Lylah Alphonse’s response to Brian Mooney

Media Nation has obtained the full text of Boston Globe staff member Lylah Alphonse’s open e-mail to Brian Mooney. Alphonse favors approval of the Boston Newspaper Guild’s latest deal with the New York Times Co.; Mooney is opposed. Let’s get right to it:

To: Brian Mooney
[email addresses removed]

07/08/2009 11:44 AM

Of course it’s only marginally better than the one voted down June 8. What on earth were you expecting?

“Rejecting their outlandish demands” sounds great. What are you proposing instead, in order to achieve the $10 Million in savings? In all of the “vote no” emails I’ve received since June 8, not a single one has offered up a viable solution the $10 Million problem.

The NLRB route is a crapshoot, at best. In Fiscal Year 2008, just 36 percent of unfair labor practice cases (8,100 out of 22,501) filed in the Regional Offices were determined to have merit and warranted the issuance of an unfair labor practice complaint. In Fiscal Year 2008, the NLRB resolved 68 percent of those “meritorious” cases “by withdrawal, dismissal, or closing upon compliance” within 120 days of filing. A total of 76 percent of the “meritorious” cases were resolved within a year of filing. Which means that a quarter of the cases that the NLRB deemed worth pursuing took more than a year to close.

(Source: http://www.nlrb.gov/nlrb/shared_files/reports/PAR2008/PAR2008.htm)

A no vote will not postpone layoffs — a yes vote locks NYT in to the new contract through the end of 2010, a no vote allows them to do whatever they plan to do sooner than that. And of course layoffs are coming. We’re printing fewer papers. Ad sales are plummeting — they dropped nearly 30% in the first quarter of 2009 and are still dropping (source: http://chiefmarketer.com/advertising/print/0610-newspaper-ad-sales-plummet/). We’re beefing up Boston.com and Globe reader; more readers get their news online. All of that requires less staff, maybe in the newsroom, definitely in advertising, sales, classified, and printing- and distribution-related departments.

A quick NLRB resolution would take, at best, 3 to 4 months. A quick sale would take 4 to 6 months, judging by previous sales here and elsewhere. It would be easy for the union or for the Globe to drag things out, but the longer this drags out, the easier it is for NYT to turn to other options — like bankruptcy.

Bottom line: If you think you can get a better job with another company, now is a great time to go for it. But if you plan to stay at the Globe — or don’t think you can land a better job elsewhere — you’re going to have to deal with what NYT is dishing out: a 23% paycut or a package of cuts that seems to get worse with every negotiation.

Your choice.
Lylah M. Alphonse
The Boston Globe
135 Morrissey Blvd.
Boston, MA 02125

Brian Mooney: Just vote no

Boston Globe political reporter Brian Mooney, an outspoken opponent of the concessions that were voted down last month, is urging yet another no vote — this one on the second deal negotiated by the Boston Newspaper Guild and the New York Times Co.

Adam Reilly has the details, including the full text of Mooney’s message to fellow Guild members. The vote takes place on July 20.

What $10 million will buy

It wouldn’t be fair to call this a direct connection. But follow the bouncing money.

The New York Times today runs a profile of Lisa Maria Falcone, a socialite who just gave $10 million to the High Line, an elevated railway in New York that’s been turned into a garden. Falcone’s husband, Philip Falcone, is the founder of Harbinger Capital, which owns 20 percent of the New York Times Co. The Times Co. is demanding that the Boston Newspaper Guild, the Boston Globe’s largest union, deliver $10 million in concessions.

To be clear, the Falcones are not legally, fiscally or ethically responsible for either the Globe or the problems the Times Co. is having in running it. But there’s a parallel here that’s too striking to let go unmentioned.

GlobeReader makes a quiet debut

With little fanfare, the Boston Globe has unveiled a “preview” edition of GlobeReader, an attempt to produce an online newspaper that offers a better experience than the Web version. GlobeReader is slick and highly readable. Save for subtle differences in the fonts that are used, it looks exactly like Times Reader 2.0, which the New York Times unveiled last month. Both are built on the Adobe Air platform, which allows developers to build applications outside the context of the Web.

Unlike Times Reader, which you can subscribe to as a standalone product for $14.95 a month, GlobeReader is free but available only to print subscribers. You do not, however, have to be a seven-day subscriber — a Thursday-through-Sunday or Sunday-only subscription is sufficient.

That’s probably a smart move. Knowledgeable people have told me that more than half of the Globe’s advertising revenue comes from the Sunday paper. Still, Globe spokesman Bob Powers says that could change.

As for what we can expect once GlobeReader has moved beyond the “preview” stage, Powers writes:

We’ve chosen the term preview edition to reflect that GlobeReader is a brand new product for us, and to a large degree the industry, which we will continually improve based upon reader feedback. We want to make sure the customers help shape future editions. We are also opening GlobeReader Preview Edition only to subscribers because we do want to hear from our most loyal readers.

