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Digital startups are a bright spot in the latest ‘State of Local News’ report, but rural areas are lagging

Map via “The State of Local News 2025.” Click here for the interactive version.

Finding news in the annual State of Local News report from Northwestern University’ Medill School can be a challenge because, frankly, it’s always the same depressing thing: newspapers keep closing; digital startups are rising, but not by enough to fill the gap; and be sure to tune in again next year, when the situation is likely to be even worse.

Still, there are a few interesting nuggets in the latest update, which was released Monday. In particular, I was drawn to some observations in the report about rural areas, which is where news deserts tend to be concentrated. News deserts, as defined by the project’s now-retired founder, Penny Abernathy, are counties without any locally based news organizations.

As newspapers continue to close, independent startups are filling the gap. But it’s uneven at best, with most startups concentrated in urban and suburban areas. The report puts it this way:

Over the past five years, we have tracked more than 300 startups that have emerged across the country. Support for both these new startups, which have opened in almost every state, as well as existing legacy outlets has come from a surge in philanthropic investment as well as public policy initiatives. Over the past year, such efforts have boosted a wide variety of news outlets. Overall, however, philanthropic grants remain highly centralized in urban areas, and state legislation has not been widely adopted throughout the nation, leaving many outlets in more rural or less affluent areas still vulnerable.

The report also finds that fewer than 10% of digital-only news organizations are in rural counties, and that the demographics of counties that do support digital projects “tend to be more affluent, with lower rates of poverty and higher rates of educational attainment.” Of course, internet connectivity tends to lag in rural areas as well.

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Stacy Feldman tells us how her Boulder nonprofit responded to a recent antisemitic attack

Three journalists from the Boulder Reporting Lab at a news conference held by Boulder Police Chief Steve Redfearn hours after a recent antisemitic terrorist attack. Founder and publisher Stacy Feldman, arms folded, is wearing a green cap. Next to her, wearing a striped blue shirt, is reporter Brooke Stephenson. Senior reporter John Herrick is wearing a tan T-shirt and holding a notebook. Photo courtesy of Stacy Feldman.

On the latest “What Works” podcast, Ellen Clegg and I talk with Stacy Feldman, founder and publisher of the Boulder Reporting Lab, a nonprofit newsroom covering Boulder, Colorado. She launched the Lab in late 2021 to fill critical gaps in news coverage in a state where newspapers have been gobbled up by Alden Global Capital, a secretive hedge fund. Alden is known for gutting papers, not growing them.

Stacy was co-founder and executive editor of Inside Climate News, a Pulitzer Prize-winning nonprofit newsroom focused on the climate crisis. She developed her plans for the Boulder Reporting Lab during a fellowship at the University of Colorado at Boulder. Her newsroom has provided crucial reporting on the recent antisemitic terrorist attack in Boulder.

I’ve got a Quick Take later on a huge threat to one of the most important cogs in the regional news ecosystem — public radio and television, which face huge cuts after the Republican-led House voted recently to cancel $1.1 billion in funding over the next two years that it had previously approved. Now the measure moves to the Senate, which has to take a vote on it by mid-July. Regardless of what happens, this is the closest public media has ever come to an extinction-level event.

Ellen’s Quick Take is on local news coverage of the assassination of a Minnesota legislator and her husband. Minnesota news consumers have a lot of great media options, and these newsrooms stepped up big-time to cover this crisis.

You can listen to our conversation here, or you can subscribe through your favorite podcast app.

Subscription woes, public media challenges and the Post’s staff bites back

Here’s a round-up of media links for your Monday morning.

• With print dollars giving way to digital dimes and platform pennies, newspapers have been looking to online subscriptions for revenue and growth. Nationally, The New York Times, The Wall Street Journal and The Washington Post have all done well, though the Post, as we know, has hit some bumps. Regional papers like The Boston Globe and the Star Tribune of Minneapolis have succeeded, too. But Poynter business analyst Rick Edmonds has been reading the new Digital News Report from the Reuters Institute for the Study of Journalism and finds that, among digital subscribers, “at least 60% pay less than full price.” Full-price conversion at renewal time isn’t easy, either. Keep that in mind the next time you see an email from a newspaper offering six months for $1.

