Tag: LinkedIn

The numbers show why it’s difficult for many to walk away from Twitter

Thanks for the traffic, Bob! Photo (cc) 2011 by Francisco Antunes.

I was looking at my WordPress statistics for 2022, and one number really leaped out at me. Twitter was the third-largest source of traffic to Media Nation in 2022. Search engines were responsible for 70,626 views, Facebook was second at 27,126, and Twitter was right behind at 25,371.

As you probably know, I’ve stopped using Twitter. But it shows you why walking away is pretty close to impossible for self-employed journalists and marginal operators who can’t afford to spurn any service that drives traffic to their site. Although I have a voluntary membership program for $5 a month (please consider!), my livelihood is not dependent on Media Nation.

Search, Facebook and Twitter were the big three, followed by LinkedIn at 4,047 and, in fifth place, an unexpected source: Editor & Publisher, the news industry trade publication, at 3,827. E&P has been kind enough to feature my posts in its daily newsletter on a fairly regular basis, so I guess that’s the explanation. Other notable entries in the top 10 were Universal Hub and Expecting Rain, a site for fans of Bob Dylan, who I’ve been known to write about from time to time. From there it quickly dribbles down to double and single digits.

I’ve taken most of my Twitter-like posts to Mastodon, so I was curious to see that there was nothing. The explanation, I found out, is that Mastodon contains code that makes referrals invisible, which is supposedly some sort of privacy protection. I don’t quite get it, and I’ve learned about a workaround that will supposedly make Mastodon referrals show up. I am getting some referrals from Post News, which, like Mastodon, is emerging as a leading Twitter replacement.

A small example of how racially biased algorithms distort social media

You may have heard that the algorithms used by Facebook and other social media platforms are racially biased. I ran into a small but interesting example of that earlier today.

My previous post is about a webinar on news co-ops that I attended last week. I used a photo of Kevon Paynter, co-founder of Bloc by Block News, as the lead art and a photo of Jasper Wang, co-founder of The Defector, well down in the piece.

But when I posted links on Facebook, Twitter and LinkedIn, all three of them automatically grabbed the photo of Wang as the image that would go with the link. For example, here’s how it appeared on Twitter.

I don’t know what happened. Paynter was more central to what I was writing, which is why I led with his photo. Paynter is Black; Wang is of Asian descent. There’s more contrast in the image of Wang, which may be why the algorithms identified it as a superior picture. But in so doing they ignored my choice of Paynter as the lead.

File this under “Things that make you go hmmmm.”

GateHouse papers ban anonymous comments

Anonymous commenter reacts to new GateHouse policy
Anonymous commenter reacts to new GateHouse policy

Friday update: MetroWest Daily News columnist Julia Spitz offers her take.

Yet another major news organization is fighting back against the scourge of anonymous, hateful comments. GateHouse Media, a national chain that owns about 100 newspapers in Eastern Massachusetts, is now requiring readers to use their real names and log in via Facebook or LinkedIn. The new rules kick in today.

Here’s how the reason for the new policy was explained in the GateHouse-owned Patriot Ledger of Quincy earlier this week:

For some time, we’ve received complaints that the anonymous commenting system we’ve hosted on our online stories does little to enhance the conversation within our community. The criticism has been that some of the comments are hateful and sometimes, downright objectionable. We heard you and we agree.

Most of GateHouse’s Massachusetts papers are community weeklies, but there are also a few medium-size dailies — most prominently The Patriot Ledger, The Enterprise of Brockton, The MetroWest Daily News of Framingham and The Milford Daily News.

The new policy pertains to all of GateHouse’s properties, which include more than 300 daily and weekly papers, according to a tweet from Nicole Simmons, regional digital editor for GateHouse Media New England.

In discussing the new policy on Facebook this week, I’ve seen praise for the decision to banish anonymity and criticism for relying on third-party services such as Facebook and LinkedIn. My sense is that the new policy is a step in the right direction, and how well it works will depend on the willingness of local editors to engage with their audience.

In other words: better some places than others.

Living in the fishbowl

Students already know — or, least, they should know — that their Facebook and MySpace profiles can and will be used against them when they’re looking for a job. Now Ross Kerber reports in the Boston Globe that personal information posted to employment services such as Monster.com and CareerBuilder.com is ending up in the hands of marketers.

Which has me thinking about LinkedIn, a professional social-networking site that I joined about a year ago at the invitation of citizen-journalism pioneer Lisa Williams. As best as I can tell, I haven’t gotten any sales calls due to my LinkedIn profile. But I suppose it’s only a matter of time. We’re all living in the fishbowl now.