We also expect to add features such as crosswords, ‘news in video’, a ‘latest news’ update, and ’email to a friend’ in the upcoming weeks/months, as they become available.

[F]or formatting reasons we are not including features such as comics, TV grids, weather, and sports box scores. We will look to add these features to a large degree based on reader’s priorities.

A friend who works at the Globe told me recently that GlobeReader is actually a bigger technical challenge than Times Reader because of some peculiarities in the way the Globe is assembled. So I’d give it some settling-down time.

So what’s the business strategy? It seems to me that it’s a hedge against people canceling home delivery of the Globe altogether, especially now that prices have gone up quite a bit. The Globe benefits if people at least hold on to Sunday delivery; it may also benefit from not having to pay the printing and distribution costs of the considerably less lucrative Monday-through-Saturday editions.

It’s an interesting strategy and, combined with other delivery platforms, such as the $9.99-a-month Kindle edition, may help chart a path out of the current mess in which the newspaper business finds itself. Such projects are not going to be nearly enough, but they could help.

Times Co. honchos “correct” the record

This is already floating around the intertubes. But since Media Nation obtained its own copy earlier this morning, I will post it here in full — a company-wide e-mail from New York Times Co. chairman Arthur Sulzberger Jr. and president Janet Robinson. Enjoy.

June 25, 2009

To Our Colleagues,

The month of May came and went and, contrary to the prediction of one writer, we did not stop printing The New York Times. But given all the speculation and incorrect information that has been reported about our Company, we think it is important to create a regular letter written so that you get the facts directly from us — on the record. In the first of what we expect will be frequent e-mails, we’d like to talk about recent events at The Boston Globe. Future letters will discuss financial transactions, advertising, circulation, costs and the digital challenges we face as well as other issues as they arise.

All of you know, only too well, that this has been a difficult time for the economy, the industry and our Company. The recession has amplified the downward secular trends in our business and caused steep declines in advertising revenue, particularly in the recruitment, real estate and automotive categories.

The Globe was one of the first metropolitan newspapers to be deeply affected by the secular and cyclical forces that are now roiling the entire media industry. Revenues at the New England Media Group (which includes the Globe, Boston.com, the Worcester Telegram & Gazette and its Web site) have declined from $700 million in 2004 to $524 million last year.

In the fall of 2008, the Globe and Boston.com developed a strategic plan to deal with their operating loss, which earlier this year was projected to be roughly $85 million in 2009. The plan has several components to increase revenues and lower costs. Here are the strategic steps we have taken:

  • We have just completed the consolidation of printing facilities in Boston, which is expected to save $18 million a year.
  • In the last month, we significantly raised prices on newsstand and home-delivered copies of the paper.
  • The compensation of the Globe’s managers and other nonunion employees were significantly reduced in 2009/2010 through a salary reduction and elimination of their annual incentive plan.
  • The Globe’s labor contracts are being restructured in order to save $20 million in annual operating costs — essential to our turnaround plan. We had reached agreements with seven unions that provided slightly more than $10 million in savings. Yesterday we reached an agreement, which is subject to ratification, with the Boston Newspaper Guild, which would provide us with another $10 million in expense reductions.

There will be still more to come but with these steps the Globe is on a path to a more secure financial future. We are deeply grateful to all of our colleagues in Boston for the hard work and sacrifices they have made to put the Globe on a stronger financial footing. In future letters, you’ll hear from us about other things we are doing to strengthen our Company and prepare us for the future. These are tough times and we recognize that all of you are working very hard to make tomorrow better than today.

Thank you, we deeply appreciate it.

Arthur & Janet

An observation: What “incorrect information” are Sulzberger and Robinson referring to? I see nothing remarkable in here — nothing new, no correcting of errors. The Times wouldn’t run a letter accusing it of inaccuracies without specifying what they are. So what are Sulzberger and Robinson talking about?

Economic turmoil and the Globe’s future

The tentative deal between the New York Times Co. and the Boston Newspaper Guild over wage and benefit cuts at the Boston Globe (here, here and here) comes in the midst of unprecedented economic turmoil.

Oddly enough, that may be a positive sign for the future of the Globe, because it demonstrates that the newspaper industry’s problems can’t be attributed solely to the Internet.

Take a look at today’s Globe. The state’s landmark universal-health-insurance program is being cut, and state treasurer Tim Cahill is calling for even deeper cuts. Homeless families are crowding motels. Harvard University is laying people off. The Twin Rivers casino in Rhode Island is heading for bankruptcy. (Take note, Gov. Patrick.) Housing prices continue to drop. Local merchants are hoping to rescue the bankrupt Faneuil Hall Marketplace. And on and on it goes.