• Public broadcasting this year has been slammed with layoffs both nationally and in Boston, with both WBUR and GBH News suffering significant cuts. At Editor & Publisher, nonprofit consultant Tom Davidson writes that public media outlets face three challenges: audience fragmentation, a glut in podcasts and a decline in underwriting, as advertising is known in the nonprofit world. Davidson writes: “The good old days are not coming back. Drive-time audiences are never going to return to their late-2010 peak…. Engaging different audiences requires a deep, humble understanding of their wants, needs and desires.”

• I was heartened to see a four-byline story in The Washington Post, published Sunday night, about the latest scandal involving the paper’s new executive team. The story documents a close working relationship (free link) between John Ford, “a once-aspiring actor who has since admitted to an extensive career using deception and illegal means to obtain confidential information for Britain’s Sunday Times newspaper,” and Robert Winnett, who publisher Will Lewis, up to his neck in ethical challenges of his own, has named to become the Post’s executive editor later this year. The article, based on draft chapters of a book Ford wrote, includes this delicious package:

Winnett moved quickly to connect Ford with a lawyer, discussed obtaining an untraceable phone for future communications and reassured Ford that the “remarkable omerta” of British journalism would ensure his clandestine efforts would never come to light, according to draft chapters Ford wrote in 2017 and 2018 that were shared with The Post.

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Mike Blinder tells us about his latest project — a vertical dedicated to public media

On the latest “What Works” podcast, Ellen Clegg and I talk with Mike Blinder, the publisher of Editor & Publisher magazine, which is now much, much more than a magazine. It’s a cutting-edge multimedia source of information on innovation in our industry. Mike hosts E&P’s weekly vodcast series, “E&P Reports.” He’s also been a guest on this podcast previously, and today’s he’s back to talk about a new venture.

Blinder has a new vertical on public media called Public Pulse. It’s newsy and filled with insider information. It aggregates the latest on stories like conflict ignited by Uri Berliner at NPR, and features reporting on trends like the collaboration of universities and public radio stations. There’s already an excellent publication in this space called Current, and Public Pulse is a welcome addition to that.

Ellen has a Quick Take on a big award going to MLK50: Justice Through Journalism. The nonprofit Memphis news outlet, which we profile in our book, “What Works in Community News,” will receive the Lorraine Branham IDEA Award from the S.I. Newhouse School of Communications at Syracuse University. We discuss other media criticism up for awards as well.

Dan gives a shoutout to a New Hampshire news project previously featured on the podcast. InDepthNH recently revealed some pretty disturbing details about a state representative — and it came only after a four-year quest to obtain public records. It demonstrates why journalists need to be persistent.

You can listen to our conversation here and subscribe through your favorite podcast app.

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WNET cuts force NJ Spotlight News to trim its staff; plus, E&P unveils public media vertical

NJ Spotlight News is based at NJ PBS in Newark. Photo (cc) 2022 by Dan Kennedy.

The ongoing shakeout in public media continues. The trade publication Current reported earlier this month that WNET, the nonprofit giant that controls public radio and television stations in New York City, Long Island and New Jersey, has eliminated 34 positions since December.

Among the operations affected is NJ Spotlight News, a hybrid operation comprising a website covering public policy and politics in New Jersey and a daily newscast that is broadcast on NJ PBS. Spotlight executive director John Mooney told me that the cuts resulted in “a couple layoffs” at his organization. Spotlight is also one of the projects that we profile in our book, “What Works in Community News,” and Current ran an excerpt in December.

Until very recently, public media had seemed largely insulated from the economic pressures that have affected other sectors of the news business, especially newspapers. In rapid succession, though, layoffs have hit a number of outlets, including Colorado Public Radio (also briefly profiled in “What Works”), WAMU in Washington and NPR itself. Boston’s two public broadcasters, WBUR and GBH, have also said they may have to reduce staff.

• E&P goes public (media). Current itself is about to get some competition. Editor & Publisher, a trade publication that covers the news business, announced this week that it is starting a vertical aimed at covering public media. E&P publisher Mike Blinder said in a press release:

We spent most of 2023 assessing the state of public media through editorial reporting and interviews with executives managing local public media operations across the U.S. We recognize that these key executives have been underserved in accessing essential information to continue building audience and revenue.

E&P’s venture, called Public Pulse, is free, whereas Current is paywalled. Current, though, has a reputation for being well-sourced and authoritative. We’re going to talk with Blinder about Public Pulse on the “What Works” podcast in an episode that should drop around the middle of next week.

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