general-election campaign had been equally negative — a finding that he found disturbing. Patterson wrote that “indiscriminate criticism has the effect of blurring important distinctions. Were the allegations surrounding Clinton of the same order of magnitude as those surrounding Trump? It’s a question that journalists made no serious effort to answer during the 2016 campaign. They reported all the ugly stuff they could find, and left it to the voters to decide what to make of it.”

Well, here we go again. Next time, though, it’s the future of democracy that is likely to be at stake.