In a perverse sense, though, these are all good signs for the Globe. In recent months we’ve heard a lot about the hopeless situation faced by major metropolitan newspapers. Much of their readership has moved online, but advertising hasn’t. And though charging readers for online content would surely be a boon, there are many good reasons to think people won’t pay.

But underlying the pessimism has been an unspoken assumption that current downward trends in print readership and ad revenue will continue until they converge at zero. That’s not going to happen. Somewhere there’s a stabilization point. Boston Herald publisher Pat Purcell has proven that it’s possible to get small enough to break even or earn a small profit. Surely the Globe can do the same. With a readership and ad base considerably larger than the Herald’s, the Globe also should be able to preserve most of its core mission, which is to cover the city and the region as aggressively and thoroughly as possible.

One person who should be feeling very good today is Guild president Dan Totten. As New York Times media reporter Richard Pérez-Peña reported on Monday, Totten has been criticized, rightly so, for keeping his members in the dark. And following the narrow defeat of the first deal a few weeks ago — a defeat that Totten encouraged — the phrase you most often heard about Totten was “in over his head.”

Today, though, Totten can rightfully be said to have gotten a better deal for his members. Yes, it still adds up to a $10 million giveback, and it still means the end of lifetime job guarantees for nearly 200 Guild members. But the total pay cut is lower (about 8 percent when a mandatory furlough is figured in, as opposed to about 10 percent in the first deal), which members will presumably find more palatable, even though cuts in benefits are deeper.

Neither side blinked. But Totten’s instinct that it was worth the pain of forcing management back to the bargaining table proved to be right.

Finally, the Globe’s report today includes some crucial numbers that have been missing from most of the coverage — that Globe reporters earn between $40,000 and $70,000 under the current contract. So let’s consider the impact of these various proposals on, say, a youngish reporter with a bit of experience, making $50,000.

  • Under the proposal that the Guild rejected, her salary would drop to $45,000.
  • Under the 23 percent pay cut that management unilaterally imposed after the “no” vote, she’d be making $38,500.
  • And under the 8 percent total cut now being proposed, she’d make $46,000.

The agreement will be put to a vote on July 20, and though predictions can be futile, it’s hard to imagine that it won’t pass. I also wouldn’t be surprised if there’s a deal to buy the paper very shortly thereafter.

Overall, a very good day for the Globe, for its employees and for Boston.

More: The new deal is an improvement if you think that one of the messages coming out of the “no” vote was that folks would rather take a smaller pay cut even if it meant a larger cut in benefits. I should have acknowledged that that’s likely to be a controversial proposition. The Phoenix’s Adam Reilly is soliciting comments on that very point.

Photo (cc) by blyte1 and republished here under a Creative Commons license. Some rights reserved.

Deep cuts at Boston magazine

Yesterday we learned from Jon Keller at “Beat the Press” and Adam Reilly of the Boston Phoenix that James Burnett was out as editor of Boston magazine.

Today comes word that that was just the beginning. Jessica Heslam of the Boston Herald and Johnny Diaz of the Boston Globe report that a total of six people were let go. According to Heslam, that prompted a seventh to quit.

Among those laid off were Paul Flannery, Boston’s online editor. Under Flannery’s leadership, the magazine’s Boston Daily blog at one time was a must-read — a smart and bitchy take on local politics and media.

But blogger Amy Derjue’s job was cut last year (she’s now spokeswoman for Boston City Councilor Mike Ross), which, as it turns out, was the beginning of the end. Combined with other cutbacks, cobwebs began to gather. Looks like the last post was on May 22.

Best wishes to the city’s newest job-seekers.

An employee-ownership option for the Globe

Could members of the Boston Newspaper Guild wind up as co-owners of the Boston Globe? A Media Nation reader sends along this link from the Financial Times. The story, posted last Thursday, doesn’t seem to have gotten a lot of pick-up.

But according to an anonymous source, one of the potential buyers, Boston Celtics co-owner Stephen Pagliuca, is reportedly willing to work out some sort of deal with the Guild that would result in employees owning a share of the paper. As the Financial Times notes:

Working with the Boston Newspaper Guild could help remove one of the biggest obstacles to a deal — negotiating a reduction in operating cost that could prove prohibitively expensive to return ownership to local control.

Such an arrangement would be similar to the one recently struck in Maine involving the Portland Press Herald and several smaller papers. Employees now own 15 percent of the company.

Boston Newspaper Guild president Dan Totten released an optimistic statement late this afternoon: “The Boston Newspaper Guild continues to have productive discussions with the New York Times Company and Globe management. We feel we are close to reaching an agreement that we can bring to Guild members for a vote.”

A vote has been scheduled for July 20.