The Federal Communications Commission overturned a decades-old rule last week that prohibited common ownership of a television or radio station and a daily newspaper in the same city. At a time when newspapers are hemorrhaging money and the broadcast news business is shrinking, the FCC argued, the so-called cross-ownership ban had become obsolete, and was standing in the way of possible joint enterprises that could reinvigorate news coverage.
The more likely outcome of such hybrids would be combined newsrooms, layoffs, and a dumbed-down product. Here in Boston, it would mean something else as well: the end of a regulatory regime that was instrumental in shaping our media environment. It was an epic battle over cross-ownership that led to the rise of The Boston Globe, the Boston Herald’s slide into perpetual also-ran status, and the emergence of WCVB-TV (Channel 5) as one of the best local television stations in the country. The story is told in three books: “Common Ground,” J. Anthony Lukas’ monumental history of Boston during the busing era; “Tip O’Neill and the Democratic Century,” by John A. Farrell; and “Newspaper Story: One Hundred Years of the Boston Globe,” by Louis M. Lyons.
The origins of this tale goes back to January 1956, at a lunch at the Somerset Club on Beacon Hill attended by, among others, Herald publisher Robert “Beanie” Choate and Globe publisher Davis Taylor. The once-dominant Boston Post was about to fold, and Choate proposed that the Herald and the Globe — the largest and most influential of the city’s remaining papers — combine their forces and thus avoid an expensive newspaper war. When Taylor refused, Choate reportedly told him: “You fellows are stubborn. Worse than that, you’re arrogant. You better listen to us or we’ll teach you a lesson. I’m going to get Channel 5, and with my television revenues I’ll put you out of business.”
Two commercial TV channels were already on the air in Boston. Under FCC guidelines, the third license — that is, Channel 5 — should not have been awarded to the Herald, which already owned two radio stations. Yet it was, after a furious round of lobbying by Choate. When Davis Taylor and his cousin John Taylor made the rounds in Washington to find out what had gone wrong, they were told by House Minority Leader Joe Martin, a North Attleborough Republican, “I’m afraid you fellas have just been outpoliticked.”
Indeed they had been. It seemed that Joe Kennedy was determined to win his son Jack a Pulitzer Prize for his book “Profiles in Courage.” The judges in the biography category were so unimpressed with “Profiles” that it did not even appear among the eight books they nominated, so Kennedy and his friend Arthur Krock — a veteran New York Times columnist who had stepped down as chairman of the Pulitzer board several years earlier — worked to persuade board members to overrule the judges and award the prize to Jack Kennedy. Joe Kennedy and Krock succeeded.
Among the Pulitzer board members who concluded that “Profiles in Courage” deserved a Pulitzer was none other than Beanie Choate. No surprise there. Joe Kennedy had dispatched one of his coat-holders, Francis Xavier Morrissey, a municipal-court judge, to assure Choate that he would get the license to Channel 5 if he voted to give JFK a Pulitzer. And Joe Kennedy was as good as his word. By a four-to-two vote, the FCC granted the license to Choate; siding with the majority were two commissioners with close ties to Kennedy.
Choate’s victory represented an existential threat to the Globe. Its young Washington bureau chief, future executive editor Robert Healy, was assigned the task of trying to unearth information that could reverse the FCC’s decision. Healy cultivated an unlikely source: Thomas P. “Tip” O’Neill, then a rising Cambridge congressman, who was interested in higher office but was afraid he would be blocked by the Republican-leaning Herald if the Globe went out of business. With O’Neill’s help, Healy got access to the inner workings of a congressional investigation into federal regulatory agencies. Healy was able to report the existence of telephone records that showed FCC chairman George McConnaughey had improper contacts with Choate. That, along with several other stories, led the FCC in 1972 to strip the Herald of its television license.
Without a television station to prop it up, the Herald Traveler, as it was then known, could not survive. It was sold to Hearst’s Record American, which published the paper as the Herald American until 1981, when a rising press baron named Rupert Murdoch rescued it. Channel 5, meanwhile, was acquired by a civic-minded community group called Boston Broadcasters, who adopted the call letters WCVB, pumped up its news operation, and innovated with local programming such as “Chronicle,” a magazine-style show that survives to this day. WCVB was sold in 1982, leaving its founders very wealthy but the station itself less ambitious and more focused on the bottom line. Even now, though, the Boston television market is widely considered to be smarter than is the case in most areas of the country, a situation that can be attributed in part to the legacy of Channel 5.
Perhaps one of the more surprising elements of the Globe-Herald struggle was that O’Neill and the Kennedy family found themselves on opposite sides, and that the Kennedys’ interests were aligned with the Herald rather than the Globe. Eventually, O’Neill and the Kennedys formed a tight bond, and the Globe was often regarded as close — inappropriately in some cases — with both the future House speaker and the members of the Kennedy dynasty.
The Globe’s relationship with the Kennedys played itself out in a faint echo of the Channel 5 story in 1988, when Rupert Murdoch purchased Channel 25. Sen. Ted Kennedy quietly slipped a provision into a bill that made it almost impossible for the FCC to grant a waiver allowing Murdoch to own both a TV station and a newspaper in Boston. Murdoch chose to sell off Channel 25, thus saving the Herald. Several years later Murdoch repurchased Channel 25 and sold the Herald to his longtime protégé Pat Purcell, who continues as the Herald’s publisher to this day. Thus did the cross-ownership ban not only pave the way for the Globe’s rise to dominance but it ended Rupert Murdoch’s years in the city’s newspaper market as well.
Now the cross-ownership ban is gone. How will that change the Boston media scene? The current Globe owner, John Henry, has long been interested in television. Both the Globe and the Herald operate internet radio stations that feature music and talk, respectively. Might they seek to purchase terrestrial radio stations? Or could the owner of one of the city’s TV stations buy one or both newspapers?
There’s no question that the rise of digital technology has hollowed out traditional media, rendering the cross-ownership ban archaic in some respects. On balance, though, the ban has been good for Boston news consumers. What comes next is likely to have a lot more to do with profits than with the public interest.
Barbara Howard of WGBH Radio’s “All Things Considered” and I talked about the FCC’s regulatory changes last week. Click here if you’d like to give it a listen.