Jessica Heslam – Media Nation

The Boston Herald has put together a video to mark the paper’s 30th anniversary of its current incarnation. In December 1982, Hearst nearly closed the doors before Rupert Murdoch swept in and rescued the tabloid in return for concessions from the paper’s union.

The video, featuring Herald columnists Joe Fitzgerald, Margery Eagan and Howie Carr, publisher Pat Purcell (who bought the paper from Murdoch in 1994) and others, is a self-celebration over Boston’s having remained a two-daily town — rare then and even more rare today. It’s accompanied by a column in which Fitzgerald remembers the emotional rollercoaster everyone was on.

I should add that Fitzgerald was the subject recently of a touching column by his colleague Jessica Heslam following the death of his wife, Carol. Heslam’s piece has slipped into the paid archives, but John Carroll recently excerpted parts of it. Media Nation extends its best wishes to Fitzgerald and his family.

The city’s daily papers strain for significance in reporting on the debut of two shows on NESN, home of the Red Sox and the Bruins. The programs are “Shining City,” to be hosted by former lieutenant governor Kerry Healey, and “After the Game,” co-produced by Linda Pizzuti Henry.

First up is Jessica Heslam of the Boston Herald, who reported on the new programs (sub. req.) on Aug. 13. Although Heslam’s account of Healey’s innovation-and-technology show and Henry’s sports-celebrity program was pretty straightforward, she also wrote:

“Shining City” rolls out as NESN, the flagship station for the Boston Red Sox, beefs up its lifestyle programming. The network has lost 36 percent of its viewers from last year as the injury-plagued Sox struggled this season.

Today the Globe’s Johnny Diaz goes one better than Heslam by not simply laying out the fact that Red Sox ratings are slipping, but also tying it all together with a neat bow. He writes:

The shows, called “After The Game” and “Shining City,” are an attempt by the station to reach new viewers who aren’t necessarily sports fans but who may watch entertainment and science-related shows, as the network’s bread-and-butter programming — baseball games — is declining.

I believe this is called the “if-then fallacy.”

Here is the fundamental problem: It’s not as though Healey and Henry are going to pre-empt Red Sox games, or even the pre-game and post-game shows. Healey’s program will cablecast on Fridays at 4:30 p.m., followed by something called “Pocket Money” at 5 and then “After the Game” at 5:30. There will be plenty of repetitions during the week as well, but NESN will continue to offer a one-hour pre-game show, and Tom Caron will keep right on yelling at you as soon as the game is over.

It’s not that Red Sox ratings aren’t down. They are. But that is irrelevant to the debut of two new programs in time slots that don’t crowd any Sox-related programming. The Sox are still one of the biggest televisions draws in New England, as Diaz himself notes: “Five Red Sox games last week ranked among the top 10 most-watched shows in Boston.”

So why try to tie the new shows to declining baseball ratings? Because the urge to come up with an interesting story line — a narrative — is irresistible. Even when there is none.

By Dan Kennedy • The press, politics, technology, culture and other passions

Tag: Jessica Heslam

At the Boston Herald, 30 years down the road

Kerry Healey will not pre-empt the Red Sox